Unit 8 Careers in Fashion（课件）- 《服装英语》同步教学（同济大学版）

FASHIONENGLISH

服

装

英

语

Chapter4MarketandCareers(市场和就业)Unit8CareersinFashion（时装就业）Thisunitincludesthekeyskillsandtypicalworkactivitiesofthemainpositionsinthefashionindustry;thequalifications,workingenvironmentandkeyskillsthatbuyersshouldhave;advantagesanddisadvantagesoffashioncareers.Throughlearning,studentscanlearnprofessionalwordsandexpressionsrelatedtofashioncareersandfashionjobs.Theknowledgeofthisunitwillhelpstudentsunderstandthecharacteristicsofdifferentoccupationsinthefieldoffashionindustryandplantheircareersaccordingtotheirowninterests.

本单元内容包括时装行业主要职位的关键技能和典型工作活动；买手应具备的资历、工作环境和关键技能；服装职业的优点和缺点。通过学习，学生可以学习与服装职业和服装工作相关的专业词汇和表达。本单元的知识将帮助学生了解时装行业不同职业的特点，并根据自己的兴趣规划职业生涯。Teaching

Contents

8.时装就业1.Masterthevocabularyoffashioncareers,keyskillsandtypicalworkactivitiesinfashionindustry;2.Beabletodescribekeyskillsandtypicalworkactivitiesinfashionindustrywithprofessionalwords;3.Beabletounderstandandtranslatetextsinthisunit;4.Beabletounderstandtherelevantarticleswithsimilardifficulty;5.Masterthemainpositionsinthefieldoffashion,theirworkactivitiesandprofessionalskills.1.掌握服装职业、关键技能和服装行业典型工作活动的相关词汇；2.能够用专业词汇描述服装行业的关键技能和典型工作活动；3.能够理解和翻译本单元的课文；4.能够读懂类似难度的相关文章；5.掌握服装领域的主要职位、工作活动和专业技能。LearningObjectives8.时装就业

Warming-up

Task1TranslatethefashioncareersintoChinese.1.fashiondesigner

2.fashionstylist

3.patternmaker

4.fashionandtrendforecasterTask2Discusswithapartner:whatkeyskillswouldberequiredtobeafashiondesignerorpatternmaker?5.merchandiser

