电子商务英语

E-commerceEnglishUnit1WhataSmartShopper!LearningObjectives

Inthisunit,you’lllearntounderstandandtalkaboutonlineshopping.learntodiscusscompaniesthathaveachievedsuccesswiththeInternetbusiness.learnhowtofindinformationaboutcompaniesandproductsviatheInternet.learnhowtowriteabusinessemail.Warm-upQuestions1.Whichmethodofshoppingdoyouprefer:onlineoroffline?vsWarm-upQuestionsOnlineOffline2.Whatarethedownsidesofbothonlineandtraditionalshopping?Can’tseerealmerchandiseHavetowaitforadeliveryPossibletobecheatedbywebsiteownerLoosealotoftimetotravelHaveexactoperatinghoursSometimemerchandiseisoutofstockVocabulary1.Lookatthelistofwordsinthechart.Choosethecorrectcategoryforeachcolumn.1.BooksBooksTextbooksAudiobooksMagazinesBooks Electronics FashionCollectibles&Art Computer&OfficeMovies,Music&GamesVocabulary2.Canyourecognizethesecategories?WorkplaceListeningandSpeakingMatchthewordwithitsmeaning. receptionist 密码 stationery 信用 password 接待员 credit 文具 website 购买 category 网站 purchase 种类WordPreparationListenandwritedownthemissinginformation.(1)Didyougetherealright?(2)I’llshowyouaround.(3)Thelaptopisallsetupforyoutouse.(4)letmeintroduceyoutoGary,(5)How’reyoudoing?(6)IfyouneedanythingjustaskGary(7)youcanjustcallme(8)don’thesitatetoaskSampleDialogue1

FirstMeetingatWork

PairWorkSampleDialogue1

FirstMeetingatWork

Supposeyouhaveworkedinawebdesigncompanyforseveralyears.NowyouareshowingnewstaffCindyaround.Whatcanyousay?TurntoP3tofindsomehelpSampleDialogue2

TalkingaboutOnlineShopping1.Listenandanswerthefollowingquestions.Q1.WhatdidJohnsonbuyonline?Q2.Wheredidhebuyit?Q3.HowcanyoubuythingsonTaobao?Awatch.HeboughtfromTaobao.YoucanuseAlipay,yourbankaccountorpayafteryougettheproduct.2.Discussion.ClassSurvey.Whathaveyouboughtonline?NameWhathaveyouboughtonline?Whatarethetopcategoriesforpurchasingonlineaccordingtomysurvey?Dialogue2

TalkingaboutOnlineShoppingListentoadialogueandthenmakecorrectchoicesaccordingtowhatyouhear.Putatick(√)onthewordsyouchoose.Answers:phone10%unsaferatingsPaypalFurtherListeningHomeworkThinkingaboutTechnologyDellComputerleadsthewaywithonlinePCsales.ItseemsappropriatetosellcomputersovertheInternet.Canyouthinkofotherproductsthatwouldbeparticularlywell-suitedtosellthisway?Shareyourideaswithyourpartner.

PracticalReading

Passage1:Alibaba:OpenSesame

HomeworkChecking1.Whatproductsdoyouthinkareparticularwell-suitedtosellonline?HomeworkChecking2.Whataretheadvantagesanddisadvantagesofonlineselling?lowerstartupcostquickerandeasierflexibleopentime…hardertoattractcustomershardertohaveahelpinghand…Thinkaboutit1.Doyouthink‘Alibaba’isagoodbrandname?Whyorwhynot?Whatmakesagoodbrandname?

