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MorganstanleyRESEARCH
May11,202611:01AMGMT
ChinaAutos&SharedMobility|AsiaPacific
AI,Global,Premium-StepInorStepAside
Wemarktomarketourauto-majorforecaststoreflectYTD
salestrendsand1Qresults.ProducthomogenizationlaidbareattheBeijingAutoShowunderscorestheneedfordifferentiation.ExecutionisnowshiftingtowardAI,globalization,andbrand
upgrade,whichhavebecomekeystrategicpriorities.
Whynow?AprilsalescontinuetorevealawideninggapbetweenYTDrunratesandautomajors'full-yeartargets.While1QGPMcameinbetterthanfeared,operatingde-leverageandFXheadwindspersist.Overseasgrowthholdsup,butdomestic
demandshowsclearcracksamidintensifyingcompetition.
What'snext?AfterasolidruninApril,Chinaautossentimenthasturnedmore
subduedasmoderateseasonalrecoveryandsectorrotationkeptconvictionthin.Earningsexpectations,however,havebeenmeaningfullyreset.Newlaunches
combinedwitheasingYoYcomparisonsshouldhelptheautosectorregaininvestortractioninmid-3Q,withAD_focusednamespotentiallyseeingvaluationre_ratings.
TheBeijingAutoShowsuggestedthattheanti-involutioncampaignmayrisk
prolongingtheinvolutiontheyaimtocurb,asfasterandmoreaggressiverolloutofaslewoflook-alikemodelsincreasinglysaturatethemarket.Onthebrightside,EVmajorsareacceleratingreinventionandinvestmentsacrossfourfronts:
1.Overseas:Globalexpansionremainstheprimarygrowthdriver.Weliftour2026exportgrowthforecastto33%YoY(from22%),withNEVexports
+88%YoYto4.5munits,offsettingsofterdomesticdemand.
2.Technology&AI:Competitionispivotingfrompricetovalue.L2+
penetrationisexpectedtoreach32%in2026(vs.25%in2025),whileL3/L4movesfromconcepttocommercialization.
3.Mixupgrade:Demandcontinuestogravitatetowardpremiumandmid-to-largeSUVs,withtheRmb200–300k+segmentup2–3pptYoYin1Q26.
4.To-Bopportunities:DeeperOEMpartnershipsandin-housetechnologiescommercialization(e.g.,XPeng/VW,NIO)aregaininggenuinetraction.
Stockview:Ourupdatedestimatesreflectthelatestsalestrajectoryandcompanyguidance.WepreferqualityplayerssuchasXPeng(XPEV.N),Voyah(7489.HK),andSAIC(600104.SS)forre-ratingopportunities,wherepessimismbias,2H26launches,overseasexposurecouldofferstrongerdownsideprotection.WeremainpositiveonNIO(NIO.N)andGeely(175.HK),although15%+YTDrallyforbothvs.HSI+3%couldmagnifynear-termdebates.WhileweremainconstructiveonBYD's(1211.HK)globalexpansionandordergains,upsidewouldheavilyhingeondomesticsales,with2ndgenbladebatterycapacityramp-uplikelycontributingtonear_termvolatility.
ExpectationsforLiAuto's(LI.O)L9appearlow,suggestingpotentialupside.
IDEA
MoRGANSTANLEyAsiALimiTEd+TimHsiao
EquityAnalyst
Tim.Hsiao@
+8522848-1982
StanleyWang
ResearchAssociate
Stanley.Wang@
+8522848-7382
PeggyWang
ResearchAssociate
Peggy.Pc.Wang@
+8523963-3934
ShelleyWang,CFA
EquityAnalyst
Shelley.Wang@
+8523963-0047
JoeyXu,CFA
EquityAnalyst
Joey.Xu@
+8523963-0337
CHiNAAuTos&SHAREDMoBiLiTy
AsiaPacific
IndustryViewIn-Line
MorganStanleydoesandseekstodobusinesswith
companiescoveredinMorganStanleyResearch.Asaresult,investorsshouldbeawarethatthefirmmayhaveaconflictofinterestthatcouldaffecttheobjectivityofMorganStanley
Research.InvestorsshouldconsiderMorganStanley
Researchasonlyasinglefactorinmakingtheirinvestmentdecision.
