2026年英国消费者科技报告

UKCONSUMERTECHUPDATE

January2026Image:Untamed

ConsumertechintheUK

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UKconsumertechisworthacombined$367B

UKstartupsoperatinginconsumermarketshavesofargenerated$185Bincombinedenterprisevalue.

Themostvaluablecohortof

consumertechstartupsintheUKareunder10yearsold,reachingscaledvalueearlierintheirjourneythan

olderpeers-valuecreationisaccelerating.

Source:

Dealroom.co

ConsumerVC

investmentisgrowingagain

UKconsumertechstartupsraised$3Bin2025,up25%on2024ʼstotalof$2.4B.

Investmentisgrowingagainforthefirsttimeinfouryears,drivenby

late-stageroundsforabroadrangeofconsumerstartups,includinginconsumerhardware(Nothing),

functionalbeverages(Trip),andamoviestreamingplatform(Mubi).

TheUKhasproduced57consumerunicorns

Consumerunicornsaccountfor29%ofallUK$1B+companiesandexits.

Someofthebestknownmodern

householdnamesarehomegrown

techcompanies,includingDeliveroo,JustEat,OctopusEnergy,ASOS,

Trainline,Boohoo,Depop,

Skyscanner,Rightmove,GymsharkandZoopla.

dealroom.co

JohnStewart

Director-Consumer,Venture&Growth

“We,redelightedtopresentthisoverviewoftheUK

ConsumersectorinpartnershipwithDealroom.

DespitesomecontinuedmicroandmacroheadwindsthereportshowsthattheConsumersectorcontinuestobeadriverofUKPLCwithincreasedinvestment

overallyearonyear,althoughbreakoutinvestmentisstillseeingamoreconservativeappetite.

“TheUKʼsabilitytopunchaboveitsweightingeneratingConsumerUnicornsandinnovationinkeysubsectorssuchas

marketplaces/ecommerce,edtech,gamingandcreativeservicesputsitinauniquepositionglobally.WeatHSBCInnovationBankingareexcitedtosupportthesectortocontinuetodriveinnovation,grasptheopportunityandservicetheconsumersoftomorrow.”

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1ConsumertechintheUK

2Sectorspotlights

dealroom.co

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Source:

Dealroom.co.lncludesallB2Cstartupsexcludingfintech.Startupsfoundedsince

1990.

UKconsumer

techcompaniesarewortha

combined$185B

Themostvaluablecohortsofventure-backedstartupsarealsotheyoungest.Companiesfoundedbetween2015and2020havecreatedthemostvalueofanycohort.

ValueacceleratedrapidlyuptoandduringCovid,since

whichtheecosystemhas

settled,asventurecapitalhasfocussedbacktowardB2B

opportunities.

CombinedEnterpriseValue-UKVC-backedConsumerTech

dealroom.co

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Source:

Dealroom.co

.lncludesallB2Cstartupsexcludingfintech.

UKconsumer

startupsraised$3Bin2025,up25%yearonyear

Afterthreeyearsof

contraction,UKconsumer

startupinvestmentisgrowingagain.

Thereturntogrowthis

largelyduetogrowthat

late-stageinvestmentstage,roundsof$100M+.Whileearlyandbreakoutinvestmenthasbeenrelativelystable,they

arestilljustbelowpre-Covidlevels.

UKB2Cventurecapitalinvestment

dealroom.co

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Source:

Dealroom.co

.2025annualised.

Late-stageinvestmenthasreturnedin2025,drivingoverallgrowth,butinvestmentremainsbelowpre-covidlevelsatallstages

Earlystage

▊$0-1m(pre-seed)▊$1-4m(seed)▊$4-15m(seriesA)

Breakoutstage

▊$15-40m(seriesB)▊$40-100m(seriesC)

Latestage

▊$100-250m(megarounds)▊$250m+(mega+)

dealroom.co

Page/8

Source:Dealroom.co

ThebiggestUK

consumerventurecapitalroundsin2025

UKconsumertechstartupsarebuildingacrossahugelydiverserangeofapplications.

Someofthebiggestroundsin2025havecomeforamoviestreaming

platform(Mubi),iPhonechallengersmartphone(Nothing),personalisedhealthcare(SheMed)andfunctionalbeverages(Trip).

»seerounds

Fibrebroadband

London

£500M

LateVC-Jul2025

HomeHealthcare

London

£61.5M

LateVC-Jan2025

Personalisedhealthcare

London

$50M

LateVC-Oct2025

Smartphonechallenger

London

$200M

SeriesC-Sep2025

Personalisedhealthcare

London

£51M

SeriesB-Aug2025

AIassistant

London

$43M

SeriesB-May2025

Moviestreaming

London

$100M

LateVC-Jun2025

Electrictaxis

London

SHERBET

£40M

GrowthEquityVC-Sep2025

CBDdrinks

London

$40M

LateVC-Nov2025

dealroom.co

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Source:

Dealroom.co

.lncludesallB2Cstartups,excludingfintech.

TheUKhasproduced57consumer

unicornsand$1B+exits

Someofthebestknown

modernhouseholdnamesarehomegrownUKtech

companies,including

Deliveroo,JustEat,OctopusEnergy,ASOS,Trainline,

Boohoo,Depop,Skyscanner,Rightmove,GymsharkandZoopla.

