教师公开招聘考试小学英语（阅读理解）模拟试卷4

教师公开招聘考试小学英语（阅读理

解）模拟试卷4

一、阅读理解（本题共27题，每题1.0分，共27分。）

IthinkthatIshallneverseeabillboardlovelyasatree.Indeed,unlessthebillboardsfall.

I'llneverseeatreeatall.SowroteOgdenNash,settingthetoneforawholegeneration's

attitudestooutdooradvertising.Creativeadmenwentintotelevisionandprint.Tacky

billboardsandbusposterswereforbrainlessbores.Nowattitudesarcchangingasmore

andmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunby

peoplewithHarvardMBAs.Theworldoutdoor-advertisingmarket-billboards,

transportand"streetfurniture"（thingslikebussheltersandpublictoilets）—isworth

about$18billionayear,just6%ofalltheworld'sspendingonadvertising.Butitisone

ofthefastest-growingsegments,havingdoubleditsmarketshareinrecentyears.Outdoor

advertising'sappealisgrowingasTVandprintarelosingtheirs.Fragmentationandrhe

soaringcostsofTVarepromptingclientstoconsideralternatives.Outdooradvertising

referredtoasthelasttruemass-marketmedium.Itisalsocheap.A30-secondprime-time

TVslotcostsover60,000pounds;placinganadonabusshelterfortwoweeksworks

outatabout90pounds.Addingtoitsattractionshasbeenarevolutioninthequalityand

ingenuityofoutdoordisplays.Famousarchitectsaredesigningartybussheltersand

kioskswithbacklitdisplays.Backlightingandplasticposterskinshavevastlyimproved

colourandcontrast.Movementispossibletoo.Smirnoffusednewmulti-imageprinting

tomakeaspider,which,seenconfusedanimal-lovertocallthefirebrigade.Thissortof

innovationhasattractedanewclassofadvertisers.RecentdatafromConcord,aposter

buyer,showsthatinBritain,alcoholandtobaccohavebeenreplacedbyentertainment,

clothingandfinancialservicesasthebigoutdoorspenders.Andtraditionaloutdoor

advertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaignin

Britainexclusivelyonbusshelters.Particularlyattractivetothenewadvertisersisstreet

furniture,thefastest-growingsegmentoftheoutdoormarket.Itaccountsforsome20%in

Europeandabout5%inAmerica.Itsgrowthisbeingfosteredbycooperationwithlocal

authorities.SpecialistslikeDecauxandMoregivemunicipalitiesfreebussheltersand

kiosks,plusahostofcivicfacilitiesthatdon*tcarryads,inreturnfortheadvertising

space.

1、WhatisOgdenNash'sviewofoutdooradvertising9

标准答案：B

知识点解析：观点态度题。根据第一段第二、三句"Creativeadmenwentinlo

televisionandprint.Tackybillboardsandbuspostersv/ereforbrainlessbores."RT知，广

告牌和公交海报被认为是愿蠢的无聊行为，并且这两句是在解释上文Nash这一代

人对广告的态度，因此可以推断Nash认为户外广告很无趣。故选B。

2、Bymentioning"peoplewithHarvardMBAs"atthefirstparagraph,theauthortriesto

showthat.

标准答案：A

知识点解析：细节理解题。根据第一段最后一句"Nowattitudesarcchangingasmore

andmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunby

peoplewithHarvardMBAs.”可知，拥有哈佛MBA的人经营的跨国公司掌拉着越来

越多户外广告行业，人们的态度也正在发生变化。根据上文可以推断，之前户外广

告不被人看好，而现在却越来越受跨国大企业青除，证明其地位正在逐渐提高，因

此A项正确；B项具有一定途惑性，但是B项主要是下文的内容，不属于第一段

要表达的主题，排除；C项是以前人们对户外广告的态度，所以排除；D项文中未

提及，所以排除。故选A。

3、BMWinParagraph6ismostprobably.