Foranalystcertificationandotherimportantdisclosures,refertotheDisclosureSection,locatedattheendofthisreport.
+=Analystsemployedbynon-U.S.affiliatesarenotregisteredwithFINRA,maynotbeassociatedpersonsofthememberandmaynotbesubjecttoFINRArestrictionson
communicationswithasubjectcompany,publicappearancesandtradingsecuritiesheldbyaresearchanalystaccount.
2
Morganstanley
RESEARCH
IDEA
What'sChanged?
Exhibit1:SummaryofPTChanges
Company
Ticker
Rating
OldPT
NewPT
XPeng
XPEV.N
OW
US$34
US$25
XPeng
9868.HK
OW
HK$131
HK$96
LiAuto
LI.O
OW
US$22
US$21.5
LiAuto
2015.HK
OW
HK$86
HK$83
NIO
NIO.N
OW
US$7
US$7.4
NIO
9866.HK
OW
HK$54
HK$58
BYD
1211.HK
OW
HK$126
HK$121
BYD
002594.SZ
OW
RMB125
RMB120
GWM
2333.HK
EW
HK$15
HK$12
GWM
601633SS
UW
RMB17
RMB14
Source:MorganStanleyResearch
Morganstanley
RESEARCH
IDEA
Stockcallsandmorethoughts
ChinaOEMs’sharessawincreaseddispersionrangingfromgainsof25%+todeclinesof35%+YTD.Inourview,thisreflectsamixoflow_tomid_teenssectorcorrectionon
cyclicalconcerns,alongsidewideningdivergencedrivenbystrongerordermomentumandrobustoverseassales,whichbodewellforASPandGPM.Wealsoseemanagement
guidanceatthestartoftheyearassomewhatcloudedbylimiteddemandvisibilityandanuncertaincompetitivelandscape,bothassumingthatthemacrobackdropdoesnot
deterioratefurther.Weseedownsideriskto2Qvolumesales,butexpecteasierbaseeffectsfrom3Qtosupportanotherroundoftradingopportunities.
Weshareourthoughtsonafewkeytopicsamonginvestors:
Positioning:DespitenumerousmodellaunchesfollowingtheBeijingAutoShowinlateApril,investorconvictioninChinaautosremainssubdued,withmostinvestorseither
havingnoexposureorinclinedtosellintorallies,asdomesticdemandremainsweakandcostinflationcontinuestoweighonbothOEMvolumeandmargins.
Volume:Basedonourobservations,thesurgeinnewmodellauncheshasreinforced
consumerhesitationratherthancatalyzingdemand.China'sautoindustryisontrackforarecordyearofproductlaunchesandtechnologicalupgrades,especiallyforkeyplayerslikeBYD,Geely,HIMA,XPeng,NIO,andLeapmotor.However,thebreadthofchoiceshas
entrencheda"wait-and-see"mindset,withmanybuyersdeferringpurchasesinanticipationofbetterpricing,refreshedmodels,ortherenewaloflocaltrade-insubsidies.This
dynamicisfurthercompoundedbysubduedChineseconsumerconfidenceandasofterdomesticconsumptionoutlookfor2026.
Pricing:Webelievethegovernment'slatestanti-involutionguidelines—aimedatcurbingsteepOEMretaildiscountsandfinancingpromotions—alongsideannouncedpricehikesbyseveralOEMsduetorawmaterialcostinflation,couldriskfurtherdampening
domesticdemandrecovery.However,itisworthmonitoringwhetherrisingconsumerexpectationsoffuturepriceincreasescouldpromptearlyorderlock-ins.
R&D:MostOEMsundercoveragehaveguidedfordouble-digitYoYR&Dspendinggrowthin2026,drivenbyincreasedinvestmentinAI,computingpower,andautonomousdriving.
Whilethiscouldriskoperatingde-leveragenear-termifR&Dgrowthoutpacesvehicle
salesvolume,wethinkthekeydebateiswhetheritultimatelyconvertsintomeaningfulnon-vehiclerevenuestreams(e.g.,physicalAI)andstrongerAD-drivensalesoverthelongrun.