SHORTNAMESDIFFERENTEasytoremember,impossibletoforgetThinkaboutit2.HowmuchdoyouknowaboutAlibabaGroup?/v_show/id_XMjM3NTcyNDYw.htmlJackMa’sSpeechatColumbiaBusinessSchoolReadingComprehension1.Readandanswerthefollowingquestions.1)FromtheconversationbetweenLHandMaYun,whatkindofpersondoyouthinkMaYunis?Canyouusesomeadjectivestodescribehispersonality?2)WhatarethedifferencesamongB2B,B2CandC2C?3)Whycan’tEBayovertake(压倒)AlibabaandTaobaoinChina?4)WhatarethekeystoAlibaba’ssuccessaccordingtothispassage?ReadingComprehension2.ReadandjudgeTrueorFalse.STATEMENTST/F1.JackManamedhiscompany“Alibaba”,becauseitisrelatedtothethieves.□□2.Alibabaservesthreetypesofmarketplaces:B2B,B2CandC2C.□□3.ThereasoneBayandGooglecan’tbesosuccessfulinChinaisduetothelackofadjustingtolocalrealities.□□4.Mabelievedthatthekeytohissuccesswasthathecouldlookatthetechnologyinbusinesswiththeeyesofthecustomers.□□5.WecansayAlibabaisalegendinonlinebusiness.□□√√√√√Explanationofdifficultsentences1.Itsitsinthemiddleoftheworld’smanufacturingbelt,withhundredsofthousandsoffactoriesandsuppliersnearby.(Para.8)Explanation:‘with…nearby’是介词with引导的分词独立结构，在nearby之前省略了being，作伴随状语。它位于世界加工制造带的中心，附近有成千上万家工厂和供应商。2.Thesystem,whichholdstheelectronicpaymentinescrowandreleasesthemoneyonlywhenthegoodsarrive,wasnecessaryinChina,wherecashtransactionsarethenorm.(Para.9)Explanation:此句的结构比较复杂，主句是ThesystemwasnecessaryinChina。主句的主语Thesystem是由which引导的非限制性定语从句修饰，同时从句中又嵌入一个由when引导的时间状语从句。谓语是wasnecessaryinChina，后有一个地点状语从句wherecashtransactionsarethenorm.

这个通过第三方支付管理并且在确认收货后才划拨货款的系统在中国是必须的，这里的规范是现金支付。

Explanationofdifficultsentences3.WellbeforeeBayboughtSkype,thesystemalsoallowedinstantmessagingbetweenbuyersandsellers,makingthetradingenvironmentlessanonymous.(Para.9)

Explanation:现在分词making引导的分词短语作句子的伴随状语，其逻辑主语是句子主语thesystem。在EBay购买Skype很久之前，这个系统就允许在买卖双方使用即时即時信息接發技术，使得交易环境更加不易匿名。ExplanationofdifficultsentencesKeywords&expressions1.paymentn.支付,付款e.g.Wewouldbegratefulforpromptpaymentofyouraccount.

如即付款不胜感激。

Thetelevisioncanbepaidforintenmonthlypaymentsof$50.这电视机可月付50美元10次付清。

Keywords&expressions2.conjureup想起,（如变戏法般）使某事物突然出现e.g.Thisisatunewhichconjuresuppleasantmemories.这是一首唤起美好回忆的曲调。Ihadlostmypen,butsheconjuredupanotheroneformefromsomewhere.

我把钢笔弄丢了，可是她像变戏法似的不知从什么地

方又给我弄来一支。Keywords&expressions3.recognitionn.承认e.g.Hehaswonwiderecognitioninthefieldofinfectiousdisease. 他在传染病这一领域广获赞誉。Britain’srecognitionofthenewregimeisunlikely.

这个新政权不大可能获得英国的承认。

Keywords&expressions4.launchvt.使行动；使开始e.g.He’slaunchinghissononacareerine-commerce.他让儿子从事电子商务。Ittakescouragetolaunchintoanewbusinessinthesedifficulttimes.

在这些困难时期要开始做新的生意是需要勇气的。Keywords&expressions5.cater…for迎合，供应伙食，为…提供所需e.g.Onehundredisalotofpeopletocaterfor!承办一百人的饮食可够多的！TVmustcaterformanydifferenttastes.

电视节目必须迎合各种人的爱好。Keywords&expressions6.adjustto调整以适应e.g.Howcanpolicymakersadjusttothischange?决策者们如何适应这种变化？Thebodyquicklyadjuststochangesintemperature.

身体迅速调节以适应气温的变化。After-readingTasks

1.MosthotelshereinChinaaccept_________indollars.2.Hehaswonwide_________inthefieldoftropicalmedicine.3.Thecompanyis_________anewproductnextmonth.4.TVprogramsmust_______manydifferenttastes.5.Thebodyquickly_______itselftochangesintemperature.recognitionpaymenttransactioncaterforregisteradjust void incorporatelaunch releasepayment

recognition

launchingcaterforadjusts6.Herhusbanddiedinacarcrash,whichleftagreat__________inherlife.7.Howmanystudentshave__________forEnglishclasses?8.Oneimportantreasonfor_____________acompanyistoprotectthestockholders.

