《英语技能拓展》-Unit 10

CompanyLogoContentsSectionOneSoundsofEnglishSectionTwoLanguageBuilding

DialogueOne

DialogueTwoSectionThreeIntensiveReadingSectionFourKnow-howSharingSectionFiveBusinessAssignmentCompanyLogoJazzChants

ITwistedMyAnkleSectionOneSoundsofEnglishOw!Whathappened?IwasliftingaheavybagandIhurtmyback!Ow!Whathappened?IwaschangingalightbulbandIgotanelectricshock!CompanyLogoOw!Whathappened?IwasslicinganonionandIcutmyfinger!Ow!Whathappened?IwasmakingsometeaandIburnedmyhand!Ow!Whathappened?IwasclimbingaladderandIfelloffandbrokemyleg!CompanyLogoSectionTwoLanguageBuildingpresentation

[,prezn'teiʃn]n.ameetingatwhichsomething,especiallyanewproductoridea,orpieceofwork,isshowntoagroupofpeople展示会；介绍会；发布会nervous

['nə:vəs]a.anxiousaboutsomethingorafraidofsomething焦虑的；担忧的；惶恐的DialogueOneGlossaryCompanyLogofeedback

['fi:dbæk]n.advice,criticismorinformationabouthowgoodorusefulsomethingorsomebody’sworkis反馈的意见（或信息）impress

[im'pres]v.ifapersonorthingimpressesyou,youfeeladmirationforthemorit给……留下深刻的好印象figure

['fiɡə(r)]n.anumberrepresentingaparticularamount,especiallyonegiveninofficialinformation（代表数量，尤指官方资料中的）数字CompanyLogokeen

[ki:n]a.highlydeveloped;sharp灵敏的；敏锐的insight

['insait]n.theabilitytoseeandunderstandthetruthaboutpeopleorsituations洞察力；领悟outline

['autlain]v.togiveadescriptionofthemainfactsorpointsinvolvedinsomething概述；略述strategy

['strætədʒi]n.aplanthatisintendedtoachieveaparticularpurpose策略；计策；行动计划CompanyLogoBoston

['bɔstən]

波士顿（美国城市名）。SanFrancisco

[,sænfrən'siskəu]

旧金山（美国加利福尼亚西部港市）。ProperNames&SpecificTermsCompanyLogoFindtheInformation

I.Listentothedialogueandfindtheinformationasquicklyaspossible.1.WhereistheHeadOfficeofBrian’scompany?2.Whenwillthemeetingtakeplacetomorrow?3.WhatsuggestionsisFrankgoingtogiveduringthemeeting?CompanyLogoDialogue

(ChenHuiisdiscussingwithBrianaboutsomethingoftheirwork.)Hui:Hi,Brian.Howareyoudoing?Brian:I’vejustreturnedfromtheHeadOffice.Theweatherisgreat!Bostonisagreatcity!Hui:Haveyoumadeyourpresentationyet?.Brian:Yes,yesterdayafternoon.I

wassopleasedtohavetheopportunityofmakingthatpresentation,andIwasabitnervous,buteverythingwentwell.CompanyLogoHui:Hasmanagementgivenyouanyfeedbackyet?Brian:Yes,I’vealreadymetwiththesalesdirector.Wemetimmediatelyafterthemeetingandhewasimpressedwithourwork.Hui:That’sgreatBrian.Congratulations!HaveyoumetFrankyet?CompanyLogoBrian:No,Ihaven’tseenhimyet.Wehaveameetingtomorrowmorning.He’scomingtoShanghai.Wearegoingtomeetthen.Canyoumakeit?Hui:Whenisittakingplace?Brian:We’replanningon10o’clock.IsthatOK?Hui:Yes,that’llbefine.CompanyLogoBrian:We’regoingtogooverlastquarter’ssalesfigures,andmypresentationisdividedintothreemainparts.Hui:Good.IhavesomeinputI’dliketomake.Brian:Frankisalsogoingtomakesomesuggestionsonimprovingthebottomline.output?Hui:That’llbeinteresting.He’sgotkeeninsights.CompanyLogoAdaptedfrom:Englishas

2ndLanguage

Brian:Yes,he’sgoingtooutlinesomenewsalesstrategies.Hui:IsAlanattending?Brian:No,he’sflyingtoSanFranciscoandwon’tbeabletomakeit.Hui:Ohwell,maybehe’llphonein.CompanyLogoBearinMind

