2023年12月大学英语六级统一模拟冲刺卷及答案

12月大学英语六级全国统一模拟冲刺卷

PartIWriting(30minutes)

注意：此部分试题在答题卡1上。

PartIIReadingComprehension(SkimmingandScanning)(15minutes)

Directions：Inthispart,youwillhave15minutestogooverthepassagequickly

andanswerthequestionsonAnswerSheet1.Forquestions1-7,choosethebestanswer

fromthefourchoicesmarkedA),B),C),andD).Forquestions8-10,completethe

sentenceswiththeinformationgiveninthepassage.

HowMarketersTargetKids

Kidsrepresentanimportantdemographictomarketersbecausetheyhavetheir

ownpurchasingpower,theyinfluencetheirparents,buyingdecisionsandtheyare

theadultconsumersofthefuture.

Industryspendingonadvertisingtochildrenhasexplodedinthepastdecade,

increasingfromamere$100millionin1990tomorethan$2billionin.

Parentstodayarewillingtobuymorefortheirkidsbecausetrendssuchas

smallerfamilysize,dualincomesandpostponingchiIdrenuntillaterin1ifemean

thatfamilieshavemoredisposableincome.Aswell,guiltcanplayaroleinspending

decisionsastime-stressedparentssubstitutematerialgoodsfortimespentwith

theirkids.

Herearesomeofthestrategiesmarketersemploytotargetkids:

Pester(纠缠)Power

Today'skidshavemoreautonomyanddecision-makingpowerwithinthefamily

thaninpreviousgenerations,soitfollowsthatkidsarevocalaboutwhattheywant

theirparentstobuy."Pesterpowerwreferstochildren'sabilitytonagtheir

parentsintopurchasingitemstheymaynototherwisebuy.Marketingtochildrenis

allaboutcreatingpesterpower,becauseadvertisersknowwhatapowerfulforceit

canbe.

AccordingtothenarketingindustrybookKidfluence,pesteringornaggingcan

bedividedintotwocategories-“persistence"and"importance."Persistence

nagging(aplea,thatisrepeatedoverandoveragain)isnotaseffectiveasthe

moresophisticated"importancenagging.wThislattermethodappealstoparents,

desiretoprovidethebestfortheirchildren,andplaysonanyguilttheymayhave

aboutnothavingenoughtimefortheirkids.

TheMarriageofPsychologyandMarketing

Toeffectivelymarkettochildren,advertisersneedtoknowwhatmakeskids

tick.Withthehelpofwell-paidresearchersandpsychologists,advertisersnowhave

accesstoin-depthknowledgeaboutchildren,sdevelopmental,emotionalandsocial

needsatdifferentages.Usingresearchthatanalyzeschildrcn,sbchavioui',fantasy

1ives,artwork,eventheirdreams,companiesareabletocraftsophisticated

marketingstrategiestoreachyoungpeople.

Theissueofusingchildpsychologiststohelpmarketerstargetkidsgained

widespreadpublicattentionin1999,whenagroupofU.S.mentalhealthprofessionals

issuedapubIiclettertotheAmericanPsychologicalAssociation(APA)urgingthem

todeclarethepracticeunethical.TheAPAiscurrentlystudyingtheissue.

BuildingBrandNameLoyalty

CanadianauthorNaomiKleintracksthebirthof“brand”marketinginherbook

NoLogo.AccordingtoKlein,themid-1980ssawthebirthofanewkindof

corporation-Nike,CalvinKlein,TommyHilfiger,tcnameafew-whichchangedtheir

primarycorporatefocusfromproducingproductstocreatinganimagefortheirbrand

name.Bymovingtheirmanufacturingoperationstocountrieswithcheaplabour,they

freedupmoneytocreatetheirpowerfulmarketingmessages.Ithasbeena

tremendouslyprofitableformula,andhasledtothecreationofsomeofthemost

wealthyandpowerfulmulti-nationalcorporationstheworldhasseen.

