2026年全球出行研究报告：基于对31个国家的调查-

THEIPSOSMOBILITY

REPORT

A31-CountryGlobalAdvisorSurvey

March2026

Introduction

WelcometotheIpsosMobilityReport,whichexploreshowmobilitychoicesshapeoursocieties—fromaccessandinclusiontosafety,liveability,and

climateimpact.

Aroundtheworld,mobilityisboth

deeplypersonalandprofoundlypublic:

itdetermineswhocanreachjobs,

schools,andcare,howourstreetsfeel,andwhetherwemeetenvironmental

goals.

Asweseeinthisreport,manypeople

remaincar-reliant:onaverage,43%saylivingwithoutacarwouldbe

impossible.

Atthesametime,publictransportiswidelyviewedasaccessible(62%onaverageacross31countries)andsafe

(also62%),thoughaffordabilityandaccesslaginruralareas.

Youngerpeopleandurbanresidentsaremoreopentoalternatives,pointingtoafuturewherewalking,transit,and

sharedoptionsplayalargerrole.

Choiceofmodemattersfortheplanetandforpublicspace.Nearlyhalf(46%)wouldprefertousepublictransport

overpersonalcarsforenvironmental

reasons,67%supportdedicatedcyclinglanes,and61%saytheywouldchooseactivetraveltostayhealthy.

Safetyisasharedpriority:66%supportstrictertrafficlaws,withstrong

backingformeasuresthatprotectpedestriansandcyclists.

Technologyisreshapingmobility,butacceptanceisuneven.

Globally,47%finddrivinganelectric

vehicleappealing,and53%expect

manyconsumerstoadoptEVsby

2030—yetenthusiasmislowerinNorthAmericaandEurope,andonaveragedropsoutsidecitiesandamongolderpeople.Viewsonautonomyaresplit

(36%wouldfeelsafeinaself-driving

car;36%wouldnot),reflecting

persistenttrustanddata-privacyconcerns.

Thereismuchfoodforthoughthere.

Welookforwardtodiscussingwhatthismeansforyourcountry—oryour

business.

Asmanypeoplesay

36%

theywouldfeelsafeinaself-drivingcarassaytheywouldnot(both

36%).

Keyfindings

43%

onaverageacross31countriesthinklivingwithoutacaris

impossible.

Americansaremostlikelytofeelthisway(65%).

47%

saydrivinganEVisappealingtome.SupportforEVsislowerinNorthAmerica(35%)and

Europe(38%).

36%

saytheywouldfeelsafeina

self-drivingcar,while36%saytheywouldnot.

66%

saytheywouldsupport

strictertrafficlawstosupportroadsafety.

67%

saytheysupporttheuseofdedicatedcyclinglanes.

chargestoencouragethepurchaseofEVsthannot.

Forelectricandself-drivingcars,countriesmatter

Onaveragepeoplearemoresplitonself-

drivingcars.Asmanysaytheywouldfeelsafeinoneaswouldnot.EuropeansandNorth

Americansaremorelikelytofeelunsafe.

ThistrendcontinueswithelectricvehicleswithBelgium,France,Germany,theUSandCanada,allmorelikelytosaydrivinganelectriccaris

notappealingtothemthanitis.LATAMandAsiaiswhereinterestisgreatest.

However,across31countriesthereissupportforintroducingbenefitstoincreasetheuptakeinEVs.Peopleinallcountriessurveyedare

morelikelytosupportreducingroaduser

Theprocessofbuyingacarisnotimmunetogeo-politics

Thenationalityofacarmakerisanissuefor

manyaroundtheworld.Almostoneintwo

(48%)across31countriessaytheywould

avoidpurchasingacarmadebyanautomakerfromspecific.JapanandSouthKoreaarethemostlikelytoagreetothisstatement.Two-thirdsinbothcountriessaytheywouldavoidacarmakerfromaspecificcountry.WhenweaskedthoseinJapanandSouthKoreawho

wouldavoidacarmakerwhichcountrytheywouldsteerawayfrom,Chinacameouttop.

