《选品与采购》（双语）课件-产品筛选的标准与方法

选品与采购选品与采购产品筛选的标准与方法

CriteriaandMethodsforProductScreeningSelectionandPurchasingSelectionandPurchasing产品筛选的标准与方法

CriteriaandMethodsforProductScreening课程导入

CourseIntroduction到底哪些值得进、哪些不能进、哪些重点推？Whatexactlyisworthpurchasing,whatisnot,andwhatisthekeypush?课程导入

CourseIntroduction“感觉”

"Feelings"“好看”

"Goodlooking"“便宜”

"Cheap"产品筛选的标准与方法

CriteriaandMethodsforProductScreening课程导入

CourseIntroduction标准化的筛选体系

Standardizedscreeningsystem可落地的筛选方法

Landablescreeningmethods产品筛选的标准与方法

CriteriaandMethodsforProductScreening课程导入

CourseIntroduction产品筛选标准与方法选得准

Targeted选得稳

Stable选得赚钱

Profitable产品筛选的标准与方法

CriteriaandMethodsforProductScreeningCriteriaandMethodsforProductScreening课程导入

CourseIntroduction筛选标准

ScreeningCriteria定量标准定性标准产品筛选的标准与方法

CriteriaandMethodsforProductScreeningQuantitativeCriteriaQualitativeCriteria定量标准QuantitativeCriteriaII定量标准

QuantitativeCriteria概念：可以算得出来、比得清楚的硬指标Concept:hardindicatorsthatcanbecalculatedandcomparedclearly利润率

Profitability生存与盈利的核心指标计算公式：（售价-成本）÷售价×100%

Calculationformula:(sellingprice-cost)÷sellingprice×100%成本低、售价稳定→利润率高

Lowcost,stablesellingprice→highprofitability成本高、卖得慢→

利润率低Highcost,slowselling→lowprofitability筛选时，优先选择利润率合理、稳定可控的产品定量标准

QuantitativeCriteriaCoreindicatorsofsurvivalandprofitabilityWhenscreening,prioritizeproductswithareasonable,stableandcontrollableprofitability销售潜力

Salespotential产品长期的市场变现能力，核心关注需求量、复购率和场景爆发性利润低，但需求量大、复购快虽有明显的时间性，但场景需求集中、爆发性强中性笔

Gelinkpen笔记本

Notebooks便利贴

Stickynote毕业季纪念册

Graduationseasonsouvenirbook校庆限定文创

Schooldaylimitededition新生入学伴手礼

Giftsfornewstudents定量标准

QuantitativeCriteriaLong-termmarketrealizabilityoftheproduct,withacorefocusondemand,repurchaserateandscenarioexplosivenessLowprofitability,buthighdemandandquickreordersScenedemandisconcentratedandexplosive,althoughthereisacleartimedimension库存周转率

Inventoryturnover直观反映产品的销售速度和资金回笼效率，是避免库存积压的关键计算公式：库存周转率=一段时间内的销货成本/平均库存金额Formula:Inventoryturnover=Costofgoodssoldovertime/Averageinventoryamount笔、本子、书签这类高频使用的文创，周转快、资金回笼快Culturalandcreativeproductsincludingpens,books,andbookmarkswithhigh-frequencyuse,fastturnover,quickreturnoffunds高端礼盒等，周转慢、占资金、容易积压High-endgiftboxes,etc.,slowturnover,takeupcapital,easytoaccumulate优先选择

Prioritize定量标准

QuantitativeCriteriaVisualizationofthespeedofproductsalesandtheefficiencyofcapitalrecovery,andthekeytoavoidinginventorybacklogs市场需求

Marketdemand从问卷、访谈、观察中采集需求真实需求

Realneed定量标准

QuantitativeCriteriaGatheringdemandsthroughquestionnaires,interviews,andobservations定性标准

QualitativeCriteria直接决定店铺口碑、校园形象、学生信任度。产品筛选的标准与方法

CriteriaandMethodsforProductScreeningItdirectlydeterminesthestore'sreputation,campusimage,andstudenttrust定性标准QualitativeCriteriaⅡⅡ品牌形象

Brandimage校园文创专营店的产品风格需与店铺定位、校园整体形象保持统一。核心Core简约、大气、有青春感、正向积极的原则品牌形象Brandimage干净、有格调、有校园温度定性标准