MarketersplanttheseedsofbrandrecognitioninveryyoungchiIdren,inthe

hopesthattheseedswillgrowinto1ifetimerelationships.AccordingtotheCenter

foraNewAmericanDream,babiesasyoungassixmonthsofagecanformmentalimages

ofcorporatelogosandmascots.Brandloyaltiescanbeestablishedasearlyasage

two,andbythetimechildrenheadofftoschoolmostcanrecognizehundredsofbrand

logos.Whilefastfood.toyandclothingcompanieshavebeencultivatingbrand

recognitioninchiIdrenforyears,adult-orientedbusinessessuchasbanksand

automakersarenowgettinginontheact.

BuzzorStreetMarketing

Thechallengeformarketersistocutthroughtheintenseadvertisingclutter

（杂乱）inyoungpeople'slives.Manycompaniesareusing“buzzmarketing”—a

newtwistonthetried-and-trueuwordofmouthMmethod.Theideaistofindthe

coolestkidsinacommur.ityandhavethemuseorwearyourproductinordertocreate

abuzzaroundit.Buzz,or“streetmarketing,asil'salsocalled,canhelpa

companytosuccessfullyconnectwiththeelusive（难找的）teenmarketbyusing

trendsetterstogivethemproducts"cool"status.

Buzzmarketingisparticularlywel1-suitedtotheInternet,whereyoung”Nel

promoters"usechatroomsandblogstospreadthewordaboutmusic,clothesand

otherproductsamongunsuspectingusers.

Commercia1izationinEducation

Schoolusedtobeaplacewherechildrenwereprotectedfromtheadvertising

andconsumermessagesthatpermeatedtheirworld-butnotanymore.Budgetshortfalls

（亏空，差额）areforcingschoolboardstoallowcorporationsaccesstostucents

inexchangeforbadlyneededcash,computersandeducationalmaterials.

Corporationsrealizethepoweroftheschoolenvironmentforpromotingthoir

nameandproducts.Aschoolsettingdeliversacaptiveyouthaudienceandimplies

theendorsementofteachersandtheeducationalsystem.Marketersareeagerly

exploitingthismediuniinanumberofways,including:

•Sponsorededucationalmaterials.

•Supplyingschoolswithtechnologyinexchangeforhighcompanyvisibility.

•Advertisingpostedinclassrooms,schoolbuses,oncomputersinexchange

forfunds.

•Contestsandincentiveprograms:forexample,thePizzaHutreading

incentivesprograminwhichchildrenreceivecertificatesforfreepizzaifthey

achieveamonthlyreadinggoal.

•Sponsoringschoolevents.

TheInternet

TheInternetisanextremelydesirablemediumformarketerswantingtotarget

children.It'spartofyouthculture.Thisgenerationofyoungpeopleisgrowing

upwiththeInternetasadailyandroutinepartoftheir1ives.Kidsareoftenor.1ine

alone,withoutparentalsupervision.

Unlikebroadcastingmedia,whichhavecodesregardingadvertisingtokids,the

Internetisunregulated.Sophisticatedtechnologiesmakeiteasytocollect

informationfromyoungpeopleformarketingresearch,andtotargetindividual

chiIdrenwithpersonalizedadvertising.

MarketingAdultEntertainmenttoKids

Childrenareoftenawareofandwanttoseeentertainmentmeantforolder

audiencesbecauseitisactivelymarketedtothem.Inareportreleasedin,the

U.S.FederalTradeCommission(FTC)revealedhowthemovie,musicandvideogames

industriesroutinelymarketviolententertainmenttoyoungchildren.

TheFTCstudied44filmsrated“Restricted,“anddiscoveredthat80percent

weretargetedtochildrenunder17.MarketingplansincludedTVcommercialsrun

duringhourswhenyoungviewersweremostlikelytobewatching.TheFTCreportalso

highlightedthefactthattoysbasedoncharactersfrommatureentertainmentare

oftenmarketedtoyoungchiIdren.Matureratedvideogamesareadvertisedinyouth

magazines;andtoysbasedon“Restricted”moviesandM-ratedvideogamesare

marketedtochildrenasyoungasfour.

注意：此部分试题请在答题卡1上作答。

1.Guiltcanplayaroleinparents,spendingdecisionsbecause_.