Elsewhereweseetensionsbetween

neighboursplayarole.Forty-eightpercentofCanadians,whowouldavoidacarmaker,

wouldnotpurchaseanAmericancar.

Summary

Havingacarisnotjustanessentialchoicebutanemotionalonetoo

Across31countries43%ofdriverssayit

wouldbeimpossibleforthemtolivewithoutacar.English-speakingandEuropeancountriesarethemostlikelytofeelthisway,with65%ofAmericansthinkingtheycouldn,tlive

withoutavehicle.

Thedesiretodriveacarorpickuptruckgoesbeyondaneedtodoso.Forty-threepercentalsosaytheycouldlivewithouttheirvehiclebutprefertohaveit.

Formostitistheirfavouritewayofgetting

around.In22ofthe31countriessurveyedinourreportpeoplesaydrivingistheirfavourite

modeoftransport.

4

5

Whatthismeansfor…

Automakers

1.Carsremainemotionallyandpracticallyessential.Thedatashowsthat43%ofcarownerssayliving

withouttheirvehiclewouldbe"impossible,"anddrivingisthefavouritemodeoftransportin22of31

countries.Thisgoesbeyondutility-peoplegenuinelyenjoydriving.There'sdeepemotionalattachmentandloyaltytopersonalvehicleownership.Offeringtheopportunitytoleanintotheexperiential/emotional

aspectsofcarownershipindesign,marketing,andbrandmessaging.

2.AcceptanceandapathyofEVs.AsiaandLatinAmericashowstrongopennesstoelectricvehicles,whilekeyWesternmarkets—France,theUS,Canada,andGermany—actuallyhavemorepeoplerejectingtheideaofdrivinganEVthanembracingit.BrandsneedtorecognisethattheirmostmaturemarketsmayrequirelongerICEandhybridtransitionperiods,whileemergingmarketsinAsiaandLATAMcouldleapfrogtoEVadoptionmorequickly.China'sdominance(67%appeal,73%expectingmassadoptionby2030)makesittheflagship

marketforEVinnovationandvolume.

3.Brandoriginisnowavulnerability.Thisshowshowquicklydiplomaticdisputestranslateintoconsumerrejection.Whereyourbrandisfromisnolongerjustamarketingasset—it'sapotentialliability.Across31countries,Chinese(41%),Indian(38%),andAmerican(24%)vehiclesarethemostlikelytobeavoided.

6

Whatthismeansfor…

Governments

1.Roadtollsseenasawaytoencouragemoresustainabletransportoptions.Onaverageacross31

countries46%supportcongestionpricingasawaytopromotesustainabletransporthabits.SupportrisestooneintwoforthosewholiveinanurbanareaandamongGenZandMillennials.

2.Thereissupportforusingcaralternativesinurbanareas.While48%ofdriverswholiveinanurbanareasaytheyprefertousetheircar,theyadmititwouldbepossibleforthemtogiveitup.Two-thirdsofpeopleinanurbanareasaypublictransportisaccessibleandthesamesaytheywouldprefertousetransportformslikewalkingandcyclingtokeepthemselvesactive.Toaddtothisthereiswidespreadsupportacross

countriesandfromruralandurbandwellersformorecyclelanes.

3.Belieflowerspeedlimitswouldimproveroadsafety.Morethanoneintwo(55%)saytheyareconcernedaboutroadsafetyinmyareaandtwo-thirds(66%)supportstrictertrafficlaws.Governmenthasastrong

sociallicensetotakeactioninthisareaandreducingspeedlimits,especiallyonresidentialstreetshasthepublic,sbacking(70%).

©IpsosMobilityReport7

2

Publictransport

andcycling

3

Roadsafety

4

Electricvehicle

realitycheck

6

Countryoforigin

boycotts

7

Methodology

CONTENTS

1

Thedeathofcar

ownership?

5

Trust,personaldataandnewtech

Thedeathofcar

ownership?

