新闻传播学专业英语 课件 02 Terminology Jargon

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Terminology

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JargonTerminology

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Jargon专业术语与行业用语区分专业英语与普通英语的重要标志由特定学术、技术或职业领域所使用目的是方便行业或学科内沟通，促进行业或学科的成熟与发展在行业或科学内部常用，但在行业或学科以外不通行有逐步通用化趋势，但主要还是促进本行业或学科成熟与发展分为两大类：专业术语（terminology）和行业用语（jargon,journalese）Theprecise,standardizedsystemoftermsusedtodescribespecificconceptswithinthefield.Itensuresclarityandprofessionalaccuracy.TerminologySpecializedexpressionsorslangusedbyinsiders.Whileitfostersgroupidentity,itoftenexcludesoutsidersandcanobscuremeaningifoverusedorundefined.JargonTerminology

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Jargon专业术语与行业用语Terminology(ProfessionalStandard)Jargon(InsiderLanguage)PurposeTodefineconceptspreciselyanduniversally.Tocommunicatequicklyamongpeers;sometimestoexcludeoutsiders.ConnotationNeutral/Positive:Essentialforaccuracy.OftenNegative:Canimplypretentiousnessorconfusion.AccessibilityDefinedinstyleguides(e.g.,AP,Reuters);learnable.Ofteninformal,unwritten,orcontext-dependent.AudienceSuitableforbothexpertsandtheinformedpublic.Primarilyforinsiders;confusingtothegeneralpublic.InYangTianzhenCaseTerminologyJargonIP孵化造势场景化教学公域转私域内容闭环剧本用户共创挂链接垂直赛道割韭菜InYangTianzhenCaseTerminologyJargonIPIncubationHypeBuilding/StuntScenario-basedlearningPublictoPrivateTrafficConversionContentloopScript/StorylineUserCo-creationLinkHanging/DirectSalesVerticalTrack/NicheCuttingleeks/ExploitingFansWhydoweneedterminology&jargon?PrecisionEliminatesambiguity.Ensureseveryonediscussestheexactsamephenomenonwithoutmisunderstanding.EfficiencyAllowsinsiderstocommunicatecomplexideasinstantlywithoutlengthyexplanationsordefinitions.IdentitySignalsmembershipinthediscoursecommunity.Distinguishesexpertsfromlaypeople("Iamoneofus").ConceptualToolTermsarenotjustlabels;theyarementalmodelsthatstructurehowweanalyzeandsolveproblems.CommonTrapsJargonoverloadWrongregisterEmptysignifierHowto勤查词典，积累词库新闻英语

分类词典汉英新闻

出版学

词典英汉-汉英

新闻出版

词典宣传舆论学

大辞典新闻学

大辞典新闻侵权

法律辞典广播电视

词典媒体和传播

词典几种较好的参考词典分类词典：《新闻英语分类词典》（2000）《汉英新闻出版学词典》（2000）《汉英新闻出版学词典》（2000）学科词典：甘惜分《新闻学大辞典》（1993）陈力丹、易正林《传播学关键词》（2009）英语词典：DanielChandler&RodMunday，OxfordDictionaryofMediaandCommunication,2020网络词典：中国大百科全书网络版；Journalism&MediaGlossary；Theultimate