A)theydon'tearnasmuchmoneyasbefore

B)theydon'thaveenoughtimefortheirkids

C)theypostponechildrenuntillaterinlife

D)theythinktimeismorepreciousthanmoney

2.AccordingtoKidfluence,persistencenaggingis.

A)aseffectiveasimportancenagging

B)moreeffectivethanimportancenagging

C)moresophisticatedthanimportancenagging

D)lesseffectivethanimportancenagging

3.AgroupofU.S.mentalhealthprofessionalsthinkthat.

A)itisunethicaltousechildpsychologiststohelpmarketerstargetkids

B)itiswiseformarketerstouseknowledgeaboutchildrenpsychologyfor

marketing

C)children'sbehavior,fantasylives,andeventheirdreamsshouldbeanalyzed

D)APAshouldpunishmarketersforthemarriageofpsychologyandmarketing

4.AccordingtotheCenterforaNewAmericanDream,brandloyaltiesCenbe

establishedasearlyas.

A)sixmonthsofageC)agetwo

B)eighteenmonthsofageD)agethree

5.Buzzmarketingiswell-suitedtotheInternetbecause

A)theInternetisanunregulatedmedium

B)theinteractiveenvironmentcanspreadmessageseffectively

C)kidscangetaccesstoup-datedinformationfromtheInternet

D)kidsarealwaysonlinewithoutparentalsupervision

6.Schoolboardsallowcorporationsaccesstostudentsbecause

A)theytakebribesfromthecorporations

B)theyneedmoneyandeducationalmaterials

C)thecorporationshelptoincreasereputationoftheschools

D)thecorporationsareconcernedabouteducation

7.AccordingtothePizzaHutreadingincentivesprogram,childrenreceive

certificatesforfreepizzaifthey,

A)achieveamonthlyreadinggoal

B)likereadingbooksatthePizzaHut

C)winthereadingcontestorganizedbythePizzaHut

D)eatoutfrequentlyatthePizzaHut

8.Forthisgenerationofyoungpeople,theInternetisapart

oftheirlives.

9.AccordingtoareportreleasedbytheU.S.FederalTradeCommission,the

movie,musicandvideogamesindustriesroutinelymarkettoyoung

children.

10.TheFTCreportalsohighlightedthefactthattoysbasedon

areoftenmarketedtoyoungchildren.

PartIIIListeningComprehension(35minutes)

SectionA

Directions:Inthissection,youwillhear8shortconversationsand2long

conversations.Attheendofeachconversation,oneormorequestionswi11beasked

aboutwhatwassaid.Boththeconversationandthequestionswillbespokenonly

once.Aftereachquestiontherewillbeapause.Duringthepause,youmustread

thefourchoicesmarkedA),B),C)andD),anddecidewhichisthebestanswer.Then

markthecorrespondingtetteronAnswerSheet2withasingle1inethroughthecentre.

注意：此部分试题请在答题卡2上作答。

11.A)ThewomanshouldhavestudiedFrenchinParis.

B)Thewomandidn,tstudyFrenchinhighschool.

C)LivinginParishelpedimprovethewoman*slanguageskills.

D)ThewomanmusthavehadagoodFrenchteacher.

12.A)PhonetheTriumphforareservation.

B)Askherparentstocomeadifferentweekend.

C)Cal1localhotelsagaininafewdays.

D)Findahotelagaininafewdays.

13.A)Hedecidednottosellthepiano.

B)He'slookingforaplacetostorethepiano.

C)Noonehasboughtthepiano.

D)Hehasn'tbeenabletofindaninexpensivepianoyet.

14.A)Tttooktwomonthstofinishthehntplbui1ding.

B)Hewastoobusytonoticetheopeningofthehotel.

C)Hedidnotknowthehotelhadarestaurant.

D)Hewou1d1iketomeetthewomanforbrunchnextSunday.

15.A)ShehasdecidednottogotoFlorida.

B)Herplansaren*tdefinite.

C)HerfriendjustreturnedfromFlorida.