9

Arepeoplewillingtogiveuptheircar?

Across31countries39%saytheir

primarymodeoftransportisbycar.ItishighestinNewZealand(66%)andthe

US(64%).Forcarandtruckowners,

theirvehicleisseenasanessentialpartoftheirlife.Onaverageacross31

countries43%sayitwouldbe

impossibletolivewithouttheircar.

Whilethesameproportionsayitwouldbepossibleforthemtolivewithout

theirownvehicle,buttheypreferhavingone.

Wherepeopleliveplaysabigpartin

this.Sixinten(60%)ofpeoplewholiveinaruralareasaylivingwithoutacarisimpossible,while46%ofsuburbanitesand37%ofthosethatliveinanurbanareasaythesame.

However,thisdoesn,tmeanurbancarownersarereadytogiveuptheir

vehiclejustyet.Oneintwo(48%)say

thattheycouldgiveuptheirvehiclebutwouldprefernotto.

Thedesiretodriveacargoesbeyondaneedtodoso.Formostit,stheir

favouritewayfromgettingfromAtoB.

In22of31countriessurveyedpeoplesaydrivingisthemodeoftransporttheyenjoymost.

InColombia,Peru,India,SingaporeandSouthKoreapeoplearemostlikelytoenjoyusingpublictransport,while

Indonesiansaretheonlycountryto

choosemotorbikes.PeopleinBritain,IrelandandArgentinafeelawalkisthebestwaytogetaround.

Amongyoungerpeopleandthoseonlowincomesthereismorevariationonwhattheyseeastheirfavouritemodeoftransport.

Forpeopleonalowincome,theyareaslikelytochoosetheircar(24%)astheirfavouritemodeoftransportastheyarepublictransport(24%)andwalking

(23%).

WhileGenZprefertheirowncarfor

gettingaround(26%),likeother

generations,theyaremuchmorelikelytolikepublictransport(22%)comparedtootheragegroups(BabyBoomer14%,GenX16%,andMillennial(15%).

ofcarownersacross31countriesfeelitwouldbeimpossibletolive

withouttheirvehicle.HighestintheUS(65%)andFrance(64%).

10

%Impossibletolivewithoutmycar

Thecountrieswhoare

most“cardependent”tendtoscorelowonaccessibilityofpublictransport

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31countries.

40%

70%

60%

50%

30%

20%

10%

%Impossibletolivewithoutmycarvs%publictransportisaccessible

Nor

thAmerica

UnitedS

tates

France

Italy

Belgium

Canada

tBritain

Australia

IrelandGrea

●

NewZealand

Japan

Germany

Sweden

Neth

T

Malaysiaerlands

Hungary

hailand

●

SouthAfrica

Poland

Brazil

Spain

PeruIndia

Türkiye

China

LATAM

●

MexicoArgentina

Colombia

Chile

Indonesia

Singapore

South

Korea

30%40%50%60%70%80%90%

%Publictransportisaccessible

11

Ruraldriversmore

likelytofeeltheircarisessential

Sixintenofthosethatliveinaruralareasaylivingwithouttheircarisimpossible.Thisfeelingismuchloweramongdriverswholiveinanurbanarea.

Forurbandrivers,oneintwo(48%)saytheypreferdrivingtheircarbut

acknowledgetheycouldlivewithoutit.

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31

countries.

Q.Bearinginmindyourdailymobilityandtransportationneeds,doyoubelievealifewhereyouwouldnotownacarorpickuptruckis…Carandpickuptruckdriversonly

RuralSuburban/Semi-urbanUrban

60%

48%

41%

46%

37%

28%

ImpossiblePossiblebutIpreferacar

12

Favouritemodeof

transport

In22of31countriessurveyedcarsareseenpeople,sfavouriteformof

transportation.

Q.Whichmodeoftransportdoyouenjoymost?

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31

countries.