标准答案：C

知识点解析：细节理解题。根据第六段最后两句"Andtraditionaloutdoor

advertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaignin

Britainexclusivelyonbusshelters.“可知，前文说到传统的户外广告商，比如汽车行

业，也在使用新方法，下文用BMW公司举例例证，由此可知该公司是一家汽车公

司；另外本题也可通过常识判断，BMW指的是宝马汽车公司。故选C。

4、Thispassageismainlyabout.

标准答案：D

知识点解析：主旨大意题。文章用大量篇幅和大量的数据说明了户外广告业的大好

形势，可知主要内容为户外广告业近期的快速发展。A项“广告商和地方政府的合

作'’在文中没有提及；B项是第一段的主要内容，讲了人们对户外广告态度的变

化；C项是文章后四段的主要内客，不具有概括性，因此排除。故选D。

5、Thispassageismostprobablytakenfrom.

标准答案：B

知识点解析：判断推理题。从文章内容看，主要是讲了户外广告业的发展现状，尤

其是它的技术发展带来了大量的市场份额，由此可知主要是经济类的文章，因此最

有可能来自于经济类报纸，B项正确；杂志可以包含各类文章，因此有可能出现经

济类，但并不是最佳选项，因此A项排除；科学杂志应该介绍科技发展，而广告

本身则是介绍某个商品或服务，因此C、D项错误。故选B。

Themostexcitingkindofeducationisalsothemostpersonal.Nothingcanexceedthejoy

ofdiscoveringforyourselfsomethingthatisimportanttoyou!Itmaybeanideaorabit

ofinformationyoucomeacrossaccidentallyorasuddenunderstanding,fittingtogether

piecesofinformationorworkingthroughaproblem.Suchpersonalencountersarethe”

payoffineducation.Ateachermaydirectyoutolearnandevenencourageyouinit—

butnoteachercanmaketheexcitementorthejoyhappen.That'suptoyou.Aresearch

paper,assignedinacourseandperhapscheckedatvariousstagesbyaninstructor,leads

youbeyondclassrooms,beyondthetextsforclassesandintoaprocesswherethejoyof

discoveryandlearningcancometoyoumanytimes.Preparingtheresearchpaperisan

activeandindividualprocessandanideallearningprocess.Itprovidesastructurewithin

whichyoucanmakeexcitingdiscoveries,ofknowledgeandofself,whicharebasicto

education.Theresearchpaperalsogivesyouachance(oindividualizeaschool

assignment,tosuitapieceofworktoyourowninterestsandabilitiesandtoshowothers

whatyoucando.Writingaresearchpaperismorethanaclassroomexercise.Itisan

experienceinsearchingout,understandingandsynthesizing,whichformsthebasisof

manyskillsapplicabletobothacademicandnonacademictasks.Itis,inthefullestsense,

adiscovery,aneducation.So,toproduceagoodresearchpaperisbothausefulanda

thoroughlysatisfyingexperience!Tosome,thethoughtofhavingtowriteanassigned

numberofpages,oftenmorethaneverproducedbefore,isdisconcerting.Toothers,the

veryideaofhavingtoworkindependentlyisthreatening.Butthereisnoneedto

approachpaperassignmentwithanxiety,andnobodyshouldviewtheresearchpaperas

anobstacletoovercome.Instead,consideritagoaltoaccomplish,agoalwithinreachif

youusethehelpthispassagecangiveyou.

6、Accordingtothewriter,personaldiscoveries.

标准答案：C

知识点解析：细节理解题。根据第一段第一、二句"Themostexcitingkindof

educationisalsothemostpersonal.Nothingcanexceedthejoyofdiscoveringfor

yourselfsomethingthatisimportanttoyou!”可知，最激动人心的教育也是最个性化

的教育。没有什么比发现对你重要的事情所带来的快乐更胜一筹了。所以个人探索

是个性化教育中最为重要的一部分，故选C。

7、Itcanbeinferredfromthepassagethatwritingaresearchpapergivesone

chances.

