旅游基础专业及英语 Test

Chapter1TravelandTourism

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1.Asoneofthefastestgrowingsectorsoftheglobaleconomy,

itisimportantforthetourismindustrytograspthemarketand__________tovarioustravelers.

a.provideb.caterc.entertain

2.Tourismisnow,aworldwidephenomenonwith___________differentiationinitsavailableenvironments,hostcultures,andtypesofvisitors.

a.ordinaryb.enormousc.common

3.MostMuslimstrytogoona___________toMeccaatleastonceintheirlife.

a.pilgrimageb.vacationc.trip

4.Formostpeople,travelisapositivemeansofescapefrom__________,fromwork,fromresponsibilities.

a.habitb.routinec.schedule

5.Playa,asitisknowntothousandsofinternationaland__________tourists,isavibrantdestinationintheheartoftheMexicanCaribbeanthatoffersvisitorsavarietyofactivities,diversemusicfestivalsandthemostbeautifulbeachesintheworld.

a.inboundb.outboundc.domestic

6.Atwo-dayWaltDisneyWorldTicketentitlecustomerstogotothethemeparkforeithertwo__________daysorskipadayortwoastheydesire.

a.individualb.anyc.consecutive

7.Thereisnodoubtthat_________arethemostimportantcomponentinthetourismsystem,andtheyarethemotivatorsfortravel.

a.attractionsb.transportationsc.lodgings

8.Inrecentyears,factorytoursaregrowinginnumber,andmanufacturershavedeveloped___________facilitiestohandletourists.

a.powerfulb.complicatedc.elaborate

9.Historically,thefirstwaveofmassinternationaltraveloccurredatatimewhentherewasasharpdifferentiationbetweenworkand___________andwhentheworkweekformostpeople,includingthemiddleclass,waslongandexhausting.

a.leisureb.lifec.freedom

10.Intheearly1990s,cruisetourismwasmostlyan/a__________privilege,butsincethenthephenomenonhasconstantlyincreasedinpopularity.

a.commonb.elitec.innovative

Key:1.b2.b3.A4.b5.c6.c7.a8.c9.a10.b

Chapter2TourismSystem

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1.Asaserviceindustry,tourismisbasedonformingsatisfyingrelationshipswhentourists___________withhostsandtheirlocalenvironments.

a.meetb.communicatesc.interact

2.Intourism,____________isafunctionofdistancefromcentersofpopulation,whichconstitutetouristmarketsandofexternaltransport,whichenablesadestinationtobereached.

a.convenienceb.geographiclocationc.accessibility

3.Tourismplanningakindofdecision-makingprocessthatdealswithasetof____________andsystematicallyrelateddecisionsratherthanindividualdecisions.

a.variousb.interdependentc.complicated

4.Expediaisknownasoneofthemostpopulartraveltrade_____________toprovidetravel-relatedproductsandservicestoconsumers.suchaspackagedholidays,tickets,tours,accommodation,carhire,etc.

a.manufacturesb.intermediariesc.suppliers

5.Tourismisa___________industrythatrequirestheabilitytoadaptconstantlytocustomers’changingneedsanddesires,asthecustomer’ssatisfaction,safetyandenjoymentareparticularlythefocusoftourismbusinesses.

a.dynamicb.comprehensivec.growthoriented

6.Thereisnoquestionthatalargeandincreasingpercentageofthepopulationtoday

hassufficient_____________incometofinancebusinessandpleasuretravel,althoughsomefamiliesmaybelimitedtoinexpensivetrips.

a.necessaryb.householdc.discretionary

7.Thetravelagentsnotonlyhasasignificantroleintheprovisionoftourismservices,butitalsoreceives_____________fromthetouristintheformofpaymentforservicesprovided.

a.remunerationb.rewardc.reimbursement

8.Duestothecomplexnatureoftourism,adetailedanalysisnamedas__________studyshouldbeconductedtoanalyzesthepracticalityofaproposedplanorprojectindestinations.

a.profitableb.feasibilityc.environmentalassessment

9.Duringtravel,touristsneedaplacetostayandbefed,sothe____________sectorandthefoodservicesectorareimportantsupplycomponents.

a.transportationb.attractionc.accommodation

10.Beingdifferentfromgoodsproducts,thetouristattractionisproducingentertainmentorpleasureatthesametimeitisbeingconsumed,whichindicatestheservicecharacteristicof_____________.

