2026年澳大利亚品牌100强（英）

BrandFinanceR

Australia100

2026

TheannualreportonthemostvaluableandstrongestAustralianbrands

$207billion:

Australia'stop

100brandsgrow7%in2026

+CommonwealthBank,WoolworthsandTelstraconsolidatetopthreespotsin2026rankings

+BSIscoreof94.1/100&AAA+brandstrength

ratingsustainsAustraliaPostasstrongestbrand

+Fastestgrowingbrand:Amcor’sbrandvaluesoars62%to$3.5billion

+CommercialServicesbrandsleadESGeffortsin2026

BrandFinanceAustralia1002026/australia3

Contents

Foreword

5

MarkCrowe,ManagingDirector,BrandFinanceAustralia

CountryOverview

6

ValuationAnalysis8

MostValuableAustralianBrands2026

9

FastestGrowingBrandValue:Amcor

11

Brand(s)toWatch:Computershare

12

BrandStrengthAnalysis1

3

SustainabilityAnalysis

17

BrandValueRanking

(AUDm)18

Methodology

20

OurServices

28

©2026Allrightsreserved.BrandFinancePlc.

About

BrandFinance

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,we

havehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthe

financialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancy

firmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,

certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Theworld's

leadingbrandvaluation

consultancy

Forbusinessenquiries,pleasecontact:

enquiries@

Formediaenquiries,pleasecontact:

press@

+442073899400

BrandFinanceAustralia1002026/australia5

Foreword

MarkCrowe

ManagingDirector

BrandFinanceAustralia

ThisyearmarksBrandFinance’s30thanniversary.Throughoutourhistoryasacompany,therehasbeenoneenduringtruism:brandsoperateinaworldshapedbycontinualchange.

RapidadvancementsinAI,geopoliticalfragmentation,economicuncertainty,

andrisingexpectationsofcorporatebehaviourhaveallplacednewpressuresonorganisations.Whilethechallengeshaveevolved,theimportanceofbuildingandmaintainingbrandstrengthhasremainedconstant.

Lookingbackto1996,theglobalbrandlandscapewasdominatedbytraditional

consumernames.Sincethen,theriseoftechnologyanddigitalservices,themovefromproductstoecosystems,theincreasingprominenceofB2Bbrands,andthegrowthofplacebrandinghavefundamentallyreshapedhowvalueiscreated.

Today,thecommercialcontributionofastrongbrandiswellrecognised.Itdrives

demand,supportspremiumpricing,attractsandretainstalent,increasesresilience

duringuncertainty,andprovidesconfidencetoinvestors.Despitethisawareness,

manyorganisationsstillstruggletoquantifybrandvalueorexplainitsroleinbusinessperformance.Thislackofclarityoftencreatesagapbetweenmarketingambition

andfinancialdecision-making,limitingtheabilitytoinvestforthelongterm.

AtBrandFinance,ourmissionfor30yearshasbeentoclosethatgap.Bybringingtogetherrobustvaluationmethodologiesandin-depthresearch,wehelpleaders

understandthefinancialimpactoftheirbrandandmakebetter-informeddecisions.

Thecombinedbrandvalueofthisyear’sAustralia100isAUD207billion,representing7%increaseonlastyear.ThiscompellingfigurehighlighttheimportanceofbrandstotheAustralianeconomy.Further,thisvaluedemandsstakeholdersrecognisetheneedforeffectivebrandmanagementtodrivebusinessperformance.

Thefollowingreportisafirststeptounderstandingmoreaboutbrands,

howtovaluethemwhileusingusethefindingsandimplicationstobenefitthebusiness.

CountryOverview

BrandFinanceAustralia1002026/australia7

CountryOverview

Australiaenters2026withitsbrandeconomy

characterisedbyconsolidationratherthanacceleration,reflectingayearinwhichmeasuredgrowthmattered

morethanrapidexpansion.Againstabackdropof

easinginflation,cautiousconsumerspending,and

ongoingglobaluncertainty,Australia’stop100brandscollectivelygrew7%toAUD207billioninbrandvalue.

