机构研究报告-荷兰线上机票预订用户分析报告

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………CONSUMERS&BRANDSOnlineflightbooking:BusersintheNetherlandsConsumerInsightsreportAugust2024ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)ThisreportoffersthereaderacomprehensiveoverviewofBusersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkBusersintheNetherlands(’’brandusers’’)againstDutchflightticketbookersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesNumberofrespondents:•12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)•2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageFieldwork:•ContinuousfromJanuarytoDecember•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):Seethefullmethodology

foradetailedoverviewofthestudydesignSources:ConsumerInsightsGlobalasofAugust2024CHAPTER01Managementsummary•Brandusage•KeyinsightsThemarketshareofBhasgrowncomparedto2021Q3Managementsummary:brandusagetimelineTimelineofflightticketbookersusingB25%25%24%23%24%23%24%23%24%23%24%23%24%23%24%23%24%23%24%23%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%22%22%22%22%22%22%22%22%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%19%19%19%19%19%19%19%19%19%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%24%24%24%23%23%22%52021Q32021Q42022Q12022Q22022Q32022Q42023Q12023Q22023Q32023Q42024Q12024Q2Notes:"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=42-149Busers,n=221-601flightticketbookersSources:ConsumerInsightsGlobalasofAugust2024BusersintheNetherlandsManagementsummary:keyinsightsDemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpointsBismorepopularamongGenerationZthanotheronlineflightportals.ThereisafairlyevensplitofmaleandfemaleBusers.Justlikeflightticketbookersingeneral,Busersarerelativelyunlikelytohavealowincome.BusersandflightticketMakingtheirowndecisionsislessimportanttoBusersthantootherflightticketbookers.FashionandbeautyarerelativelyprevalentinterestsofBusers.OutdooractivitiesarearelativelypopularhobbyamongBusers.Itstandsoutthat37%ofBusersbookspontaneouslyviatheirsmartphonewhentraveling.46%ofBusersareintheearlymajorityofinnovationadoptertypes.52%ofBusersthinkthathousingisanissuethatneedstobeaddressed.LinkedInismorepopularamongBusersthantheaverageflightticketbooker.Busersrememberseeingadsonwebsitesandappsofbrandsandproductsmoreoftenthanotherflightticketbookers.bookersingeneralarerelativelylikelytoliveinlargecities.6Sources:ConsumerInsightsGlobalasofAugust2024CHAPTER02Demographicprofile•Generations•Gender•Education•Income•Householdclassification•Typeofcommunity•LGBTQ+BismorepopularamongGenerationZthanotheronlineflightportalsDemographicprofile:generationsAgeofconsumersintheNetherlandsBrandusers36%43%17%3%Categoryusers28%37%28%8%Allrespondents23%31%34%12%8Notes:Sources:GenerationZMillennialsGenerationXBabyBoomers’’Howoldareyou?’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024ThereisafairlyevensplitofmaleandfemaleBusersDemographicprofile:genderGenderofconsumersintheNetherlandsBrandusers50%50%Categoryusers49%51%Allrespondents49%51%9Notes:Sources:MaleFemale’’Whatisyourgender?’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust202456%ofBusershaveacollegedegreeDemographicprofile:educationConsumer’slevelofeducationintheNetherlands38%34%31%27%28%26%21%14%17%16%10%10%1%2%3%6%5%4%3%2%2%NoformalLowersecondaryUppersecondaryTechnical/BachelordegreeMasterdegreeDoctoraldegreeeducation/education(noteducationvocationalorequivalentorequivalentorequivalentprimaryschooleligiblefor(eligibleforeducation10Notes:Sources:universitystudy)universitystudy)BrandusersCategoryusersAllrespondents’’Whatisthehighestlevelofeducationyouhavecompleted?’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024Justlikeflightticketbookersingeneral,BusersarerelativelyunlikelytohavealowincomeDemographicprofile:incomeShareofconsumersintheNetherlandsinthehigh,middle,andlowthirdsofmonthlyhouseholdgrossincomeBrandusers41%35%25%Categoryusers39%35%26%Allrespondents33%33%33%11HighMiddleLowNotes:Recalculatedtoonlyincluderespondentsthatprovideincomeinformation,recodebasedon’’Monthly/annualhouseholdincome(localcurrency)’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust202431%ofBusersliveinanuclearfamilyDemographicprofile:householdclassificationTypeofhouseholdsinwhichconsumersintheNetherlandslive26%28%28%31%29%29%17%20%22%9%8%8%2%1%1%9%10%9%6%5%3%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalTwoormorerelatedadultsOtherhouseholdtypes12familyBrandusersCategoryusersAllrespondentsNotes:Typologybasedon’’householdsize’’,’’householdconstellation’’and’’childrenundertheageof14inhousehold’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024BusersandflightticketbookersingeneralarerelativelylikelytoliveinlargecitiesDemographicprofile:typeofcommunityCommunitieswhereconsumersliveintheNetherlands34%33%34%36%35%30%13Notes:Sources:24%23%23%12%9%7%RuralcommunitySmalltownMedium-sizedtownLargecityBrandusersCategoryusersAllrespondents’’Inwhattypeofcommunitydoyoulive?’