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BAIN
&COMPANY
TheNewErainTechInvesting
StartsNow
WithgrowthslowingandAIlooming,privateequity’shottestsectorisgoingtorequireanewplaybook.
ByDavidLipman,ChristopherPerry,andGrantKieffer
BAIN&COMPANY
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TheNewErainTechInvestingStartsNow
AtaGlance
、Softwaredealmakinglimpedalonginearly2026asslowedrevenuegrowthandthethreatofAIdroveawedgebetweenbuyersandsellers.
、Butamidthetumult,patternsareemergingthatsuggesthowgeneralpartnersandtheirportfoliocompaniescannavigatethroughtheuncertainty.
、ManagingboththeriskandopportunityposedbyAIboilsdowntorethinkingduediligenceandvalue-creationplaybooks,whileretoolingmetricstovalidatesuccess.
Ifsoftwareinvestinghasdeliveredanythingtoprivateequityinvestorssofarin2026,itisthedisquietingcertaintythattheworldhaschanged—probablyforever.
Revenuegrowththatwasrunningaround20%annuallyisnowtrendingathalfthat.Netrevenueretention(NRR)hasdroppedabout8pointssince2021(seeFigure1).Dealmakingisatacrawl.Agingportfolios
aresuddenlyathingintechinvesting.Andloomingovereverythingelseisthespecterofartificial
intelligence,which,atbest,threatenstheonce-unassailableSaaSvaluepropositionand,atworst,raisesfearsthatsomesoftwareusecasesareveeringtowardobsolescence.
Perhapsmostominousisthebuildingevidencethatsoftwareislosingthestructuraladvantagesthat
foradecadeproducedthebuyoutindustry’sshiniestreturns.Thesoftwareassetsthataretransactingintheprivatemarketscontinuetoattracthighprices,largelybecausesponsorshavefocusedtheireffortsonsellingtheirA-pluscompanies.YetdealscompletedaftertheCovid-19pandemic,includingmore
seasonedinvestmentsfrom2020to2022,are,todate,generatingreturnsbelowpre-Covidaverages
(seeFigure2).Whilemanyoftheseinvestmentsarenotyetfullyrealized,andperformancecouldimproveovertime,thatwillbeachallengegiventhehighpricessponsorspaidforassets
andthesector’sslowinggrowth.
Whatcomesnext?
Whilepredictionsaren’tworthalotamidsuchuncertainty,it’ssafetosaythatwe’relivingthroughthe
WildWestatmospherethatattendsanyperiodoftechnologicaldisruption.Whatweknowfromprevioustransformations(thedot-comrevolutionandtheshifttocloudcomputingcometomind)isthatwinningbusinessmodelswilleventuallyemergefromthechaos,andthewinnerswillallhavesomethingin
common:adeepunderstandingofcustomers’needsandaclearvisionforhowtheemergingtechnologiescansolvethosereal-worldproblemswithreal-worldeconomics.
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TheNewErainTechInvestingStartsNow
Figure1:Softwaresectorgrowthhasmoderatedsignificantly,andnetrevenueretentionisindecline
Notes:2025revenuegrowthdataasofFebruary2,2026;last12months(LTM)revenueusedfor2025ifQ4
reportingunreleased;differentcompanysetsperyear;includesfirmswithSoftware(Primary)asindustry
classificationandmorethan$50millioninLTMrevenueinthegivenyear;fornetrevenueretention,n=85;excludesanycompany/quartercombinationswithoutavailabledata
Sources:S&PMarketIntelligence;AlphaSense
BAIN&COMPANY
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TheNewErainTechInvestingStartsNow
Figure2:Itwillbechallengingforpostpandemictechbuyoutstoachievereturnsinlinewiththepriordecade,givenhighpricespaidandless-certaingrowth
Notes:Includesfullyrealizeddealsanddealsthathaverealizedatleast25%oftheirreturns;includesalldealsizes;allfiguresinUSD
Source:SPIbyStepStone(April2026)
Atthemoment,boldproclamationsaboutAI’sfutureimpacttradeoffalmostdailywithreportsthatfewcompaniesareseeingmeasurablereturnsfromtheirAIinvestments.Bid-askspreadsforsomesoftwarecategoriesmightnarrowsomewhatasAIusecasesandbusinessmodelsbegintoproveout.But
valuationsinmostcategoriesareessentiallyupforgrabsrightnow.Thebiggestissueisthatthe
AIdisruptionismovingfasterthanthedot-comorcloudtransitions.Mostcompaniesarestillindiscoverymode,searchingforwaystomeaningfullydeployAItosatisfycustomerneeds
(orwhattheymightneedsoon).