标准答案：A

知识点解析：推理判断题。根据第二段“Itprovidesastructurewithinwhichyoucan

makeexcitingdiscoveries,ofknowledgeandofself,whicharebasictoeducation.The

researchpaperalsogivesyouachancetoindividualizeaschoolassignment,tosuita

pieceofworktoyourowninterestsandabilitiesandtoshowotherswhatyoucando.

Writingaresearchpaperismorethanaclassroomexercise.“可知，写论文可以使你在

知识、个人方面得以提升，同样可以为你提供个性化学校作业，符合你自己的兴趣

能力，充分展示自我，写论文也不仅仅是课堂练习。A项综合体现了以上几个特

点；B项、D项表述错误；C项文中未提及。故选A。

8、Fromthecontext,theunderlinedword"disconcerting"(Para.3,line2)most

probablymeans.

标准答案：D

知识点解析:词义猜测题<>根据第三段“Tosome,thethoughtofhavingtowritean

assignednumberofpages,oftenmorethaneverproducedbefore,isdisconcerting.To

others,theveryideaofhavingtoworkindependentlyisthreatening.Butthereisno

needtoapproachpaperassignmentwithanxiety”,对上下文进行分析，对一些人

来说，耍写指定页数的文章，而且常常比以往任何时候都要多，这让他们感到不

安。对其他人来说，必须独立完成论文的想法本身就是一种威胁。但是没有必要焦

虑地对待论文作业。从第三句中的“but”可推断出“disconcerting”与第二句中的

“threatening”一样，均能给人带来“anxiety"，而在给出的四个选项中，misleading意

为“误导"；embarrassing意为“令人尴尬命'；stimulating意为“促进”;upsetting意为

“令人心烦意乱的故选D。

9、Thewriterarguesinthepassagethat.

标准答案：C

知识点解析：推理判断题。根据第二段最后一句“So,loproduceagoodresearch

paperisbothausefulandathoroughlysatisfyingexperience!”以及最后一段最后两句

话“andnobodyshouldviewtheresearchpaperasanobstacletoovercome.Instead,

consideritagoaltoaccomplish,agoalwithinreachifyouusethehelpthispassagecan

giveyou.“可知，’弓出一篇好的研究论文是一种有益的，也是一种完全令人满意的

体验；应该把写论文当成一个目标，而不是障碍。故选C。

10、Whatwillprobablyfollowthispassage?

标准答案：A

知识点解析：推理判断题。本文第一段写教育中个人探索的重要性。第二段写论文

的重要性及能够全面提升个人能力。第三段主要写大家对待论文的态度应由消极转

为积极。跟随文章的主旨大意，续写文章的下一步应是：如何写一篇论文。故选

Ao

Intheanimalkingdom,weaknesscanbringaboutaggressioninotheranimals.This

sometimeshappenswithhumansalso.ButIhavefoundthatmyweaknessbringsoutthe

kindnessinpeople.Iseeiteverydaywhenpeopleholddoorsforme,pourcreamintomy

coffee,orhelpmetoputonmycoat.AndIhavediscoveredthatitmakesthemhappy.