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust20248%ofBusersconsiderthemselvespartoftheLGBTQ+communityDemographicprofile:LGBTQ+LGBTQ+statusofconsumersintheNetherlandsBrandusers8%90%2%Categoryusers7%91%2%Allrespondents7%88%5%14Notes:YesNoWouldrathernotsay’’DoyouconsideryourselfpartoftheLGBTQ+community?’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024CHAPTER03Consumerlifestyle•Lifevalues•Maininterests•Hobbies&leisureactivities•Sportsactivities•SportsfollowedMakingtheirowndecisionsislessimportanttoBusersthantootherflightticketbookersConsumerlifestyle:lifevaluesMostimportantaspectsoflifeforconsumersintheNetherlands58%58%55%53%52%55%40%38%41%41%37%42%35%33%34%23%18%21%19%18%21%17%16%18%13%10%9%8%7%11%AhappyHavingaSafetyandAnhonestandTobesuccessfulLearningMakingmySocialjusticeAdvancingTraditionsrelationshipgoodtimesecurityrespectablelifenewthingsowndecisionsmycareer16Notes:Sources:BrandusersCategoryusersAllrespondents’’Outofthefollowinglist,whicharethe3mostimportantaspectstoyouinlife?Pleasechooseexactly3.’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024FashionandbeautyarerelativelyprevalentinterestsofBusersConsumerlifestyle:maininterestsTop10interestsofBusersintheNetherlands65%69%57%59%56%57%47%50%50%46%43%33%43%45%37%38%34%27%37%31%25%36%33%26%33%32%28%30%32%28%TravelFood&diningMovies,TVshowsSportsHealth&fitnessFamily&parentingFashion&beautyFinance&economyPolitics&societyandcurrentHistory&musicworldevents17Notes:Sources:BrandusersCategoryusersAllrespondents’’Whattopicsareyoupersonallyinterestedin?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024OutdooractivitiesarearelativelypopularhobbyamongBusersConsumerlifestyle:hobbies&leisureactivitiesTop10hobbiesandleisureactivitiesofBusersintheNetherlands61%60%39%49%45%37%45%44%38%44%40%32%44%38%31%41%36%27%34%36%31%34%32%32%31%28%26%26%21%17%TravelingCooking/bakingReadingSocializingOutdooractivitiesDoingsportsandfitnessShoppingPetsVideogamingPhotography18Notes:Sources:BrandusersCategoryusersAllrespondents’’Whatareyourpersonalhobbiesandactivities?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024BusersaremorelikelytogocyclingthanotherflightticketbookersConsumerlifestyle:sportsactivitiesTop10sportsactivitiesofBusersintheNetherlands23%24%21%18%16%11%17%10%5%15%11%7%15%14%9%13%18%16%13%9%5%11%9%6%9%6%4%8%4%3%Fitness,aerobics,cardioRunning/joggingCyclingSoccerSwimming/DivingHikingYoga/pilatesDancingTennisBasketball19Notes:Sources:BrandusersCategoryusersAllrespondents’’Whichofthesesportsoractivitiesdoyoudoatleastoccasionally?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=82Busers,n=591flightticketbookers,n=5,031allrespondentsConsumerInsightsGlobalasofAugust2024BusersaremorelikelytofollowsoccerthantheaverageconsumerConsumerlifestyle:sportsfollowedTop10sportsfollowedbyBusersintheNetherlands35%34%25%15%12%7%12%12%9%11%8%5%10%6%5%9%9%7%5%3%2%5%4%4%5%5%4%2%2%3%20Notes:Sources:SoccerTennisCyclingBasketballBoxingMotorsportsAmericanAthleticsfootball(track&field)BrandusersCategoryusersAllrespondents’’Inwhichofthesesportsdoyoufollowcompetitions,leaguesorteams?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=69Busers,n=591flightticketbookers,n=4,046allrespondentsConsumerInsightsGlobalasofAugust2024MixedMartialArtsWintersportsCHAPTER04Consumerattitudes•Attitudestowardstraveling•Innovationadoption•Challengesfacingthecountry•Politics21Itstandsoutthat37%ofBusersbookspontaneouslyviatheirsmartphonewhentravelingConsumerattitudes:travelAgreementwithstatementstowardstravelintheNetherlands65%61%45%41%40%28%38%40%33%37%29%19%25%18%16%WhenI’monvacation,IusemysmartphoneasaguideIwanttoexperiencesomethinguniqueduringmytravelsWhenitcomestotraveling,IalwayslookforthecheapestofferWhenI’mtraveling,Ibookaccommodations,carrentals,etc.Whenitcomestotraveling,sustainabilityisimportanttome22Notes:spontaneouslyviamysmartphoneBrandusersCategoryusersAllrespondents’’Whichofthesestatementsapplytoyou?