《选品与采购》（双语）课件-产品评估指标体系

选品与采购选品与采购产品评估指标体系

ProductEvaluationIndicatorSystem课程导入

CourseIntroduction产品评估指标体系产品评估指标体系：给校园文创产品“打分”的一套完整规则产品评估指标体系

ProductEvaluationIndicatorSystemProductEvaluationIndicatorSystem:Acompletesetofrulesforscoringcampusculturalandcreativeproducts课程导入

CourseIntroduction本节内容：构建评估指标体系的关键步骤校园文创产品专属的评估指标示例产品评估指标体系

ProductEvaluationIndicatorSystemContent:KeystepsinbuildinganevaluationindicatorsystemExamplesofevaluationindicatorsexclusivetocampusculturalandcreativeproducts构建产品评估指标体系IIBuildingaProductEvaluationIndicatorSystem维度是评估产品的“大方向”，相当于给评估定一个框架。核心要求Corerequirements贴合品类特点、聚焦核心需求，简洁不冗余校园文创核心属性：文化性、实用性采购运营要求：质量、价格、创新构建产品评估指标体系

BuildingaProductEvaluationIndicatorSystem第一步：确定评估维度

Step1:DeterminetheevaluationdimensionsDimensionsarethegeneraldirectionoftheproductbeingevaluated,whichisequivalenttosettingaframeworkfortheevaluationFittingthecategorycharacteristics,focusingonthecoreneeds,simpleandnotredundantCoreattributesofcampusculturalandcreativeproducts:culturalandpracticalityPurchasingoperationrequirements:quality,price,innovation指标是维度的“具体细化”。这款文创文化性好不好是否融入校园元素、是否贴合校园精神实用性强不强是否符合日常使用需求、是否便携构建产品评估指标体系

BuildingaProductEvaluationIndicatorSystemWhetherthisculturalcreationisgoodWhetheritispracticalWhetheritincorporatescampuselementsandfitsthespiritofthecampusWhetheritissuitablefordailyuseandportableIndicatorsarespecificrefinementsofdimensions第二步：设定具体指标

Step2:Setspecificindicators权重：每个指标的重要程度占比，用百分比量化体现。核心原则Coreprinciples核心指标高权重，辅助指标低权重构建产品评估指标体系

BuildingaProductEvaluationIndicatorSystem第三步：分配指标权重

Step3:AssignindicatorweightsWeighting:theproportionofimportanceofeachindicator,quantifiedasapercentageHighweightingofcoreindicatorsandlowweightingofsupportingindicators文化性

Cultural质量

Quality竞争力、创新性

Competitiveness,innovation实用性

Practicality构建产品评估指标体系

BuildingaProductEvaluationIndicatorSystem第三步：分配指标权重

Step3:Assignindicatorweights权重：每个指标的重要程度占比，用百分比量化体现。Weighting:theproportionofimportanceofeachindicator,quantifiedasapercentage核心原则Coreprinciples核心指标高权重，辅助指标低权重Highweightingofcoreindicatorsandlowweightingofsupportingindicators制定清晰、统一的评分标准，避免打分主观、混乱。评分标准要具体、可量化构建产品评估指标体系

BuildingaProductEvaluationIndicatorSystem第四步：制定评分标准

Step4:DevelopscoringcriteriaDevelopclearanduniformscoringcriteriatoavoidsubjectiveandconfusingscoringScoringcriteriashouldbespecificandquantifiable构建评估指标体系关键步骤

KeyStepsinBuildinganEvaluationIndicatorSystem定维度

Determinedimensions设指标

Setindicators定标准

Developcriteria配权重

Assignweights产品评估指标体系

ProductEvaluationIndicatorSystem搭建校园文创产品评估指标体系BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProductsⅡⅡ30%文化性

Cultural搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProducts深度融入校园专属元素贴合学校办学理念与校园精神让师生校友产生归属感和纪念感评分标准

Scoringcriteria3项契合：25~30分

3fits:25to30points2项契合：18~24分

2fits:18to24points1项契合：10~17分

1fit:10to17points完全不契合：0~9分

Nofitatall:0to9points搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProducts30%文化性

CulturalDeepintegrationofcampus-exclusiveelementsDeepintegrationofcampus-exclusiveelementsCreatingasenseofbelongingandremembranceforfaculty,studentsandalumni25%实用性

Practicality评估元素：实际场景

Actualscenario高频使用价值

High-frequencyusagevalue便捷携带等需求

Convenienceandportability评分标准

Scoringcriteria3项完全适配：20~25分

3fullyfits:20to25points2项适配：15~19分

2fits:15to19points1项适配：8~14分

1fit:8to14points完全不适配则：0~7分

Notfitatall:0to7points搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProductsEvaluationelements:15%价格竞争力

Pricecompetitiveness围绕校园群体的消费能力和消费习惯展开评估评估元素：产品定价优势

Productpricingadvantages质量、性价比

Quality,costperformance贴合学生、教师校友消费区间

Fittingintothespendingrangesofstudents,facultyandalumni评分标准

Scoringcriteria3项完全适配：12~15分

3fullyfits:12to15points2项适配：9~11分

2fits:9to11points1项适配：5~8分

1fit:5to8points完全不适配则：0~4分

Notfitatall:0to4points搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProductsEvaluationcenteredaroundthespendingpowerandspendinghabitsofthecampuscommunityEvaluationelements:20%质量维度

Qualitydimension守住口碑、维系师生消费信任的硬性底线，也是影响产品复购率的关键因素评估元素：材质（安全环保）

Material(safeandenvironmentallyfriendly)做工印刷（精细）

Workmanshipandprinting(fine)产品整体（稳定）

Overallproduct(stabilization)评分标准

Scoringcriteria3项完全适配：16~20分

3fullyfits:16to20points2项适配：12~15分

2fits:12to15points1项适配：7~11分

1fit:7to11points完全不适配则：0~6分

Notfitatall:0to6points搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProductsThehardbottomlineofkeepingword-of-mouthandmaintainingconsumertrustamongstudentsandfacultyisalsoakeyfactorinproductrepurchaseratesEvaluationelements:10%创新性

Innovation搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProducts评估元素Evaluationelements品款式设计新颖独特工艺、造型、功能上有创新与市面同类文创形成明显差异评分标准

Scoringcriteria满足3项：8~10分

3fits:8to10points满足2项：6~7分

2fits:6to7points满足1项：3~5分

1fit:3to5points均不满足：0~2分

Notfitatall:0to2points搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProducts10%创新性

InnovationUniqueandinnovativedesignofproductsInnovationsincraftsmanship,stylingandfunctionalityClearlydifferentiatedfromsimilarculturalcreationsonthemarket价格竞争力（15%）

Pricecompetitiveness(15%)文化性（30%）

Cultural(30%)文化性（30%）

Cultural(30%)文化性（30%）

Cultural(30%)实用性（25%）

Practicability(25%)总分越高，产品综合实力越强，越值得重点推广；分数偏低的产品，可针对性改进搭建校园文创产品评估指标体系

BuildinganEvaluationIndicatorSystemforCampusCulturalandCreativeProducts评估指标体系

EvaluationindicatorsystemThehigherth