D)Sheprefeistoliavelwithouthexfxiend.

16.A)Leavethepackageforhimtomaillater.

B)Findanotherpersontosendthepackage.

C)Proofreadthereportforhim.

D)FinishthereportbeforeWednesday,smeeting.

17.A)Formanewcommittee,C)Workoutthedetailsfortheconference.

B)Joinhercommittee.D)Scheduleacommitteemeeting.

18.A)HeislookingforabetteremploymentontheWestCoast.

B)He'slookingforwardtoworkingontheWestCoast.

C)Hehopestokeepworkingwherehenowlives.

D)HeexpectshiscompanytomovetotheWestCoast.

Questions19to21arebasedontheconversationyouhavejustheard.

19.A)Inafactory.C)Inadepartmentstore.

B)Onacattlefarm.D)Atarestaurant.

20.A)Toentertaintheworkers.

B)Toimprovetherelationshipbetweentheemployerandemployees.

C)TokeepIlieworkeis(j<iliiiandLelcixed.

D)Toincreaseproduction.

21.A)BackgroundmusicwasoriginallyplayedliveduringWorldWarII.

B)Peoplemightgetfedupwithhearingbackgroundmusicalldaylong.

C)PeopleinLosAngeleslovesellingbackgroundmusic.

D)Backgroundmusicisonlyplayedinpublicplaces.

Questions22to25arebasedontheconversationyouhavejustheard.

22.A)EconomicsC)BusinessWriting

B)BusinessandMarketingD)MarketingSkills

23.A)BusinessWritingandSocialEnglish.

B)WritingandSocialEnglish.

C)ProjectsandAcademicWriting.

D)Writing,StudySkillsandSocialEnglish.

24.A)EverymorningandafternoonC)Fivemorningsandfourafternoons.

B)EveryafternoonexceptWednesdayD)Everydayoftheweek.

25.A)SocialEnglish.C)BusinessEnglish.

B)StudySkills.D)AuddemicWxiting.

SectionB

Directions:Inthissection,youwillhear3shortpassages.Attheendofeach

passage,youwillhearsomequestions.Boththepassageandthequestionswi!lbe

spokenonlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfrom

thefourchoicesmarkedA),B),C)andD).Thenmarkthecorrespond!ngletteron

AnswerSheet2withasinglelinethroughthecenter.

注意：此部分试题请在答题卡2上作答。

PassageOne

Questions26to28arebasedonthepassageyouhavejustheard.

26.A)Automobilesafety.

B)Increasingfuelefficiency.

C)California*spollutionlaws.

D)Electric-poweredcars.

27.A)Theyarecheaper.

B)Theydon,tpolluteasmuch.

C)Theyaresimplertodrive.

D)Theyefcibler.

28.A)It*snotcomfortable.

B)Itisdifficulttosteer.

C)Itcan*tgolongdistanceswithoutrechai'ging.

D)Itsengineeasilyoverheats.

PassageTwo

Questions29to31arebasedonthepassageyouhavejustheard.

29.A)ThreeC)Five.

B)Two.D)Four.

30.A)Tcilktootherpeoplewhorentapartmentsinthesamebuilding.

B)Makesuretherearegoodlocksonallthewindowsanddoors.

C)Checkthewaterandelectricitytoseeiftheyareworkingproperly.

D)Walkaroundtheapartmentbuildingfordangeroussigns.

31.A)Depositsomemoneyinabank.

B)Readtheleasecarefullyandsignit.

C)Askthelandlordforadamagedeposit.

D)SignLheuoiiliciutandpayasecuritydeposit.

PassageThree

Questions32to35arebasedonthepassageyouhavejustheard.

32.A)Whentheyarethreeyearsold.

B)Beforetheageofsix.

C)Aftertheyaresixyearsold.

D)Betweenthreeandsixyearsold.

33.A)Theyaremuchwiserthantheleft-handedpersons.

B)Theyareascleverastheleft-handedpersons.

C)Therearenot6screativeaslefties.

D)Theyaremoreathletic.

34.A)Computer.C)Architecture.

B)Calculation.D)Literature.