UKConsumerunicorns

1ConsumertechintheUK

2Sectorspotlights

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Sectorspotlight:ConsumerMarketplaces&Ecommerce

dealroom.co

Page/11

Source:

Dealroom.co.Startupsfoundedsince

1990.

UKConsumerMarketplaces&Ecommerceinnumbers

41

$17.7B

Raisedsince

47

Thoroughbreds

($100M+

revenue)

Unicorns

2020

($1B+valuation

$131B

orexit)

Combined

enterprisevalue

VC-backed

startups

2.5k

Sectorspotlight:ConsumerMarketplaces&Ecommerce

UKEcommerce&Marketplace

unicornshaveincreased20xin20years

Ecommerceandmarketplace

startupsexperiencedrapid

growthdrivenbythemobileera,andacceleratedfurtherby

Covid.

TheUKhasproducedmore

Ecommerce&Marketplace

startupsthananycountryotherthantheUS(227)andChina

.

(94)

UKconsumerEcommerce&Marketplaceunicorns

Notablecompanies

GYMSHARK7

charlotteTilbury

ocado

depop

dealroom.co

Page/12Source:Dealroom.co

Sectorspotlight:Edtech

UKEdtechinnumbers

991

$1.9B

Raised

Fundedstartups

since2020

26

Rounds

in2025

$12B

Combined

2

enterprisevalue

Unicorns

dealroom.co

Page/13Source:Dealroom.co.Startupsfoundedsince1990

.

dealroom.co

Page/14

Source:

Dealroom.co

UKEdtechisnowworthover$12B,andhasproducedtwounicorns

2021sawabigstepforwardforUKedtech,asMultiverse,

LearningTechnologiesGroupandImmersivelabsall

significantlyincreasedtheirvaluations,drivenbybroadertechsector,andcovid-drivenedtechtailwinds.

UKEdtechUnicorns

wultiverse

UKEdtech-combinedenterprisevalue

Sectorspotlight:Gaming

UKGaminginnumbers

$34B

Combined

$2.3B

Raised

since2020

34

Rounds

in2025

12

Thoroughbreds($100M+revenue)

enterprisevalue

Unicorns

Page/15Source:Dealroom.co.Startupsfoundedsince1990

.

dealroom.co

5

a.

startups

dealroom.co

Page/16

Source:

Dealroom.co

Sectorspotlight:Gaming

TheUKgaming

sectorisdiverse

andgeographicallydistributed,as

representedinthebiggestUKGamingroundsin2024&2025

UKgamingstartupsraised$302Min2024across52rounds,and$134Min

2025across54rounds.

Seerounds»

Communitygaming

Edinburgh

$110MSeriesD

3Dmodelengine

London

$15MSeriesA

Mobilegaming

Wilmslow

$10MSeriesB

Motion-capturedeveloper

Sheffield

£15MEarlyVC

Real-timeMPGs

London

$12.4MEarlyVC

esports

London

$10MSeriesB

EntertainmentEPOS

Hull

£11.5M

GrowthEquityVC

Free-to-playgaming

Manchester

£7.9MSeed

Real-timeanimation

London

,入,LATENt

$8MSeed

Sectorspotlight:CreativeServices

UKCreativestartupsinnumbers

u.n

startups

$5.4B

Raised

$47B

since2020

Combined

61

4

enterprisevalue

Rounds

in2025

Unicorns

dealroom.co

Page/17Source:Dealroom.co.Startupsfoundedsince1990

.

dealroom.co

Page/18

Source:

Dealroom.co

Sectorspotlight:CreativeSerivces

UKMartech

startupsnowemployover132kpeople

UKMartech-startupemployees

dealroom.co

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Methodology.

Whatisastartup?

Companiesdesignedtogrowfast.Generally,suchcompaniesareVC-investablebusinesses.

Whenstartupsaresuccessful,theydevelopintoscaleups(>50people),grownups(>500people)andresultinbigcompanies.Onlycompaniesfoundedsince1990areincludedinthisreport.

Blogpost

»WhatisaStartup?

Whatisaunicorn?

Unicornsare(former)startupsthatareprivatelyvaluedatoverUS$1B,orhaveachieveda$1B+exitviapublicmarketorM&A.

Adecacornisaunicornthatisvaluedat$10B+.

Blogpost

»WhatisaUnicorn?

UnderlyingData

Dealroomʼsproprietarydatabaseandsoftwareaggregatedatafrommultiplesources:harvestingpublicinformation,user-submitteddataverifiedbyDealroom,anddataengineering.Alldatais

verifiedandcuratedwithanextensivemanualprocess.

Thedataonwhichthisreportisbuiltisavailablevia

app.dealroom.co

.Formoreinfopleasevisit

dealroom.co

orcontact

support@dealroom.co

.Dataforthisreportwastakenin2024.

VentureCapital,lnvestors

InvestmentarereferredtobytheirroundlabelssuchasSeed,SeriesA,B,C,…latestage,andgrowthequity.VCinvestmentsexcludedebt,

non-equityfunding,lendingcapitalandgrants.

Sectors

Dealroomʼsproprietarytechtaxonomyconsistsof32fixedindustries,77sub-industries,and

thousandsoftagsforniche,granularcompanycategorization.

Guide

»Dealroomtechtaxonomy

Startupgraduationrates

*Startupgraduationratestrackstartupsth