再芳华和百岁鹿-包装集合-设计提案

ZAIFANG

HUAPALACEMUSEUMTHESHENYANGTHESHENYANG

ANDZAIFANGHUAPALACEMUSEUMIT

IS

A

KIND

OF

RESPECT,

WITH

THE

FEELINGS

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HOME

AND

COUNTRY.IT

IS

A

KIND

OF

MISSING,

TELLING

THE

MEMORY

OF

HOMEIT

IS

A

KIND

OF

GRATITUDE

TO

PROTECT

NATIONAL

PEACE

AND

SECURITY每个人心中都有一个故

宫它是一种敬重，怀着家国情怀它是一种思念，述说家的记忆它是一种感激，守护国泰民安

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SPEAK历史的长河，时间的流

速

不积硅步，无以至千

里不积细流，无以至江

河时间沉淀着一切，也铸造着一起

THESHENYANG

ANDZAIFANGHUAPALACEMUSEUMTHE

LONG

RIVER

OF

HISTORY,

THE

VELOCITY

OF

TIME.NO

SILICON

STEPS,

NO

EVEN

THOUSANDS

OF

MILES

.NO

STREAMS,

NO

RIVERSTIME

PRECIPITATES

EVERYTHING

AND

CASTS

IT

TOGETHER

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SPEAK「时间」

·「宫铸」罗马不是

一天建成的，故宫亦然他经历了时代的洗礼，时间成就了历史的记忆再芳华人参的生长，离不开阳光和养分更离不开时间的沉淀，时间给予了养分的积累

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SPEAK沈阳故宫博物院ZAIFANGHUASUPPOSINGSHENYANG

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SPEAKT

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ZHU银印和朱绶唐沈亚之《贤良方正能直言极谏策》之二自长庆

、宝历已来金紫银朱之佩盈于朝松花SONG

HUA取自清·雍正年间淡黄釉瓶清朝时主以黄为贵皇帝本人就是正黄、镶黄两旗旗主故黄色是清朝绕不开的颜色群青QUNQING像天空般深邃纯正中国的帝王自喻天子因此群青一直被帝王推崇又称“帝青色”群青银朱松花玄色金色C:85M:65

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SPEAKa

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再芳华当代沈阳地标性建筑

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G方圆大厦ZAIFANGHUASUPPOSINGSHENYANG

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SPEAK彩电塔歌剧院IIIX奥体THESHENYANGZAIFANG

HUAPALACEMUSEUM他经历了时代的洗礼时间成就了历史的记忆故宫元素展示

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ZAIFAN

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HUA他经历了时代的洗礼时间成就了历史的记忆实物贴图展示PRODUCTPACKAGING鹿鞭丸鹿鞭膏DEERPENIS

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WITH

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HOME

AND

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IS

A

KIND

OF

MISSING,

TELLING

THE

MEMORY

OF

HOMEIT

IS

A

KIND

OF

GRATITUDE

TO

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NATIONAL

PEACE

AND

SECURITY

在中国文化中

处处我们都可以看到鹿的身影其范围之大，历史之久，典故之精，都让人惊

叹。ANDPUTTHEWHIT

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AND

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A

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TELLING

THE

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OF

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IS

A

KIND

OF

GRATITUDE

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NATIONAL

PEACE

AND

SECURITY《坤雅》云：‘鹿乃仙兽，自能乐性，行则有涎，不复急走。”可见古人认为食鹿脯有延年益寿的作用《述异》中说“玄鹿为脯，食之寿二千岁”。谐音为“十禄”

“十禄”即有升官发财的意思，即为“食鹿”的谐音。

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THE

MEMORY

OF

HOMEIT

IS

A

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GRATITUDE

TO

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NATIONAL

PEACE

AND

SECURITY标志“正负形”体现古时易经八卦阴阳调和之理念ZAIFANGHUASUPPOSINGSHENYANG

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AND

COUNTRY.IT

IS

A

KIND

OF

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TELLING

THE

MEMORY

OF

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IS

A

KIND

OF

GRATITUDE

TO

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IS

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OF

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TELLING

THE

MEMORY

OF

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IS

A

KIND

OF

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