35A)Becausetheyhaveaquickerresponse.

B)Becausetheyareusuallymorestronglybuilt.

C)Becausetheyseemtobemenofgreaterendurance.

D)Beuctusetheyhaveabeltersenseofbpaue.

SectionC

Directions:Inthissection,youwillhoarapassagethreetimes.Whenthe

passageisroadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.

Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanks

numberedfrom36to

43withtheexactwordsyouhavejusthoard.Forblanksnumberedfrom44to

46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcan

eitherusetheexactwordsyouhavejustheardorwritedownthemainpointsinyour

ownwords.Finally,whenthepassageisreadforthethirdtime,youshouldcheck

whatyouhavewritten.

注意：此部分试题请在答题卡2上作答。

Belgiumhasthreemain(36)regions:thecoastalplain,thecentralplateau

andthehighlands.Thecoastalplainextends(37)16to48kilometersonthenorthwest.

Alongthenorthseaisalow-lyingarea(38)mainlyofsandyhiIlsand

sectionsofland(39)fromthesea.Thecoastalplain'selevationranges

fromsealevelto20meters.Thecentralplateauisa(40)rolling,slightly

elevatedarea,(41)bymanywaterwaysandcontaininganumberofwide,(42)

_valleyswitharichsoil.Thehighlands,adensely-woodedplateau,(43)

460metersinelevation,extendacrosssoutheasternBelgiumandinto

northeastern

France.LoceitedhereisthehighestpeakinBelgiumwithanelevationof694

meters.

(44)

Inthehighlands,hotsummersalternate

withcoldwinters.Heavyrainsareconfinedalmostexclusivelytothehighlands.

(45)_________________________________________________________________________

InBrussels,theaveragetemperaturesrangefromzeroto5degrees

CentigradeinJanuaryandfrom13to22degreesCentigradeinJuly.

(46)

PartIVReadingComprehension(ReadinginDepth)(25minutes)

SectionA

Directions/Inthissection,thereisashortpassagewith5questionsor

incompletestatements.Readthepassagecarefully.Thenanswerthequestionsor

completestatementsinthefewestpossiblewords.PleasewriteyouranswersonAnswer

Sheet2.

Questions47to51arebasedonthefollowingpassage.

Severewinterstormshaveworsenedthenation'susualpost-holidayblood

shortage,promptinganurgentcalltodayforpeopletodonateblood.Type0blood

isthemosturgentlyneeded,becauseitistheuniversalbloodtype,meaningitcan

besafelytransfusedtomostpeop1einanemergency."Theseverewinterweather

hasforcedthecancellationofblooddrivesandlimitedourabilitytocollect

blood,“AmericanRedCrossPresidentElizabethDolesaid.TheRedCrossreported

havinglessthanoneday'ssupplyofType0bloodonhandin18oftheorganization*s

38collectionregions.TheRedCrossprovidesabouthalfofthenation'sblood

supply.America'sBloodCenters,whichsuppliesmostoftherest,alsohasreported

shortages.

Reactingtotheshortage,aPittsburghbloodbankasked40hospitalsinwestern

Pennsylvania,WestVirginiaandOhiotopostponeelectivesurgeriesthrough

Wednesday.Atleast1,(i()0donorsareneededeachdayforthenextseveraldaysto

stabi1izethesupply,saidMarkLynch,spokesmanfortheCentralBloodBank."We're

talkingabout(postponing)hipreplacement,forexanple,andorthopediccases.These

aresickpeoplewhoneedsurgery,butit'snotlifethreatening,vhesaid.When

itsbloodsupplyisstable,thebloodbankneedsabout700donorseachdaytomciir.tain

normalinventory.ThePittsburghbloodbanklastaskedhospitalstopostpone

electivesurgeriesbecauseofabloodshortageinOctober1995.Suchprocedureswere

canceledforalmostaweek.

Nationwide,donationstypicallyfalloffduringtheholidays,whendonors

becometoobusytogivebloodregularly.Badweatherincreasesshortagesbothby

blockingblooddrivesandbycausingincreasedblooddemandtotreataccident

victims.

