《点击音乐舞蹈英语（第四版）》课件 U5 Music Stars

主编:点击职业英语音乐舞蹈英语CONTENTPartⅢCareerZoomInPartⅣReal-lifePracticePartⅠLead-inPartⅡProfessionZoomInMusicStarsUnit5Inthisunit,youwilllearn:•howtouseverbsandadjectivestodiscussyourfavoritestar;•aboutstarpower;•howtohireacelebrityspokesperson;•howtowriteaprofile.LearningObjectivesPartⅠLead-inTask1Workinpairs.Discussthefollowingquestionswithyourpartner.Whoisyourfavoritestar?Whydoyoulikehimorher?PartⅠLead-inTask2ListentoJim’snarrationabouthisfavoritestarandpopularbandandfillintheblankswiththemissingwords.

Ialwayswantedtomeetmyfavoritestar—afamous1_____________whosanginaverypopularband“TheMonkees”(门基乐队).Ihadbeena2_____________ofhimformanyyearsbuthadnevermethim.ThatallchangedonedaywhenthechanceIhaddreamtofreallycame.Iwasjusta3_____________inthestreetwhenacarstoppedinfrontofme.Myfavoritestargotoutofthecarandaskedmeforthewaytoa4_____________.IwassoexcitedthatIcould5_____________talktohim.ItissomethingthatIwillalwaysremember.

“TheMonkees”consistedofabandoffourmusicians,whoplayedjokeson6_____________aswellasplayedmusic.Theygavesogood7_____________thattheirfans8_____________them

fiercely.Ayearorsotheybecamemoreseriousabouttheirwork.“TheMonkees”producedtheirown9___________andplayedtheirownmusic.Thebandbrokeupinabout1970,but10____________inthemid-1980s.musicianfanpasser-bytheatrehardlyeachotherperformancessupportedrecordsreunitedPartⅡProfessionZoomInReadingXianXinghai

XianXinghaiisafamousChinesecomposerandpianist,knownasthe“People’sMusician”.Hecreatedoneofthegreatestmusicalworksofthe20thcenturyandinfluencedgenerationsofChinesemusicians.HismasterpieceisTheYellowRiverCantata.

XianXinghaiwasborninMacao,Chinain1905.HisancestralhomeisPanyu,GuangdongProvince.In1926,heenteredNationalConservatoryofMusicatPekingUniversitytostudymusic.In1928,heenteredShanghaiNationalConservatoryofMusictostudyviolinandpiano.Inthesameyear,hepublishedhiswell-knownessayTheUniversalMusic.In1931,hewasadmittedtoParisConservatorytostudycomposition.Duringthisperiod,hecomposedWind,SongofaWandererandotherworks.HereturnedtoChinain1935.DuringtheSino-JapaneseWar,heinspiredpeopletofightagainsttheJapaneseinvaderswithhismusicalworks,includingSongofNationalSalvation,SongofGuerrillas,ChildrenoftheMotherland,OntheTaihangMountainsandsoon.①HebecamedeanoftheMusicDepartmentatLuXunInstituteofArtsin1938.ItisatthistimethathecomposedthefamoussongTheYellowRiverCantata.PartⅡProfessionZoomIn

“SonsanddaughtersofChina,whoamongyouiswillingtobeslaughteredlikepigsandsheep?Wemustresolvetobevictorious,todefendtheYellowRiver!TodefendnorthernChina!TodefendallofChina!”②

