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H12026
SEEMIarketFigures
FIGURESIRETAILlH2026
CBRE
TheBulgarianshoppingcentremarkethasexperiencedrevivalin
investmentactivityoverthepastquarters,whiledevelopmentactivityKEYPERFORMANCEINDICATORS(H1202‘hasremainedlargelyunchanged,withnosignificantprojects·Atthe
AverageRentIshoppingcenterAverageRentIRetailparks
22-25
time,therecentopeningseveralretailparkshighlightsthegrowing
importanceandstrongintegrationthisformatwithinthelocalmarket·
shoppingcentreownersinBulgariaremainfocusedonimprovingtheMonthly.mMonthly·mperformanceoftheirexistingassets,primarilythroughrebrandingand
repositioninginitiatives·Thisstrategyislargelydrivenbyevolvingconsumer
primeyield
primeyieldpreferences,withshoppersplacingincreasingemphasisonconvenience.Atthe
supportedbyrobustdemandforopen-airformats,goodaccessibility,andcost-shoppingcentersRetailparksefficientshopping·severalprojectsarecurrentlyinprogress,reflectingsustained
%7.5%time’i"vestorsco"ti"uetosho”stro"gi"teresti"retailparkdevelopme"ts,
confidenceinthissegment·
sofiashoppingcenterstockRetailparksunderconstructioninBulgariaoxfordEconomicsforecaststhatBulgaria'seconomywillexpandby2.9%in2026,
suggestingthathouseholdspendingwillremainrelativelyresilient,supportedby
396k107krisingwagesandlowunemployment·Thecountry'saccessiontotheeurozonehas
Thousandofsq.mThousandofsq.malsobeenakeyfactorshapingthemacroeconomicoutlook,helpingtoreduce
currencyandtransactionrisks,strengtheninvestorconfidence,andfurther
integrateBulgariaintoEuropeanfinancialandtradesystems·EVOLUTIONOFRETAILPARKSIBULGARIA
CBRE
FIGURESIRETAILlH2026
CBRE
NOTABLEPIPELINEPROJECTS
underconstruction
Holidayparkvitosha
Retailpark
sofia
underconstruction
EstreaparkHadziDimitar
Retailpark
sofia
Estreapark
underconstruction
Nadezhda
Retailpark
sofia
EstreaparkLiulinplanned
Retailpark
sofia
xoparksandanskiunderconstruction
Retailpark
sandanski
promenadaplovdivplanned
shoppingcenter
plovdiv
BOKOToma⃞evid
ManagingDirector
bosko.tomasevic@
verkapetkova-shekerova
countryHeadBulgariaverkapetkova@
JanaJovanovi
HeadofResearchsEE
janajovanovicgcbre.com
Marketdemandhasremainedstable,largelysupportedbytheexpansionofestablishedbrands,particularlywithinnewlydevelopedretailparks·Thistrendisincreasinglydirectingbothdevelopmentactivityandretailerinteresttowardsecondaryandtertiarycities·Themostactivetenantsectorsincludefashion,DIY,electronics,andgrocery.Atthesametime,thecapitalhasseenanumberofnewstoreopenings,reflectingthecontinuedgrowthofbothinternationalanddomesticbrandsinBulgaria.Arecentmarketentryfurtherhighlightsshiftinglocationpreferences·sportsDirectoptedtoopenitsfirstphysicalstoreinBulgariawithinaretailpark-xoparksofia,underscoringthegrowingattractivenessofthisformatamonginternationalretailers·
customerexperienceandevolvingpurchasinghabitsremaincentraltothemarket,influencingdevelopmentstrategiesandstrengtheningcompetitivepositioning·Retailersareplacingincreasingemphasisondifferentiation,focusingonenhancedservices,updatedstoreformats,anddeeperintegrationofomnichannelcapabilities·
Rentallevelshavecontinuedtotrendupwardacrossallsegments.Inprimeshoppingcentres,averagerentscurrentlyrangebetweenEUR22and25persq,m.permonth,withtop-tierunitsachievinguptoEUR49persq.m.permonth·Retailparkrentshavealsoincreased,reachingbetweenEURand13persq,m.permonth·Meanwhile,thehighstreetsegmenthasrecordedamoderateuplift,withprimerentsinleadinglocationsnowstandingatapproximatelyEUR60-65persqmpermonth·
veselinaspasova
ResearchandMarketingspecialistveselinaspasova@
©Copyright2026.Allrightsreserved.Thisreporthasbeenpreparedingoodfaith,basedonCBRE’scurrentanecdotalandevidence-basedviewsofthecommercialrealestatemarket.AlthoughCBREbelievesitsviewsreflectmarketconditionsonthedateofthispresentation,theyaresubjecttosignificantuncertaintiesandcontingencies,manyofwhicharebeyondCBRE’scontrol.Inaddition,manyofCBRE’sviewsareopinionand/orprojectionsbasedonCBRE’ssubjectiveanalysesofcurrentmarketcircumstances.Otherfirmsmayhavedifferentopinions,projectionsandanalyses,andactualmarketconditionsinthefuturemaycauseCBRE’scurrentviewstolaterbeincorrect.CBREhasnoobligationtoupdateitsviewshereinifitsopinions,projections,analysesormarketcircumstanceslaterchang
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