Yet,againstthisbackdrop,patternsareemergingthatsuggestanumberofpracticalactionsprivateequityinvestorscantakerightnowtokeeppressingforward.WealreadyknowenoughaboutAI’sdisruptive
power,infact,tostartmakingno-regretsshiftsineveryphaseofthePEvalueproposition.Proactivegeneralpartners(GPs)aretakingstepsto:
•pragmaticallyreorientduediligencetomorereliablyunderwriteAIrisksandopportunities;
•refocusvalue-creationplaybookstozeroinonhowAItechnologycantransformofferingsthroughadeeperunderstandingofcustomerworkflows;and
•demonstratebankableprogressbymarshalingdataandmetricsthatcanprovidethenextownerwithcompellingAIproofpoints,notjustrosynarrativesorrandomprototypes.
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TheNewErainTechInvestingStartsNow
Thenewduediligenceimperative
Inthedecadeorsosincethesubscriptionmodeltookoversoftware,boostingvaluehasbeenallabout
maximizingpredictable,recurringrevenue.Growthcamesteadilyasvendorsaddedseats,chargedmorefornewfeatures,andcross-soldnewproducts.Withnophysicalproducttodeliver,eachnewdollarof
revenuefellinlargeparttothebottomline.AndonceaSaaScompanywasestablishedwithacustomer,
therelationshipdeepenedintoacompetitivemoatassoftwarebecameembedded,usersdevelopedhabitsaroundit,anddataaccumulatedwithintheplatform.
AIischangingallthat.Thesenewtechnologiesdon’tjustthreatentoleapfrogsomesoftwaresolutions,allowingAI-nativecompaniestoswimacrossthosemoats(thinkcustomerserviceorsoftware
development).AIproductsalsohavedifferenteconomics.ThemassivecalculationspoweringAIaddsubstantialcosttoeveryquery,whichrequiresrevenuemodelsbasednotonseatsbutonactualusageandresults.Thatshrinksmarginsand,todayatleast,makesgrowthprojectionsuncertain.
TheresultisthattraditionalSaaSsignalsareincreasinglymisleadinginduediligence.Revenuemultiples,annualrecurringrevenue(ARR),andNRRwerereliableproxiesforvaluewhensoftwaremoatswere
moredurableandmarginswerestructurallyhigh.Butthecorrelationbetweengrowthrateandvaluationisflattening,andtraditionalunderwritingisn’tfullycapturingtheelementsthatwillhelppredictwhichassetsareequippedtothriveinalandscapereshapedbyAI.
Diligenceinthisnewenvironmenthastostartwithanassessmentoftwothings:HowmuchcanAI
impacttheuserworkflowsthesoftwaresupports,andhowmuchriskistherethatAIcoulddisplacethesoftwarealtogetherwithinthoseworkflows?Stresstestingrequiresspecificity,sinceproductmoats,
workflowmoats,anddatamoatseachcomeunderdifferentdegreesofpressurefromAI.
Strongdiligencewillalsocaptureupside:HowAI-readyisthecompanyitself?IsitrapidlydeployingAIinternallytoimproveefficiency?IsitgainingtractionwithAIontheproductside,eitherbyadding
featuresorbylaunchingnewproductsthatcustomersvalue?Thekeyhereisevidence:Themarketis
alreadybifurcatingbetweencompaniesthatcandemonstratemeasurableAItractionandthosethatarestillspinninganarrativewithoutnumbersbehindit.Indiligence,thekeyquestionisnolonger
“DotheyhaveanAIstrategy?”but“Cantheyshowmetheproofpoints?”
AItransformationduringownership
UsingAIinternallytoimproveefficiencyandtransformworkflowsisrapidlybecomingtablestakesforanycompanyinyourportfolio,softwareorotherwise.Theopportunitytotrulyinflectperformancestillinvolvessomeexperimentationandfaithinthetechnology,butstandingstillisn’tanoption.
ThemorecomplexquestionishowtoreshapetheproductroadmaptogenerateAI-basedrevenue—and
howtoscalemeaningfulinnovationatspeed.Thatcanbeatallorderforanincumbentsoftwarecompanyusedtooptimizingforatraditionalseat-basedplatform,especiallygivenallthedailyrequirements
ofmanagingthecorebusiness.
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TheNewErainTechInvestingStartsNow
Thecompaniesseeingthemostsuccesstendtohavealight-bulbmomentwhentheyrecognizethat
simplyhelpinghumansdotasksfasterwithincrementalproductenhancementsisincreasinglymissingthepointinanAIworld.Ifanagenticsystem,forinstance,canactuallymanageaworkflowendtoend,thegoalshouldbeenablingastepchangeinmeasurableoutcomes,notjustuserefficiency.
Thatmeansturningthetraditionalproductdevelopmentapproachonitshead.Insteadoffocusingsolelyonhowcustomersusediscreteproductswithinworkflows,themostinnovativecompaniesarelookingtoconnectthedotsacrosstheentireprocess.Theyaregoingdeeponthecustomer’sbroadobjective
andhowtheirsolutioncanberebuilttoachievethatoutcome—sometimesfreeingupworkersformoreproductivepursuits,sometimesreplacingthemaltogether.