Frommywheelchairexperience,Iseethebestinpeople,butsometimesIfeelsad

becausethosewhoappearindependentmissthekindnessIseedaily.Theydon'tgetto

seethissoftsideofothersoften,wetryeverywaypossibletoavoidshowingour

weakness,whichincludesalotofpretending.Butonlywhenwcstoppretendingwc'rc

braveorstrongdoweallowpeopletoshowthekindnessthat'sinthem.Lastmonth,

when1wasdrivinghomeonabusyhighway,IbegantoIeelunwellanddrovemore

slowlythanusual.Peoplebehindmebegantogetimpatientandangry,withsome

speedingupalongsideme,horningorevenshoutingatme.AtthemomentIdecidedto

dosomethingIhadneverdoneintwentyfouryearsofdriving.Iputonthecarflashlights

anddroveonatareallylowspeed.Nomoreangryshoutsandnomorehorns!WhenIput

onmyflashlights,Iwassayingtootherdrivers,"Ihaveaproblemhere.Iamweakand

doingthebestIcan."Andeveryoneunderstood.Severaltimes,Isawdriverswhowanted

topass.Theycouldn'tgetaroundmebecauseofthestreamofpassingtraffic.Butinstead

ofgettingimpatientandangry,theywaited,knowingthedriverinfrontofthemwasin

somewayweak.Sometimessituationscallforustoactstrongandbraveevenwhenwe

don'tfeelthatway.Butthosearefewandfarbetween.Moreoften,itwouldbebetterif

wedon'tpretendwefeelstrongwhenwefeelweakorpretendthatwearebravewhenwe

arescared.

11、Theauthorhasdiscoveredthatpeoplewillfeelhappywhen.

标准答案：A

知识点解析：细节理解题。根据文中第一段第三句"ButIhavefoundthatmy

weaknessbringsoutthekindnessinpeople.“可知,我的弱势显现了人们的善良,进而

有许多人帮助我。又根据该段最后一句"havediscoveredthatitmakesthemhapr)y”

可知，帮助别人能使他们感到幸福。故选A。

12、Theauthorfeelssadsometimesbecause.

标准答案：D

知识点解析：细节理解题。根据第二段第一、二句"sometimesIfeelsadbecause

thosewhoappearindependentmissthekindnessIseedaily.Theydon'tgettoseethis

softsideofothersoften,wetryeverywaypossibletoavoidshowingourweakness?

whichincludesalotofpretending”可知，看到有些人过于独立而拒绝别人的帮助，

从而看不到别人善良的一面，我感到很伤心。故选D。

Whatdidtheotherdriversdowhentheysawtheflashlights?

标准答案：B

知识点解析：细节理解题。根据文章第五段最后一句"Butinsteadofgetting

impatientandangry,theywaited,knowingthedriverinfrontofthemwasinsomeway

weak."可知，当我打开闪光灯的时候，这些驾驶员没有变得不耐烦和愤怒，而是等

待着，他们知道前面的司机有些虚弱。故选B。

14、Inthispassage,theauthoradvisesusto.

标准答案：C

知识点解析：推理判断题。根据文章的第一段可知，t€ButIhavefoundthatmy

weaknessbringsoutthekindnessinpeople.”是文章的中心句，全文作者以自己的亲身

经历向人们阐述有时承认自己的弱势给人们带来好处，承认弱势能改善人们之间的

关系使自己得到更多的帮助，让我们看到人性的善良。所以本文作者建议我们适当

承认自己的弱势，给别人帮助自己的机会，这样双方都会有所得。故选C。

15>Whichofthefollowingisthebesttitleforthepassage?

