《跨境电商运营-国际化课程》课件-项目八：中国平台崛起与全球布局（国际化拓展）

TheRiseofChineseCross-BorderE-commercePlatforms中国跨境电商平台的崛起TheriseofChinesecross-bordere-commerceplatformshasbeenasignificanttrendinrecentyearsinthee-commerceindustry.A阿里巴巴国际站Kaola考拉海购LightInTheBox兰亭集势TmallGlobal天猫国际JD.comWorldwide京东全球购近年来，中国跨境电商平台的崛起，已经成为电商行业的重要趋势。AA,thefirstbusinesssegmentoftheAlibabaGroup,hasbeenagloballeaderindigitalizingforeigntradesinceitsestablishmentin1999.Asoneoftheworld'sleadingB2Bcross-bordere-commerceplatforms.阿里巴巴国际站是阿里巴巴集团的第一个业务板块，自1999年成立以来就一直引领着全球外贸数字化的发展。作为全球领先的B2B跨境电商平台之一。阿里巴巴国际站Arichproductcategories商品种类丰富efficienttransactionprocesses交易流程高效precisemarketingpromotions营销推广精准professionalcustomerservice客户服务专业阿里巴巴国际站Thisplatformaimstoassistsmallandmedium-sizedenterprisesinexpandingintointernationalmarkets,providingahighlyefficientandconvenienttradingplatformforglobalbuyersandsellers.A这个平台致力于帮助中小企业拓展国际市场，为全球买家和卖家提供高效便捷的交易平台。阿里巴巴国际站Whathavewelearned?end-to-end端到端A阿里巴巴国际站A阿里巴巴国际站A阿里巴巴国际站Aapparel服装electronics电子产品machinery机械设备chemicals化工产品阿里巴巴国际站Aprovidesarobusttransactionprocessandpaymentsystem,ensuringsecureandswiftcompletionsofdeals.Additionally,itofferstradeserviceslikelogisticsandfinancetohelpenterprisesreducecostsandenhanceefficiency.A阿里巴巴国际站的交易流程和支付体系非常完善，能确保交易安全又快速地完成。不仅如此，它还提供物流、金融等贸易服务，实实在在地帮企业降低成本、提升效率。阿里巴巴国际站Aisarobustandwell-servicedcross-bordere-commerceplatform,offeringconvenientinternationaltradechannelsforglobalSMEs.Throughthisplatform,enterprisescaneffortlesslyexpandintointernationalmarketsandachieveglobaloperations.A阿里巴巴国际站是一个功能完善、服务周到的跨境电商平台，为全球中小企业提供了便捷的国际贸易通道。通过这个平台，企业可以轻松拓展国际市场，实现全球化经营。阿里巴巴国际站Establishedin2015inHangzhou,Kaolaspecializesintechnologydevelopmentandconsultation,amongotherareas.Asacomprehensivee-commerceplatformfocusedoncross-borderbusiness,itisundertheNetEaseGroup.Kaola考拉海购考拉海购2015年在杭州成立，专注于技术开发、咨询等领域，是网易集团旗下的综合性跨境电商平台。September2019$2billion

acquisitionKaola考拉海购2019年9月20亿美元收购Kaolaemphasizesdirectsourcingandprocurement,withprofessionalteamssourcingproductsdirectlyfromoverseasbrandownersandqualitydistributors,eliminatingintermediaries.Kaola考拉海购主打源头直采，专业团队直接对接海外品牌方和优质经销商，砍掉中间环节。考拉海购Kaola考拉海购HangzhouKaolaThecompanyboastsefficientwarehousingandlogistics,withbondedwarehousesinHangzhou,Zhengzhou,Ningbo,andChongqing,aswellasinitialinternationallogisticscentersintheUSandHongKong.ZhengzhouNingboChongqingUSHongKong考拉海购的仓储物流效率超高：在国内的杭州、郑州、宁波、重庆建有保税仓，在美国和香港也设了首批国际物流中心。杭州郑州宁波重庆美国香港考拉海购Kaola考拉海购TmallGlobal,animportretailplatformunderAlibabaGroup,aimstobringglobalimportstoChineseconsumers.Todate,brandsfrom87countriesandregionshavesettledonTmallGlobal,spanningvariouscategories.Throughcontinuousinnovation.TmallGlobal天猫国际天猫国际是阿里巴巴集团旗下的进口零售平台，目标是把全球好货带给中国消费者。