a.simultaneityb.intangibilityc.perishability

Key:1.c2.c3.b4.b5.a6.c7.a8.b9.c10.a

Chapter3TouristMotivation

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1.TheNationalParkServiceinU.S.preparesavarietyofplanningandenvironmentaldocumentstomeetbroadparkmanagementgoalsortoaddressspecificparkissues,whichformsa__________ofplanningatdifferentlevels.

a.spectrumb.hierarchyc.degree

2.Anindividual’sbeliefsorknowledgeoftheattributesandcharacteristicsofatouristdestinationreferstothe____________componentofdestinationimage.

a.cognitiveb.affectivec.unique

3.Destinationresearchtodayhasbecomeincreasinglyfragmentedasstudieshavebecomemorespecialized,sothereisaneedto______________thesedifferentresearchthreadstoprovideacomprehensiveunderstandingofdestinations

a.analyzeb.mixc.synthesize

4.Human___________forcuriosityandsearchledtothebirthoftourismwhichremoveddifferencesbetweencultures,ethnicgroups,religiousgroups,valuesandlifestyles,andlanguages.

a.instinctb.perceptionc.attitude

5.Facingtheincreasinglycompetitivemarket,destinationdevelopersandmarketersneedto____________tourists’needsanddesiresandaccordinglycomeupwithtourismproductsandservicestosatisfytheseneeds.

a.imagineb.anticipatec.recollect

6.Travelmotivationcanbedefinedasaresponsethatsatisfies____________,asitistriggeredbytheperceptionofabsenceinadequatequantitytosatisfytheindividual’sneed.

a.deprivationb.pursuitc.expectation

7.ThisChinawillhaveitsfirstmajor_______________exhibitiononthehistoryofgraffitiandearlyworksofstreetartinK11MuseainHongKong.

a.temporaryb.historicalc.retrospective

8.Asvisitorsacquireanincreasingnumberofeducationalandlearningexperienceduringtravel,theybecomeincreasingly_____________toenhancetheirdepthofunderstandingofadestination,itsculture,orsomespecialcharacteristicitmaypossess.

a.hedonicb.sophisticatedc.enthusiastic

9.Competitivenessandsustainabilityarethetwomajor_____________ofsuccessfuldestinationmanagement.

a.parametersb.scopesc.limitations

10.Thepushandpull___________isoftenusedtoguidedevelopmentofaninstrumenttomeasuremotives.

a.paradoxb.divergencec.dichotomy

Key:1.b2.a3.c4.a5.b6.a7.c8.b9.a10.c

Chapter4TourismProduct

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1.Destinationsare____________oftourismproducts,offeringanintegratedexperiencetoconsumers.

a.amalgamsb.producingregionsc.distributionscenters

2.Thewelcomegreetingof“aloha”inHawaiiindicatestheimportanceof__________tolocaltourismindustrybesidesthephysicalelementsofthebuiltinfrastructureandothertangibleattractions.

a.environmentb.servicec.hospitality

3.AtouristbooksaroomatMarriothotelinSanya,butforsomereasonhe/sheisnotabletosleepinthatroomonthesaiddate,thenthatserviceislost.Thisindicatesthattourismproductsare_____________.

a.unstableb.perishablec.immovable

4.Unlikemanufacturedproducts,_____________oftourismservicesrequiresthesellerorprovideralongwithcustomertobethereforthedelivery.

a.inseparabilityb.complexityc.intangibility

5.Intoday’scompetitiveenvironmentwhereconsumershavemanychoices,itisessentialfortourismdestinationstoformulate____________plansthatmatchtheirdevelopmentgoalsaswellastheirmarkets.

a.generalb.specifiedc.strategic

6.Inordertoimprovetourism-generatedincomeorbalanceseasonality,adestinationoffersvarioustouristproductsthatsuitdifferentvisitorneedsanddesiresbyapplyingproduct______________strategies.

a.diversificationb.innovationc.imitation

7.Giventhemultiplicityofinterestedgroupsintourismdevelopment,achievingabalancebetweenthevariousneedsandvaluesisa___________forsuccessfuldestinationplanningandmanagement.

a.prerequisiteb.consequencec.context

8.TouriststoDubaiusuallyliketoshopforavarietyofitemsas__________rangingfromapparels,accessoriesandgoldtoelectronics,carpets,spicesanddryfruits.

a.memoriesb.experiencesc.souvenirs

9.Motel6,aprivately-ownedhospitalitycompanywithachainofbudgetmotelsintheUnitedStatesandCanada,appliesthemarket____________approachtoestablishalargemarketsharewithlow-pricemodel.