QualitativeCriteriaTheproductstyleofthecampusculturalandcreativestoresneedstobeunifiedwiththestorepositioningandtheoverallimageofthecampus.Simplicity,atmosphere,youthfulness,positiveandactiveprinciplesClean,classyandcampuswarm是否体现校园风景、办学理念是否能让学生有归属感、荣誉感定性标准

QualitativeCriteria校园文化契合度

CampusculturefitWhetheritreflectsthecampuslandscapeandschoolphilosophyWhetheritgivesstudentsasenseofbelongingandhonor园文创最核心的竞争力，就是校园文化定性标准

QualitativeCriteria校园文化契合度

CampusculturefitThemostcorecompetitivenessofcampusculturalcreationisthecampusculture是否体现校园风景、办学理念是否能让学生有归属感、荣誉感WhetheritreflectsthecampuslandscapeandschoolphilosophyWhetheritgivesstudentsasenseofbelongingandhonor质量是底线，也是维护店铺信任度的关键严格把控产品品质兼顾安全、耐用、环保的要求定性标准

QualitativeCriteria质量可靠性

QualityreliabilityQualityisthebottomlineandthekeytomaintainingtrustinthestoreStrictcontrolofproductqualityBalancetherequirementsofsafety,durabilityandenvironmentalprotection新鲜、设计感、不撞款普通冰箱贴

Ordinaryrefrigeratormagnet厦门大学冰箱贴

XiamenUniversityrefrigeratormagnet清华大学冰箱贴

TsinghuaUniversityrefrigeratormagnet有创新、有校园特色、有差异化，才能让校园文创产品脱颖而出定性标准

QualitativeCriteria创新性

InnovationFresh,designer,nosameThereareinnovations,campuscharacteristics,anddifferentiationthatmakecampusculturalandcreativeproductsstandout使用方法

UsageABC分类法

ABCclassification矩阵法

Matrixmethod评分法

Scoringmethod产品筛选的标准与方法

CriteriaandMethodsforProductScreening产品筛选方法ProductScreeningMethodsⅢⅢA类：重点产品

CategoryA:Priorityproducts销量高、利润高、周转快

Highsales,highprofit,fastturnoverB类：常规产品

CategoryB:Conventionalproducts销量稳定、利润一般

StablesalesandaverageprofitsC类：补充产品

CategoryC:Supplementaryproducts销量低、利润低，只做少量搭配

Lowsales,lowprofit,onlyasmallamountofmatching重点保

Priority稳定做

Stabilize少量备

Stock产品筛选方法

ProductScreeningMethodsABC分类法

ABCclassification用双维度对比简化选品决策利润率

Profitability市场需求

Marketdemand低需求+高利润：作精品小众品类，少量进货Lowdemand+highprofit:forboutiquenichecategories,withasmallamountofgoodspurchased高需求+高利润：核心优先进货，作主打品类Highdemand+highprofit:coreprioritystockingasmaincategory低需求+低利润：直接淘汰Lowdemand+lowprofit:directelimination高需求+低利润：作引流品，适量进货Highdemand+lowprofit:asanattractingproduct,withanappropriateamountofgoodspurchased产品筛选方法

ProductScreeningMethods矩阵法

MatrixmethodSimplifyselectiondecisionswithtwo-dimensionalcomparisons将定量和定性标准量化打分，最适合初学者的标准化选品方法，最大程度避免主观选品偏差评判标准总分：100分JudgingcriteriaTotalscore:100points利润率

Profitability20分

20points市场需求

Marketdemand25分

25points校园契合度

Campusfit25分

25points质量

Quality20分

20points创新

Innovation10分

10points需求高、契合度高、质量稳、创新性强Highdemand,goodfit,stablequalityandinnovation和校园无关、质量一般Non-campusrelated,averagequality产品筛选方法

ProductScreeningMethods评分法

ScoringmethodQuantitativescoringaccordingtoquantitativeandqualitativecriteria,themostsuitablestandardizedselectionmethodforbeginners,avoidsubjectiveselectionbiastothegreatestextentpossible课程小结

CourseSummary没有绝对完美的产品，需要在多个指标之间进行权衡。产品筛选的标准与方法

CriteriaandMethodsforProductScreeningThereisnosuchthingasanabsolutelyperfectproduct,andtherearetradeoffstobemadebetweenmultipleindicators课程小结

CourseSummary产品筛选的标准与方法

CriteriaandMethodsforProductScreeningABC