XianXinghaibroughtcourageandstrengthtopeopleamidthebrutalwarthroughhismusic.Withpassionatemelody,heroicmomentumanddistinctivenationalcharacteristics,hewrotemusicthatshockedtheworld.③Hismusiclivesoninthepeople’shearts.Mayhisnameberememberedforever.PartⅡProfessionZoomInVocabularycantata[kænˈtαːtə]n.大合唱ancestral[ænˈsestrəl]adj.祖先的national[ˈnæʃnəl]adj.国家的conservatory[kənˈsɜːvətri]n.音乐学院universal[ˌjuːnɪˈvɜːsl]adj.全世界的，全体的composition[ˌkɒmpəˈzɪʃn]n.作曲PartⅡProfessionZoomInVocabularyinspire[ɪnˈspaɪə(r)]v.激励，鼓舞invader[ɪnˈveɪdə(r)]n.侵略者slaughter[ˈslɔːtə(r)]v.杀戮victorious[vɪkˈtɔːriəs]adj.胜利的defend[dɪˈfend]v.保卫，捍卫momentum[məˈmentəm]n.气势，势头PartⅡProfessionZoomInPhrases&Expressionsancestralhome祖籍，原籍resolveto决心，决定PartⅡProfessionZoomInProperNamesXianXinghai：冼星海，中国近现代著名作曲家、钢琴家，有“人民音乐家”之称。冼星海创作了大量具有战斗性和感染力的群众歌曲，开拓了中国现代革命音乐的新局面，振奋了民族精神，成为中华民族抗敌救国的精神武器。2009年，冼星海被评为100位为新中国成立做出贡献的英雄模范人物之一。TheYellowRiverCantata：《黄河大合唱》。《黄河大合唱》是冼星海最重要的也是影响力最大的一部大型合唱声乐套曲。这部作品以黄河为背景，热情歌颂了中华民族源远流长的光荣历史和中国人民坚强不屈的斗争精神，痛诉侵略者的残暴和中国人民遭受的深重灾难，展现了抗日战争的广阔和壮丽的图景，并向全中国甚至全世界发出了民族解放的战斗警号，从而塑造了中华民族巨人般的英雄形象。PartⅡProfessionZoomInTextUnderstandingHintsDuringtheSino-JapaneseWar,heinspiredpeopletofightagainsttheJapaneseinvaderswithhismusicalworks,includingSongofNationalSalvation,SongofGuerrillas,ChildrenoftheMotherland,OntheTaihangMountainsandsoon.抗日战争期间，他用他的音乐作品激励人民抗击日本侵略者，作品包括《救国军歌》《游击军歌》《祖国的孩子们》《在太行山上》等。PartⅡProfessionZoomInTextUnderstandingHints❷SonsanddaughtersofChina,whoamongyouiswillingtobeslaughteredlikepigsandsheep?Wemustresolvetobevictorious,todefendtheYellowRiver!TodefendnorthernChina!TodefendallofChina!中华民族的儿女啊，谁愿意像猪羊一般任人宰割？我们抱定必胜的决心，保卫黄河！保卫华北！保卫全中国！❸Withpassionatemelody,heroicmomentumanddistinctivenationalcharacteristics,hewrotemusicthatshockedtheworld.他以激昂的旋律、英勇的气势和鲜明的民族特色，创作出震惊世界的音乐。PartⅡProfessionZoomInTask1Matchthewordsontheleftwiththeirmeaningsontheright.1.InspireA.tokillalargenumberofpeopleoranimalsviolently2.slaughterB.tofightagainstorresiststrongly3.universalC.havingwonavictory4.defendD.ofworldwidescopeorapplicability5.victoriousE.togivesb.thedesire,confidenceorenthusiasmtodosth.wellPartⅡProfessionZoomInTask2Completethefollowingsentenceswiththewordsinthebox.Changetheformifnecessary.1.Theinspiringmusicyou’vejustheardispartoftheYellowRiver_________.2.Thesebuildingsarepartofour_________heritage.3.Thissonghasaperfect_________.4.Hewasborntobeagreat_________.5.Nowyouareabletotakeuparmsand_________yourmotherland.CantatanationalmelodycomposerdefendPartⅡProfessionZoomInTask3Readthetextandchoosethebestanswertoeachquestion.1.WhichworkisXianXinghai’srepresentativework?A.SongofNationalSalvation.B.SongofGuerrillas.C.OntheTaihangMountains.D.TheYellowRiverCantata.2.WherewasXianXinghaiborn?A.Macao.B.Panyu.C.Shanghai.D.Beijing.3.WhendidXianXinghaireturntoChina?A.In1928.B.In1931.C.In1935.D.In1938.PartⅡProfessionZoomInTask3Readthetextandchoosethebestanswertoeachquestion.4.Whichoneisnotmentionedinthetext?A.PekingUniversity.B.ShanghaiNationalConservatoryofMusic.C.ParisConservatory.D.BostonConservatory.5.WhichofthefollowingisNOTtrueaccordingtothetext?A.XianXinghaiisafamousChinesecomposer.B.XianXinghai’sancestralhomeisPanyu.C.XianXinghaiwasadmittedtoParisConservatoryin1938.D.XianXinghaiinspiredpeopletofightagainsttheJapaneseinvaders.PartⅡProfessionZoomInTask4ReadthetextagainandintroduceXianXinghaiaccordingtothekeywords.PartⅡProfessionZoomInListeningListentothedialogueandfillintheblankswithwhatyouhaveheard.(AandBaretalkingabouttheirfavoritemusicandfavoritesingers.)A:Manypeopleenjoylisteningtomusic.Whataboutyou?B:I’m1_____________aboutmusic.A:Whatkindofmusicdoyou2_____________?B:Ilikeallkindsofmusic,3_____________thepopmusic.Whataboutyou?A:IpreferEnglishsongs.TheycanhelpmelearnEnglish.B:NowonderyourEnglishhas4____________________.A:Youcansaythatagain.B:Whoisyourfavoritemusicstar?A:AvrilLavigne.Totellyouthetruth,sometimesIlistentohersongs5_____________.B:Oh,youmustbe6_____________ofher.crazypreferespeciallygreatlyimprovedtillmidnightasuperfanPartⅡProfessionZoomInSpeakingMakeasimilardialoguebasedonthelisteningmaterialabovewiththehelpoftheusefulexpressionsgivenbelow.Whoisyourfavoritemusicstar?I’mcrazyaboutMichaelJackson.SometimesIlistentoclassicalmusictillmidnight.Youcansaythatagain.Youmustbeasuperfanofhim.Usefulexpressionsyoumayuse:PartⅡProfessionZoomInSpeakingMakeasimilardialoguebasedonthelisteningmaterialabovewiththehelpoftheusefulexpressionsgivenbelow.PartⅢCareerZoomInReadingStarPower:HowtoHireaCelebritySpokesperson