II.Listenandwritedownwhatyou’veheard.Thenreadandrecitetillyoucanusethemfluently.1.I’vejustreturnedfrom________________.2.I

wassopleasedto__________________makingthatpresentation.3.Iwasabitnervous,buteverything___________________.CompanyLogo4.He_______________________ourwork.5.We’regoingto_________________lastquarter’ssalesfigures.6.Mypresentation_____________________threemainparts.CompanyLogo7.Ihavesome_________I’dliketo___________.8.Frankisalsogoingtomakesomesuggestionsonimprovingthe___________.9.He’sgot____________________.10.He’sgoingto____________somenewsalesstrategies.CompanyLogoExercisesA:Haveyouprepared1)____________fortomorrow’smeetingwithMr.Smith?B:Yes.Everyonehasbeen2)____________.I’vealsomadesurethatthemeetingscheduleisdeliveredtoeachpresenter,3)____________.A:Great.Wedon’t4)____________anybigproblemstohappen.V.Listentothedialogueaboutconferencepreparations,andcompleteeachofthefollowingsentences.CompanyLogoB:Isee,Mr.Smithpaysattentionto5)______.A:You’resoright.Bytheway,arealltheaudio-visualequipmentsready?B:Yes.Therewassomethingwrongwiththescreenbutithasbeen6)____________.A:You’dbetter7)____________onceandagain,justtomakesure.B:OK.Haveyoubeenableto8)____________yourmeetingreportyet?CompanyLogoA:Nonotyet.I’mstill9)____________ittogetherwiththerestoftheteam.B:Whendoyouthinkyou’llbeabletogivethe10)____________teamafulldebriefing?A:Hopefullybythisafternoon.B:That’dbegreat.CompanyLogoSectionTwoLanguageBuildingtheme

[θi:m]n.thesubjectormainideainatalk,pieceofwritingorworkofart（演讲、文章或艺术作品的）题目，主题，主题思想treatment

['tri:tmənt]n.aprocessbywhichsomethingiscleaned,orprotectedagainstsomething（净化或防治）处理，加工DialogueTwoGlossaryCompanyLogofine

[fain]v.tomakesomebodypaymoneyasanofficialpunishment处……以罚金worthwhile

[,wə:θ'wail]a.worthspendingtime,moneyorefforton值得花时间（或花钱、努力等）consequence

['kɔnsikwəns]n.aresultofsomethingthathashappened结果；后果CompanyLogoplant

[pla:nt]n.afactoryorplacewherepowerisproducedoranindustrialprocesstakesplace工厂；发电厂sum

[sʌm]n.anamountofmoney

金额；款项loan

[ləun]n.moneythatanorganizationsuchasabanklendsandsomebodyborrows贷款；借款CompanyLogoTableTalkI.GroupWorkTheproblemofwastewatertreatmenthasalwaysbeenaheadacheformanyfactories.Lookatthefollowingtwochartsindicatingdifferentthinkingofinstallingawastewatertreatmentsystem.Doyouagreewiththem?Addmoreideasifyoucan.CompanyLogoDialogue (Mr.Chen,Mr.Tao,andMr.Wuarediscussingwhethertoequipawastewatertreatmentsystemduringameeting.)Chen:Thethemeoftoday’smeetingistocarryonthediscussionaboutwhetherornottoequipthewastewatertreatmentsystem.Wu:AsIsaidbefore,itisabsolutelynecessarytodoitanddoitatonce.Andyesterdaywewerefinedagainforlettingwastewaterintotheriver.CompanyLogoTao:Butthefinewassmall.Comparedwiththehugeamountofmoneyneededforthetreatmentsystem,Ithinkit’sworthwhiletobefinedforthetimebeing,especiallywhenweareshortofmoney.Wu:It’snotjustamatterofmoney.Wehavetoconsidertheconsequences.Yousee,thewaterintheriverisnolongerclear.What’smore,itsmellsbadlyandfisharedying.CompanyLogoTao:Butmanyplantsalongtheriveraredoingthesamething.It’snotonlyourresponsibility.Wu:Responsibility!Yes,that’stheword!It’stimewetakeoursocialresponsibilityintoconsideration.Tao:I’mprettyawareofthat!Butwherecanwegetsuchabigsumofmoney?CompanyLogoWu:Wecantryaskingforanotherloanfromthebank.Tao:Anotherloanfromthebank!That’seasiersaidthandone!What’syouridea,Mr.Chen?Chen:Well,consideringourlong-terminterestandenvironmentalprotection,Ithinkwehavetobuytheequipment.Buttheproblemis…CompanyLogoWu:Ifwedecidetobuytheequipment,I’lltakecareoftheloan.Chen:Inthatcase,we’llstartworkingassoonastheloancomesin.CompanyLogoBearinMind

