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ObjectiveUponthecompletionofthisproject,studentswill:■knowthewaysthatanexportercanusetoseeknewcustomers.■beabletowritealettertoestablishbusinessrelations.■beabletopushthesalesofthegoodswiththewordsandphraseslearned.■beabletounderstandtheinformationconcerningthecompaniesandtheirproductsonmagazinesortheInterne返回LeadingInItisfairlytruetosaynocustomer,nobusiness.Toestablishbusinessrelationswithprospectivedealersisthebaseofstartinganddevelopingabusiness.Itisvitallyimportantforbothanewdealerandanoldonethatwishtoenlargetheirbusinessscopesandturnovers.Thechannelsoffindingcustomers:(1)Internet;(2)Banks;(3)CommercialCounseloro’sOffice下一页返回LeadingIn(4)ChambersofCommercebothathomeandabroad;(5)Theintroductionfromhisbusinessconnectionsorbranches,agentsaboard;(6)Advertisements;(7)Attendanceattheexportcommoditiesfairsandexhibitions;(8)Mutualvisitsbytradedelegationsandgroups;(9)Marketinvestigations;上一页下一页返回LeadingIn(10)Self-introductionsorenquiriesreceivedfromthemerchantsabroad.Theestablishmentofbusinessrelationsmeanssettingupbusinessconnectionsbe-tweentwofirmsthathavehadnobusinessdealingswitheachotherbefore.Generallyspeaking,thistypeofletterbeginsbytellingtheaddresseehowhisnameisknown.Then,somegeneralinformationshouldbegivenastothelinesofbusinessbeinghan-dled.上一页下一页返回LeadingInThewritershouldstatesimply,clearlyandconciselywhathecansellorwhatheexpectstobuyInthislesson,wearebeginningtolearnthestepstoenterintobusinessworld.Thefirststepisseekingfornewcustomers.Andinthislesson,wearemainlydiscussinghowtoexpressyourselfandintroduceyourself;includingyourcompanytothefirmyouwanttodobusinesswith.上一页下一页返回LeadingInWeshouldalsorecitetheseimportantphrasesandsentencepatternslearntinthisclass,becausethefirstimpressionisgiventhroughyourfirstlettertoyourcustomer.Writingsteps:Whenwritingalettertoestablishbusinessrelations,youshouldcoverthefollowingpoints:(1)Thesourceofinformation(oneofthewaysmentioned-above);(2)Theintentionofwritingletters(toestablishbusinessrelations);上一页下一页返回LeadingIn(3)Self-introduction(Generally,itincludestwoparts:theintroductionofthecompanyandtheintroductionofitsmainproducts.Undercertaincircumstances,cata-logues,samples,andpricelistsmayalsobeenclosed.)(4)Yourexpectationfromtheaddresse上一页返回SpecimenLetters1.LetterOneDearSirs,WehavecometoknowthenameofyouresteemedCorp.andtakepleasureinad-dressingyouthisletterwiththehopeofestablishingbusinessrelationswithyou.WeareoneoftheleadingfirmsinLimaandarespecializedintheimportationandsaleoftextilesinwhichwehavehadovertwentyyears’experience.下一页返回SpecimenLettersWeshallbegladtoreceiveyourimmediateoffers.Wehavereadybuyersofthesecommoditiesandifyourpricesarecompetitive,wehaveeveryreasontobelievethatwecanplacelargeandregularorderswithyouWithregardtoourfinancialstandingandcommercialintegrity,pleaserefertotheBankofChinainLimaorthelocalChamberofCommerce,andwearesurethatyouwillgetareplyfromthemtoyourentiresatisfaction.