9.Wewould________themoneytoyourPayPalaccountassoonasthebuyerreceivedtheitem.10.Paymentsbychequeeasilyoutnumbercash__________.

voidregisteredincorporatingreleasetransactionsrecognitionpaymenttransactioncaterforregisteradjust void incorporatelaunch releaseAfter-readingTasks

TranslatetheChinesesentencesintoEnglish.1.incase

2.ontheotherhand

3.adjustto

4.thekeytohissuccess

5.with…nearbyAfter-readingTasks

1.Itmayrainyou’dbettertakeanumbrellajustincaseitdoes.2.Wellyes,itwasquiteagoodbargain;ontheotherhand,dowereallyneedone?3.Thelengthoftheslideshowcanbeautomaticallyadjustedtothelengthoftheaudio.4.Happyemployeesmaybethekeytosuccessfororganizations.5.Itreallyisabigurbanizedseaside1600minlengthwithmanycompaniesnearby.After-readingTasks

1.TheInternetoffersmany____________forretailersandconsumers,butphysicalexaminationoftheproductisusuallynotoneofthem.(advantages/disadvantages)2.Onlineshoppingisbecomingmoreandmore________foranumberofreasons;pricesareoftenloweronlineandyoudon’thavetoqueueupinbusyshops.(popular/advanced)3.Lookingahead,MaYunsaidthathedreamedofusinghisgroup’sresourcesto________thelivesofallChinesepeople.(refine/improve)4.“Weare___________,”MaYunsaid.“Youshouldlearnfromyourcompetitor,butnevercopy.Copyandyoudie.”(designers/innovators)5.Chinaisalreadyhometosomeoftheworld'smost________Internetcompanies,likeAlibaba,BaiduandTencent.(valuable/uncommon)advantages

popularimproveinnovators

valuableAfter-readingTasks

After-readingTasks1.互联网为零售商和消费者提供了许多好处，但不能实际查验产品却往往不在其好处之中。2.网上购物由于一系列的原因而变得越来越流行；网上价格通常更低并且你不需要在繁忙的商店里排队。3.展望未来，马云说，他梦想利用其集团的资源来改善全体中国人的生活。4.“我们是创新者”马云说，“你应该学习你的竞争对手，但绝不是照搬。照搬就必定死亡。”5.中国已经是一些世界上重要的互联网公司的故乡，如阿里巴巴，百度和腾讯。HomeworkCompletethesecondcolumnsentencestranslationofExercise3.PracticalReading