a.skimmingb.penetrationc.segmentation

10.Amusicianperformingataprogrammaynotperformwithuniformity,butdependingontheresponseandappreciationoftheaudience.Thisisbecauseofthe____________oftourismproduct/service.

a.seasonalityb.absenceofownershipc.heterogeneity

Key:1.a2.c3.b4.a5.c6.a7.a8.c9.b10.c

Chapter5TouristDestinations

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1. Offeringsimilarattractions,accommodationsandeventhequalityofservice,facilitiestheneedfor___________totrulydifferentiatethemselvesinthemarketplaceisgreaterthanever.

a.luggageb.attractionsc.destinations

2.Ourlasttripinvolved___________waters,tackingeastagainstwindandcurrent.

a.coastalb.ruralc.inland

3. ____________playanactiveroleintourismdevelopment,becausetheyhavetheirinterestinthecommunity.

a.Investmentb.Stakeholdersc.Information

4. Unlikeitsmoresuccessfullow-costpeersinmarkets,SpringAirlineswith_____________flightsalsoincludedhotmealsandinflightentertainment.

a.long-haulb.anglesc.short-haul

5. Shelovesunusualandinterestingplaces,soshetravelstoallkindsof___________locationsallovertheworld.

a.exoticb.alienc.beautiful

6. Tibetusedtobeasynonymof___________,butinrecentyears,ithasexperiencedrapiddevelopment,ChinaopenedarailwayleadingtoTibet,bringingeasieraccesstotheRoofoftheworldandtourismtoTibetboom.

a.growthb.remotenessc.host

7 Intheinformationexplosionera,howtointegrate_____________onlinetourisminformationisbecomingimportant.

a.maturedb.averagec.heterogeneous

8. Thecampsiteisclosetoalllocal___________,includingparkingarea,watersupply,drainage,powersupply,communication,etc.

a.facilitiesb.amenitiesc.source

9. Sincethe__________ofjetaircraft,travelhasbeenaccelerated.

a.trendb.applicationc.advent

10. Thetraditionalindustryisnotdevelopedduetotheinconvenienceoftransportationof__________,poorandbackwardareas,andthenaturaltourismresourcesarewellpreservedofthoseareas.

a. traditionalb.outlyingc.ethnic

key:1.c2.a3.b4.c5.a6.b7.c8.b9.c10.b

Chapter6MICEIntroduction

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1. The_________isgoneoninveryfriendlyatmosphere,measuresareputforwardforthesustainabledevelopmentoftourism,andrestoringtrafficconnectivityispointedout.

a.meetingbanalysisc.occasion

2. TheChina-Europecargoservicewillbeimprovedtospurthedevelopmentofcross-bordere-commerce,accordingtoathree-yearactionplanreleasedattheFifthSilkRoadInternational____________thatopenedonMay11.

a.Conferenceb.Forumc.Exposition

3. Public__________refertothoseimportantmattersthatrequiretheparticipationofthelargescaleofpeople,suchastheOlympicGamesandtheWorldExpo.

a.competitionb.eventc.exposition

4.Atpresent,thedevelopmentofexhibitionsrequiresprofessional___________withprofessionalmanagementskillsorartskills.

a.designingb.abilityc.practitioners

5.Notallindigenous________werewillingtoacceptthesupposedbenefitsofBritishtrade.

a.regimesb.militaryc.method

6.ThedeclineoftheexchangerateofUScurrencymadearelativebargainandwasa__________ofinboundtourismtotheUnitedStates.

a.stimulusb.stimulic.input

7.AccordingtothedefinitionoftheInternationalTravelAssociation,thepurposeof________travelistohelpenterprisesachieveaspecificgoal,andtogiveparticipantswhoachievethegoalanenjoyableandunforgettableholidayasareward.

a.encourageb.vacationc.incentive

8.Chinese__________traveledwithusfromplacetoplace,andwhenreadytodepartwewereintroducedtothehighofficialswhoweregoingalongintheplane.

a.dignitariesb.touristsc.travelers

9.The__________ofthisyear'sairshowhasnotbeendeterminedyet.Itisnecessarytoensurethespaceandsafetyoftheshow.

a.locationb.venuec.allocation

10.Theagentispaida10%_____________bysuppliersforsalesoftheproductsofairlines,hotelsandresorts.

a.chargeb.delegationc.commission

Key:1.a2.c3.b4.c5.a6.a7.c8.a9.b10.c

Chapter7HospitalityManagement

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1. Thereisahugechanceofgettingjobsafter___________courseswithlargehotelchainstotakeadvantageofthegrowingtourismbusinessinIndia.

