2026年adidas商务英语试题及答案

2026年adidas商务英语试题及答案

一、单项选择题（每题2分，共20分）1.Adidasisawell-known_brand.A.sportB.sportsC.sportingD.sported2.Thecompany's_strategyfocusesoninnovationandquality.A.marketingB.merchandisingC.businessD.product3.Adidasproductsaresoldin_aroundtheworld.A.marketsB.shopsC.storesD.outlets4.Thecompany's_teamisresponsiblefordevelopingnewproducts.A.designB.designingC.designerD.designed5.Adidassponsorsmany_athletes.A.professionalB.professionC.professorD.professors6.Thecompany's_isheadquarteredinGermany.A.headquarterB.headquarteringC.headquarteredD.headquarters7.Adidashasastrong_inthemarket.A.positionB.postC.postureD.positing8.Thecompany's_includesshoes,clothing,andaccessories.A.produceB.productionC.productivityD.productive9.Adidas_alotofmoneyonadvertisingeveryyear.A.spendsB.spendC.spendingD.spent10.Thecompany's_istoprovidecustomerswithhigh-qualityproducts.A.missionB.missioningC.missionedD.missions二、填空题（每题2分，共20分）1.Adidasisagloballeaderinthe_industry.2.Thecompany'sproductsareknownfortheir_andstyle.3.Adidashasawide_ofproducts,includingshoes,clothing,andaccessories.4.Thecompany'smarketing_focusesoncreatingastrongbrandimage.5.Adidassponsorsmany_athletes,includingsomeoftheworld'stopfootballplayers.6.Thecompany's_teamisconstantlyworkingonnewdesignsandtechnologies.7.Adidashasastrong_inEurope,Asia,andNorthAmerica.8.Thecompany's_istoinspireandenableathletestoachievetheirgoals.9.Adidas_alotofresearchanddevelopmenttoimproveitsproducts.10.Thecompany's_istoprovidecustomerswithauniqueshoppingexperience.三、判断题（每题2分，共20分）1.Adidasisonlyknownforitsshoes.()2.Thecompany'sproductsareonlysoldinEurope.()3.Adidassponsorsonlyfootballplayers.()4.Thecompany'smarketingstrategyfocusesonprice.()5.Adidashasastrongbrandimage.()6.Thecompany'sproductsareonlyforprofessionalathletes.()7.Adidashasalotofcompetitioninthemarket.()8.Thecompany'sheadquartersisintheUnitedStates.()9.Adidasspendsalotofmoneyonadvertising.()10.Thecompany'smissionistomakemoney.()四、简答题（每题5分，共20分）1.WhatisAdidas'businessmodel?2.WhataresomeofAdidas'marketingstrategies?3.WhataresomeofthechallengesthatAdidasfacesinthemarket?4.WhatisAdidas'futureoutlook?五、讨论题（每题5分，共20分）1.HowdoesAdidas'sponsorshipofathleteshelpthecompany?2.WhatroledoesinnovationplayinAdidas'success?3.HowdoesAdidas'brandimageaffectitssales?4.WhatcanAdidasdotoimproveitsmarketshare?答案：一、单项选择题1.B2.C3.A4.A5.A6.D7.A8.B9.A10.A二、填空题1.sportswear2.performance3.range4.strategy5.top6.design7.presence8.mission9.invests10.goal三、判断题1.×2.×3.×4.×5.√6.×7.√8.×9.√10.×四、简答题1.Adidas'businessmodelisbasedonthedesign,development,production,andmarketingofsportswearandathleticfootwear.Thecompanyfocusesoninnovationandqualitytocreateproductsthatmeettheneedsofathletesandconsumers.2.Adidas'marketingstrategiesincludesponsoringathletes,creatingadvertisingcampaigns,andpartneringwithotherbrands.Thecompanyalsousessocialmediaanddigitalmarketingtoreachitstargetaudience.3.Adidasfaceschallengesinthemarketsuchascompetitionfromothersportswearbrands,changingconsumerpreferences,andeconomicfactors.Thecompanyalsohastodealwithissuessuchassustainabilityandethicallaborpractices.4.Adidas'futureoutlookispositive.Thecompanycontinuestoinvestininnovationandproductdevelopment,andisexpandingitsmarketreachthroughpartnershipsandacquisitions.五、讨论题1.Adidas'sponsorshipofathleteshelpsthecompanybyincreasingbrandawareness,enhancingbrandimage,anddrivingsales.Sponsoringtopathletesalsogivesthecompanyaccesstotheirfanbaseandcanhelpthecompanydevelopnewproducts.2.InnovationplaysacrucialroleinAdidas'success.Thecompanyinvestsheavilyinresearchanddevelopmenttocreatenewtechnologiesanddesignsthatimprovetheperformanceofitsproducts.Innovationalsohelpsthecompanystayaheadofitscompetitorsandmeetthechangingneedsofconsumers.3.Adidas'brandimageaffectsitssalesbyinfluencingconsumers'perceptionofthecompanyanditsproducts.Astrongbrandimagecanattractcustomersandincreasebrandloyalty,whileanegativebrandimagecanleadtodecreasedsales.4.Adidascanimproveitsmarketsharebyfocusingoninnovation,expandingitsproductline,andstrengthening