II.Listenandwritedownwhatyou’veheard.Thenreadandrecitetillyoucanusethemfluently.1.Thethemeoftoday’smeetingis____________________________aboutwhetherornottoequipthewastewatersystem.2.Itisabsolutelynecessarytodoitand___________________.CompanyLogo3.___________________thehugeamountofmoneyneededforthetreatmentsystem,Ithink______________________befinedforthetimebeing.4.It’snotjust___________________money.5.It’stimewe________oursocialresponsibility__________________.CompanyLogo6.I’mpretty________________that!7.That’s_____________________________.8.___________________,we’llstartworkingassoonastheloancomesin.CompanyLogoSectionThreeIntensiveReadingtimid

['timid]a.shyandnervous;notbrave羞怯的；胆怯的；缺乏勇气的defensive

[di'fensiv]a.behavinginawaythatshowsthatyoufeelthatpeoplearecriticizingyou戒备的；怀有戒心的；自卫的polished

['pɔliʃt]a.shinyasaresultofpolishing抛光的；磨光的；擦亮的GlossaryCompanyLogosculpture

['skʌlptʃə(r)]n.aworkofartthatisasolidfigureorobjectmadebycarvingorshapingwood,stone,clay,metal,etc.雕像；雕塑品；雕刻品antique

[æn'ti:k]a.offurniture,jewellery,etc.oldandoftenvaluable（家具、珠宝等）古老的；古董的spread

[spred]v.toaffectormakesomethingaffect,beknownby,orusedbymoreandmorepeople

传播；散布；（使）流传CompanyLogoreinvent

[,ri:in'vent]v.topresentyourself/somethinginanewformorwithanewimage

以新形象示人；以新形式出现portable

['pɔ:təbl]a.thatiseasytocarryortomove

便携式的；手提的；轻便的device

[di'vais]n.anobjectorapieceofequipmentthathasbeendesignedtodoaparticularjob

装置；仪器；器具；设备offset

['ɔfset]v.touseonecost,paymentorsituationinordertocancelorreducetheeffectofanother抵消；弥补；补偿CompanyLogocirculation

[,sə:kjə'leiʃn]n.theusualnumberofcopiesofanewspaperormagazinethataresoldeachday,week,etc.（报刊）发行量，销售量revenue

['revənju:]n.income,especiallywhenofacompanyororganizationandofasubstantialnature收益；收入margin

['ma:dʒin]n.anextraamountofsomethingsuchastime,space,money,etc.thatyouincludeinordertomakesurethatsomethingissuccessful

余地；备用的时间（或空间、金钱等）CompanyLogoaggregator

['ægrigeit]n.anInternetcompanythatcollectsinformationaboutcompetingproductsandservicesanddistributesitthroughasinglewebsite聚合器mainstream

['meinstri:m]n.thepeoplewhoseideasandopinionsaremostlyaccepted主流群体utility

[ju:'tiləti]n.thequalityofbeinguseful实用；效用；有用CompanyLogoprosper

['prɔspə(r)]v.todevelopinasuccessfulway;tobesuccessful,especiallyfinancially繁荣；兴旺；成功；发达editorial

[,edi'tɔ:riəl]a.connectedwiththetaskofpreparingsomethingsuchasanewspaper,abookoratelevisionorradioprogramme,tobepublishedorbroadcast

编辑的；编者的；主编的compromise

['kɔmprəmaiz]n.anagreementmadebetweentwopeopleorgroupsinwhicheachsidegivesupsomeofthethingstheywantsothatbothsidesarehappyattheend妥协；折中；和解CompanyLogonotion

['nəuʃn]n.anidea,abelieforanunderstandingofsomething观念；信念；理解innovative

['inəveitiv]a.introducingorusingnewideas,waysofdoingsomething,etc.引进新思想的；采用新方法的；革新的；创新的CompanyLogoOslo

['ɔsləu]n.奥斯陆（挪威首都）。Schibsted

施伯史泰德报业集团，1839年创办于奥斯陆，是挪威最大的媒体公司。Norwegian

[nɔ:'wi:dʒən]a.挪威的；挪威人的；挪威语的。laRepubblica《共和报》，“theRepublic”，创办于1976年，是意大利国内第二大报。ProperNames&SpecificTermsCompanyLogoVinCrosbie

冯·克罗斯。DigitalDeliverance

数字传递顾问公司。SammyPapert

萨米·佩珀特。BeldenAssociates

贝尔登协会。PelleTörnberg

佩利·托恩伯格。CompanyLogoTextMoreMedia,LessNewsNewspapersaremakingprogresswiththeInternet,butmostarestilltootimid,defensiveorhigh-minded.Thenewspaperindustry——CompanyLogoThefirstthingtogreetavisitortotheOsloheadquartersofSchibsted,aNorwegiannewspaperfirm,isitsoriginal,hand-operatedprintingpressfrom1856,nowsocleanandpolisheditlooksmorelikeasculpturethanamachine.