JapanUnitedStates

Car

AustraliaMalaysia

BelgiumMexico

BrazilNetherlands

ChileNewZealand

ChinaPoland

CanadaSouthAfrica

FranceSpain

GermanySweden

HungaryThailand

ItalyTürkiye

ColombiaIndia

Peru

Publictransport

Singapore

SouthKorea

Ireland

Walking

Argentina

GreatBritain

Motorbike

Indonesia

Publictransportand

cycling

14

Accessandaffordabilityofpublictransport

Whileonlyoneinfour(25%)across31countriessaytheyusepublictransportastheirmainmodeoftransport,thereisbroadsatisfactionwiththepublic

transportsystemsacrosscountries.

Across31countries62%saypublic

transportinmycountryisaccessible.Inallcountriesarepeoplemorelikelytofeelitisaccessiblethannot.Sixty-twopercentalsosaypublictransportis

safetouse.

Onthequestionofaffordability,52%thinkthisisthecaseforpublic

transportintheircountry.However,in13countriesaminoritythinkpublic

transportisaffordableandinthe

NetherlandsandSwedenmorepeoplethinkitisnotaffordablethando.

Inattitudestowardspublictransport

thereisadividebasedonwherepeoplelive.

Whilethereisa14-percentage-point

gapbetweenrural(42%)andurban

(58%)infeelingpublictransportis

affordable,thegapisgreateron

accessibility.Onaverageacross31

countries68%ofpeoplewholiveinanurbanarea,and60%inasuburbanarea,thinkpublictransportisaccessible.

Only44%ofthoseinaruralareafeelthesame.

Forty-sixpercentacross31countriessaytheywouldchoosepublictransportoverapersonalcarforenvironmentalreasons.Only25%disagreewiththis.

However,therearebigdifferencesin

attitudesacrosscountriesonthisquestion.

Thailand(64%)andIndia(62%)arethemostlikelytosaytheywouldusepublictransportforenvironmentalreasons.Ineightcountries-Australia,New

Zealand,France,Sweden,Netherlands,Belgium,CanadaandtheUS-are

peoplemorelikelytosaytheywouldnotusepublictransportforenvironmentalreasonsthanwould.

Whiletherearedifferencesacross

countriesthereislessofadifferenceacrossagegroups.GenZ(48%)arethemostlikelytowanttousepublic

transportforenvironmentalreasons,with42%ofBabyBoomers,theleastlikely,sayingthesame.

across31countriessaypublictransportis

accessibleintheircountry.

15

Affordabilityandaccessibilityareissuesforthoseinruralareas

uRuraluSuburban/Semi-urbanuUrban

68%

42%44%46%45%

51%54%

58%60%

Publictransportoptionsinmyareaare

affordable

Publictransportoptionsinmyareaare

accessible

Limitationsintransportoptionsmakeithardtoaccessplacesthatareessentialtome

Base:23,722onlineadultsundertheageof75between21Novemberand5December2025in31countries.

16

Howmuchdoyouagreewiththefollowingstatements?

Iwouldsupportthe

introductionofcongestionpricingtopromote

sustainabletransportationhabits

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31countries.

Neitheragree

CountryAgreenordisagreeDisagree

31-CountryAverageMexico

Peru ThailandSouthAfricaTürkiye

IndiaIndonesiaMalaysia ChinaSingaporeColombiaChile

Brazil ArgentinaSouthKoreaSpain

IrelandNewZealandItaly

GreatBritain Hungary AustraliaNetherlandsUnitedStates Canada Poland France Germany Sweden BelgiumJapan

46%

69%

68%

65%

65%

64%

62%

62%

60%

58%

58%

56%

52%

51%

50%

43%

43%

42%

39%

37%

36%

35%

35%

33%

32%

32%

32%

31%

30%

30%

29%

23%

22%

6%

7%

6%

11%

11%

15%

8%

7%

11%

11%

16%

16%

15%

15%

20%

26%

31%

31%

30%

37%

31%

30%

32%

29%

31%

36%

28%

43%

41%

34%

23%

32%

25%25%29%

25%

24%23%

31%

34%31%

31%

28%

33%

34%

35%

38%

32%

27%

29%

33%

28%

34%

35%

35%

40%

37%

32%

41%

27%

29%

37%

54%

17

Howmuchdoyouagreewiththefollowingstatements?