Overseas:ExportsaresettoremainakeyprofitdriverforChinaOEMsin2026,inourview,asdomesticvolumeandmarginpressurespersist.WeforecastPVexportstogrow33%andNEVexportstonearlydoubleYoY,asOEMslikeBYD,Geely,SAIC,XPeng,andLeapmotorcontinuetogainshareoverseas.BasedonourestimatesandOEMguidance,overseasunitprofitabilitymaybe5–10xhigherthandomestic.
What'schanged?WereviseourforecastsforkeyEVplayerstoreflect:1)aslower-than-expecteddemandrecoveryafterasoft1Q26;2)ahigherexportmixasdomesticdemandwanes;3)highernon-vehiclesalesgrowth;4)idiosyncraticGPMadjustmentsasscale
headwindsandgreatercostinflationpass-throughfromwouldbesomewhatmitigatedby
MoRGANSTANLEyREsEARcH3
4
Morganstanley
RESEARCH
IDEA
favorablemixofnewlaunchesand,toagreaterextent,overseassales;5)higherR&D
expensesasOEMsracetobecomeleadingADplayers;and6)higherSG&Afromoverseasexpansion.WebelieveOEMswithscale,amorepremium/overseassalesmix,strong
supplychainbargainingpower,andADtechadvantagesarebestpositionedinaweakerdomesticmarket.
MoredetailsfromourBeijingAutoShowTakeaways.
Upcomingmodellaunchesandcatalyststowatch.2Q26featuresadenseproduct
launchcalendar,whichcouldcatalyzeamoremeaningfuldemandrecoveryin2H26acrossbothmass-marketandpremiumsegments.Mostnotably,BYD'supcomingTechDayin
Maycouldshowcaseitsnext-generationautonomousdrivingcapabilitiesandnewmodellaunches,whileitsupdatedpricingstrategycouldalsocomeunderinvestorscrutiny.
OWEVstartups,Geely,BYD,SAIC,Voyah;EWGWM-H
XPeng(XPEV.N/9868.HK):DespiteunderperformingYTD(-24%vs.HSI+2%),weighedbyasluggishstarttovehiclesales,weareoptimisticthatGXandtheupcomingMonaL03
aresettorevitalizesalesmomentumfrom2Honwards.Weremainhopefulthata
potentialreboundinsalescouldlayacompellinggroundworkforthemarkettoreassessXPeng'sphysicalAIpromise–fromrobotaxistohumanoids.Itsdeepeningpartnership
withVolkswagenshouldalsosomesupporttomarginsandlimitdownsiderisk.
LiAuto(LI.O/2015.HK):Whileweremainmindfulofcyclicalandcompetitiverisks,we
believeupcomingupgradestotheL9andthei9launchin2Hcouldliftthemonthly
averagerunratebacktoward~40kunits,inlinewithmid-range2024–25levels.We
continuetoviewLiAutoasameasured-riskbutpotentiallyhigh-rewardopportunity,
supportedbylowexpectations,asubstantialdiscounttocashvalue,operationalagility,
andaclearcommitmenttopivotingtowardphysicalAI.Keyrisksremainexecutionand
productdifferentiationinthehigh-endfamilysegment,aswellastheabilitytoattractandretaintopAItalent.Its
ongoingsharebuybackprogram
couldalsoserveasakeyshare
pricesupport.
NIO(NIO.N/9866.HK):Giventhestockhasrallied17%YTD(vs.HSI+2%),wesee
potentialfornear_termprofit_taking.Thatsaid,westayoptimisticthatasteady1QprintandupcomingES9/L80launchesinMaycouldhelpsustainmomentumthrough2Q.
BuildingonthesuccessoftheES8lastyear,NIOaimstoreplicatethatmomentumwiththeupcomingES9launch,whichwouldserveasacriticalcatalystforvolumegrowthandmarginexpansionfrom2Honwards,andakeysteptowardachievingthecompany'sfull-yearprofitabilitybreakeventarget,inourview.
Geely(175.HK):25%+YTDrally(vs.HSI's+2%)maypromptnear_termprofit_taking,butweexpectGeely'sunitprofittocontinuetrendinghigherinto2Qand2H26,supportedby1)overseasupside,2)robustZEEKRorderbacklog,3)iHEVrollout,and4)asolidGalaxymodelpipeline.10x26eP/Eandhigh-end/overseasprogressionanchoracompellingrisk-reward.TorevisititsprevioushighofHK$25.6,webelievethemarketneedstoseefurtherprogresstowardGeely's750koverseastargetandadditionalblockbustermodels,like
Starwishlastyear,toadvanceGalaxysalesinChina.