上一页下一页返回SpecimenLettersAnticipatingyourkindcooperationandawaitingyourearlyreply.Bestregards…上一页下一页返回SpecimenLetters2.LetterTwo(Areplytotheaboveletter)DearSirs,Wehavereceivedwiththanksyourletterofthe15thMayandgladtonotethatyouareoneoftheleadingfirmsinLimadoingextensivebusinessintextilesforsometwentyyearsandthatyouarenowinterestedinpushingthesaleofourtextilesinyourmarket.上一页下一页返回SpecimenLettersWewishtoavailourselvesofthisopportunitytoextendyouourwelcomeforyourdesiretoestablishbusinesscontactwithus.Enclosedherewithpleasefindtwocopiesofourlatestcataloguetogetherwiththepricelists.Assoonasweareinreceiptofyourspecificinquiry,weshallsendyousampleswithouttheleastdelay.上一页下一页返回SpecimenLettersOurtermsofpaymentarebyirrevocableletterofcreditavailablebydraftatsight.ThequalityandweightofthegoodsshippeddependontheinspectioncertificatesissuedbytheChinaCommodityInspectionBureauwhichshallberegardedasfinal.Lookingforwardtoreceivingyourearlyreply,Bestregard…上一页下一页返回SpecimenLetters3.LetterThreeCashton(Singapore)FashionCo.,Ltd.Gentleman:Wetakepleasureininvitingyoutothe101thChinaImport&ExportCommodity(Guangzhou)Fair.Agreatvarietyofnewlydesignedsampleswillbeexhibited.Youwillhaveachancetoexamineawiderangeofourexportcommoditiesandtoconducton-the-spotnegotiationswithourmanufacturers.上一页下一页返回SpecimenLettersOurboothnumberis4-2-C88.Ifyouacceptthisinvitation,pleaseinformusaboutthedateofyourarrival,sothatwecanmakenecessaryarrangements.Welcomingyourarrival!Tel:0086-13802798048Bestregards,LiuGangGeneralManager上一页下一页返回SpecimenLetters4.LetterFourFayingInternationalBusinessCo.,Ltd.AnnouncementAboutAttendingthe01’InternationalManufacturingExpositionintheU.S.A.Location:Chicago,U.S.A.Contents:IndustrialAutomation,InformationTechnologyIndustrialDesignandMachineryManufacturingThisactivitywilllastfor15days.上一页下一页返回SpecimenLettersBesidestheexplosion,therelevantfactoriesandorganizationswillbevisited.Anythingindetailwithinterestcanbeknownbycallingus.Company:FayingInternationalBusinessCo.,Ltd.Address:22FTiangfangMansion,100TiyuxiRoad,GuangzhouWebsite:http://www.faying.com.cnTel:020-84888888Linkman:lounging上一页返回TermstoLearn(1)establishbusinessrelationswith(2)beinterestedinsth.(3)asper(4)inquirynote(5)bedesirousofv.+n.(6)havegoodconnections(7)beobligedif(8)behighlyappreciated(9)bemostgratefulif(10)concerns(11)beconfidentthat下一页返回TermstoLearn(12)givesb.completesatisfaction(13)foryourinformation(14)enclose(15)creditstandingandfinancialposition(16)refer(17)chamberofcommerce(18)learnfrom(19)principleofequality,mutualbenefitandexchangeofneededgoods(20)excellentinqualityandreasonableinprice上一页下一页返回TermstoLearn(13)foryourinformation(14)enclose(15)creditstandingandfinancialposition(16)refer(17)chamberofcommerce(18)learnfrom(19)principleofequality,mutualbenefitandexchangeofneededgoods(20)excellentinqualityandreasonableinprice(21)lookforwardto+n./g.(22)assuresb.that/assuresb.ofsth.上一页下一页返回TermstoLearn(23)haveone’spromptattention(24)recommend(25)enterinto(26)engagedin(27)enjoyagoodreputation(28)favoursb.withinquiries(29)specificrequirements(30)beinapositiontodosth.