Starpowerplaysagreatroleinadvertising,withmorethan20percentofalladstodayfeaturingafamousface,voiceorlikeness.Evensmallerbusinessesareusingcelebrityspokespersons.Thereasonissimple:Celebritiessell.Consumerspayattentiontoshiningstarsbecausetheyareattractedtothefamiliar.Butcelebritiesdon’thavetobemajornationalnames.Localandregional“celebrities”canalsohelppitchamarketingmessageforyoursmallbusiness.Threewaysyourbusinesscanuseacelebrityspokespersonare:

1.Advertising:Celebritiescanpitchyourproductviaprint,television,radioandevenonline.

2.Appearancesandevents:Celebritiescanmakepersonalappearancesforyourbusinessateventsrangingfromcharityfund-raiserstograndopenings.

3.Mediaopportunities:YourspokespersoncanspeakonyourbehalfonTVtalkshowsoratpressconferences,tradeshowsorothermediaevents.PartⅢCareerZoomInReading

Here’stheguideongettingsomestarpower:

Defineyourobjectives:Determinewhatyouexpectfromyourpartnershipwithyourspokespersonandhowtobestusehis/hertalents.Clarifyyourneedsandexpectationsfromtheget-go.①

Findtherightfit:It’simportantthatthespokespersonyouhireisagoodmatchforyourproductorservice.

Planwellinadvance:Whendecidingonacelebrityspokespersonforyourbusiness,startearly.Youshouldplanatleastsixmonthsout.②Thebiggerthename,thelongertheleadtime.

Considerthecosts:ItwillcostafewhundreddollarsforasingleappearancebyalocalDJandfarmoreforabigstar.PartⅢCareerZoomInReading

Makecontact:Talentagenciesandentertainmentmarketingfirmscanputyouintouchwithpotentialcelebrityspokespersons.Contactingtalentscanbeeasierthanyoumightthink.