Passage2:TipsforSavingMoneyonAmazon

HomeworkChecking:shareyourtranslation1.Hehadhiscameraready,justincasehesawsomethingthatwouldmakeagoodpicture.2.Onlineshoppingontheotherhand,allowsmetoshopinthecomfortofmyhome.3.Joborientationcanhelpthenewemployeeadjusttonewjobsandworkenvironment.4.Goodonlinemarketingisthekeytoyourbusinesssuccess.5.Thisguesthouseisinacommercialareaofthecity,withmanyshopsnearby.Pre-readingtasks1.BackgroundInformationA,Inc.isaUS-basedmultinational_________________company.Headquarteredin_______,Washington,itisthelargestonlineretailerintheUnitedStates.__________foundedA,Inc.in1994andlauncheditonlinein1995.ThenameAwaschosenbecausetheAmazonRiverisoneofthe______riversintheworld,andsoitsuggestslargesize,andalsoinpartbecauseitstartswith"A"andthereforewouldshowupnearthebeginningofalphabeticallists.Astartedasanonline________,butsoondiversified,sellingDVDs,CDs,MP3downloads,computersoftware,videogames,electronics,apparel,furniture,food,andtoys.electroniccommerceSeattleJeffBezoslargestbookstorePre-readingtasks2.JeffBezosQuotesAbrandforacompanyislikeareputationforaperson.Youearnreputationbytryingtodohardthingswell.Astrivestobethee-commercedestinationwhereconsumerscanfindanddiscoveranythingtheywanttobuyonline.Ifyoudobuildagreatexperience,customerstelleachotheraboutthat.Wordofmouthisverypowerful.Therearetwowaystoextendabusiness.Takeinventoryofwhatyou'regoodatandextendoutfromyourskills.Ordeterminewhatyourcustomersneedandworkbackward,evenifitrequireslearningnewskills.Kindleisanexampleofworkingbackward.While-readingtasks1.ReadthearticleAQAP:HowcanyousavemoneywhileshoppingonA?While-readingtasks2.MatchtipstopicturesOriginalPrice FREESuperSaverShippingoffersonly AmazonPrimeSubscribe&SaveGiftWizardUsedBooksUsedBooksOriginalPriceAmazonPrimeGiftWizardSubscribe&SaveFREESuperSaverShippingoffersonlySelf-studySalonMatchthewordswiththeirChinesemeanings.traffic 产品目录homepage 有现货catalog 购物车logistics 电子商务browser 浏览器instock 服务器shoppingcart 流量e-commerce 物流paymentgateway 支付网关server 主页Self-studySalonTranslationTheterme-commercereferstobusinessthatisconductedwiththehelpofelectronictechnology.Itislikeanyotherbusiness.Youshoulddosomebasicbusinessplanning.Youneedcustomersandstrongcustomerservice.Youneedtomanagepurchasesbycustomers,finances,staffandotherresources.Buttherearesomefeaturesuniquetoe-commerce.Basically,youneedan“onlinestore”tobean“e-tailer”.Obviously,youneedtodesignandpromoteaWebsite.InitssimplestformecommerceisthebuyingandsellingofproductsandservicesbybusinessesandconsumersovertheInternet.Self-studySalonReference电子商务这个术语，指的是借助于电子技术进行的商业。像其他商业一样，你应该做一些基本的业务规划。你会需要客户和强大的客户服务。你需要管理消费者的一些独有的特点。基本而言，你需要有一个“网店”从而成为一家“电子零售商”。很明显，你需要设计和推广一个网站。电子商务的最基本形式就是商家和消费者通过网络买卖产品和服务。HomeworkGroupWork：Chooseaproductthatisinterestingtothemembersofyourgroup.Browsethroughdifferentwebsitesandnotedowntheinformationoftheproduct,e.g.theprice,specifications,shippingcostandsizeetc.SimulatedWritingEmailBrainstormComparewhatyoufindwithyourgroupmembersanddecidewhetheryouwouldbuyonlineandfromwhichseller.Writedownwhatinformationyouaregoingtoaskthesellerinanemail.ThinkaboutitWhatmakesagoodletteroremail?Completethelistwiththewordsfromthebox.readerpolite pointsbriefcomplicateddirect

Organizingyourletteroremail*Decideontheimportanttowriteinyourmessage.*Keeplettersandemails→1pageforletters→2-4shortlinesorparagraphsforemails*Be,yetusesimpleandwords.*Don’twritelong,sentences.*Writeforthe,notforyourself.

pointsbriefpolitedirectcomplicatedreaderBriefIntroductionElectroniccommunicationhasbecomeoneofthemosteffectivewaysofdoingbusiness.Howwelle-mailmessagesarewritteninfluencethesuccessorfailureofyourcompany.SamplesStudythefoursamples.Chooseasubjectlineforeachemail.Oneofthesubjectlinesintheboxisnotused.4.ShippingConfirmation 1.InquiryaboutProceduresofMusicCDCopying2.Regardingyourorder3.SpecialOffer!UsefulExpressionsReasonforwritingWearewritingtoinformyouthat...Justashortnotetoletyouknow...GivinginformationYouwillbepleasedtohearthat...Goodnews!AskingforinformationCouldyougivemesomeinformationabout...I’dbegratefulifyoucould...UsefulExpressionsPromisingactionIwillcontactyoushortly.I’llgetbacktoyousoon.OfferinghelpWouldyoulikemeto...?Letmeknowifyou’dlikemeto...FinalcommentsPleasefeelfreetocontactmeifyouhaveanyquestions.Don’thesitatetocontactusifyouneedfurtherinformation.CloseIamlookingforwardto...Speakto.../Seeyousoon.WritingPracticePolishyouremailofinquiringthedetailofbuyingtheproduct.WritingPracticeSendanemailat1855@accordingtotheinformationgivenbelow.CreatedbyMrBizeaudinMarch1999,Dre@mwineisspecialistinsellingandsearchingofrarewines,oldvintagesandcollectionbottles.Everything(almost)canbefound.Sendanemailat1855@withthewinesyouwanttobuy,andasktheshippingcostsifyouordermorethan3bottlesandhowtopayifyoudon’thaveaPaypal.Self-assessmentChecklistNo.ObjectivesAssessmentExcellentGoodFairFailed1Icanunderstandandtalkaboutonlineshopping.2IcandiscusscompaniesthathaveachievedsuccesswiththeInternetbusiness.3IknowhowtofindinformationaboutcompaniesandproductsviatheInternet.4Icanwriteabusinessemail.HomeworkSendyouremailtotheseller.WorkplaceProjectShoppingOnlineProjectdescriptionChooseaproductthatisinterestingtothemembersofyourgroup.Eachmemberofthegroupshouldgoshoppingonlineforthatproduct.Comparewhatyoufind.Whatrangeofpricesdoyoufind?Areyougoingtobuythatproductonline?Whatinformationdoyoufindabouttheproduct?Doestheproductcomeinavarietyofbrands?Asagroup,decidewhetheryouwouldbuyonline,andifso,fromwhichseller.ProjectPresentation1.Whywechosethisproduct2.Whichwebsiteswesearched3.Theproductinformationwecompared4.Theemailormessageswesenttoandthereplywegotfromtheseller5.Thefinalitemwegot6.SomeotherinterestingthingsReflectionReflectionThingsyoudidwell:Thingsyoucouldimprove:HomeworkThinkaboutit:Ifyouaregoingtosetupanonlineshop,whatproductwouldyouchoosetostartwith?CareerMottos:whoarethey?CareerMottosUnitTwoGetYouonYourWay!LearningObjectives