标准答案：B

知识点解析：主旨大意题。作者第一段就提出了自己的论点“myweaknessbrings

outthekindnessinpeople”，文章通篇以自己的经历向人们阐述弱势与善良的关系。

故选B。

IntheUSAsian-Americanhasbecomethefastest-growingminority.Astheirchildren

beganmovingupthroughthenation'sschools,itbecameclearthatanewclassof

academicachieverswasemerging.Theirachievementsarereflectedinthenation'sbest

universities,wheremathematics,scienceandengineeringdepartmentshavetakenona

decidedlyAsiancharacter.(Thisspeciallikingformathematicsandscienceispartly

explainedbythefactthatAsian-Americanstudentswhobegantheireducationabroad

arrivedintheUSwithasolidgroundinginmathematicsbutlittleornoknowledgeof

English.)Theyarcalsoinfluencedbythepromiseofagoodjobaftercollege.Asiansfeel

therewillbelessunfairtreatmentinareaslikemathematicsandsciencebecausetheywill

bejudgedmoreobjectivelyinsomethinglikeengineeringthanwithanartsdegree.Most

Asian-Americanstudentsowetheirsuccesstotheinfluenceofparentswhoare

determinedthattheirchildrentakefulladvantageofwhattheAmericaneducational

systemhastooffer.Aneffectivemeasureofparentalattentionishomework.Asian

parentsspendmoretimewiththeirchildrenthanAmericanparentsdo,andithelps.Many

researchersalsobelievethereissomethinginAsianculturethatbreedsuccesssuchas

idealsthatstressfamilyvaluesandemphasizeeducation.Bothexplanationsforacademic

successworryAsian-Amencansbecauseoffearsthattheyfeedatypicalracialimage.

ManycanrememberwhenChinese,JapaneseandFilipinoimmigrantswerethevictims

ofsocialisolation.Indeeditwasnotuntil1952thatlawswerelaiddowngivingallAsian

immigrantstherighttocitizenship.

16NWhatarcthemajorfactorsthatdeterminethesuccessofAsian-Amcricans?

标准答案：B

知识点解析：细节理解题。根据文章第二段第一句"MostAsian-Americanstudents

owetheirsuccesstotheinfluenceofparents”和最后一句“Manyresearchersalso

believethereissomethinginAsianculturethatbreed”可知大多数亚裔学生的成功

归功于父母的影响以及亚洲文化。故选B。

17、Whilemakingachievements,Asian-Americanstudentsarestillworried

because.

标准答案：C

知识点解析：细节理解题。根据文章最后一段第二句"Manycanrememberwhen

Chinese,JapaneseandFilipinoimmigrantswerethevictimsofsocialisolation.“可知,

美籍华人担忧的是再次被美国社会孤立。故选C。

18、Whatistheauthor'sattitudetoAsian-Americans'successinthispassage?

标准答案：B

知识点解析：观点态度题。作者在文中客观地描述了亚裔美国人的现状、成功的原

因以及存在的担忧。故选B。

Asinbusinessandotherprofessions,theuseofcomputersisagrowingtrendinhealth

care.Atfirst,computerswereusedonlyinthebusinessofficefbrsuchthingsaspatient

billingandpayingforpurchase.Ascomputertechnologyadvanced,theuseofcomputers

broadenedtoincludepatientinformationandcommunicationsystems.Hospital

informationsystemshavebeendevelopedwhichcollect,send,record,andstore

information.Theinformationcanberetrievedwhenneeded.Patientrecordsandpatient

careplansareonthecomputerinmanyhealthcarefacilities.Insteadofrecordingonthe

patient'schart,healthteammembersenterinformationintothecomputer.Entering

informationintoacomputeriseasier,faster,andmoreefficientthanwritingonthechart.

Usingthecomputertorecordobservationsisalsomoreaccurateandreliable.

DepartmentssuchastheX-raysdepartmentandthelaboratorycommunicatewithother

unitsofthehospitalthroughthecomputer.Insteadofsendingatypedreportbyaperson

forthepatient'srecord,theinformationisenteredintothecomputer.Theinformationcan

beaccessedatthecomputerinthenurses*ordoctors'station.Thesystemshavereduced

theamountofclerks,workandtelephonecallsbetweendepartments.Informationis

communicatedwithgreaterspeedandaccuracy.Computersarcalsobeingusedto

monitorcertainmeasurementssuchasbloodpressures,temperatures,heartrates,and

heartfunctions.Thecomputerisprogrammedtorecognizenormalandabnormal

measurements.Whentheabnormalissensed,analarmissounded.Monitoringbythe

computerhasprovedtobeveryaccurateandincreasedearlydiscoveryoflife-threatening

events.

19、TheunderlinedwordinParagraph2means"

标准答案：A

知识点解析:词义猜测题。根据前半句"recordingonthepatient'schart”可知,此处

表示“健康小组成员不是在病人的病历上记录，而是把信息输入计算机故选A。

20InParagraph3,informationiscommunicatedbetvzeentheX-raysdepartment

and.