Thissteadyupliftsignalsnotareturntohigh-growth

conditions,butthecontinuedresilienceanddisciplinedvaluecreationofthecountry’sleadingcommercial

institutions.

Theupperranksofthetableremainfirmlyanchoredbyfinancialservices,retail,andtelecommunications.

CommonwealthBankretainsitspositionasAustralia’smostvaluablebrand,supportedbysteadylending

demandanddisciplinedbalancesheetmanagement.

Woolworthsfollowsclosely,deliveringoneofthe

strongestvaluegainsamongthetopbrandsasit

doubleddownonaffordability,private-labelexpansion,andsupplychaininvestmenttomaintainrelevance

inavalue-consciousretailenvironment.

Telstracompletesthetopthree,reflectingthecontinuedcentralityofconnectivityanddigitalinfrastructure

asdemandformobile,data,andenterpriseservicesremainedrobust.

Retailbrandsfeatureprominentlyacrosstherankings,highlightingthesector’sroleasastabilisingforcein

theAustralianeconomy.Colesclimbstofourth

placeonthebackofimprovedearningsand

acceleratingonlinesales,whileBunningsadvancesintothetopfive,supportedbyconsistentrevenuegrowthandstrongconsumerengagement.

Theseperformancesunderlinehowscale,

operationalefficiency,andeverydayrelevancecontinuetotranslateintobrandvalue,evenamidmarginpressureandheightenedcompetition.

Bankingbrands,meanwhile,deliveredmixedresults,reflectingdivergingstrategiesandmarketperceptionsinamorecompetitivelendingenvironment.

Meanwhile,miningbrandssuchasBHPandRioTintoexperiencedcontrastingfortunes,shapedbycommoditydynamics,portfolioreshaping,andexposuretolong-termdemanddrivers

includingelectrificationanddecarbonisation.

Atthegrowthendofthespectrum,Amcoremergedasastandout,withitsbrandvaluesurging62%

followingamergerthatsignificantlyexpandeditsscaleandstrategicreach.

Overall,the2026rankingspointtoanAustralianbrandlandscapedefinedbyselectivegrowth,

wheredisciplinedexecutionandglobalrelevanceareincreasinglydecisiveindrivinglong-term

brandvalue.

ValuationAnalysis

+MostValuableAustralianBrands2026+FastestGrowingBrandValue:Amcor+BrandtoWatch:Computershare

BrandFinanceAustralia1002026/australia9

MostValuable

AustralianBrands2026

CommonwealthBankretainsitspositionas

Australia’smostvaluablebrandinthe2026rankings,withitsbrandvalueincreasing2%toAUD16billion.

Thisperformancereflectssteadyrevenue

expectationsandcontinuedstrengthinitscore

lendingbusiness.Growthinmarketcapitalisationhasbeendrivenbystronghomeloandemand,withthebankrecordinga6%increaseinitstotal

homelending.

Alongsidethis,CommonwealthBankhasreduceditsrelianceonmortgagebrokers,strengthening

in-houseloanoriginationtoprotectmarginsand

reinforcelong-termbrandresilienceinacompetitivebankingenvironment.

Woolworthscontinuestosecurethesecondspotwitha19%brandvaluerisetoAUD15.1billion.ThesupermarkethasreinforceditsfocusondeliveringeverydayvaluethroughinitiativeslikeexpandingLowerShelfPricetonearly700essentialproducts,helpingfamiliessavewithlongtermprice

commitments.Woolworthshasalsoinvestedinsupplychainresilienceandcustomerexperience,openingnewdistributioncentresthatimprove

productavailabilityandrestockingspeed.

Telstraholdsontothirdplace,withitsbrand

valuegoingup2%toAUD12.4billion.Thetelco

delivereditsfourthconsecutiveyearofunderlying

growthinFY2025,withrevenueup1%,supported

bystrongmobileperformance,withpostpaidand

prepaidhandheldrevenuerising3%and8%

respectively,andgrowthinIoTservices,which

added1.2millionnewconnections.Strategicmovessuchasthesaleofa75%stakeinVersentGrouptoInfosys,whileretaininga25%interest,signalafocusonportfoliooptimisationanddigitalcapabilities.

