教学材料商务英语阅读-Chapter one

Aboutthiscourse:WhatisBusinessEnglishReading?Whatareincludedinthetextbook?WhatshouldwedotoimproveourBusinessEnglishreadingefficiency?WhatisBusinessEnglishReading?Whatareincludedinthetextbook?BasicBusinessEnglishreadingskillsVariouskindsofbusinessinformationHowtotakeBECtestsWhatshouldwedotoimproveourBusinessEnglishreadingefficiency?DevelopgoodreadinghabitsImproveeffectivereadingskillsDoreadingasmoreaspossibleChapterOne

AreYouReady?

Afterfinishingthischapter,youwillbeableto:recognizeyourreadinghabitsdevelopgoodreadinghabitsidentifyskillrequirementMakebusinessreadingfasterandlessboring!

1.1WhatAreYourReadingHabits?goingthroughsilentlyfromthebeginningtotheendwithoutstoppingmouthinginlowvoicewordbywordc.beingengagedinotheractivitiessuchaslisteningtothemusicorchattingwithotherpeopled.underliningwiththefingere.lookingupeachunknownwordindictionaryf.consultingwithapartnerwhencomingacrossanythingtoughg.takingnotesfromtimetotimeh.……Read“DellGetsReadyforRuralPush”toidentifyyourreadinghabits

1.2GoodHabitsforBusinessReadingGettingready.Knowingyourpurposeofreading.Concentrateonreading.Checkingthepointsafterreading.

1.3GetRidofBadReadinghabitsMouthingtheWordsWhileReading(LipReader)SwingingHeadWhileReadingFollowingPrintwithFingerWhileReading1.3GetRidofBadReadinghabitsMouthingtheWordsWhileReading(LipReader)Task1IfyouwerethereceiverofthefollowingMEMO,whatwouldyoudoafterreadingit?IsawthishoteladvertisementinTHEECONOMISTandthoughtitmightbesuitableforustostayatduringourfirststopinBeijing.PleasefillintheHotelInformationFormandpassitontoJohn.

1.3GetRidofBadReadinghabitsMouthingtheWordsWhileReading(LipReader)Task1IfyouwerethereceiverofthefollowingMEMO,whatwouldyoudoafterreadingit?IsawthishoteladvertisementinTHEECONOMISTandthoughtitmightbesuitableforustostayatduringourfirststopinBeijing.PleasefillintheHotelInformationFormandpassitontoJohn.

1.3GetRidofBadReadinghabitsMouthingtheWordsWhileReading(LipReader)Task2Readthetextbelowandtrytofillintheblank.ItisthebodyofabusinessLETTERseekingto______.

WehaveobtainedyournameandaddressfromAristoShoes,Milan,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.Ifyourpricesarecompetitivewewouldexpecttotransactasignificantvolumeofbusiness.Welookforwardtoyourearlyreply.1.3GetRidofBadReadinghabitsMouthingtheWordsWhileReading(LipReader)Task2Readthetextbelowandtrytofillintheblank.ItisthebodyofabusinessLETTERseekingto______.

WehaveobtainedyournameandaddressfromAristoShoes,Milan,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.

Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.Ifyourpricesarecompetitivewewouldexpecttotransactasignificantvolumeofbusiness.Welookforwardtoyourearlyreply.1.3GetRidofBadReadinghabitsMouthingtheWordsWhileReading(LipReader)Task3Couldyoufindoutthemaininformationofthepassage?Underlinethewordsandphrasesthatconveythemainmessages.Morepractice:Task4Reference:strongcompanyimage;Misunderstoodormisinterpreted;promote;consumers

1.3GetRidofBadReadinghabitsb.SwingingHeadWhileReadingTask5Itisabusinessletterofwelcominganewcustomer.Oncetherelationshipisestablished,thecustomerwillbecalledon___by___tomakesurethatthebusinessrelationshiprunssmoothly.WelcometoBradley&Sons.Wearedelightedtohaveyouasoneofourcustomers.Youcanbesurethatwewilldoeverythinginourpowertomerityourbusiness.Oureffortsalwaysrevolvearoundtheneedsofourcustomers.Ifyouhaveanyspecialrequestsaboutshipments,merchandise,paymentorproductmodifications,pleaseletusknow.IshallarrangeforourEuropeanSalesRepresentativetocallonyouatleastonceamonth.Hewillmakesurethatourbusinessrelationshiprunssmoothly.Manythanksforyourconfidenceinus.