标准答案：D

知识点解析：细节理解题。根据文章第三段第一句"DepartmentssuchastheX-rays

deparlmentandthelaboratorycommunicatewithotherunitsofthehospitalthroughthe

computer."可知，X光科和化验室等部门通过计算机与医院其他单位进行联系。故

选D。

21>Accordingtothepassage,theapplicationofcomputersinvolvesthefollowing

EXCEPT.

标准答案：C

知识点解析：细节理解题。根据第一段第一句"Hospitalinfonnationsystemshave

beendevelopedwhichcollect,send,record,andstoreinfbrmation.”和第一段第二句

“Atfirst,computerswereusedonlyinthebusinessofficefbrsuchthingsaspatient

billingandpayingfbrpurchase.”以及最后——段第——^J4tComputersarealsobeingusedto

monitorcertainmeasurementssuchasbloodpressures,temperatures,heartrates,and

heartfunctions.”可知，医院的信息系统可以收集、发送、记录和存储信息，可以用

于病人账单和购买付款等事务，可以用来监测某些测量数据，如血压、体温、心率

和心脏功能，所以A、B、D三项均属于计算机的应用；根据第三段第二句"Instead

ofsendingatypedreportbyapersonfbrthepatient'srecord,theinformationisentered

intothecomputer”可知，这些信息被输入到计算机中，而不是由一个人发送一份打

印好的报告作为病人的无录。这些信息可以在护士或医生站的计算机上获取。所以

C项不属于计算机的应用。故选C。

22、Whatisthebenefitofusingcomputersinhealthcare?

标准答案：B

知识点解析：主旨大意题。根据全文第一段可知，起初，计算机只用于商务办公

室，例如病人账单和购物支付。随着计算机技术的进步，计算机的使用范围扩大到

包括病人信息和通信系统，为医生和病人提供了很多便利。故选B。

Everyoneisinsearchforfriendshipallthroughtheirlivesandthebestformof

companionshipcomesintheformofanimals,thatis,pets.Catsanddogsarethemost

preferredofthelot.However,nowadayspeoplehavebirdsandotheranimalsastheirpets

too.Ifyouhavepets,youmusthaverealizedbynowthattheybecomeanindispensable

partofyourlivesandyouireasureeverymomentspentwiihthem.Buiifyoudon'town

one,thenthisarticlewillgiveyouenoughreasonstodothesame.Assaidearlier,apet

cangiveyouutmostcompanionshipatalltimes.Yourpct,thoughsilent,takesyouto

anotherleveloffriendship.Itsjustbeingthereseemsenoughforyou.Forsomeonewho

livesalone,petscanbeasolace.Childrenandoldpeoplewhoareoftenaloneathome

canhaveagoodtimewiththeirpets.Whetheryouarejoggingorgoingforastrollinthe

park,yourpetcanalwayskeepyoucompany.Ifyouliketoworkout,youcantakethem

runningwithyou.Simplyput,yourpetwillhelpyouinbeingactive.Apetneedstobe

takencareof.Itneedstobebathed,groomed,fedandthereareothersuchresponsibilities

thatyouneedtolookafter.Allthiswillhelpyouincharacterbuilding,asyouwillnot

onlylearntodotheselovelythingsfbryourpets,butinthelongrunalsolearntotakeup

responsibilitiesonyourown.Childrencanbetaughtdiscipline,responsibilitiesand

organizationalskillsbyhandlingpets.Handlingalltheseresponsibilitiesalsomakes

adultsandoldpeoplecultivatepatience.Bathingyourpet,groomingit,feedingit,all

requirelotsofpatience.Thus,havingapetmakesyouresponsibleaswellasacalmand

patientperson.

23、What'sthebestformofcompanionship?

标准答案：Thebestformofcompanionshipcomesintheformofanimals,thatis,

pets.