Inthisunit,you’lllearntounderstandandtalkaboutproductpromotion.learntoconvincepeopleinworkplacecommunication.learnhowtobuildanonlinestore.learnhowtowriteaproductdescription.ContentsWarm-upVocabularyListeningPracticeRole-playCommunicativeTask1.Whatdoyouthinkisthefunandprofitable

wayofmakingextramoney?Takeapart-timejobStartabusinessWarm-upQuestions:WorkasatutorWorkasawaiter/waitressWorkasacashierSomepossiblewaysof

makingextramoney:Takepart-timejobsStartabusiness/anonlinebusiness2.Whatisyourwayofmakingmoneyonline?Warm-upQuestions:Buildinganonlinestore.Getready!harddrivemonitorkeyboardmouseVocabularyspeakersUSBprinterscannernotebookmicrophonedigital

cameraiPadWorkplaceListeningandSpeaking

Matchthewordwithitsmeaning.digital['didʒitəl]scanner['skænə]discount['diskaunt]speaker['spi:kə]printer['printə]keyboard['ki:bɔ:d]mouse[maus]brand[brænd]laptop['læptɔp]maintenance['meintinəns]warranty['wɔrənti]agent['eidʒənt]代理人,

代理商

数字的,

数码的维修,维护折扣,

贴现扫描机,

扫描仪打印机键盘扬声器鼠标品牌便携式电脑,笔记本电脑保修期,保单Readthewordsbelow.importer[im'pɔ:tə]represent[.repri'zent]promotional[prə'məuʃənəl]compatible[kəm'pætəbl]assumption[ə'sʌmpʃən]software['sɔftwɛə]dual['dju:əl]marketing['mɑ:kitiŋ]competitor[kəm'petitə]motivation[.məuti'veiʃən]effectively[i'fektivli]进口商代表,表示,

象征

宣传的,推销的一致的,

兼容的假定,

设想软件双重的,成双的市场营销竞争者,

对手动机,

动力事实上,

有效地Alex:CanIhelpyou?Customer:Yes,Iwouldliketobuyacomputer.Alex:Wouldyouliketopurchase_________________________?Customer:Anotebook.__________________________?Alex:Wehavealotofbrandshere,soyoucanpickwhatyoulike.Anyway,__________________________?Customer:SixtoseventhousandYuan.ActuallyIdon'tcaremuchaboutthebrand.Alex:OK,____________________thisone,It’saHP,dualcoreCPU,with120Gharddiskand2GBRAM.It's6,500Yuan.Wouldyouliketopurchaseitnow?Customer:Isthere_____________________________?Alex:Sorry,it'salreadyverycheap.Hmm,________________________ifyoubuyitnow.We'llalsoincludealaptopbagandamouseforyou.Customer:Thanks._____________________________?Alex:Oneyear.Themaintenancestorelocationand________________areonthewarrantycard.Customer:Alright,I'lltakethisone.SampleDialogue1PurchasingaComputer