注意：此部分试题请在答题卡2上作答。

47.Thebloodshortageurgedpeople.

48.TheRedCrossisimportantinsupplyingbloodbecausetheorganizationhas

49.Tocasethesituation,whatkindofsurgerieshadtobeputoff?

50.Wecaninferfromthepassagethatbloocshortageusuallyoccur

51.Usually700donorsareneededeachdayforthebloodbanktoremainstable

in.

SectionB

Directions:Thereare2passagesinthissection.Eachpassageisfollowedby

somequestionsorunfinishedstatements.Foreachofthemtherearefourchoices

markedA),B),C)and0).Youshoulddecideonthebestchoiceandmarkthe

correspondingletteron

AnswerSheet2withasinglelinethroughthecenter.

PassageOne

Questions52to56arebasedonthefollowingpassage.

Allsocietieshavedistinctroleexpectationsformenandforwomen.Inthe

UnitedStatestheseexpectationshavebeenundergoingchangeformanydecades.Today

Americansliveinaworldofdiversefamilypatternsandconflictingimagesofideal

lifestylesformenandwomen.Theconventionalnormsofthefirsthalfcentury

definedasuccessfulwomanasawifeandmotherwhostayedhometocarryoutaful1

arrayofhouseholdduties.Thehusbandandfatherwasexpectedtostayawayfrom

thehomemostoftheday,earningenoughmoneytopaythebills.Manyadultsstill

livebytheseexpectations,butthetraditionalpatternisnolongerheldupasan

idealtobofollowedbyeveryone.Timeshavechangedthereisnoreturntoyesterday.

Althoughthewomen*smovementandpoliticalcontroversiesaboutsuchissues

andtheEqualRightsAmendmentandsexualharassment（骚扰）suggestthatcharging

sexrolesisarecentissue,thisisfarfromthecase.Broadtrendscanbeidentified

overthepasthundredyears.Womenhaveincreasedtheirparticipationinthelabor

forcefrom18%in1900toover50%today,andtheygivebirthtofewerchiIdrenthan

womendidinthepast.In1910thebirthratewas30per1,000popu1ation;bythe

1900sithaddeclinedto16per1,000.Thesetwotrends-increasingparticipation

inthelaborforceanddecreasingfamilysize-suggestthatmajorlong-termchanges

haverestructuredtheroleexpectationsofmenandwomen.Thesechangesarecomplex.

Thefactthatmorewomenarejoiningthelaborforceasfull-timeworkersdoesnot

meanthatasinglesexrolepatternisemerging.

Onthecontrary,wearelivinginaperiodofdiversefamilypatterns.According

toKathleenGerson,“thedomesticwomanwhobuildsherlifearoundchildrenand

homemakingpersists,butshenowcoexistswithagrowingnumberofworkingmothers

andpermanentlychildlesswomen.w

Womentodayfacehardchoicesastheymakedecisionsaboutwork,career,and

motherhood.Despitewomen,sliberation,womenstillearnlessthanmeninthework

placeandarcstillexpectedtodomostoftheworkinthehome.Womenwork

substantiallymorehourseachweekinthehomeandattheworkplacethanmendo.

Womenarcworkingharderthanever,yetmanydonotenjoythebenefitsoffull

equality.

注意：此部分试题请在答题卡2上作答。

52.Thetraditionalrolesformenandwomen___.

A)arediverse

B)areconf1icting

C)havebeenchanging

D)arenolongerfollowed

53.Changingsexrolesisnotarecentissuebecause___.

A)womenhaveincreasedtheirparticipationinthelaborforceoverthepast

hundredyears

B)moreandmorewomenarebecomingwoi'kingmothersorchildlesswomen

C)theconventionalimageofwomenhaschangedbeyondrecognition

D)peoplehavechangedtheirexpectationsofwomeninmodernsociety

54.Thefactthatmorewomenarejoiningthelaborforceasfulltimeworkers

meanthat

A)womenarebecomingmoreindependent

B)thefamilypatternsarebecomingdiverse

C)asingle-rolepatternisemerging

D)womenareeagertowork

55.It*sst