《选品与采购》（双语）课件-发现市场机会

发现市场机会Discovermarketopportunities选品与采购选品与采购ProductSelectionandProcurementProductSelectionandProcurement课程导入CourseIntroduction发现市场机会Discovermarketopportunities课程导入CourseIntroduction校园流行谜团发现市场机会DiscovermarketopportunitiesTrendingmysteriesoncampus课程导入CourseIntroduction积灰滞销一夜爆火发现市场机会DiscovermarketopportunitiesSlow-movinginventorygatheringdustGoviralovernight课程导入CourseIntroduction抓住市场机会问卷调研法访谈法观察法文献研究法发现市场机会DiscovermarketopportunitiesTrendingmysteriesoncampusQuestionnairesurveymethodInterviewmethodObservationmethodLiteratureresearchmethod0101问卷调研法

Questionnairesurveymethod通过调查问卷，快速锁定大众口味。地毯式排查设计要求基本信息消费习惯产品需求意见建议问卷设计要精准。线索1：问卷调研法QuestionnairesurveymethodCarryoutathoroughinvestigationUsequestionnairestoquicklyidentifypopularconsumerpreferences.Questionnairesshouldbedesignedwithprecision.DesignrequirementsBasicinformationConsumptionhabitsProductneedsCommentsandsuggestions大部分同学喜欢好看又实用的东西，并且高年级学生更愿意花钱。Clue1:Moststudentspreferproductsthatarebothattractiveandpractical,whileseniorstudentsaregenerallymorewillingtospendmoney.0202访谈法Interviewmethod选取高年级学生开展访谈，深入真实诉求与想法。访谈解读数据背后的真实想法。访谈秘诀我喜欢实用的什么样的算实用？是上课方便，还是宿舍收纳方便？线索2：访谈法InterviewmethodInterviewsInterviewseniorstudentstogaindeeperinsightsintotheiractualneedsandideas.Interprettherealthoughtsbehindthedata.IpreferpracticalproductsInterviewtips明确对象Basicinformation准备问题Preparequestionsinadvance灵活追问Askfollow-upquestionsflexiblyWhatkindofproductsareconsideredpractical?Doyoumeanconvenientforclassesorconvenientfordormitorystorage?大家想要“实用”，是能解决特定场景痛点的东西。Clue2:Whatstudentsreallywantfrom“practical”productsareitemsthatcanaddresspainpointsinspecificscenarios.注意沟通时要放下预设，学会换位思考，站在同学的角度理解他们对校园文创的需求的顾虑，真正读懂用户需求。访谈法Interviewmethod选取高年级学生开展访谈，深入真实诉求与想法。解读数据背后的真实想法。Interviewseniorstudentstogaindeeperinsightsintotheiractualneedsandideas.Interprettherealthoughtsbehindthedata.访谈InterviewsNoteDuringcommunication,weshouldletgoofpreconceivedassumptions,learntothinkfromothers’perspectives,andunderstandstudents’needsandconcernsregardingcampusculturalandcreativeproductsfromtheirpointofview,soastotrulyunderstanduserdemands.调研的关键Thekeytoresearch从业的素养Professionalcompetence实事求是的体现Areflectionofseekingtruthfromfacts0303观察法Observationmethod言语可能会骗人，但行为最诚实。重点观察文创店校园活动日常校园化身“隐形人”，去案发现场搜集证据。观察法ObservationmethodWordsmaybemisleading,butbehaviorisalwaysthemosthonestindicator.Becomean“invisibleobserver”andgatherevidenceatthescene.观察ObservationKeyobservationareasCulturalandcreativestoresDailycampuslifeCampusactivities帆布袋有需求，但对设计不满意。人手一个毕业季的冰箱贴。电脑支架是个被忽略的刚需。高频出现的物品，证了便携、实用和纪念三大需求。观察法Observationmethod言语可能会骗人，但行为最诚实。化身“隐形人”，去案发现场搜集证据。Wordsmaybemisleading,butbehaviorisalwaysthemosthonestindicator.Becomean“invisibleobserver”andgatherevidenceatthescene.观察ObservationThereisdemandforcanvasbags,butstudentsarenotsatisfiedwiththedesigns.Laptopstandsareanoverlookedessentialneed.Almosteveryonehasagraduation-seasonrefrigeratormagnet.Frequentlyappearingitemsreflectthreeneeds:portability,practicality,andcommemorativevalue.0404文献研究法Literatureresearchmethod重点关注收集权威报告分析核心内容文献研究法Literatureresearchmethod调研需拓宽格局、放眼全局。通过查阅行业报告、剖析同类竞品案例，精准把握整体市场发展趋势。Researchrequiresabroadperspectiveandaholisticview.Byreviewingindustryreportsandanalyzingcomparablecompetitorcases,wecanaccuratelygraspoverallmarkettrends.查阅ReviewKeyfocusareasCollectauthoritativereportsCollectauthoritativereports帆布袋国潮设计本校特色市场机会文献研究法Literatureresearchmethod调研需拓宽格局、放眼全局。通过查阅行业报告、剖析同类竞品案例，精准把握整体市场发展趋势。Researchrequiresabroadperspectiveandaholisticview.Byreviewingindustryreportsandanalyzingcomparablecompetitorcases,wecanaccuratelygraspoverallmarkettrends.查阅ReviewCanvasbagChinesechicdesignDistinctivecampuscharacteristicsMarketopportunities课程小结CourseIntroduction雷达扫描——问卷调研法读心术——访谈法隐形放大镜——观察法查阅卷宗——文献研究法发现市场机会DiscovermarketopportunitiesRadarscanning-QuestionnairesurveymethodMindreading-InterviewmethodInvisiblemagnifyingglass-ObservationmethodReviewingcasefiles-Literatureresearchmethod课程小结CourseIntroduction为备考和日常通勤场景，设计一款结合本校元素的国潮风帆布袋。基于事实和数据的严谨推理发现市场机会DiscovermarketopportunitiesDesignaChinesechic-stylecanvasbagincorporatingelementsofthecampusforexampreparationanddailycommutingscenarios.Rigorousreasoningbasedonfactsanddata课程小结CourseIntroduction尊重事实、客观分析课后思考题：发现市场机会DiscovermarketopportunitiesRespectfo