6.visualmerchandiser

7.buyerPartICareerChoices（时装行业职业选择）Pursuingacareerinthefashionindustrycanbeexcitingandrewarding.Ifyouareplanningtogetjobsinfashion,itishelpfultounderstandwhatisrequiredofvariouspositions.Inthisarticle,wediscusssomecommoncareersspanningallthreemainsectorsofthefashionindustry:design,productionandsales.在服装行业求职是令人兴奋和有回报的。如果你计划在时装行业工作，了解不同职位的要求是很有帮助的。在这篇文章中，我们将讨论一些常见的职业，这些职业涵盖时装行业的三个主要部门：设计、生产和销售。8.时装就业NewWordsandPhrasesbulkfabric大货面料deliverydate交货期distribution[ˌdɪstrɪˈbjuːʃn]n.配送，物流flatdrawing平面图illustration[ˌɪləˈstreɪʃn]n.时装画，效果图in-storedisplay店内陈列mannequin[ˈmænɪkɪn]n.人模，时装模特markdown[ˈmɑːkdaʊn]n.降价merchandiser[ˈmɜːtʃəndaɪzə]n.销售员，销售负责人source[sɔːs]v.寻求供货来源，提供信息stock[stɒk]n.大货，库存trendforecaster流行趋势预测员NewWordsandPhrases重点词汇讲解illustration：apicturethatshowssomething.mannequin：anartificialmodelmadeintheformofahumanbeing,usedtoshowclothesinastoreNotes[1]Theyproducepresentationsandprintedand/oronlinereportsthatincludecolorpalettes,designillustrations,printandfabricdesignsandtechnicalflatdrawingsofproductsothatcompanieswhopurchasetheirservicescanseehowthepredictedtrendswilltranslateintoproductdesigns.presentation意为“展示品；展示册”；colorpalettes原意为“色板”，这里指用各种颜色构成的色彩趋势。译文：他们制作展示册，提供印刷形式的或在线的预测报告，报告内容包括色彩趋势、主题说明、印花和织物设计特征、服装的平面设计图，帮助公司在购买了他们的报告后能够理解如何将预测的流行信息转变成服装产品的设计。[2]Avisualmerchandiserisresponsibleforcreatingandinstallingschemesforwindowsandin-storedisplayswiththeaimofdrawingcustomersintothestore,promotingmerchandiseandmaximizingpotentialsales.installing原意是“安装；安置”，这里意为“布置”。译文：视觉陈列师负责设计和布置橱窗和店面展示方案，以达到吸引顾客进店、推销产品、实现销售业绩最大化的目的。NotesPartIITheFashionBuyer（时装买手）8.时装就业NewWordsandPhrasesbrick-and-mortarlocation实体店merchandiseplanner产品策划师qualification[ˌkwɒlɪfɪˈkeɪʃn]n.资质，资格，素养reliability[rɪˌlaɪəˈbɪləti]n.可靠性suitability[ˌsuːtəˈbɪləti]n.适用性vendor[ˈvendə(r)]n.供应商Notes[3]Howabuyeroperatesvariesconsiderably:adepartmentstorebuyermayselectfrompre-existingbrandedranges,whileabuyerforamid-range,private-labelclothingretailerwillberequiredtodevelopauniquerangefromscratch.private-label直译为“自有品牌；自主品牌”，是指贴有零售商品牌而不是企业品牌的产品；fromscratch是非正式语，意为“白手起家；从头做起”。译文：同为买手所从事的工作会有相当大的不同：一个百货商店的买手可以从已有的品牌中选择需要的产品，而一个为中等档次、贴自主品牌的服装零售商服务的买手就需要从头做起，开发独具特色的系列产品。Notes[4]Theyworkdiligentlyinresearchingtrends;sourcingmaterialsand/orproduct;creatingseasonalbuyingplans;andworkingwithoutsidevendorsanddesignerstoproducearangethatwillbedistributedthroughvariousretailchannelssuchasbrick-and-mortarlocations,onlinestores,and/orcatalog.brick-and-mortar原意是“砖块和灰浆”，这里意为“实体的”；catalog指“目录册；目录薄”，一种销售方式，目录中会包含在售产品的型号等各类有用信息。译文：他们孜孜不倦地分析市场趋势，寻求原料和产品的货源，制定每季的购买计划，和外部供应商以及设计师共同合作开发产品系列，通过不同的零售渠道如实体店、网店或邮购产品目录来进行销售。ExercisesI.MatchthewordsinColumnAwiththeproperdescriptionsinColumnB.ColumnA（）1.trendforecaster（）2.fashionbuyer（）3.visualmerchandising（）4.in-storedisplay（）5.mannequin（）6.distributionColumnBA.Atoolusedtoshowconsumerswhattheproductslooklikeonaperson.B.Acommercialactivityoftransportingandsellinggoodsfromaproducertoaconsumer.C.Apracticeofdevelopingfloororwindowplansinordertomaximizesales.D.Acareerthatselectswhatfashionitemswillbestocked.E.Anessentialcomponentwhichcanbeusedtocapturetheattentionofconsumerswhiletheyareinthestore.F.Acareerthatfocusesonupcomingtrends.ExercisesII.Fillintheblankswithcorrectwordsorphrasesinthefollowingbox．install

assistant

onlinestore

deliverydate

goodeye

salesresults1.Afashiondesignershouldhavea

forcolorandstyle.2.Oncewereceiveyourpurchaseorder,we’llconfirmthe

withyou.3.Hestartedasan

forafashioncompanybeforebecomingafamousdesigner.4.Youmightconsiderlaunchingan

tosellclothes,cosmeticsandfood.5.Thestorehadputmuchmoneyon

windowandin-storedisplays.6.Thecompanygotexcellent

thisyear.Exercises1.Afashiondesignershouldhave

.A.communicationskills

B.goodeyeforproportionandcolorC.goodnetworkingskills

D.abilitytoanalyzetrenddata2.Thereisnoneedforafashionstylistto

.A.haveextensiveknowledgeofbrandnames

B.haveknowledgeofbodyfiguresC.haveacollegedegree

D.travelfrequently3.Fashionforecastersworkfortheseasonatleast

inadvance.A.18months

B.twoyears

C.oneyear

D.