ForZendesk,the$2-billion-revenuecustomerserviceplatform,thetippingpointarrivedacoupleofyearsagowhenitbecameobviousthatmostinquiriesbeinghandledbycustomerservicerepscouldbe
resolvedusingAI.AddingAIfeaturestotheexistingplatformmightspeeduphumaninteractiontoa
limiteddegree.ButonceZendeskaskeditselfhowmuchofthecustomerserviceworkcouldbedone
autonomouslyandreliably,thefuturewasclear:ItneededtocompletelyrebuildanAI-basedplatformtosortqueries,surfaceenterprise-wideknowledge,andworkacrossthecompanytoreachresolutions,
allatspeedsandaccuracyneverbeforepossible.
Thekeyquestionisnolonger“DotheyhaveanAIstrategy?”but“Cantheyshowmetheproofpoints?”
AssemblingtheAIcapabilitiesfastenoughposedamajorchallengeforacompanythatstillneededto
maintaingrowthandservicealargeinstalledcustomerbase.Theanswer:astringoftargetedacquisitionsthatwouldimportexpertiseineverythingfromAI-poweredautomationandqualitymanagementto
enterprisesearchandanalytics.
Dialinguptheclockspeedalsorequiredrapidlyrefocusingtheworkforcesothatmorethanhalfthe
companywasworkingonAI,upfromlessthan10%just15monthsearlier.Thatinvolvedanervyprogramtopruneinitiatives,collapseoverlappingwork,killbetsthatwerenolongerstrategic,andotherwise
makethepainfultrade-offsneededtofreeupcapacity.Theresultshavebeenimpressive:Inroughly18months,Zendeskreported$200millioninARRfromAI,with20,000AIcustomersandnearly800
millionAIinteractionsin2025.
ThelessonhereisthatAIisnotagameofincrementalism.Capturingtheopportunitystartswithzero-basingproductassumptionsandreimaginingwhat’spossible.Theanswerwon’talwaysbeacomplete
rebuild.ButyouneedtodecidehowyoucantakecustomeroutcomestoanewlevelbymatchingAI
technologytoadeeperunderstandingoftherelevantworkflows.Andyou’llneedtoassesswhatthatwillrequireintermsofaddingtalentandmakingorganizationalchangestosupportrapidexecution.
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TheNewErainTechInvestingStartsNow
Provingit
It’snosurprisethatGPsandtheirportfoliocompanymanagementteamsareexpendingmassive
bandwidthtodevelopnewAIfeaturesandproducts.Butthey’reprobablynotspendingenoughenergytodevelopthemeanstotrackprogressandmeasureimpactwithconcretedata.Thathelpsexplainthewidegapinvalueexpectationswe’reoftenseeingbetweenbuyersandsellers.
BecausethetraditionalSaaSKPIstack(ARR,NRR,andgrossmargin)wasbuiltforadifferent
valueproposition(aworldofnear-zeromarginalcost,seat-drivenexpansion,andpredictableretention),itfailstocaptureAIimpactreliably.ARR,forinstance,isagreatmeasureofthepredictablerevenue
derivedfromsubscriptionseats.ButAIispricedonactualusageandoutcomes,whichcanbeburstyandunreliable.
SomecompaniestrytoisolateAI’stop-lineimpactbybreakingoutabroadcategorycalled“AI-associatedrevenue.”Butthatdoesn’ttellthestoryanymorethanthelabel“cloud-associatedrevenue”didadozen
yearsago.Understandingthetrueperformanceoftheseproductsrequiresseparatelytrackingatleastthreedistinctrevenuebuckets:traditionalAIandmachinelearning(predictivemodels,riskscores),
AIadd-ons(copilots,assistantfeatures),andagenticproducts(workflowautomation,autonomousexecution).Eachhasadistinctmarginprofile,growthtrajectory,andcompetitivedynamics.
Ifanagenticsystemcanactuallymanageaworkflowendtoend,thegoalshouldbeenablingastepchangein
measurableoutcomes,notjustuserefficiency.
Thecostside,too,isverydifferent.AIproductshavesignificantvariablecostsperusethatdon’texistfortraditionalSaaSsolutions.Afullunderstandingofwhatyou’respendingrequirestrackinghostingandinfrastructurecosts,third-partymodelcosts,andthefullyloadedcostofeachemployeedevotedinfullorinparttoAI-relatedR&D.
Thebottomlineisthatifyoudon’tchangeyourmetrics,youcan’tevaluateAIimpact.Therevenues
andcostsdirectlyattributabletoAIfirstneedtobeseparatedfromthecorebusinessandthenbroken
downintotheirconstituentparts.Withoutthat,it’simpossibletoanswerwithprecisionthethree
essentialquestionsoneveryone’smind:IsAIdrivingincrementalrevenue?IsAIchangingcoststructures?AndareAI-relatedproductsscalingefficiently?
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TheNewErainTechInvestingStartsNow
Armedwithfirmanswers,portfoliocompaniescannotonlydesignthebestproduc
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