(31)atcompetitiveprice(32)foryourreference(33)termsofpayment(34)hearfrom上一页下一页返回TermstoLearn(35)owe(36)commercialcounsellor’soffice(37)beinthemarketfor(38)avai(39)approach(40)acquaintsb.withsth./bewellac-quainted(41)uponreceiptof(42)detailedrequirements(43)tradewith/tradein(44)adhereto(45)marketsurvey(46)promote上一页下一页返回TermstoLearn(47)byjointefforts(48)addressto(49)branchoffice(50)passontosb.forattentionandreply(51)pleaseletushave(52)beagentfor(53)beinapositiontodosth.(54)shallbeonlytoopleasedtodosth.(55)liewithinthescopeofone’sbusinessactivities上一页返回UsefulSentence1.Thesourceofinformation(1)YournameandaddresshavebeengiventousbySmith&Co.Inc.inNewYork,whohasinformedusthatyouareoneoftheleadingimportersofLightIndustrialProductsinyourcountry.我们从纽约的Smith有限公司获得贵方的名称和地址,并被告知你方是你们国家轻工业产品的主要进口商。下一页返回UsefulSentence(2)ThroughthecourtesyofMr.Freeman,wearegiventounderstandthatyouaretheleadingimporterofelectricgoodsinyourarea.承蒙Freeman先生的推荐,我方获悉你方是贵地区电器产品的主要进口商。(3)WeareindebtedtoABCCompanyforyournameandaddress.我们从ABC公司获得贵方的名称和地址。上一页下一页返回UsefulSentence(4)WehaveobtainedyournameandaddressfromABCCompany.我们从ABC公司获得贵方的名称和地址。(5)Weunderstandfromyouradvertisementin“Electric”thatyouareanexporterofsilkgoods.我们从《电器》杂志的广告上得知你方是丝织品的出口商。2.Theintentionofwritingaletter句型1:toestablishbusinessrelationswith爥和……建立贸易关系上一页下一页返回UsefulSentenceWeavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.我们利用此机会致函贵方,以了解可否与贵方建立贸易关系。Wehavecometoknowthenameofyourcorporationandarepleasedtowritetoyouinthehopeofestablishingbusinessrelationswithyou.我们得悉贵公司名称,特此致函希望与你方建立贸易关系。上一页下一页返回UsefulSentence句型2:toenterintobusinessrelationswith爥和……建立贸易关系Wearewillingtoenterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.我们愿意在平等互利的基础上与贵方建立贸易关系。YourcompanyhasbeenintroducedtousbySmith&Co.Ltd.asprospectivebuy-ersofChinesetablecloths.Aswedealintheitems,weshallbepleasedtoenterintodi-rectbusinessrelationswithyou.史密斯公司向我们介绍贵公司是中国台布的未来买主。由于我方经营台布,我们很愿意与你方建立直接贸易关系。上一页下一页返回UsefulSentence句型3:tofall(come,lie)withinthescopeof属……的范围Astheitemfallswithinthescopeofourbusiness,weshallbepleasedtoenterintodirectbusinessrelationswithyou.由于该商品属于我们的业务范围,我们将很高兴与贵方直接建立业务关系。AsthearticlelieswithinthescopeofbusinessofourbranchinNanjing,wehaveforwardedyourlettertothemforattention.由于此商品属于我们在南京的分公司的业务范围,我们已将你方来信转交他们处理。上一页下一页返回UsefulSentence3.Selfintroduction(1)Theintroductionofthecompany①Weunderstandyourcorporationhandlesfoodstuffsforexport.我们获悉你公司经营食品出口。②Weareengagedintheexportationofchemicals.我们从事化工产品的出口。③Wehavebeenformanyyearsinthechemicalline.我们从事化工这一行业已经很多年了。上一页下一页返回UsefulSentence④WearespecializedintheexportofChineseCottonPieceGoods.我们专营中国棉布的出口。⑤WearetheleadingimportersofelectricgoodsinLagos.我们是Lagos电器产品的主要进口商。⑥Electricgoodsfallwithinthescopeofourbusinessactivities.电器产品属于我们的经营范围。⑦WehavevariouskindsofCottonPieceGoodsavailableforexport.我们拥有各式的棉布产品供出口。上一页下一页返回UsefulSentence⑧Wehandletheimportbusinessoftextiles.我们从事纺织品的进口业务。(2)Theintroductionofmainproducts句型1:tobemadeof爥由……制成Theglovesaremadeofsuperiorgenuineleatherandcanbesuppliedinvariousde-signsandcolors.手套是用上乘真皮制成的,有多种式样和颜色可供应。