Linksandresources:BrooksInternationalandBurnsaretwoagenciesthatspecializeinbookingmusicandsportscelebrities.Thesetalentbrokerscanhelpyouassessyourneeds.

Hereareafewothersuggestionswhenhiringspokespersons:

•Don’tbeafraidtoask.Maybethatcertainsuperstarisnotoutofyourreachorbudget.③

•Consider“B-List”starswhomaybemoreavailableandlessexpensive.

•Localcelebritysingersorathletesmayturnouttobeyourbestbet.

•Makesureyouhavean“out”clauseincaseyourcelebritygetsnegativepressorisinvolvedinascandal.PartⅢCareerZoomInVocabularycelebrity[sɪ'lebrɪti]n.名人；名流consumer[kən'sjuːmə(r)]n.消费者；用户pitch[pɪtʃ]v.推销appearance[ə'pɪərəns]n.出场；露面；演出charity['tʃærəti]n.慈善；慈善机构objective[əb'dʒektɪv]n.目标；目的partnership[‘pαːtnəʃɪp]n.合作关系PartⅢCareerZoomInVocabularyexpectation[ˌekspek'teɪʃn]n.期望；预料get-go['getˌgəʊ]n.开端；开始agency['eɪdʒənsi]n.代理机构potential[pə'tenʃl]adj.潜在的；可能的broker['brəʊkə(r)]n.经纪人clause[klɔːz]n.条约；条款PartⅢCareerZoomInPhrases&Expressionsplayarolein在……中起作用、扮演角色onone’sbehalf代表inadvance提前；事先putsb.intouchwith使某人与……取得联系specializein专门从事；专营incase以防；万一PartⅢCareerZoomInProperNamesstarpower:明星效应；明星影响力celebrityspokesperson：明星代言人PartⅢCareerZoomInTextUnderstandingHints❶Defineyourobjectives:Determinewhatyouexpectfromyourpartnershipwithyourspokespersonandhowtobestusehis/hertalents.Clarifyyourneedsandexpectationsfromtheget-go.确定你的目标：确定你期望从与代言人的合作关系中得到什么，以及如何最好地利用他/她的才能。从一开始就明确你的需求和期望。PartⅢCareerZoomInTextUnderstandingHints❷Planwellinadvance:Whendecidingonacelebrityspokespersonforyourbusiness,startearly.Youshouldplanatleastsixmonthsout.提前做好计划：当你决定为公司请明星代言人时，早些开展计划。你应该策划至少六个月。❸Don’tbeafraidtoask.Maybethatcertainsuperstarisnotoutofyourreachorbudget.别不敢咨询。也许某个超级巨星并非遥不可及或者他/她的收费并没有超出预算。PartⅢCareerZoomInTask1Answerthefollowingquestionsaccordingtothetext.1.Whydoesstarpowerplayagreatroleinadvertising?__________________________________________________________________2.Whenshouldyouclarifyyourneedsandexpectations?__________________________________________________________________3.Howtocontactpotentialcelebrityspokespersons?__________________________________________________________________Thereasonissimple:Celebritiessell.Youshouldclarifyyourneedsandexpectationsfromtheget-go.Talentagenciesandentertainmentmarketingfirmscanhelpyoucontactpotentialcelebrityspokespersons.PartⅢCareerZoomInTask2Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothetext.(

)1.Localandregional“celebrities”canalsohelppitchamarketingmessageforyoursmallbusiness.(

)2.YourspokespersoncanspeakonyourbehalfonTVtalkshowsoratpressconferences.(

)3.Ifyouwanttohireacelebrityspokesperson,youshouldplanwellinadvance.(

)4.Talentagenciescan’thelpyoucontactpotentialcelebrityspokespersons.(

)5.Contactingtalentscanbemuchmoredifficultthanyoumightthink.TTTFFPartⅢCareerZoomInTask3

Discussthefollowingtopicwithyourpartner.Topic:TheInfluenceofCelebritySpokespersonPartⅢCareerZoomInHiringYourOwnCompanySpokesperson

Whenhiringyourowncompanyspokesperson,keeptheseadditionalpointsinmind:

•Aimforauthenticity.