Colesjumpstofourthinthisyear’srankings,

fromfifthin2025,withitsbrandvaluerising4%

toAUD8.8billion.TheretailerreportedhighersalesandimprovedearningsinFY2025,drivenbygrowthinitscoresupermarketsdivisionandcontinued

e-commercemomentum,withonlinesalesupmorethan20%.

Totalgrouprevenuerosearound4%tooverAUD44

billion,supportedbygainsinsupermarketsandliquor.

Top10MostValuable©BrandFinancePlc.2026

AustralianBrands2026

$16.0bn

commonwealthBank

#1

+2%

CommonwealthBank

#2

Woolworths

$15.1bn

+19%

#3

Telstra

$12.4bn

+2%

#4

coles

Coles

$8.8bn

+4%

$7.9bn

UNNINGS

Bunnings

#5

+16%

#6

$7.9bn

NAB

+6%

#7

BHP

BHP

$7.7bn

+5%

#8

ANZ

$7.7bn

-13%

#9

estpac

West

pac

$6.8bn

#10

RioTinto

+23%

BrandFinanceAustralia1002026/australia10

ValuationAnalysis

Avalue-focusedstrategy,strongdemandfor

own-brandandprivate-labelrangessuchasColesFinestandColesSimplyamidincreasedprice

sensitivity,andinvestmentsinsupplychain

efficiencieshelpedsustainperformancedespitebroaderretailheadwinds,whiledividends

weremaintained.

Infifthplaceisanotherretailbrand,Bunnings,

movingupthreespotsfromlastyear,withitsbrandvaluerising16%toAUD7.9billion.In2025,thebrandstrengtheneditscommunity-focusedpositioning

throughhigh-impactnationalcampaigns,includingitsAFL-linked“LegendoftheTongs”initiative,whichcelebratedgrassrootsvolunteersandgenerated

widespreadmediaattention.

Bunningsalsodeliveredconsistentfinancial

performanceinFY2025,withrevenuerisingaround

3%toAUD19.6billion,supportedbyhealthystore-levelgrowthandcontinuedexpansionofitsomnichanneloffering.Continuedinvestmentacrossstores,digitalplatformsandthesupplychain,alongsidestrong

performanceatparentcompanyWesfarmers,hassupportedinvestorconfidenceandthebrand’s

upwardmomentum.

NAB(brandvalueup6%toAUD7.9billion),movesuponepositiontosixthfrom2025.

Thisgrowthreflectsacombinationofsteady

financialperformanceandstrategicdevelopmentsthathavestrengthenedthebank’smarketposition.

InFY2025,NABdeliveredmodestgrowthinunderlyingprofit,withcustomerdepositsuparound7%andbusinesslendingbalancesrisingabout9%.

Holdingontoseventhplacefrom2025,BHPsawitsbrandvaluerise5%toAUD7.7billionthisyear.

DuringFY2025,thecompanyoperatedagainst

abackdropofsoftermarketconditionswhilealsofacingheightenedscrutinylinkedtolegacylegalandsocialissues,includinglitigationrelatingtoworkplacecultureinAustraliaandongoing

proceedingsconnectedtothe2015FundãotailingsdamcollapseinBrazil.

Whilethesemattershaveweighedonbrand

perceptionintheshortterm,BHPcontinuesto

focusonmanagingitsglobalportfolio,supporting

BrandFinanceAustralia1002026/australia11

ValuationAnalysis

long-termresourcedemandandmaintainingitspositionasoneoftheworld’sleadingdiversifiedminers.