BYD(1211.HK/002594.SZ):Weexpectcapacitybottleneckforits2ndgenbladebatterytolargelyalleviatebysummer2026.Bythen,newmodels—includingGreatTang,Sealion08,HanEV,andFQBTai7—shouldplayamoremeaningfulroleindrivingdomestic
MoRGANSTANLEyREsEARcH5
Morganstanley
RESEARCH
IdeA
volumerecovery.Meanwhile,weremainpositiveonBYD'soverseasprogress,asit
continuestogainshareinkeymarketsinLaTAM,ASEAN,andEurope.AlleyesarecloselymonitoringitsupcomingTechDayinMay,wherethecompanyshallunveilitslatestsmartdrivingtechnologyandstrategyfollowingitslatestpricehiketo"God'sEyE"models.
SAIC(600104.SS):WeareOverweightonSAICforitssalesrecoverytrend.Despite
uncertaintiesarounddomesticdemandandglobalgeopoliticaltension,weseescopeforprofitabilityimprovement,underpinnedbythecompany’sextensiveintegrationacrosstheautovaluechain.
(Seeourreport.
)
Voyah(7489.HK):WelikeVoyahgivenitscontinuousproductsrolloutin2026tosustainsalesgrowthmomentum,andweseethecurrentvaluationdiscountofVoyahvs.peersasofferinganattractiverisk-rewardprofile,withsalesgrowthpotentialsthisyear.
(Seeour
report.
)
GWM(2333.HK/601633.SS):Webelievevolumeupsidein2026willlargelyhingeonnewmodelslaunchesundertheTankandWEYbrands,whileexportmomentumwillstay
crucialtoGWM'sprofitmargins.WeremainpositiveonGWM'soverseassharegainsinLatAmandASEAN,althoughpotentialvolume/profitabilitydownsideinRussiafollowingthescrappagetaxhikeandvolatilityintaxrebates,maycontinuetoweighonoverseasmargins.Meanwhile,wethinkthathigherbill_of_materials(BoM)costfromADadoptioncouldalsoimpactdomesticmarginsnegatively.Hence,westayEqual_weightonitsH-
shareandUnderweightonitsA-share.
Thisreportreferencesjurisdiction(s)orperson(s)whichmaybethesubjectof
economicsanctions.Readersaresolelyresponsibleforensuringthattheirinvestmentactivitiesarecarriedoutincompliancewithapplicablelaws.
6
IDEA
OrderofPreference
Exhibit2:ChinaOEMOrderofPreference
XPeng-ADS
XPEV.N
Voyah
7489.HK
SAIC
600104.SS
GAC-H
2238.HK
NIO-ADS
NIO.N
Geely
0175.HK
LiAuto-ADS
LI.O
BYD-H
1211.HK
BYD-A
002594.SZ
Chang'an-A
000625.SZ
BAIC
1958.HK
GWM-H
2333.HK
JAC
600418.SS
GWM-A
601633.SS
GAC-A
601238.SS
RatingOverweight
Overweight
Overweight
Overweight
Overweight
OverweightOverweight
Overweight
Overweight
Equal-Weight
Equal-Weight
Equal-Weight
Equal-Weight
Underweight
Underweight
TradingCurrencyUSD
HKD
CNY
HKD
USD
HKDUSD
HKD
CNY
CNY
HKD
HKD
CNY
CNY
CNY
PriceTarget25.00
8.10
22.90
3.90
7.40
28.0021.50
121.00
120.00
12.60