目前已有87个国家和地区的品牌入驻天猫国际，商品品类非常丰富。通过不断创新。Itrequiresmerchantstohavelegallyregisteredoverseascompaniesorcorrespondingimportandexporttradequalifications,alongwithrobustafter-salesservicesystems.JD.comWorldwide京东全球购要求商家必须具备境外合法注册公司或相应进出口贸易资质，还要有完善的售后体系。LightInTheBox兰亭集势establishedin20072007年成立listedontheNYSEin20132013年在纽交所上市Inconclusion,theriseofChinesecross-bordere-commerceplatformsstemsfromtechnologicalinnovation,rigorousqualitycontrol,andefficientlogisticsservices.Theseplatformsnotonlyfulfillconsumerdemandforoverseasproductsbutalsopropelglobaltradedevelopment.LightInTheBox兰亭集势总结来说，中国跨境电商平台的崛起，靠的是技术创新、严格品控和高效物流。这些平台既满足了大家买海外商品的需求，也推动了全球贸易的发展。Choosetwocross-bordere-commercewebsitestoregisterandsummarizetheiradvantagesanddisadvantages.Irecommendwatchingthedocumentary"EscortChina'sPowertoGoOverseas"jointlylaunchedbyCCTVandAmazon.选两个跨境电商网站进行注册体验，总结它们的优缺点。我推荐观看央视和亚马逊联合推出的纪录片《护航中国力量出海》。Registerontwocross-bordere-commercewebsitesofyourchoiceandsummarizetheirstrengthsandweaknesses.选两个跨境电商网站进行注册体验，总结它们的优缺点。HomeworkAssignment课后作业ChinaRailwayExpress中欧班列FirstquestionWhatarethelogisticsformsofcross-bordertrade?第一个问题跨境贸易的物流形式有哪些？oceanshipping海运airtransport空运ChinaRailwayExpress中欧班列ChinaRailwayExpress中欧班列ChinaRailwayExpressThesecorridorsnotonlyconnectChina'smajorcitieswithseveralimportantcitiesinEuropebutalsopassthroughmanycountriesalongthe"BeltandRoad."中欧班列这些运输走廊既连接了中国主要城市与欧洲多个重要城市，也途经众多“一带一路”沿线国家。ChinaRailwayExpress中欧班列Chongqing-Duisburg重庆-杜伊斯堡Chengdu-Lodz成都-罗兹Zhengzhou-Hamburg郑州-汉堡Suzhou-Warsaw苏州-华沙ThetypesofgoodstransportedbytheChina-Europefreighttrainshavebecomeincreasinglydiverse,expandingfromtraditionaltextilesandclothingtomorecompetitivehigh-value-addedproducts.ChinaRailwayExpress中欧班列photovoltaicmodules光伏组件automotiveparts汽车配件machineryequipment机械设备textilesandclothing纺织品/服装Competitivehigh-value-added具有竞争力的高附加值产品运输的货物种类也越来越丰富，从传统的纺织品、服装，扩展到更具竞争力的高附加值产品。secondquestionWhatarethecharacteristicsoftheChina-Europefreighttrainscomparedtooceanshippingandairtransport?第二个问题相比海运和空运，中欧班列有哪些特点？efficientandreliableTheChina-Europefreighttrainsprovidealogisticssolutionthatisfasterthanseatransportandmoreeconomicalthanairtransport.高效可靠fixedtrainnumbers固定车次routes线路schedules班期中欧班列提供了一种比海运快、比空运省的物流方案。strongcargocapacityThisprovidesmoreopportunitiesforChineseenterprisestoexporttoEuropeandpromoteseconomicandtradecooperationandculturalexchangesbetweenChinaandEurope.货运能力强这为中国企业出口欧洲创造了更多机会，也促进了中欧经贸合作与文化交流。strongcargocapacity货运能力强strongcargocapacity货运能力强PromotingtradefacilitationWithitsefficienttransportationcapacity,theChina-Europefreighttrainhasgreatlyshortenedthelogisticstimeofcross-bordertrade.all-weather全天候all-day全时段safeandstable安全稳定促进贸易便利化中欧班列凭借高效的运输能力，大大缩短了跨境贸易物流时间。