ANZsawitsbrandvaluefall13%toAUD7.7billion,leadingthebanktoslipfourplacestoeighthinthe2026rankings.Thebank’srevenuegrewmodestlyinFY2025,supportedbyhighernetinterestincomeandlendinggrowth,evenasotheroperatingincomedeclinedandmarginsremainedunderpressure,

contributingtoa10%dropinstatutoryprofittoAUD5.9billion.

Overall,ANZisnavigatingachallengingbankingenvironmentwhilepursuingitslongterm‘ANZ2030’strategy,whichfocusesonproductivity

improvements,diversifiedearningsstreamsandstrengtheningitscorebusinesses.

Westpacmovesupthreeplacestorankninthin

thisyear’srankings.Thebanksawitsbrandvalue

jump36%toAUD7.4billiononthebackofFY2025strongfinancialperformance,includinga14%fourthquarterprofitboost,andstrategicinitiativesacrosstechnologyandcapitalmanagement.

In2025,WestpacrolledoutAustralia’sfirst

embeddedvirtualcardinpartnershipwithMastercardandOracle,advancedits“Unite”technologyprojecttounifysystemsacrossStGeorge,BankofMelbourne,andBankSA.

Roundingoffthetop10isRioTinto,withitsbrand

valuerising23%toAUD6.8billion.RioTintodeliveredstrongrevenuegrowthinFY2025,supportedby

copper,bauxite,alumina,andlithiumproduction,whichunderpinneditsearningsandbrandvalueincrease.

GrowthprojectssuchastheOyuTolgoiundergroundexpansionandthehigh-gradeSimandouironore

projectsupportedearnings,evenastheironcontentinsomePilbaraoredeclinedslightly.

Thecompany’srestructuring,witharenewedfocus

oncopperandaluminium,alignswithdecarbonisationopportunitiesandenablesprioritisationofhigher-valueassets,whileitslithiumbusiness,includingtheRinconoperationandArcadiumacquisition,isnowgeneratingrevenueandexpectedtosupportearningsinthe

comingyears.

BrandFinanceAustralia1002026/australia12

FastestGrowingBrandValue

Amcor

AmcorhasemergedasAustralia’sfastest-growingbrandrankedin2026,withitsvaluesoaring62%toAUD3.5billion.Thiscommendablegrowthreflectsatransformationalmilestonethathassignificantlyexpandedthecompany’sglobalscale,innovationcapabilities,andcustomervalueproposition.

In2025,AmcorcompletedalandmarkallstockcombinationwithBerryGlobal,creatingabroader,morediversifiedportfolioofconsumerand

healthcarepackagingsolutions.

TheintegrationunlocksAUD650millioninidentifiedsynergiesandstrengthensitspositioninhigh-growth

categoriessuchasnutrition,healthcare,andpersonal

care.

Withadeeperglobalfootprintandexpanded

R&Dcapabilities,Amcorisacceleratingproduct

developmenttomeetevolvingcustomerandconsumersustainabilityexpectations,fromrecyclableflexible

filmstoadvancedrigidpackagingformats.

Bycombiningscale,innovation,andforward-lookingsustainability,Amcorisnotonlyacceleratinggrowthbutalsocementingitspositionasagloballeaderinpackagingsolutionsandatrustedpartnerfor

brandsworldwide.

BrandFinanceAustralia1002026/australia13

BrandtoWatch

Computershare

Computershare(brandvalueup43%toAUD1.1

billion)hasemergedasabrandtowatchin2026,

reflectingstrongmomentumacrossitsglobalservicesplatform.Brandvaluegrowthin2025hasbeen

underpinnedbyrisingdemandforissuerservices,

employeeequityplans,andcorporateactionssupport,ascompaniescontendwithincreasinglycomplex

regulatory,governance,andshareholderengagementrequirements,withIssuerServices,CorporateTrustandEmployeeSharePlansalldeliveringrevenueandearningsgrowthinFY25accordingtothecompany’sannualreporting.

AsustainedincreaseinglobalequitymarketactivitysupportedComputershare’scoretransferagencyandregistrybusinesses,whileparticipationinemployeeshareplanscontinuedtoexpand,contributingto

strongresultsacrossitsmajorservicelines.