adesktoporanotebookWhichbranddoyousellwhatpriceareyoulookingfortakealookatanydiscountonthislaptoplet'smakeit6000YuanHowlongisthisunderwarrantytelephonenumbersSituation1Youarealocalagentofaigodigitalproducts.Youwanttopersuadeacollegestudenttobuyyourproductanew-styleaigopadE700.Pairwork:Whatcanyousay?TurntoP25tofindsomehelpQ1:Whataretheytalkingabout?Q2:Whichmoviearetheygoingtosee?1.Readthedialogueandanswerthequestions:SampleDialogue2

HowtoGetSomeonetoSayYes

Seeingamovie.TheKing’sSpeech.hangoutasamatteroffacttheKing’sSpeechThatsoundsgood/terrific.It’sadeal.Usefulphrasesorexpressions:SampleDialogue2

HowtoGetSomeonetoSayYes

闲逛事实上

一言为定。《国王的演讲》听起来很好/不错。2.Discussion:Howtogetsomeonetosayyes?SampleDialogue2SeeAppendix1Whatarethetipstoconvincesomeoneeffectively

?(1)(2)(3)(4)FurtherListening

Haveaclearunderstandingofyourownopinion.

Talkwiththepersonpolitely.Establishmutualrespect.Practiceactivelistening.1.Listencarefullyandanswerthefollowingquestion:2.ListenagainandfinishTask3.TipsExplanationsFindthefactsfirstanddon’trelyonassumptions.Maintaineyecontactwherepossible.Showyourrespecttothemandbegoodenoughtogaintheirrespect.Listencarefullytowhatyourpartnerssayandrespondthoughtfullytotheirpointsofview.badctheartofconvincingpeopleinsomecasestheEiffelTower

theLeaningTowerofPisarelyonconvincesomebodyofsomethingUsefulphrasesorexpressions:(法国)埃菲尔铁塔(意大利)比萨斜塔依靠，信赖有时候说服别人的艺术使某人相信某事

1.Reviewthewordsandexpressionslearnedinclass.

2.Practice:groupwork.3.PreviewPassage1.Homework

PracticalReading

ContentsThinkAboutItVocabularyUnderstandingtheTextCompletingTasksPassage1HomeworkcheckingGroupwork:Sellthingstothosewhodon’tthinktheyneedthem.SellacombtoamonkSellthefridgetoEskimosThinkaboutitWhatdoyouthinkofthepromise“Gotocollege,getgoodgradesandthengetajob”?Inyouropinion,whatisadreamjob?ThinkaboutitFacingafrighteningunemploymentrate,whatshouldwedo?

ReadPassage1andfindouttheanswertothequestion.Passage1Question:NoJobs?Answer:Youngpeoplemaketheirown!

Whatkindofpersonalqualitiesshouldyouhaveifyouwanttobuildyourownsuccessfulbusiness?Vocabularyworthy['wə:ði]unemployment['ʌnim'plɔimənt]humiliate[hju:'milieit]apparent[ə'pærənt]specialize['speʃəlaiz]profitable['prɔfitəbl]entrepreneur[.ɔntrəprə'nə:]workable['wə:kəbl]redefine['ri:di'fain]stable['steibl]workaholic[.wə:kə'hɔlik]hinder['hində]optimism['ɔptimizəm]venture['ventʃə]diligence['dilidʒəns]prosperous['prɔspərəs]Learnthenewwords.Matchthewordwithitsmeaning.有价值的失业抬不起头明显的专攻有利可图的企业家可行的重新定义redefineworthyhumiliateunemploymentspecializeapparententrepreneurprofitableworkableMatchthewordwithitsmeaning.稳定的工作狂阻碍乐观冒险事业勤奋繁荣的hinderstableoptimismworkaholicprosperousdiligenceventureSTATEMENTSTRUE/FALSE1.Youngpeoplecanbarelystartbusinessesiftheyhavelittlemoneyorexperience.□□2.Mr.Gerberranhisshortpromotionalvideocompanysuccessfully.□□3.Mr.Gerberhasaclearmarketinmindwhenstartinghisbusiness.□□4.Whendecidingwhethertostartabusiness,youhavetoreallywanttodoit.□□5.Theauthordiscouragesyoungpeoplefromstartingbusinessontheirown.