2.16
12.00
47.40
14.00
4.00
CurrentPrice15.93
5.89
13.59
2.78
5.90
22.7017.72
100.70
100.46
9.36
1.37
12.25
49.51
19.85
6.99
Upside/(Downside)(%)57%
38%
69%
40%
25%
23%21%
20%
19%
35%
58%
-2%
-4%
-29%
-43%
MarketCap(inUSDmm)15,165.3
2,766.7
22,796.1
8,494.1
27,112.3
29,263.817,853.5
124,577.6
124,577.6
13,628.8
1,401.7
22,413.8
15,875.8
22,413.8
8,494.1
AvgDailyTradedVol(inUSDmm)29.7
11.0
137.7
10.3
43.0
163.295.6
484.0
977.8
140.7
3.6
35.4
395.6
57.8
38.7
StreetView:Ratings
Buy/Overweight||||||||||||||||||71%
0%
|||||||||||||54%
||||||||||||||||||||||89%
||||||||||||||||66%
||||||||||||||||||||||||95%||||||||||||47%
||||||||||||||||||||||88%
|||||||||||||||||||||||93%
|||||||||||||||||67%
0%
||||||||||||||||||73%
0%
||||||||||||||||||||81%
0%
Hold/Equal-weight||||||23%
0%
||||||||31%
|||11%
||||||||31%
|5%|||||||||||44%
||9%
|4%
||||||25%
|||||||||||||50%
|||||||27%
0%
|||13%
0%
Sell/Underweight||6%
0%
||||15%
0%
|3%
0%||8%
|3%
|4%
||8%
|||||||||||||50%
0%
0%
||6%
0%
BullCaseValue40.00
11.10
29.20
6.60
14.00
47.0030.00
210.00
209.00
16.70
3.62
22.00
73.50
30.00
13.80
Upside(%)151%
88%
115%
137%
137%
107%69%
109%
108%
78%
164%
80%
48%
51%
97%
BearCaseValue10.00
3.90
11.40
1.50
2.70
9.007.00
49.00
46.00
6.30
1.30
4.00
19.00
5.00
1.50
Downside(%)-37%
-34%
-16%
-46%
-54%
-60%-60%
-51%
-54%
-33%
-5%
-67%
-62%
-75%
-79%
Risk/RewardSkew4.1
2.6
7.1
3.0
2.5
1.81.1
2.1
2.0
2.4
32.1
1.2
0.8
0.7
1.2
MorganStanleyEstimates
FY26eCNY
CNY
CNY
CNY
CNY
CNYCNY
CNY
CNY
CNY
CNY
CNY
CNY
CNY
CNY
Sales85,793
59,445
704,276
106,886
128,580
421,679135,096
912,565
912,565
179,020
168,884
227,808
76,186
227,808
106,886
EBITDA(1,226)
2,415
26,246
4,591
2,615
30,801(534)
135,318
135,318
11,665
23,445
19,958
4,486
19,958
4,591
EBIT(4,764)
230
9,123
(5,029)
(3,961)
24,825(534)
48,082
48,082
5,262
14,742
7,439
2,592
7,439
(5,029)
EPS(3.84)
0.43
1.46
0.11
(1.45)
2.260.96
4.21
4.21
0.57
0.23
1.12
0.84
1.12
0.11
FY27e
Sales108,010
73,905
743,287
121,023
156,629
464,915166,194
999,719
999,719
193,725
173,529
232,698
99,241
232,698
121,023
EBITDA1,809
3,313
35,456
6,752
6,003
34,2675,896
164,665
164,665
13,711
24,550
22,575
6,986
22,575
6,752
EBIT(2,000)
1,062
16,919
(2,695)
(208)
28,3585,896
61,514
61,514
7,462
15,847
8,716
5,224
8,716
(2,695)
EPS(1.02)
0.52
1.94
0.39
0.35
2.596.63
5.42
5.42
0.70
0.34
1.25
1.90
1.25
0.39
FY26MSevs.ConsensusMean
Sales-9.6%
15.0%
2.0%
-1.1%
-3.3%
0.5%3.2%
-2.1%
-3.0%