CompanyLogoAlthoughSchibstedgivesprideofplacetoitsantiquemachinery,thecompanyisinfactrunningawayfromitsprintedpastasfastasitcan.Havingmadealossfiveyearsago,Schibsted’sactivitiesontheInternetcontributed35%ofitsoperatingprofits.CompanyLogoNewsofSchibsted’ssuccessonlinehasspreadfarinthenewspaperindustry.Expertspredictthataquarterofprintclassifiedadswillbelosttodigitalmediainthenexttenyears.Eventhemostconfidentofnewspaperbossesnowagreethattheywillsurviveinthelongtermonlyif,likeSchibsted,theycanreinventthemselvesontheInternetandonothernew-mediaplatformssuchasmobilephonesandportableelectronicdevices.

CompanyLogoInternetadvertisingisgrowingrapidlyformanyandisbeginningtooffsetsomeofthedeclineinprint.CompanyLogoRunningtostandstillAtlotsofnewspapercompanies,Internetadvertisingisgrowingbyatleast30%ayear,andoftenmore.At

laRepubblica

inItaly,forinstance,thepaper’s

website

getsabout1millionvisitorsaday,nearlydoublethecirculationoftheprintedpaper.Thevalueofonlineadsgrewby70%inthefirsthalfof2006.CompanyLogo

Thebigproblemisthatreadersonlinebringinnowhereneartherevenuesthatprintreadersdo.Peoplelookatfewerpagesonlinethantheydoinprint,whichmakeswebeditionslessvaluabletoadvertisers.CompanyLogoVinCrosbie,ofDigitalDeliverance,aconsultingfirm,recentlyestimatedthatnewspapersneedbetween20and100readersonlinetomakeupforlosingjustoneprintreader.CompanyLogoOntheotherhand,newspapers’websiteshavehigherprofitmarginsthanprintdoes,becausetheyhavenonewsprintordistributiontopayfor.Thesecretofmakingmoneyonline,accordingtoSchibsted,isnottorelyonnewsaggregatorslikeGoogleNewsandYahoo!.CompanyLogoThree-quartersoftraffictothewebsitesforSchibsted’sVGandAftonbladetcomesthroughtheirownhomes.“Ifwecanbringvisitorsinthroughthefrontpagewecancharge$25,000fora24-hourbannerad.”CompanyLogoIt’sthejournalism,stupidConsultantsadvisingnewspapergroupsarguethattheyneedtoadjusttheiroutput.Researchintothetastesofmainstreamnewspaperreadershaslongshownthatpeoplelikeshortstoriesandnewsthatisrelevanttothem:localreporting,sports,entertainment,weatherandtraffic.

CompanyLogo

“Ourresearchshowsthatpeoplearelookingformoreutilityfromnewspapers,”saysSammyPapert,chiefexecutiveofBeldenAssociates,afirmthatspecialisesinresearchforAmericannewspapers.Peoplewanttheirpapertotellthemhowtogetricher,andwhattheymightdointheevening.CompanyLogo“Thebiggestenemyofpaid-fornewspapersistime,”saysPelleTörnberg,Metro’schiefexecutive.Theonlywaythatpaid-forpaperswillprosperisbybecomingmorespecialized,raisingtheirpricesandinvestinginbettereditorials.CompanyLogoAdaptedfromThenewspaperindustry:Moremedia,lessnews,TheEconomistprintedition,Aug24th2006.