ExpandingmarketsandbusinessopportunitiesTheopeningoftheChina-EuropeRailwayExpresshasenabledChinesegoodstoentertheEuropeanmarketmorequickly,andhasalsoprovidedconvenienceforEuropeangoodstoentertheChinesemarket.开辟市场和商机中欧班列开通后，中国货物能更快进入欧洲市场，欧洲货物进中国也更方便。Expandingmarketsandbusinessopportunities开辟市场和商机automobiles汽车computers电脑robots机器人StrengtheninternationaleconomicandtradecooperationTheopeningoftheChina-EuropeRailwayExpresshaspromotedeconomicandtradeexchangesbetweenChinaandEurope.ThroughtheChina-EuropeExpress,ChinesegoodscanentertheEuropeanmarketmorequicklyandmeettheneedsofEuropeanconsumers.加强国际经贸合作中欧班列的开通，促进了中欧经贸往来。通过中欧班列，中国商品能快速进入欧洲市场，满足欧洲消费者需求。ImprovinglogisticsefficiencyandreducingcostsTheChina-Europefreighttrainsprovideamoreefficientlogisticssolution.Comparedtooceanshippingandairtransport,theChina-Europefreighttrainshaveshorterandmorestableandreliabletransportationtimes.提升物流效率和降低成本中欧班列提供了更高效的物流方案。相比海运和空运，中欧班列的运输时间更短、更稳定可靠。Improvinglogisticsefficiencyandreducingcosts效率提升物流效率和降低成本0103020504

promotingtradefacilitationexpandingmarketsandbusinessopportunitiesenhancinginternationaleconomicandtradecooperationimprovinglogisticsefficiencyreducingcosts促进贸易便利化开辟市场和商机加强国际经贸合作提升物流效率降低成本PresenttherelevantcontentoftheChinaEuropefreighttrainintheformofathinkingconductor.Bilibilivideoresource“ChinaEuropeRailwayExpress,TerminatoroftheAgeofDiscovery.”请用思维导图形式梳理中欧班列的相关内容。推荐观看Bilibili网站视频《中欧班列——大航海时代终结者？》PermanentSettlementoftheGlobalCross-borderE-commerceConferenceinZhengzhou,Henan全球跨境电子商务大会永久落户河南郑州"BuyGlobalSellGlobal"买全球·卖全球"1+4+1"“1+4+1”模式onemainforum1场主论坛fourparallelforums4场分论坛oneexhibitionactivity1场展会活动"OnlineSilkRoad"网上丝绸之路0103020504fullydisplaytheachievements全面展示成果expandopenness扩大开放enhanceitsexternalinfluence提升对外影响力promotethestable持续发展sustaineddevelopmentofcross-bordere-commerceacrosstheprovince推动全省跨境电商稳定WhatarethemainadvantagesofZhengzhouinthefieldofcross-bordere-commerce?郑州做跨境电商的主要优势有哪些？GeographicalLocationAdvantageZhengzhou,locatedinthecentralplains,hasasuperiorgeographicalpositionandservesasanimportanthubconnectingChinawiththeworld.地理区位优势郑州坐拥中原腹地，地理位置优越，是连接中国与世界的重要枢纽。Well-establishedLogisticsSystemZhengzhouboastsanefficientlogisticssystemandconvenienttransportationnetwork物流体系完善郑州拥有高效的物流体系和便利的交通网络InnovativeBusinessModelsZhengzhouhasintroducedseveralinnovativebusinessmodelsincross-bordere-commerce.创新商业模式"cross-bordere-commerce+professionalport"“跨境电商+专业口岸”"cross-bordere-commerce+industrycluster"“跨境电商+产业集群”郑州引进多个跨境电商创新商业模式。RichProductResourcesHenanisabundantinagriculturalproducts,manufacturinggoods,andotherresources,providingdiversifiedproductoptionsforcross-bordere-commerce.