-9.4%
1.3%
-10.2%
-3.0%
-11.1%
-1.0%
EBITDA-189.0%
15.0%
-25.4%
47.6%
-52.8%
-13.6%-111.7%
6.0%
7.6%
15.5%
24.0%
-5.0%
47.1%
-7.3%
34.0%
EBIT137.0%
15.0%
-32.4%
-25.9%
93.9%
9.8%-1190.5%
1.1%
4.2%
17.5%
47.7%
-39.8%
205.2%
-36.2%
-29.8%
EPS537.2%
14.4%
36.0%
-227.3%
24.2%
16.6%-17.0%
-6.2%
-9.7%
7.7%
1244.5%
-18.7%
99.1%
-22.4%
-160.6%
FY27MSevs.ConsensusMean
Sales-9.5%
15.0%
3.5%
-0.3%
-0.5%
-3.5%3.3%
-4.0%
-4.6%
-8.0%
-0.8%
-18.7%
-7.0%
-20.1%
2.7%
EBITDA-57.2%
15.0%
-9.5%
11.7%
-21.8%
-16.5%-42.0%
10.6%
12.7%
21.9%
17.8%
-3.2%
10.3%
-7.4%
32.9%
EBIT-288.7%
15.0%
-1.7%
-45.9%
-112.2%
4.1%-3.0%
4.0%
6.1%
52.8%
35.7%
-39.0%
40.2%
-37.3%
-44.4%
EPS-146.2%
14.7%
56.1%
2667.0%
-17.0%
10.2%27.6%
-5.0%
-7.5%
9.7%
561.6%
-22.0%
19.7%
-27.0%
868.4%
ValuationMultiplesatLastClose
FY26e
P/E-28.2x
12.0x
9.3x
21.1x
-27.7x
8.7x125.5x
20.8x
23.9x
16.6x
5.2x
9.5x
58.9x
17.7x
61.0x
EV/EBIT-20.7x
41.9x
10.5x
-10.0x
-42.5x
5.3x-131.5x
18.3x
18.3x
4.5x
0.4x
14.8x
34.9x
14.8x
-10.0x
EV/EBITDA-80.3x
4.0x
3.7x
10.9x
64.4x
4.3x-131.5x
6.5x
6.5x
2.0x
0.2x
5.5x
20.2x
5.5x
10.9x
EV/Sales1.1x
0.2x
0.1x
0.5x
1.3x
0.3x0.5x
1.0x
1.0x
0.1x
0.0x
0.5x
1.2x
0.5x
0.5x
FCFYield-3.2%
25.0%
8.0%
-16.8%
7.2%
14.4%3.5%
2.3%
2.3%
8.6%
97.7%
6.8%
12.3%
6.8%
-16.8%
FY27e
P/E-106.8x
9.9x
7.0x
6.2x
114.7x
7.6x18.2x
16.2x
18.5x
13.5x
3.5x
8.5x
26.0x
15.9x
18.0x
EV/EBIT-47.7x
5.1x
4.8x
-15.8x
-745.2x
3.7x9.6x
14.2x
14.2x
2.8x
0.2x
11.1x
15.3x
11.1x
-15.8x
EV/EBITDA52.7x
1.6x
2.3x
6.3x
25.8x
3.1x9.6x
5.3x
5.3x
1.5x
0.1x
4.3x
11.4x
4.3x
6.3x
EV/Sales0.9x
0.1x
0.1x
0.4x
1.0x
0.2x0.3x
0.9x
0.9x
0.1x
0.0x
0.4x
0.8x
0.4x
0.4x
FCFYield3.0%
20.9%
12.2%
-8.8%
7.3%
14.4%11.0%
3.6%
3.6%
6.2%
101.0%
8.8%
12.5%
8.8%
-8.8%
ImpliedMultiplesonMSPriceTarget
FY26e
P/E-60.3x
16.5x
15.6x
29.6x
-32.8x
10.8x155.8x
26.0x
28.5x
22.3x
8.2x
11.6x
56.4x
12.5x
34.9x
EV/EBIT-45.2x
72.7x
22.2x
-0.6x
-23.3x
7.2x-186.6x
10.9x
11.9x
10.6x
0.8x
-0.3x
33.2x
5.6x
-4.2x
EV/EBITDA-175.8x
6.9x
7.7x
0.7x
35.3x
5.8x-186.6x
3.9x
4.2x
4.8x
0.5x
-0.1x
19.2x
2.1x
4.6x
EV/Sales2.5x
0.3x
0.3x
0.0x
0.7x
0.4x0.7x
0.6x
0.6x
0.3x
0.1x
0.0x
1.1x
0.2x
0.2x
FY27e
P/E-227.9x
13.6x
11.8x
8.8x
136.0x
9.4x22.6x
20.2x
22.1x
18.1x
5.5x
10.4x
24.9x
11.2x
10.3x
EV/EBIT-117.9x
27.0x
16.8x
-7.2x
-651.6x
9.7x28.7x
10.1x
10.8x
18.6x
1.0x
7.2x
22.9x
12.3x
-13.8x
EV/EBITDA130.3x
8.7x
8.0x
2.9x
22.6x
8.0x28.7x
3.8x
4.1x
10.1x
0.7x
2.8x
17.1x
4.7x
5.5x
EV/Sales2.2x
0.4x
0.4x