Alignyourbusinesswithsomeonewhotrulybelievesinyourproductorserviceandideallypatronizesyourbusiness.Suchanindividualhasknowledgeaboutwhatyoudoandistiedinsomewaytoyourbusiness.

•Lookforenthusiasm.

It’simportantthatthespokespersonshouldbeexcitedaboutwhatyou’redoingandproudtorepresentyourbrand.CareerTipsPartⅢCareerZoomIn

•Insistonimpeccableconduct.

Rememberthatyourspokespersonreflectsonyourbusiness,soit’simportanttoknowyourconsumersandnottohiresomeonewhomightoffendtheirbeliefsorlifestyles.

•Neverhiresomeonejustsoyoucansayyouhaveaspokesperson.

Ifthespokespersondoesn’tbelieveinyourbrand,goal,visionandmissionandjustwantsthegigasameanstoapaycheck,heorshewillsoundfake,andthemessageswillcomeacrossasunauthentic.CareerTipsPartⅢCareerZoomIn

•Takefulladvantageofyourspokesperson.

Sinceyou’vegonetotheexpenseandworkofsecuringaspokesperson,getthemostyoucanoutofthearrangement.Shootviralvideosthatcaptureyourspokespersoninteractingwiththeproductorbusiness.Viralplatformsaregreatoutletstopostthesevideos.Localcablestationsalsoprovideaninexpensivewaytorunlow-costcommercialsstarringyourspokesperson.CareerTipsPartⅢCareerZoomIn(AandBaretalkingabouttheirfavoritestarsandcelebrityspokespersons.)A:Who’syourfavoritestar?B:1____________________.Idon’tknow.MaybeYaoMing.A:Canyoutellmewhy?B:Becauseheisgoodatplayingbasketballandhisperformancesonthecourtare2____________.A:DidyouknowthatYaoMingbecameaspokespersonforan3____________________institute?B:Yes.Ireaditinthenewspaper.HeisaskingyoungpeopletopayattentiontoEnglishlearning.A:His4_____________playsanimportantroleinadvertising.Listentothedialogueandfillintheblankswithwhatyouhaveheard.ListeningThat’sagoodquestionimpressiveEnglishtrainingpositiveimagePartⅢCareerZoomInB:Maybeitisagoodideatohirehimasourcompany’sspokesperson.A:5___________________.Heisagreatmanandtherearemillionsoffansbehindhim.B:6___________________.Manycompanieshaveseengreatreturnsontheirinvestmentbyusingcelebrityspokespersons.Listentothedialogueandfillintheblankswithwhatyouhaveheard.ListeningIagreewithyouYousaiditPartⅢCareerZoomInUsefulexpressionsyoumayuse:Hebecameaspokespersonfor...institute/company.Hispositiveimageplaysanimportantroleinadvertising.Heisagreatmanandtherearemillionsoffansbehindhim.Manycompaniesbenefitalotfromcelebrityspokespersons.Yousaidit.Makeasimilardialoguebasedonthelisteningmaterialabovewiththehelpoftheusefulexpressionsgivenbelow.SpeakingPartⅣReal-lifePracticeHowtoWriteaProfile

Profileisoneofthemostbasicandversatileformatsofmediawriting.Itcanbeusedtogettoknowacelebrityorintroduceyoutothepersonwhodeliversyourmail.

Aprofilecantakemanyforms.Itcouldbea14,000-wordarticleaboutthepresidentoftheUnitedStates.OritcouldbeaFacebookphotonexttoinsightfulquotesfromstrangersonthestreetsofNewYork.

Atraditionalprofileblendsfacts,biographicalinformation,quotesandvisuals.Thenit’sallarrangedinanarrativethathasaclearbeginning,middleandconclusion.Readthefollowingpassage,getfamiliarwithnoticesandannouncements,andtrytofinishth