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=2,026allrespondentsSources:ConsumerInsightsGlobalasofAugust202446%ofBusersareintheearlymajorityofinnovationadoptertypesConsumerattitudes:innovationadoptionInnovationadoptertypesbasedonstatementstowardsinnovationbyconsumersintheNetherlands46%40%40%40%40%40%40%40%40%40%40%40%37%37%37%37%37%37%37%37%37%37%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%14%14%14%14%14%14%14%14%14%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%11%11%11%11%11%11%11%11%11%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%8%8%8%8%8%8%8%8%8%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%31%29%24%22%19%17%23InnovatorsEarlyadoptersEarlymajorityLatemajorityLaggardsBrandusersCategoryusersAllrespondentsNotes:Recodebasedon’’Whichofthesestatementsregardingtechnologyapplytoyou?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust202452%ofBusersthinkthathousingisanissuethatneedstobeaddressedConsumerattitudes:challengesfacingthecountryThe10mostimportantissuesfacingtheNetherlandsaccordingtoBusers57%52%56%47%54%54%44%47%43%36%37%34%35%44%45%35%41%44%34%33%33%33%28%26%28%31%31%30%31%29%HousingRisingpricesImmigrationEducationHealthandPovertyEconomicEnvironmentCrimeClimatechange/inflation/costoflivingsocialsecuritysituation24Notes:BrandusersCategoryusersAllrespondents’’Whatdoyoupersonallythinkarethemostimportantissuesinyourcountryofresidencethatneedtobeaddressed?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024Comparedtootherflightticketbookers,BuserstendtohavemorerightleaningpoliticalviewsConsumerattitudes:politicsPoliticalattitudesofconsumersintheNetherlandsBrandusers21%28%39%12%Categoryusers22%32%34%12%Allrespondents20%31%34%15%25LeftCenterRightPrefernottoanswerNotes:Recodebasedon’’Manypeopleusetheterms’left’and’right’whentheywanttodescribepoliticalviews.Wherewouldyouplaceyourselfonascalefromlefttoright?’’;SinglePick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024CHAPTER05Marketingtouchpoints•Socialmediausage•Mediausagebychannel•Digitaladvertisingtouchpoints•Non-digitaladvertisingtouchpointsLinkedInismorepopularamongBusersthantheaverageflightticketbookerMarketingtouchpoints:socialmediausageSocialmediausageintheNetherlandsbybrand76%74%60%72%70%59%65%66%66%53%40%32%51%46%35%43%36%25%30%28%25%25%25%19%11%12%9%9%6%6%InstagramYouTubeFacebookLinkedInTikTokSnapchatX(Twitter)RedditTwitchBrandusersCategoryusersAllrespondents27Notes:Sources:’’Whatsocialmediaplatformsdoyouuseregularly?ThisdoesnotincludeinstantmessengerssuchasWhatsApp.’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=76Busers,n=299flightticketbookers,n=6058allrespondentsConsumerInsightsGlobalasofAugust202436%BuserstendtolistentotheradiolessoftenthanflightticketbookersingeneralMarketingtouchpoints:mediausagebychannelTypeofmediaconsumersintheNetherlandshavebeenusinginthepast4weeks81%74%76%78%76%62%68%66%55%58%68%64%58%53%39%46%30%46%51%43%39%33%29%32%28%27%27%28%19%9%10%13%DigitalvideocontentTVDigitalmusiccontentRadioMovies/cinemaPodcastsOnlinenewswebsitesMagazinesDailynewspapersOnlinemagazinesWeeklynewspapers28Notes:Sources:BrandusersCategoryusersAllrespondents’’Whatkindofmediahaveyouusedinthepast4weeks?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024BusersrememberseeingadsonwebsitesandappsofbrandsandproductsmoreoftenthanotherflightticketbookersMarketingtouchpoints:digitaladvertisingtouchpointsTop10placeswhereBusersintheNetherlandshavecomeacrossdigitaladvertisinginthepast4weeks54%50%38%51%48%40%42%42%38%39%39%33%27%31%26%31%25%20%30%23%21%25%18%14%23%19%16%19%16%15%VideoportalsSocialmediaSearchenginesOnlinestoresWebsitesandappsofbrandsVideostreamingservicesVideogamesPodcastsMusicportalsEditorialwebsitesandapps29Notes:Sources:BrandusersCategoryusersAllrespondents’’Wherehaveyoucomeacrossdigitaladvertisementsinthepast4weeks?’’;MultiPick;"Whichoftheseprovidershaveyoubookedaflightfrominthepast12months(onlinebookingviaawebsiteorapp)?";MultiPick;Base:n=149Busers,n=591flightticketbookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024BusersrememberadstheysawdirectlyinthestoremoreoftenthanotherflightticketbookersMarketingtouchpoints:non-digitaladvertisingtouchpointsPlaceswhereconsumersintheNetherlandshavecomeacrossnon-digitaladvertisinginthepast4weeks42%37%31%42%41%31%36%40%39%31%35%32%24%25%16%22%23%21%22%20%19%22%22%20%DirectlyinthestoreOnadvertisingspacesOnTVOntheradioAtthemovies/cinemaBymailshot/advertisingInprinteddailyInprintedmagazinesonthegomailnewspapersandjournals30Notes:BrandusersCategoryusersAllrespondents’’Wherehaveyou