0.2x
0.9x
0.6x1.0x
0.6x
0.7x
0.7x
0.1x
0.3x
1.2x
0.5x
0.3x
StockPricePerformance
1Month(8.4%)
3.9%
(2.5%)
(14.5%)
(5.4%)
(4.7%)(4.0%)
(5.7%)
2.5%
(6.2%)
(14.4%)
(8.4%)
7.6%
(4.2%)
(1.5%)
3Month(10.1%)
(9.5%)
(6.0%)
(25.5%)
17.1%
39.2%(6.6%)
9.1%
11.8%
(16.4%)
(24.3%)
(7.5%)
(6.1%)
(5.2%)
(11.9%)
1Year(19.3%)
(9.5%)
(17.5%)
0.0%
50.5%
35.6%(31.0%)
(21.5%)
(16.1%)
(24.6%)
(31.2%)
4.5%
36.8%
(14.7%)
(13.5%)
YTD(21.4%)
#VALUE!
(10.7%)
(32.0%)
15.7%
26.8%4.7%
5.6%
2.8%
(21.1%)
(29.0%)
(19.9%)
0.0%
(12.3%)
(14.3%)
Source:MorganStanleyResearch,ThomsonReuters(consensusmean).e=MorganStanleyResearchestimates
Note:Pastperformanceisnoguaranteeoffutureresults.Resultsshowndonotincludetransactioncosts.
Source:Factset,MorganStanleyResearchestimates.Note:Pastperformanceisnoguaranteeoffutureresults.Resultsshowndonotincludetransactioncosts;ClosingpricesasofMay7,2026.
MoRGANSTANLEyREsEARcH7
Morganstanley
RESEARCH
IdEA
XPeng(XPEV.N/9868.HK);OW
EstimateChanges
Welowerour2026-28volumeestimatesby8-16%to462k/596k/666kunitstoreflectsubdueddomesticdemandin1H26andintensifyingcompetitionamongEVplayers.Our2026-28revenueforecastfallsby10-16%accordingly.
Our2026-28vehiclemarginestimatesremainlargelyunchanged,whileour2026-28
groupGPMestimatesgoupby0.1-0.5ptto18.9%/19.1%/19.1%givenalowervehiclesalesmix.
Wetweakupour2026R&DforecasttoRmb12.4bn(fromRmb12bn),reflectinghigher
investmentsinAIcomputingpower,autonomousdriving,andotherphysicalAIinitiatives.WealsolookforhigherSG&Aexpensesin2026-28tosupportoverseasexpansion.
WenowexpectXPengtostayloss-makingin2026and2027withRmb3.7bnand
Rmb1.0bnnetlosses,respectively.WelookforXPengtoturnnetprofitbreakevenin2028withRmb202mnprofit.Our2026-28netloss/profitpershareestimatesfallbyasimilarmagnitude.
Exhibit3:XPeng:estimaterevisions
XPeng(9868.HK;XPEV.N)
Old
New
Change(%)
(Rmbm)
2026E2027E2028E
2026E2027E2028E
2026E2027E2028E
Salesvolume(unts)
553,384653,566725,380
462,114595,508665,805
-16%-9%-8%
Revenue
101,923120,270134,951
85,793108,010121,618
-16%-10%-10%
GrossProfit
19,13322,38125,595
16,24420,59823,181
-15%-8%-9%
OperatingProfit
(972)(14)1,813
(4,764)(2,000)(942)
NANANA
NetProfit
1501,1072,774
(3,658)(967)202
NANANA
EPS(ADR)
0.161.162.91
(3.84)(1.02)0.21
NANANA
EPS(H-shares)
0.080.581.46
(1.92)(0.51)0.11
NANANA
Margins(%)
GrossMargin
18.8%18.6%19.0%
18.9%19.1%19.1%
0.2pt0.5pt0.1pt
OperatingMargin
-1.0%
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