产品资源丰富河南农副产品、工业制品等资源丰富，为跨境电商提供多元化选品支撑。PolicySupportTheZhengzhoumunicipalgovernmenthasintroducedaseriesofpolicymeasurestosupportthedevelopmentofcross-bordere-commerce"ZhengzhouCross-borderE-commerceSpecialEnhancementActionImplementationPlan"政策支持郑州市政府出台了一系列政策措施，支持跨境电商的发展。《郑州市跨境电子商务专项提升行动实施方案》Well-developedCross-borderE-commerceEcosystem跨境电商生态成熟e-commerceplatforms电商平台logisticscompanies物流企业paymentinstitutions支付机构GeographicalLocation地理区位LogisticsSystem物流体系InnovativeBusinessModels创新商业模式RichProductResources产品资源丰富PolicySupport政策支持Well-developedCross-borderE-commerceEcosystem跨境电商生态成熟Thatthroughthiscourse,wehavelearnedaboutZhengzhou‘sadvantagesinthefieldofcross-bordere-commerce.Thedevelopmentofcross-bordere-commerceinZhengzhoucannotbeseparatedfromtheassistanceofZhengzhouAirportComperhensiveExperimentalZone.通过这门课程，我们了解了郑州在跨境电商领域的优势。郑州跨境电商的发展离不开郑州航空港经济综合实验区的支持。Whathavewelearnedthroughtheabovecontent?Henan'sTopTenCharacteristicCross-borderIndustrialZones河南十大跨境电商特色产业带Whathavewelearned?Henan’sTopTenCharacteristicCrossborderIndustrialZones河南十大特色跨境产业区TopTenCharacteristicCross-borderIndustrialZones十大跨境电商特色产业带Xuchang'swigproductsindustry许昌假发制品产业machinerymanufacturing机械制造outdoorgear户外用品TopTenCharacteristicCross-borderIndustrialZonesZhengzhou'swomen'spantsindustry郑州女裤产业Xuchangwigs许昌假发Luoyang'smetalcabinets洛阳钢柜Shangqiu'smeasuringtools商丘量具十大跨境电商特色产业带TopTenCharacteristicCross-borderIndustrialZonesZhoukou'smakeupbrushes周口化妆刷Xinyang’sdownjackets信阳羽绒服Anyang’schildren'sclothing安阳童装十大跨境电商特色产业带Xuchang'swigproductsindustryXuchang'swigindustryoriginatedinthe1980sandhasbecomeasignificantsupplierintheglobalwigmarketafterdecadesofdevelopment.许昌假发制品产业许昌假发产业始于20世纪80年代，经历了几十年的发展，现已成为全球假发市场重要供应商。Xuchang'swigproductsindustry许昌假发制品产业rawmaterialprocurement原料采购production生产salesandservices销售服务Xuchang'swigproductsindustry许昌假发制品产业4,000enterprisesrelatedtohairproducts发制品相关企业4000家3,000typesofproducts产品种类3000种soldtoabout120countriesandregions销往约120个国家和地区over60%oftheglobalmarket全球市场占有率超60%。Zhengzhou'swomen'spantsindustryZhengzhou'swomen'spantsindustrychainoriginatedfromZhengzhou'sbackgroundasanationaltextileconstructioncity,withasolidindustrialfoundation.Zhengzhouisknownasthe"TextileCity"andbecameoneofthecountry'sfourmajortextilebasesinthe1950s,formingarelativelycompletetextileandgarmentindustrycluster.郑州女裤产业郑州女裤产业链源于“纺织建设城市”的产业基因，产业根基深厚。郑州因“纺织城”而出名，20世纪50年代，郑州成为了全国四大纺织基地之一，形成了较为完整的纺织服装产业集群。"LooktoZhengzhouforChina’sWomen'sPants"“中国女裤看郑州”ZhongyuanDistricttextileandapparelarea中原区纺织服装片区XinmiCityindustrialagglomerationarea新密市产业集聚区YalidaYunding娅丽达云顶occupyanimportantpositioninthenationalmarket,withnumerousstrongwomen'spant