Isupporttheuseof

dedicatedcyclinglanesonroads

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31countries.

Neitheragree

CountryAgreenordisagreeDisagree

31-CountryAverage

Indonesia ChinaSouthAfrica MexicoChile

Peru ColombiaNetherlands Türkiye Poland Thailand Argentina Hungary Malaysia Singapore Sweden IrelandBrazil

Italy

IndiaAustraliaSpain

France BelgiumUnitedStatesNewZealandGreatBritainSouthKorea Germany CanadaJapan

67%

81%

81%

81%

80%

77%

77%

76%

75%

75%

75%

74%

74%

73%

70%

69%

68%

65%

65%

64%

63%

62%

61%

60%

60%

60%

60%

58%

54%

54%

52%

45%

12%

3%

4%

5%

7%

8%

7%

8%

8%

10%

8%

4%

11%

10%

7%

10%

12%

15%

11%

16%

16%

16%

18%

17%

16%

13%

20%

18%

16%

21%

23%

16%

21%

16%15%15%

14%

15%

16%

16%

17%16%18%

22%15%

17%23%

22%

21%20%

25%20%

21%

23%

22%

23%

24%

27%

21%

24%

30%25%

25%40%

18

Howmuchdoyouagreewiththefollowingstatements?

Iwouldprefertouse

transportformslikewalkingandcyclingtokeepme

active

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31countries.

Neitheragree

CountryAgreenordisagreeDisagree

31-CountryAverageSouthAfrica

Mexico PeruSingapore China ThailandChile

Türkiye IndiaNetherlands Colombia Argentina IndonesiaItaly

SpainSouthKorea Malaysia IrelandSweden

PolandGreatBritain Brazil GermanyNewZealand France Belgium Hungary Australia Canada JapanUnitedStates

61%

72%

71%

71%

70%

69%

69%

66%

65%

65%

65%

65%

65%

65%

64%

64%

62%

61%

61%

61%

60%

60%

59%

55%

54%

54%

52%

52%

49%

44%

44%

43%

13%

10%

8%

7%

5%

7%

3%

9%

12%

14%

9%

11%

11%

6%

12%

13%

8%

9%

13%

18%

14%

15%

13%

17%

19%

19%

20%

18%

18%

23%

14%

23%

27%

18%21%23%

26%24%

28%

25%23%

21%

26%24%25%

29%24%

23%

31%30%

26%

21%

27%

25%

28%

28%

27%

28%

28%

30%

33%33%

42%34%

Roadsafety

20

Aremyroadssafe?

Onaverageacross31countries,55%aretheyareconcernedaboutroadsafetyintheirlocalarea.

Worryisgreaterforthosewholiveinanurbanarea(57%),comparedtorural(51%)andsuburban(52%)areas.

Whenwecomparethelevelofconcernforroadsafetyagainstthelevelofroaddeathstherearesomedifferences.

LookingatOECDcountries

wherefatalitiesarehighest,Chileand

Colombiahaveahighlevelofworryaboutsafetyfittingwiththegreaterriskintheircountry.

However,lookingattheUSandNewZealandconcernismuchlowerthantheirrisk.

Fifty-fourpercentofAmericansare

concernedaboutroadsafety,thesameastheglobalaverageinoursurvey,

despiteonlyColombiaandCostaRicaarehigherrateintheOECD.

NewZealandhasthefifthhighestrateintheOECDbutranksinthebottomofhalfofoursurveyresults.

%concernedaboutroadsafetyinmyarea

31-CountryAverage

Chile

Colombia

UnitedStates

NewZealand

Clickhereforthefullcountrybreakdown

Base:23,722onlineadultsundertheageof75between21Novemberand5December2025in31countries.

