广告发布协议（2025年效果追踪标准）

广告发布协议（2025年效果追踪标准）PartiesThisAgreementismadeandenteredintoonthis[Day]dayof[Month],[Year],byandbetween:[AdvertiserName],withitsprincipalplaceofbusinessat[AdvertiserAddress]("Advertiser"),and[PublisherName],withitsprincipalplaceofbusinessat[PublisherAddress]("Publisher").BackgroundWHEREAS,AdvertiserdesirestopromoteitsproductsorservicesthroughadvertisingplacementsprovidedbyPublisher,andWHEREAS,PublisherdesirestoprovideadvertisingplacementservicestoAdvertiser,andWHEREAS,bothpartieswishtoestablishthetermsandconditionsgoverningthetrackingandreportingofadvertisingperformancemetricsunderthisAgreement.AdvertisingCampaignSpecifications1.1AdvertisingMaterials:AdvertisershallprovidePublisherwiththefollowingadvertisingmaterialsforthecampaign:1.1.1Adcreativeinthefollowingformats:[Listallrequiredformats,e.g.,staticimageJPG,animatedGIF,videoMP4,HTML5banner].1.1.2Adcreativespecificationsincludingdimensions,filesizes,andmaximumkeywordcounts[ifapplicable].1.1.3Brandguidelinesandusagerequirementsfortheadvertisingmaterials.1.1.4ConversiontrackingcodesorAPIsrequiredtotrackdesireduseractions.1.2Placement&Schedule:1.2.1Advertisementsshallbeplacedon[Describethespecificplacements,e.g.,Publisher'swebsitehomepage,specificcategorypages,mobileapp,socialmediafeed].1.2.2Thecampaignshallrunfrom[StartDate]to[EndDate].1.2.3Targetaudience:[Describethetargetaudiencedemographics,interests,orbehaviors,ifapplicable].1.2.4Scheduling:[Describethespecificschedule,e.g.,impression-baseddelivery,time-of-daytargeting,day-of-weektargeting].TrackingMethodologyandMetrics2.1TrackingMethodology:2.1.1Publishershallimplementthefollowingtrackingmethodstomonitortheperformanceoftheadvertisingcampaign:AtrackingpixelprovidedbyAdvertiseroramutuallyagreed-uponthird-partyplatform[Specifytheplatform,e.g.,GoogleAnalytics,FacebookPixel].Server-sidetrackingimplementationtocaptureconversioneventssecurelyandaccurately.UTMparameterstobeappendedtoallcampaignURLsforsourcetracking.[Addanyotherrelevanttrackingmethods,e.g.,SDKintegrationformobileapps].2.1.2PublishershallensurethatalltrackingcodesandSDKsareimplementedcorrectlyandarefunctioningasintendedthroughoutthecampaignperiod.2.2KeyPerformanceIndicators(KPIs)andDefinitions:2.2.1ThefollowingKPIsshallbetrackedandreportedbyPublisher:Impressions:Thenumberoftimestheadwasdisplayed.Clicks:Thenumberoftimestheadwasclicked.Click-ThroughRate(CTR):Calculatedas(Clicks/Impressions)*100.Conversions:Thenumberoftimesausercompletedadesiredaction,suchasmakingapurchase,fillingoutaform,ordownloadinganapp[Definethespecificconversionactionstobetracked].ConversionRate:Calculatedas(Conversions/Clicks)*100or(Conversions/Impressions)*100[Specifytheformulatobeused].CostPerClick(CPC):Thecostincurredperclickonthead.CostPerConversion(CPA):Thecostincurredperconversion.CostPerThousandImpressions(CPM):Thecostincurredperthousandadimpressions.2.2.2PublishershalldefinetheparametersforeachKPIinaccordancewiththefollowingspecifications:Aconversionwillbecountedwhenauser[Describethespecificactionthatconstitutesaconversion,e.g.,completescheckoutontheAdvertiser'swebsiteandreceivesanorderconfirmationemail].Thetrackingpixel/SDKwillbeconsideredimplementedsuccessfullywhenitcapturesatleast[Number]conversionswithinthefirst[Number]daysofthecampaignstartdate.2.3DataCollectionandStorage:2.3.1Publishershallcollectdatarelatedtotheadvertisingcampaignperformance,includingbutnotlimitedtoimpressiondata,clickdata,conversiondata,anduserdemographics[ifapplicable].2.3.2Alldatacollectedshallbestoredinaccordancewithapplicabledataprotectionlaws,includingtheGeneralDataProtectionRegulation(GDPR),CaliforniaConsumerPrivacyAct(CCPA),andanyotherrelevantlocalregulations.2.3.3Publishershallimplementappropriatesecuritymeasurestoprotectthecollecteddatafromunauthorizedaccess,disclosure,alteration,ordestruction.2.4AttributionModeling:2.4.1Publishershallusea[Specifytheattributionmodel,e.g.,lastclick,firstclick,linear,data-driven]attributionmodeltoattributeconversionstothevarioustouchpointsinthecustomerjourney.2.4.2PublishershallprovideAdvertiserwithreportingbasedonthechosenattributionmodelandshallbeopentorevisingthemodeluponmutualagreement.2.5Real-TimeReportingCapabilities:2.5.1PublishershallprovideAdvertiserwithreal-timereportingforkeymetrics,includingclicksandconversions,withamaximumdelayof[Number]hours.2.5.2Reportsshallbeaccessiblethroughasecureonlinedashboardorviaspecifiedemailreports.2.6DataAccuracyandValidation:2.6.1Publishershallconductregularauditstoensuretheaccuracyofthetrackingimplementationanddatareporting.2.6.2UponAdvertiser'srequest,Publishershallprovidesampleverificationofadplacementsandcreativedisplay.2.6.3Advertisershallhavetherighttorequestathird-partyauditofthetrackingsetupanddataprocessingproceduresatleastonceperyear.Thecostoftheauditshallbebornebythepartyrequestingit,unlessadisputearisesregardingdataaccuracy,inwhichcasetheauditshallbejointlyfunded.ReportsandDelivery3.1ReportingFrequencyandFormat:3.1.1PublishershallprovideperformancereportstoAdvertiserona[Specifythefrequency,e.g.,weekly,monthly]basis.3.1.2ReportsshallbedeliveredtotheAdvertiser'sdesignatedcontactat[EmailAddress]viaemailorthroughthemutuallyagreed-upononlinedashboard.3.1.3Reportsshallbeprovidedin[Specifytheformat,e.g.,PDF,Excel]formatandshallincludealltheKPIsdefinedinSectionReportingPeriods:3.2.1Eachreportshallcovertheperformancedataforthepreceding[Specifytheperiod,e.g.,oneweek,onemonth].3.3AdHocReporting:3.3.1PublishershallprovideadhocreportsuponAdvertiser'swrittenrequest,subjecttoavailabilityandtheresourcesrequiredtogeneratethereport.Advertisershallcoveranycostsincurredforadhocreportingbeyondthestandardreportingpackage.ComplianceandPrivacy4.1LegalCompliance:4.1.1BothpartiesshallensurethatalladvertisingactivitiesconductedunderthisAgreementcomplywithallapplicablelawsandregulations,includingadvertisingstandardsandconsumerprotectionlaws.4.2PrivacyCompliance:4.2.1Bothpartiesshallcomplywithallapplicabledataprotectionandprivacylawsinthecollection,storage,use,andtransferofpersonaldatarelatedtotheadvertisingcampaign.4.2.2Publishershallobtainvalidconsentfromusersbeforecollectingandprocessingtheirpersonaldataforadvertisingpurposes,inaccordancewithapplicablelaws.4.2.3Publishershallprovideuserswithclearinformationaboutthepurposesofdatacollectionandtheirrightsregardingtheirpersonaldata,asrequiredbyapplicablelaws.4.2.4Publishershallimplementmeasurestominimizethecollectionofpersonaldatatowhatisstrictlynecessaryfortheadvertisingcampaign.4.2.5Publishershallensurethatuserscaneasilyexercisetheirrightsregardingtheirpersonaldata,includingtherighttoaccess,correct,delete,ortransfertheirdata,asapplicable.4.2.6Bothpartiesshallcooperatetoaddressanydatasubjectaccessrequestsorotherdataprotectioninquiriesreceivedbyeitherparty.IntellectualProperty5.1AdCreativeOwnership:5.1.1AdvertiserretainsallrightsinandtotheadvertisingmaterialsprovidedunderthisAgreement.5.2TrackingAssets:5.2.1PublishershallhavetherighttousethetrackingcodesandSDKsprovidedunderthisAgreementsolelyforthepurposeoftrackingtheperformanceoftheadvertisingcampaignandshallnotusethemforanyotherpurposewithoutthepriorwrittenconsentofAdvertiser.ResponsibilitiesandObligations6.1Advertiser'sResponsibilities:6.1.1ProvidePublisherwithallnecessaryadvertisingmaterials,specifications,andbrandguidelinespriortothecampaignstartdate.6.1.2Defineclearandmeasurableconversiongoalsforthecampaign.6.1.3ProvidePublisherwithanyconversiondataorAPIsrequiredtotrackthedefinedconversionactions,ifapplicable.6.1.4Reviewandapprovecampaignreportswithin[Number]daysofreceipt.6.2Publisher'sResponsibilities:6.2.1ImplementthetrackingcodesandSDKsasspecifiedinthisAgreementinatimelyandaccuratemanner.6.2.2Ensurethattheadvertisingplacementsaresecure,compliantwithallapplicablelaws,andmeettheagreed-uponqualitystandards.6.2.3ProvideAdvertiserwithregularperformancereportsintheagreed-uponformatandfrequency.6.2.4MaintaintheconfidentialityofAdvertiser'sdataandinformationsharedunderthisAgreement.6.2.5Complywithallapplicabledataprotectionandprivacylawsinthehandlingofuserdatacollectedthroughthetrackingmechanisms.6.3Liability:6.3.1PublishershallbeliableforanydirectdamagesresultingfromitsfailuretoperformitsobligationsunderthisAgreement,includingbutnotlimitedtoinaccuraciesintrackingdataorbreachesofdataprotectionlaws.6.3.2Publisher'sliabilityshallbelimitedtotheamountpaidbyAdvertiserfortheadvertisingservicesunderthisAgreementinthepreceding[Number]months.6.3.3Advertisershallnotbeliableforanyindirect,consequential,orpunitivedamagesarisingoutoforinconnectionwiththisAgreement.TermandTermination7.1Term:7.1.1ThisAgreementshallcommenceon[StartDate]andshallcontinueforaperiodof[Number]months,unlessterminatedearlierinaccordancewiththeprovisionsofthisAgreement.7.2TerminationClauses:7.2.1EitherpartymayterminatethisAgreementwith[Number]days'writtennoticetotheotherpartyiftheotherpartybreachesanymaterialtermorconditionofthisAgreementandfailstocuresuchbreachwithinthenoticeperiod.7.2.2UponterminationorexpirationofthisAgreement,Publishershall:CeasealladvertisingactivitiesandtrackingrelatedtothisAgreement.ProvideAdvertiserwithafinalperformancereportcoveringtheperiodfromthelastreportdatetotheterminationdate.DestroyorreturnalladvertisingmaterialsandanydatacollectedunderthisAgreement,exceptfordatanecessaryforthesettlementofanydisputesorobligationsarisingfromthisAgreement.Continuetoprovideaccesstotheonlinedashboardorreportdatafor[Number]daysafterterminationforAdvertiser'sreview.Confidentiality8.1Requirement:Bothpartiesshallkeepconfidentialallnon-publicinformationdisclosedbytheotherpartyunderthisAgreement,includingbutnotlimitedtobusinessstrategies,financialinformation,customerdata,andtechnicalinformation.8.2Exceptions:Confidentialityshallnotapplytoinformationthat:8.2.1IsorbecomespubliclyknownwithoutbreachofthisAgreement.8.2.2Isindependentlydevelopedbyapartywithoutaccesstotheotherparty'sconfidentialinformation.8.2.3Isdisclosedtoathirdpartywiththepriorwrittenconsentofthedisclosingparty.8.2.4Isrequiredbylaworcourtorder.8.3Duration:TheconfidentialityobligationsshallsurvivetheterminationorexpirationofthisAgreementforaperiodof[Number]yearsaftertermination.DisputeResolution9.1GoverningLaw:ThisAgreementshallbegovernedbyandconstruedinaccordancewiththelawsoftheStateof[State]withoutregardtoitsconflictoflawprinciples.9.2DisputeResolution:Anydispute,controversy,orclaimarisingoutoforrelatingtothisAgreementshallberesolvedthroughgoodfaithnegotiationbetweentheparties.Ifthedisputecannotberesolvedthroughnegotiationwithin[Number]days,thepartiesagreetosubmitthedisputeto[Specifytheforum,e.g.,thecourtsof[State],arbitrationundertherulesofthe[ArbitrationAssociation]].Amendments10.1Requirement:AnyamendmentormodificationtothisAgreementshallbeinwritingandsignedbyauthorizedrepresentativesofbothparties.EntireAgreement11.1Statement:ThisAgreement,includingtheattachments[Ifany],constitutestheentireagreementbetweenthepartieswithrespecttothesubjectmatterhereofandsupersedesallprioragreements,negotiations,andunderstandings,whetheroralorwritten.Notices12.1Definition:AllnoticesunderthisAgreementshallbeinwritingandshallbedeemedgivenwhendeliveredpersonally,sentbyreputableovernightcourier,orsentbycertifiedorregisteredmailreturnreceiptrequested.12.2Address:AllnoticesshallbeaddressedtothepartiesattheaddressessetforthatthebeginningofthisAgreement,ortosuchotheraddressaseitherpartymaydesignatebynotice.INWITNESSWHEREOF,thepartiesheretohaveexecutedthisAgreementasofthedatefirstabovewritten.[AdvertiserName]By:\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_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