Overthenextfewyearstraditionalnewspapercompaniesmustdecidewhethertocompromiseontheirnotionof“finejournalism”andtakeamoreinnovative,morebusinesslikeapproach—orriskbecomingabeautifuloldmuseumpiece.CompanyLogoLanguageandCultureTips1.ThefirstthingtogreetavisitortotheOsloheadquartersofSchibsted,aNorwegiannewspaperfirm,isitsoriginal,hand-operatedprintingpressfrom1856,nowsocleanandpolisheditlooksmorelikeasculpturethanamachine.【Translation】挪威报业公司施伯史泰德报业集团的总部位于首都奥斯罗。对于去那里参观的人来说，第一件要做的事情就是去探访自1856年就开始使用的手工印刷机，这台机器现在看起来依然整洁光亮，让人觉得它更像是一座雕刻品而不是印报纸的机器。CompanyLogo【LanguageTips】

本句后置定语结构较多：togreetavisitor修饰thefirstthing；totheOsloheadquartersofSchibsted修饰avisitor；aNorwegiannewspaperfirm修饰Schibsted；形容词短语nowsocleanandpolisheditlooksmorelikeasculpturethanamachine后置修饰printingpress。CompanyLogoLanguageandCultureTips2.Havingmadealossfiveyearsago,Schibsted’sactivitiesontheInternetcontributed35%ofitsoperatingprofits.【Translation】施伯史泰德报业集团的网络业务5年前还是亏损，现在已占到了总营业利润的35%。【LanguageTips】Havingmadealossfiveyearsago是现在分词作状语，补充说明Schibsted’sactivitiesontheInternet，使用了完成时态，说明这个动作之前已经发生了。CompanyLogoLanguageandCultureTips3.Eventhemostconfidentofnewspaperbossesnowagreethattheywillsurviveinthelongtermonlyif,likeSchibsted,theycanreinventthemselvesontheInternetandonothernew-mediaplatformssuchasmobilephonesandportableelectronicdevices.

【Translation】即使是最自信的报业老板都不得不承认，他们只有像施伯史泰德报业集团那样，在互联网、手机、便携式电子设备等新兴媒体平台上重塑自我，才有机会生存下来。【LanguageTips】句中onlyif引导条件状语从句。CompanyLogoLanguageandCultureTips4.Thebigproblemisthatreadersonlinebringinnowhereneartherevenuesthatprintreadersdo.【Translation】最大的问题是，网上读者所带来的收入远不及印刷版的读者。【Language

Tips】bringin意为“产生（利润、收入等）”；nowherenear意为“离……很远，差得远”CompanyLogoLanguageandCultureTips5.Theonlywaythatpaid-forpaperswillprosperisbybecomingmorespecialised,raisingtheirpricesandinvestinginbettereditorials.【Translation】付费报纸取得成功的唯一出路就是变得更加专业，提高售价，给采编部门更多的投入。【LanguageTips】句中that引导一个定语从句，修饰theonlyway，且只能用that。表语中用了三个现在分词短语并列。CompanyLogoLanguageandCultureTips6.Overthenextfewyearstraditionalnewspapercompaniesmustdecidewhethertocompromiseontheirnotionof“finejournalism”andtakeamoreinnovative,morebusinesslikeapproach—orriskbecomingabeautifuloldmuseumpiece.【Translation】在接下来的几年里，传统报纸业司必须决定是否要放弃“纯新闻”的理念，转而采取更具创意、更为商业化的方法来谋求发展；或者甘冒逐渐落伍的风险，最终成为博物馆中的一件漂亮的老古董。

CompanyLogoSectionFourKnow-howSharingTocelebrategrowingolder,Iwritethe50lessonslifetaughtme.Itisthemost-requestedcolumnI’veeverwritten.

LessonsLifeTaughtMeCompanyLogo1.Lifeisn’tfair,butit’sstillgood.

人生是不公平，但还是好得很。2.Youdon’thavetowineveryargument.Agreetodisagree.

你不需要每一次都吵赢。同意你不同意的。3.It’sOKtogetangrywithGod.Hecantakeit.

对上帝生气没有关系。他受得了。CompanyLogo4.Don’tcompareyourlifetoothers’.Youhavenoideawhattheirjourneyisallabout.

别拿自己的人生和他人做比较。你根本不清楚他们的人生是怎么一回事。5.Getridofanythingthatisn’tuseful,beautifulorjoyful.

丢掉没用、不美或不喜悦的东西。CompanyLogo6.Whateverdoesn’tkillyoureallydoesmakeyoustronger.

没让你死的任何事情，真的会让你更坚强。7.Timehealsalmosteverything.Givetimetime.

时间会治愈几乎每一件事。给时间时间。8.Howevergoodorbadasituationis,itwillchange.

无论情况多好或多坏，它都会变的。CompanyLogoCitedfromReginaBrett’s50lifelessons9.Don’ttakeyourselfsoseriously.N