1.3GetRidofBadReadinghabitsb.SwingingHeadWhileReadingTask5Itisabusinessletterofwelcominganewcustomer.Oncetherelationshipisestablished,thecustomerwillbecalledon___by___tomakesurethatthebusinessrelationshiprunssmoothly.WelcometoBradley&Sons.Wearedelightedtohaveyouasoneofourcustomers.Youcanbesurethatwewilldoeverythinginourpowertomerityourbusiness.Oureffortsalwaysrevolvearoundtheneedsofourcustomers.Ifyouhaveanyspecialrequestsaboutshipments,merchandise,paymentorproductmodifications,pleaseletusknow.IshallarrangeforourEuropeanSalesRepresentativetocallonyouatleastonceamonth.Hewillmakesurethatourbusinessrelationshiprunssmoothly.Manythanksforyourconfidenceinus.

1.3GetRidofBadReadinghabitsb.SwingingHeadWhileReadingTask6MEMOThestaffrestaurantwillbeclosedforoneweekfromnextTuesdayforredecoration.Acateringfirmwillselldrinksandsandwichesfromatrolleywhichwillbelocatedinthereceptionareaonthefirstfloor.Theywillbethereduringthemorningandafternoonbreaks.RaftersRestaurantintheHighStreetwillopentheirrestaurantbetween12o’clockand1o’clockandwillserveaspeciallunchtimemenuforallemployeesattheusualprices.

1.3GetRidofBadReadinghabitsb.SwingingHeadWhileReadingTask6FromreadingthisMEMO,weknowasaremedyoftheoneweekredecorationofthestaffrestaurant(ofthecompany)therearetwoways:______________willselldrinksandsandwichesinthereceptionareaon_____floor;and_______intheHighStreetwillserveaspeciallunchmenuforallemployeesatthe_______.Referenceacateringfirm;thefirst;RaftersRestaurant;usualpricesMorepractice:Task7,8Reference:Task7:1)38.3percent2)decreasing3)higherTask8:reallifeuseofadifferentlanguage;possibilitiesofmakingfriendsfromallaroundtheworld;offeringsofnewanddifferentperspectiveoftheworldandperspectiveofone’sowncountry

1.3GetRidofBadReadinghabitsc.FollowingPrintwithFingerWhileReadingTask10ReadtheTELEPHONEMESSAGEbelow.

Whatisthemostpossibletimethat“you”couldgettoHongKong?Yourtravelagentrang.AllflightstoHongKongonJune22arefull.Thefirstavailableflightarrivesat08:00onJune23.Shehasbookedyouonthatflight.Shealsowantstoknowwhathotelyouwanttostayat.

1.3GetRidofBadReadinghabitsc.FollowingPrintwithFingerWhileReadingTask10ReadtheTELEPHONEMESSAGEbelow.

Whatisthemostpossibletimethat“you”couldgettoHongKong?Yourtravelagentrang.AllflightstoHongKongonJune22arefull.Thefirstavailableflightarrivesat08:00onJune23.Shehasbookedyouonthatflight.Shealsowantstoknowwhathotelyouwanttostayat.Morepractice:Task9,11Reference:Task9:complaining;part-timesecretaryTask11:quotationofcomputer

1.4IdentifyingSkillRequirementDifferenttypesofreadingskills:●Skimming—readrapidlyforthemainpoints●Scanning—readrapidlytofindaspecificpieceofinfo