In2025,Computersharecontinuedinvestinginplatformmodernisation,automation,anddigitalshareholder

communicationstoimprovereal-timereporting,

operationalefficiency,anddatasecurity,supportingitsreputationasatrustedpartnertolistedcompaniesandinstitutionalclients.

Whilespecifictechnologyinitiativesarenotedin

leadershipcommentaryaroundFY25performance,theseinvestmentsalignwithbroaderstrategicfocusondigitalcapabilityenhancements.

Strategicacquisitionsalsostrengthenedthebrand’s

issuerservicesecosystem:ComputersharecompletedtheacquisitionofCMi2iLimited,expandingitsinvestorintelligenceandengagementcapabilities,andagreedtoacquireingageIRLimited,broadeningitsinvestor

relationssolutionsforclientsglobally.

Withreliability,scale,andtechnologicalresilienceatitscore,Computershareiswellplacedtocapturefurthergrowthascapitalmarketsevolve,translatingstructuralcomplexityintolong-termclientpartnerships.

BrandStrengthAnalysis

BrandFinanceAustralia1002026/australia15

BrandStrengthAnalysis

AustraliaPost(brandvalueup9%toAUD1.7billion)remainsAustralia’sstrongestbrandforthesecondyearinarow,achievingaBrandStrengthIndex(BSI)scoreof94.1/100andaAAA+brandstrengthrating.

AccordingtoBrandFinance’smarketresearch,

thelogisticsgiantisnotonlyoneofAustralia’s

mostfamiliarandwidelyusedbrands,butalsoitsmostpreferred,recommendedandtrusted.

Fromexpandingits24/7ParcelLockernetworkto

over77,500compartmentstoengagingcustomer

advisorygroups,maintainingtransparentpricingandquicklynavigatingdisruptionssuchasUSshipmenthalts,AustraliaPostcontinuestoevolveitsserviceswhilereinforcingreliability,responsivenessand

stakeholderconfidencenationwide.

Bunnings(brandvalueup16%toAUD7.9billion)rankssecondamongAustralia’sstrongestbrandsoftheyear,postingaBSIscoreof91.9/100andaAAA+brandstrengthrating.TheBSIscore

increasedfrom89.2/100lastyear,reflecting

sustainedconsumertrustandstrongreputation,

AustralianTop10©BrandFinancePlc.2026

StrongestBrands2026

Australiapost

AustraliaPost94.1

#1

#2Bunnings91.9

#3

Woolworths

90.8

#4

knnart.

Kmart

88.0

#5

ANTAS

Qantas

86.6

#6

NRMA

INSURANCE

NRMAInsurance

86.4

#7

coles

Coles

85.4

#8

commonwealthBank

CommonwealthBank

85.2

#9

Telstra

85.1

#10Rexona84.7

BrandFinanceAustralia1002026/australia16

BrandStrengthAnalysis

accordingtoBrandFinance’smarketreachdata.

Operationalperformanceremainsstrong,with

FY2025revenueup3%toAUD19.6billion,supportedbygrowthacrosstotalandsame-storesales,whileinvestmentsinomnichannel,digitalplatforms,

storesandsupplychainhavereinforcedcustomerexperienceandBunnings’positionasatrusted,

high-performingretailleader.

Woolworths,(brandvalueup19%toAUD15.1billion)Australia’sleadingfoodandgroceryretaileristhe

thirdstrongestbrandrankedin2026,withaBSI

scoreof90.8/100andaAAA+brandstrengthrating.

BrandFinance’smarketreachdatashowsthe

brand’srisereflectsgainsinfamiliarity,reliability,reputationandrecommendation,underpinned

bystrategicinvestmentsinsupplychain

automation,digitalgrowththroughWooliesX,

andtheexpansionofitsEverydayRewardsloyaltyprogrammetoover10millionmembers.

Inresponsetorisingconsumerexpectationsandpastconcernsoverpriceperceptions,Woolworthstookproactivemeasuresin2025toenhance

affordabilityandtransparency,improvingpublicsentimentandrecommendationscores.