55%

74%

74%

54%

49%

21

Howtoimproveroadsafety

Doyouagreeordisagreewiththefollowingstatements?%agreeacross31countries

Isupportstrictertrafficlaws

Isupportenhanceddrivereducationprograms

Isupportreducedspeedlimitsinresidentialstreets

Isupportreducedspeedlimitsonmainroads

Isupportreducedspeedlimitsonfreeways/motorways

Base:23,722onlineadultsundertheageof75between21Novemberand5December2025in31countries.

66%

71%

70%

62%

56%

(Australia,Sweden,Belgium,

Netherlands,FranceandJapan)doamajoritysupportlowerspeed.

Whenitcomestofreewaysor

motorwayspeopleareslightlymoredivided.Globalsupportfallsto56%infavourofalowerspeedlimitandin12countriesitonlyreceivesminority

support.

Thereisalsodivisionbetweenmenandwomen.Acrossallgenerationswomenaremorelikelythanmentosupport

lowerspeedlimitsonfreeways.The

gapinsupportbetweenmenand

womenislargestamongbaby

boomers,with61%ofwomeninfavourandonly47%ofmen.

Thereisstrongsupportforstrictertrafficlawsandenhanceddriver

educationprogramstoimproveroadsafety(66%and71%respectively).

Whenweaskaboutiftheysupportlowerspeedlimitstolowerthe

likelihoodofcrashesandseverityofinjury,therearesomedifferencesinopinion.

Startingwithresidentialareas,peoplearehappyfortheretobelowerspeedlimits.Across31countries70%on

averagesupportandinallbutone

country(Japan)doamajoritybackthis.

Onmainroadssupportfallsslightly(62%)andinallbutsixcountries

22

Menacrossallgenerationsarelesslikelytosupportlowerspeedlimits

onfreeways

%Isupportreducedspeedlimitsonfreeways/motorwaystolowerthelikelihoodofcrashesandseverityofinjury

70%

60%

50%

40%

30%

20%

10%

Women

Men

BabyBoomersGenXMillennialsGenZ

Base:23,722onlineadultsundertheageof75between21Novemberand5December2025in31countries.

23

Howmuchdoyouagreewith

thefollowingstatements?

Isupportstrictertraffic

lawstoimproveroadsafety

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31countries.

Neitheragree

CountryAgreenordisagreeDisagree

30-CountryAverage*SouthAfricaIndonesia

Peru Mexico Argentina Thailand Chile Colombia Singapore Brazil Türkiye MalaysiaSouthKoreaIreland

Italy

Poland

IndiaGreatBritainNewZealand HungaryNetherlands Australia CanadaUnitedStates Spain Sweden Belgium FranceGermany

Japan

66%

84%

83%

80%

79%

79%

79%

78%

75%

74%

72%

72%

71%

68%

68%

64%

64%

63%

63%

62%

62%

60%

60%

59%

59%

57%

54%

53%

52%

48%

47%

11%

6%

2%

6%

5%

5%

2%

7%

8%

4%

8%

12%

4%

7%

13%

12%

14%

16%

12%

14%

12%

13%

13%

14%

10%

15%

16%

19%

19%

22%

10%

23%

11%

15%15%

15%16%

18%

15%17%23%

21%

17%

25%

25%

19%

24%

23%

21%

25%

24%

26%

27%

28%

26%

31%

28%

30%28%

29%

30%

43%

24

Howmuchdoyouagreewiththefollowingstatements?

Iaminfavorofgiving

prioritytopedestriansovercarsinlocalshopping

precincts

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31countries.