a.hotelb.entertainmentc.hospitality

2. TheAPPcanhelpyoufindfreeboardand___________intheformofvolunteerswhentravelinginstrangecities.

a.bedb.breakfastc.lodging

3. Callthe___________departmentofthehotelandaskthemtocleantheseroomsbefore12:00a.m.

a.housekeepingb.marketingc.property

4. Theresponsibilityofthe__________istoprovideaone-stopservicearoundtheneedsofguests.Fromthetimetheguestsarriveinthehotel,aseriesofservices,includingpickup,luggage,andentertainment.

a.bellboyb.conciergec.restaurant

5. 24hoursforeigncurrencyexchangeserviceisprovidedathotel_________.

a.hallb.elevatorc.lobby

6. Australia'sGreatBarrierReefisoneofthemostdesirabletourist___________intheworld.

a.attractionsb.attractivenessc.magnets

7. Unstableworkinghoursleadtohigh__________rateofemployeesatthegrass-rootslevelofthecompany.

a.turnoutb.turnoverc.stock

8. The____________DepartmentisanaffiliateddepartmentoftheFoodandBeverageDepartment,whoseprimaryfunctionistoberesponsibleforthecleaningandsanitationofofalltablewareandutensils.

a.Stewardingb.Executivec.lobbybar

9. Thehotelisusing________________forforecastingbasedonthehistoryofpastsales,setsouttogettheoccupancyrate.

a.yieldb.averageratec.revenuemanagement

10. Roadsidecafesandstreetstandsarenowabigpartofthe___________industry.

a.cateringb.restaurantc.tableservice

Key:1.c2.c3.a4.b5.c6.a7.b8.a9.c10.a

Chapter8TravelIntermediaries

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1. Travelagenciesworkasthe___________betweencustomersandtravelsuppliers.

a.intermediariesb.agentc.outlet

2. Themainbusinessoftravel_________istorecruitandorganizetouristsonbehalfofwholesalers,andprovidereceptionservicesfortourists.

a.merchantsb.retailersc.commission

3. Ourcompanyarrangedthe“___________”productofthetravelagencyforus,theaccommodationandtransportationandotherticketsitemsareallincludedinthecost.

a.annualholidayb.packageholidayc.nationalholiday

4. Welcomeaboard!WelcometotheItalianstyle_________ship.Thedreamtripisabouttostart.Youwillexperienceawonderfularttriponthesea.

a.steamshipb.vesselc.cruise

5. Travel_________isanemergingindustry,responsibleforreceivingcustomerinquiries,introducingtourismroutes,acceptingcustomerregistration,andotherrelatedbusinesses.

a.receptionb.clientc.consultant

6. Inevitably,thereisan______________elementifservicesareprovidedbyapattern-fixedagency—peoplegetwhatisonoffer.

a.off-the-pegb.optionalc.made-to-measure

7. The____________ofecotourismshouldincludetwoaspects:first,returntonatureandenjoynaturalandculturalheritage;Thesecondistopromotethehealthyoperationofthenaturalecosystem.

a.conceptb.connotationc.authority

8. Ourteamwillmakeawalking__________nextweekandreturnonthesameday.

a.hikingb.stopoverc.excursion

9. Marketresearchersoften___________thepopulationonthebasisofageandsocialclass.

a.segmentbdividec.separate

10. Educationtourismisturningthe___________trendfortheprimaryandsecondaryschoolstudents.

a.ordinaryb.mainstreamc.current

Key:1. a2.b3.b4.c5.c6.a7.b8.c9.a10.b

Chapter9TourismTransportation

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1.Tourismisaboutbeingelsewhereand,inconsequence,themainfunctionoftransportinthe___________isoneoftransit,carryingtouristsbetweengeneratingregionsandthetouristdestinationregions.

a.tourismsystemb.destinationc.demand

2.People's___________ischanginginconstant,sothatthetraditionalformsofthetourismcannotsatisfypeople'sneeds.

a.tourismsupplyb.tourismdemandc.tourismservices

3.Parkingfacilityisoneofthemostimportantconstituentsofmunicipal___________.

a.carsystemb.bussystemc.transportationinfrastructure

4.Thebusiest___________arethosewhichlinkoriginatingregions,whichdisplayhighlevelsofincomeandleisuretime,withpopulartouristdestinations.

a.railwayproductsb.tourismroutesc.roadroutes

5.Someothersadvisetolimittheamountofbikesandcarstodecreasethe___________.