知识点解析：细节理解题。根据关键词thebestformofcompanionship定位至文章

笫一段笫一句"ihebestfbnnofcompanionshipcomesintheformofanimals,(haiis,

pets”可知，最好的陪伴形式是动物，也就是宠物。

24Willoldpeoplehaveagoodtimewiththeirpetswhentheyarealoneathome?

标准答案：Yes,theywill.

知识点解析:细节理解题。根据关键词oldpeople和whentheyarealoneathome定

位至文章第三段最后一勺"Childrenandoldpeoplewhoareoftenaloneathomecan

haveagodtimewiththeirpets.”可知，经常独自在家的儿童和老人可以和他们的宠

物玩得很开心。

25、Whatareyourresponsibilitieswhenlookingafteryourpets?

标准答案：Apetneedstobetakencareof.Itneedstobebathed,groomed,fedand

thereareothersuchresponsibilitiesthatyouneedtolookafter.

知识点解析：细节理词题。根据文章3五段第一、二句"Apetneedstobetakencare

of.Itneedstobebathed,groomed,tedandtherearcothersuchresponsibilitiesthat

youneedtolookafter.”可知，宠物需要照顾。它需要洗澡，梳洗，喂食，还有其他

这样的责任，你需要照顾。

26、Whatcanchildrenlearnfromtakingcareofapet?

标准答案：Childrencanbetaughtdiscipline,responsibilitiesandorganizationalskills

byhandlingpets.

知识点解析：细节理解题。根据文章第五段最后一句"Childrencanbetaught

discipline,responsibilitiesandorganizationalskillsbyhandlingpets.”可知,孩子们可

以通过照顾宠物来学习纪律、责任和组织能力v

27、Whatistheoverallbenefitofhavingapet?

标准答案：Petsaregreatcompanions,tokeepyouactive,tohelpbuildcharacterand

toteachyoupatience.

知识点解析：细节理解题。根据文章内容可知，本文论述的就是养宠物的4大益

处。

一、阅读理解(本题共27题，每题7.0分，共27分。)

IthinkthatIshallneversecabillboardlovelyasatree.Indeed,unlessthebillboardsfall,

I'llneverseeatreeatall.SowroteOgdenNash,settingthetoneforawholegeneration's

attitudestooutdooradvertising.Creativeadmenwentintotelevisionandprint.Tacky

billboardsandbusposterswereforbrainlessbores.Nowattitudesarechangingasmore

andmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunby

peoplewithHarvardMBAs.Theworldoutdoor-advertisingmarket-billboards,

transportand"streetfurniture"(thingslikebussheltersandpublictoilets)—isworth

about$18billionayear,just6%ofalltheworld'sspendingonadvertising.Butitisone

ofthefastest-growingsegments,havingdoubleditsmarketshareinrecentyears.Outdoor

advertising'sappealisgrowingasTVandprintarelosingtheirs.Fragmentationandthe

soaringcostsofTVarepromptingclientstoconsideralternatives.Outdooradvertising

referredtoasthelasttruemass-marketmedium.Itisalsocheap.A30-secondprime-time

TVslotcostsover60,000pounds;placinganadonabusshelterfortwoweeksworks

outatabout90pounds.Addingtoitsattractionshasbeenarevolutioninthequalityand

ingenuityofoutdoordisplays.Famousarchitectsarcdesigningartybussheltersand

kioskswithbacklitdisplays.Backlightingandplasticposterskinshavevastlyimproved

colourandcontrast.Movementispossibletoo.Smirnoffusednewmulti-imageprinting

tomakeaspider,which,seenconfusedanimal-lovertocallthefirebrigade.Thissortof

innovationhasattractedanewclassofadvertisers.RecentdatafromConcord,aposter

buyer,showsthatinBritain,alcoholandtobaccohavebeenreplacedbyentertainment,

clothingandfinancialservicesasthebigoutdoorspenders.Andtraditionaloutdoor

advertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaignin

Britainexclusivelyonbusshelters.Particularlyattractivetothenewadvertisersisstreet

furniture,thefastest-growingsegmentoftheoutdoormarket.Itaccountsfbrsome20%in

Europeandabout5%inAmerica.Itsgrowthisbeingfosteredbycooperationwithlocal

authorities.SpecialistslikeDecauxandMoregivemunicipalitiesfreebussheltersand

kiosks,plusahostofcivicfacilitiesthatdon'tcarryads,inreturnfortheadvertising

space.