Neitheragree

CountryAgreenordisagreeDisagree

31-CountryAverageArgentina Mexico PeruIndonesia

ChileSouthAfrica Colombia Türkiye Thailand China Singapore MalaysiaSouthKorea Spain HungaryNetherlands

ItalyGreatBritainIreland

Brazil India GermanyUnitedStatesNewZealand Belgium Sweden Australia Canada FrancePoland

Japan

67%

81%

79%

78%

77%

75%

75%

75%

75%

72%

71%

70%

69%

68%

67%

67%

67%

67%

66%

64%

63%

63%

61%

61%

61%

60%

60%

59%

57%

57%

53%

46%

9%

5%

6%

6%

2%

6%

5%

7%

7%

7%

5%

6%

3%

7%

9%

8%

8%

8%

11%

12%

10%

15%

15%

8%

15%

14%

14%

12%

12%

16%

18%

9%

24%

15%

15%

16%

21%

19%20%

18%

18%22%24%25%27%

26%24%25%

25%

25%23%

24%

27%22%

24%

30%25%

26%

27%

29%

31%27%

29%46%

Electricvehicle

realitycheck

26

Acceptanceandapathytoelectricvehicles

Movingawayfromcarswithaninternalcombustionengineisseenasintegraltoloweringgreenhousegasemissionsandachievingnetzero.However,

despitetheneedtomoveawayfromthesevehiclesconsumershavenowarmedtohavinganelectriccar.

Across31countries,47%saydrivinganelectricvehicle“appealstome”.Thisfeelingislowerinmanyoftheworld,smostadvancedeconomies.PeopleinFrance,theUS,CanadaandGermanyaretheleastconvincedaboutthe

appealofEVs.CountriesinAsiaand

LATAMaremoreopentoelectriccars.

PeopleinEuropeandNorthAmerica

alsotendtobelesslikelytosayelectriccarspositivelyimpacttheenvironmentcomparedtopeopleinLATAMandAsia.

Opinionsofelectricvehiclesarelesspositiveoutsideurbancentres,aswellasamongolderpeople.

Fourinten(40%)ofthosethatliveinaruralareasayanEVappealstothem

comparedto52%ofpeoplelivinginanurbanarea.Peopleinaruralareaare

alsolesslikelytofeelanEVisbetterfortheenvironment(45%comparedto

59%urban).

Babyboomerwomenaretheleast

interestedinEVs.Only31%ofthemsayanEVappealstothemcomparedto

39%ofbabyboomermenand54%ofpeopleonaverage.

DespitethelackofdesiretodriveanEVthereisacceptancethattheywillbeamorecommonsightonourstreets.

Fifty-threepercentthinkby2030manyconsumerswillhaveelectriccars,only19%disagree.

Asthecountrywiththemostelectriccarsintheworld,Chinahasgreatestacceptanceofthetechnology.Inthecountry67%sayanelectricvehicleisappealingtomeand73%saymany

consumerswilladoptthecarsinthenextfiveyears.

Chinaisalsothemostlikelytosupportpoliciestoencouragepeopleto

purchaseelectriccars.While37%across31countriesthinktheir

governmentisnotdoingenoughtodevelopelectriccars,Chinaisthecountrywherepeoplearetheleastlikelytofeelthisway(11%).

ofpeoplethatliveinaruralareasaydrivinganelectricvehicleis

appealingtothem.

27

InfiveoftheG7

countriespeopleare

morelikelytohavelessinterestindrivinganEV.InterestishighestinAsiaandLATAM.

Howmuchdoyouagreewiththefollowingstatements

regardingbatteryelectriccarsor...(BEVs)?

Drivinganelectricvehiclecar/...isappealingtome

Base:23,722onlineadultsundertheageof75

between21Novemberand5December2025in31countries.

IndonesiaMexicoChile

ChinaThailandColombia Peru IndiaArgentinaMalaysia

BrazilSouthAfrica Türkiye SingaporeSouthKorea Sweden IrelandNewZealandSpain

ItalyGreatBritainNetherlands Australia Hungary PolandUnitedStates Canada Germany FranceBelgium

Japan

HighinterestinEVs

60%60%

57%56%

54%

49%

49%

40%

39%38%36%35%35%26%23%18%15%14%14%11%9%7%3%

4%-5%-5%

-11%

-15%

-28%

LowinterestinEVs

28

PeoplewholiveinanurbanareaholdmorepositiveopinionsonEVs

uRuraluSuburban/Semi-urbanuUrban

59%