a.trafficflowb.carflowc.bikeflow

6.Some___________indestinationareastailorproductsspecificallyfortourism,suchasthehalf-dayandwhole-daycoachexcursion.

a.touragenciesb.touroperatorsc.transportoperators

7.___________onthetopofadouble-deckbuswiththeroofremovedarefamiliarsightsinmanydestinationareas,particularlycities.

a.Sightseeingtoursb.Vacationtoursc.Leisuretours

8.Onlycertainelementsofthe___________transportationindustry,includingcoaches,caravansandrentalcars.

a.air-basedb.road-basedc.water-based

9.___________areoftenlocatedincitycenterlocationsincontrasttoairports,whichareoftenlocated20or30kilometersawayfromthecenter.

a.Wharfb.Airportc.Railwaytermini

10.___________alsoattractthehigherendofthemarketintermsofincome.Well-knownexamplesincludetheOrientExpress.

a.Traintoursb.Cruisesc.Seaferry

Key:1.a2.b3.c4.b5.a6.c7.a8.b9.c10.a

Chapter10TourismMarketing

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1.Inagrowingtourismindustryandgraduallydevelopedahighdegreeoftime,anyplaceisapotentialtouristdestination,anyonepersonare___________.

a.truecustomersb.potentialtouristsc.goodcustomers

2.Touristshoppingplaysaveryimportantroleinpromoting___________andincreasingtourismincomeoftouristdestination.

a.touristconsumptionb.touristspendingc.touristgoods

3.___________informationprovidedbytravelagenciesshallbeauthenticandreliableandnofalseadvertisingisallowed.

a.Touristserviceb.Touristtransportationc.Counselingtourist

4.A___________missionstatementusuallyespousesaviableandexpandingtourismindustryasameansofimprovingthequalityoflifeforthebroadlocalcommunity.

a.companyb.countryc.destinationtourismorganizations

5.Franceisfacingpotentiallymorethanonebilliondollarsinlost___________thisyear,duetohugedeclinesintourism.

a.touristb.tourismrevenuec.automobileorder

6.Thetouristsmarketoftheresortiscomposedofdifferenttouristswithdifferentdemographicandsocialfeatures,different___________andneeds,aswellasdifferenttourismexperience.

a.tourismneedsb.tourismsatisfactionc.tourismmotivations

7.ThereisnovacancyforJapan-boundorSouthKorea-bound___________,withtwiceasmanyreservationsaslastyear.

a.packagetoursb.travelagenciesc.privateagencies

8.TheoldestDisney___________receivesover14millionvisitorseachyear,nearly$3billioninrevenue.

a.parkb.themeparkc.largepark

9.HomeInnswasspawnedtomeetthestay-overneedsofCtrip's___________ofindividualtravelers.

a.businessb.targetmarketc.partnership

10.TheCarlton-intercontinentalhotelislush,plush,andverynon___________.

a.backpackerb.consumerc.tourist

Key:1.b2.a3.a4.c5.b6.c7.a8.b9.b10.a

Chapter11TourismPlanning

Direction:Choosethemostappropriatewordtocompleteeachsentence.

1.Scenicspotisthecoreof___________andanimportantcomponentofthetourismindustry.

a.tourismindustryb.inboundtourismc.tourismactivities

2.Thetourismresourcesevaluationisprerequisitesmadeinplanningoftourismresourcesand___________.

a.tourismpolicyb.tourismdevelopmentc.touristbehavior

3.Internationaltourismbecametheconcernofanumberofworldgovernmentssinceitnotonlyprovidednewemploymentopportunitiesbutalsoproducedameansofearning___________.

a.foreignexchangeb.jobopportunitiesc.tourismrevenue

4.Fromlastyear,tobroadenmydaughter'shorizonandincreaseherknowledge,Ihavebeentakinghertotravelin___________touristattractionssuccessively,suchasInnerMongolia,SanyaandDalian.

a.internationalb.domesticc.foreign

5.Thehotelsalsohavetoturnaprofit,andmostknowthattheywillmakemoremoneybycateringforan___________touriststhanbyremainingaquainttouristattractionhousingbudgettravelers.

a.popularb.upmarketc.economy

6.Tourismoffersawonderfulconnectingthreadbetweenvisitorand___________community.Itpromotesdialogueandinteraction.

a.tourismb.localc.host

7.Morethanchangingpeople'stravel___________,it'salsochangingthewaypeoplebuytravel.

a.patternsb.routesc.way

8.Theadvantageofa___________touristhatyo