Theimplementationofreal-timedatasystems

suchasMarketPlushasfurtherstrengthened

operationalresponsiveness,enablingteamsto

reactswiftlytocustomerneedsandreinforcing

Woolworths’positionasatrusted,high-performingretailleader.

SustainabilityAnalysis

BrandFinanceAustralia1002026/australia18

SustainabilityAnalysis

BrandFinancealsoassessesthebrandsthatconsumersconsidertobemostcommittedtosustainability.

BrandFinanceresearchrevealsthat,among

Australianrespondents,One&OnlyandCapitaLandstandoutfortheirstrongperceptionsacrossthe

ESGpillars.

HotelsbrandOne&OnlyleadsboththeEnvironmentalandSocialcategories,scoring4.0foreach,whileleisure&tourismbrandKelsianGroupachievesthehighest

scoreintheGovernancecategory,withascoreof4.1.CapitaLandrankssecondineachESGcategory.

Interestingly,Australianbrandsfromthehotels,

leisure&tourism,andrealestatesectorsrank

stronglyacrosstheE,S,andGpillars,reflecting

theirgrowinginfluenceonsustainabilitystandardsandbusinesspractices.

IntheEcategory,One&OnlyandCapitaLand

demonstrateleadershipthroughtangiblesustainabilityoutcomes.In2025,CapitaLandreportedcontinued

progressingreeningitsgloballodgingportfolio,

withmorethanhalfofpropertiescertifiedgreen

andastatedtargetoffullportfoliogreeningby2030.

GovernanceperceptionsareledbyKelsianGroup,withCapitaLandandDexusalsorankinghighly,underliningtheimportanceofstronggovernanceframeworkswithinasset-intensivesectors.

In2025,Kelsianenhancedsustainabilitydisclosure

andoversightofitszero-emissiontransportstrategy,includingtheoperationofAustralia’slargestelectricbusfleet.DexuscontinuedtoreinforcetransparencyandstakeholderengagementthroughcomprehensivesustainabilityreportingacrossitsAustralianportfolio.

The2026SustainabilityPerceptionsIndexwillbereleasedinFebruary,revealingwhichbrandsareperceivedtohavethestrongestcommitmenttosustainabilityglobally,thechangingroleof

sustainabilityindrivingdemand,andthelargeamountsofvaluetiedtosustainability,valueatriskandvaluebeingsecuredbytheworld’s

biggestbrands.

ValuingSustainabilityPerceptions©BrandFinancePlc.2026

X

Group

BrandValue

BrandValueis

calculatedforthe

brandinaccordance

withISO10668.

%

X

SustainabilityDriver(%)

HighImportance

LowImportance

Contributionof

sustainabilitytobrand

valuedeterminedusing

drivers'analysis'.

=

Sustainability

PerceptionsScore

Perceptionsofthe

brand'scommitmentto

sustainabilityaretransformed

intoscoresthatmodify

thefinalvalue.

Sustainability

PerceptionsValue

$

Theproportion

ofbrandvaluethat

isattributable

tosustainability

perceptions.

ISO10668

BrandFinanceAustralia1002026/australia19

BrandValueRanking(AUDm)

Top100mostvaluableAustralianbrands1-50

2026

Brand

Value

2025

Brand

Value

2026

Brand

Rating

Brand

2026

Rank

2025

Rank

Value

BrandSector

Change

11=CommonwealthBankBanking16,017+2.0%15,708AAA

22=WoolworthsRetail15,148+18.9%12,739AAA+

33=TelstraTelecoms12,381+2.1%12,122AAA

45▲ColesRetail8,756+3.6%8,448AAA

58▲BunningsRetail7,938+15.9%6,847AAA+

66=NABBanking7,874+6.2%7,415A+

77=BHPMining,Iron&Steel7,709+4.7%7,365AA+

84▽ANZBanking7,665-13.2%8,828A

912▲WestpacBanking