□□KeytoTask5:Reading

Comprehension√√√√√ReadingComprehension1.WhichstatementistrueaboutMr.Gerber?A)Heisa27-year-oldmillionaire.B)He’spaidoffhisloanswhengraduatingfromNewYorkUniversity.C)Hisfirstcompanyspecializedinshortpromotionalvideos.D)Hisexperienceofstartingabusinessishelpfultoyoungpeopletoday.2.WhatdidMr.Gerberfeelwhenhisnew-mediaandtechnologycompanywentbellyup?A)Hopeless.B)Depressed.C)Indifferent.D)Enthusiastic.√√ReadingComprehension3.Whatqualitiesdopeopleneedtobuildasuccessfulbusiness?A)Don'tmindmakingmistakes.B)Don'tquiteasily.C)Don'tstartabusinessunlessyouenjoywork.D)Allofabove.4.Whatisthemainideaofthepassage?A)It’sadaydreamtoforyoungpeoplewithlittleexperiencetostarttheirownbusiness.B)It’sunnecessaryforyoungpeopletobuildtheirownbusiness.C)Theauthorencouragesyoungpeopletostarttheirownbusinessandgivessomeadvice.D)It’sasnapforyoungpeopletobuildabusinessontheirown.√√Explanationofdifficultsentences

1.“Itmademefeeldiscouragedandhumiliated,”hesays.“Iwonderedifthiswasreallywhatpost-collegiatelifewassupposedtobelike.”(Para.3)Explanation:用了make+宾语+宾补的结构；嵌入了一个由what引导的表语从句。

“这让我一度意志消沉，抬不起头，”他回忆说。“我在想大学毕业后的生活是否就真是这个样子。”Explanationofdifficultsentences2.Hismotherkeptencouraginghimtogeta“real”job,thekindthatcomeswithanofficeandaboss.(Para.3)Explanation:此句包含一个同位语从句“thekindthatcomeswithanofficeandaboss”,意指他母亲鼓励他去找一份“真正的”工作。此句还使用了短语keepdoing，意思是某人持续做某事。他母亲一直鼓励他谋取一份“真正的”工作——坐坐办公室，有老板管着。payoff偿清(欠款等)，有报偿e.g.Ittookthemthreeyearstopayoffthedebt.他们三年才还清欠债。Hishardworkingwilleventuallypayoff.他的努力工作终将会得到报偿。KeywordsandexpressionsKeywordsandexpressions2.gobellyup失败;完蛋e.g.Abouteightornineoutofeverytennewsmallbusinessesgobellyupwithinfiveyears.5年内，每10家新成立的小型企业中，

就有八九家倒闭。Keywordsandexpressions3.specializein专攻，专门从事于e.g.IncollegeIspecializedinelectroniccommerce.在大学里我主修电子商务。Infact,wespecializeinthislinewithalonghistory.事实上，我们专营此项商品已有很长的历史了。4.contraryto与…相反e.g.Whatyouhavedoneiscontrarytothedoctor'sadvice.你所做的与医嘱相反。

Therainwasheavybut,contrarytoourfears,ourfieldswerenotflooded.雨下得很大，但是和我们担心的情况相反，

我们的田地没有被淹。Keywordsandexpressions5.makessense

言之有理，有意义e.g.CanyoumakesenseofwhatIsaid?

你能领会我说的意思吗？Doesitmakesensetoletchildrenplaywithmatches?让小孩玩火柴有意义吗？KeywordsandexpressionsAfter-readingTaskTask6Completethefollowingsentenceswiththewordsorphrasesgivenbelow.Changetheformwherenecessary.worthygobellyuphumiliateredefine payoffapparentspecializeinventurehindermotivatePassage1KeytoTask6:worthy 2.humiliated 3.specializedin 4.venture 5.hindered6.Motivation 7.apparent 8.wentbellyup 9.payoff 10.redefineAfter-readingTaskTask7TranslatetheChinesesentencesintoEnglishbysimulatingtheitalicizedpartsoftheoriginalEnglishsentences.OriginalSentencesSimulatedTranslation1SimulatedTranslation21.Youngpeoplecanstartbusinesseseveniftheyhavelittleornomon