28、WhatisOgdenNash'sviewofoutdooradvertising?

A、Itislovely.

Itisboring.

C、Itisattractive.

D、Itisinexpensive.

标准答案：B

知识点解析：观点态度题。根据第一段第二，三句"Creativeadmenwentinto

televisionandprint.Tackybillboardsandbuspostersv/erefbrbrainlessbores."可知，I

告牌和公交海报被认为是愿蠢的无聊行为，并且这两句是在解释上文Nash这一代

人对广告的态度，因此可以推断Nash认为户外广告很无趣。故选B。

29Bymentioning"peoplewithHarvardMBAs'*atthefirstparagraph,theauthortries

toshowthat.

A、outdooradvertisingisregainingitsrespectability

B、outdooradvertisingisaveryprofitabletrade

C、outdooradvertisingisforbrainlessbores

D、outdooradvertisingisoneofthefastest-growingmarkets

标准答案：A

知识点解析：细节理解题。根据第一段最后一句"Nowattitudesarechangingasmore

andmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunby

peoplewithHarvardMBAs.”可知，拥有哈佛MBA的人经营的跨国公司掌拉着越来

越多户外广告行业，人们的态度也正在发生变化。根据上文可以推断，之前户外广

告不被人看好•，而现在却越来越受跨国大企业青除，证明其地位正在逐渐提高，因

此A项正确；B项具有一定途惑性，但是B项主要是下文的内容，不属于第一段

要表达的主题，排除；C项是以前人们对户外广告的态度，所以排除；D项文中未

提及，所以排除。故选A。

30、BMWinParagraph6ismostprobably.

A、anadvertisingfirm

B、afilmmaker

C、acarmaker

D^atobaccocompany

标准答案：C

知识点解析：细节理解题。根据第六段最后两句"Andtraditionaloutdoor

advertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaignin

Britainexclusivelyonbusshelters.”可知，前文说到传统的户外广告商,比如汽车行

业，也在使用新方法，下文用BMW公司举例例证，由此可知该公司是一家汽车公

司；另外本题也可通过常识判断，BMW指的是宝马汽车公司。故选C。

31、Ihispassageismainlyabout.

A、cooperationbetweenadvertisersandlocalauthorities

B、people'schangingattitudetowardadvertising

C>recentinnovationsinadvertising

D、therapidgrowthofoutdooradvertising

标准答案：D

知识点解析：主旨大意题。文章用大量篇幅和大量的数据说明了户外广告业的大好

形势，可知主要内容为户外广告业近期的快速发展。A项“广告商和地方政府的合

作”在文中没有提及：B项是第一段的主要内容，讲了人们对户外广告态度的变

化；C项是文章后四段的主要内客，不具有概拈性，囚此排除。故选D。

32、Thispassageismostprobablytakenfrom.

A^aBritishmagazine

B、anAmericaneconomicnewspaper

C、asciencejournal

D^anadvertisement

标准答案：B

知识点解析：判断推理题。从文章内容看，主要是讲了户外广告业的发展现状，尤

其是它的技术发展带来了大量的市场份额,由此可知主要是经济类的文章.因此最

有可能来自于经济类报纸，B项正确；杂志可以包含各类文章，因此有可能出现经

济类，但并不是最佳选项，因此A项排除；科学杂志应该介绍科技发展，而广告

本身则是介绍某个商品或服务，因此C、D项错误。故选B。

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