上一页下一页返回UsefulSentence句型2:tobemoderateinprice(superiorinquality,excellentincraftsmanship,novelindesigns)价格公道(质量上乘,工艺精湛,设计新颖)Ourgoodsaremoderateinprice,about10%lowerthanourcompetitors’我们的货物价格公道,大约比我们竞争者的货价要低10%。Excellentincraftsmanshipandnovelindesign,oursilkgarmentscommandareadysaleinyourmarket.我们的丝绸服装工艺精湛,设计新颖,在你们的市场上很畅销。上一页下一页返回UsefulSentence句型3:tobefamous(wellknow)for爥以……著名ChineseCloisonnéisfamousintheworldforitsuniquecraftsmanship.中国景泰蓝以它的独特的工艺闻名于世界。句型4:tosellwell(sellfast)销路好Ourproductssellwell(sellfast,enjoyfastsales,findareadymarket)inyourmarket.我们的产品在你方市场销路好(畅销)。上一页下一页返回UsefulSentence句型5:tobepopularwithcustomers受到顾客欢迎Beingmoderateinpriceandattractiveinpacking,ourtoysareverypopularwithcustomersintheU.S.我们的玩具由于价格公道,包装别致,在美国很受顾客欢迎。句型6:tomeetwithwarmreception(enjoyhighpopularity)很受欢迎Wearesurethatournewproductswillmeetwithwarmreceptioninyourcountry.我们相信,我们的新产品在你们国家会很好销。上一页下一页返回UsefulSentenceOurproductsenjoyhighpopularity我们的产品很受欢迎。句型7:toenjoyhighreputation享有盛誉Ourproductsenjoyhighreputationintheworldmarket.我们的产品在世界市场上享有盛誉。Togiveyouageneralideaofourproducts,weareenclosingourlatestcatalogueforyourreference.为了让你对我们的产品有所了解,附上最新的目录册供你方参考。上一页下一页返回UsefulSentence4.Yourexpectationfromtheaddressee(1)Wearelookingforwardtoyourspecificinquiries.盼早复。(2)Welookforwardtoyourfavorableandpromptreply.盼速递佳音。上一页返回Exercises1.Thiscorporationisspecializedinhandlingtheimportbusinessoftextiles.2.Wewishtointroduceourselvestoyouasastate-operatedcorporationdealingex-clusivelyinlightindustrialproducts.3.Wesendyoubyseparateairmailabrochureonthevariouskindsofelectronicproductsnowavailableforexport.下一页返回Exercises4.YourfirmhasbeenrecommendedtousbytheChamberofCommerceinTokyo,Japan.5.Asrequested,weareairmailingtoyou,underseparatecover,asampleofeachArt.No.2001andNo.2002foryourreference.6.Wecanassureyouthatallyourletterswillreceiveourimmediateattention.7.WethankyouforyourletterofSeptember2andshouldliketodiscussthepossibilityofexpandingtradewithyou.上一页下一页返回Exercises8.Weareconvincedthatwithjointeffortsthebusinessbetweenuswillbedeve-lopedtoourmutualbenefit10.YourletterofAugust27addressedtotheImportCompanyhasbeenpassedontousforattentionandreplyⅡ.Fillintheblanks:1.In________withourcompany’sgrowth,tofurtherexpandourmarket,wehavedecidedtoestablishanofficeinDalian上一页下一页返回Exercises2.Pleasebegoodenoughtoprovidethenecessaryinformation________us.3.Ifyourpriceiscompetitive,weshallbegladtoplaceasubstantialorder________you.4.Thisarticleisofparticularinterest________us.5.Oursalescontract________thatthesellershallshipthegoods,withinonemonthaftersigningthecontract.6.Wearegearingourproductiontoyourrequirementsandshallsoonbe上一页下一页返回Exercisesaposition________offeryousubstantially.7.Ifyourpriceis________________________themarketprice,wecanplacealargeorder________you.8.Enclosed________acopyofourprice-list.9.Through________aChamberofCommerce,wehavelearnedthatyouareoneoftherepresentativeimportersofelectricgoods.上一页下一页返回Exercises10.Wetake________writingtoyouwithaviewtobuildingupbusinessrelationswithyourfirm.Ⅲ.CompletethefollowingsentencesinEng

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