《物流专业英语》23《物流专业英语》Unit23Logisticspackaging

授课日期_______年___月___日授课教师授课专业/班级______专业______班级讲授单元Unit23单元讲授时长二学时讲授内容物流术语、课文、课堂练习教学任务：掌握本单元的物流专业术语掌握本单元的核心概念熟悉本单元的常用物流英语表达法熟悉本单元的物流流程第一部分Section1本单元核心术语Coretermspackaging包装safetyinstruction安全说明hazardousmaterials危险品commercialpacking商业包装shipmentpacking运输包装reinforcedconveyance强化运输第二部分Section2本单元核心概念CoreconceptsWhatispacking?什么是包装？Packagingistheactofsealingaproductwithcontainers,materialsandauxiliaryitemswithaviewofprotectingtheproduct,facilitatingstorage/shipmentandpromotingsalesinthelogisticsprocess.包装是采用容器、材料及辅助物等将产品包封的行为，目的是在物流过程中保护产品，方便储运，促进销售。课堂教学之——Step1

单词领读由教师当堂领读生词纠正学生的发音领读完之后给学生留出5分钟的时间来温习单词。课堂教学之——Step2

重点内容掌握核心术语学习时间5分钟课堂教学之——Step3

难点学习理解并背诵核心概念学习时间5分钟课堂教学之——Step4

课文学习理解课文的意思对难句进行语法和结构讲解学习时间30分钟课文学习提示：教师在讲解课文时，除对课文进行翻译之外，还要顺带讲解一下难句的语法结构。Whatispackaging?什么是包装？Packagingistheactofsealingaproductwithcontainers,materialsandauxiliaryitemswithaviewofprotectingtheproduct,facilitatingstorage/shipmentandpromotingsalesinthelogisticsprocess.包装是采用容器、材料及辅助物等将产品包封的行为，目的是在物流过程中保护产品，方便储运，促进销售。Howdoweunderstandtheroleofpackaginginlogistics?如何理解包装在物流中的地位？

Intheprocessofreproduction,packagingliesintheendoftheproductionprocessandthebeginningofthelogisticsprocess.Itisboththeendofproductionandjump-startoflogistics.在再生产过程中，包装处于生产过程的末尾和物流过程的开头，包装既是生产的终点，又是物流的始点。

Beforemodernlogisticsconceptswereformulated,packaginghadlongbeenanactivityintheproductionsector,andpackagingdesigningfocusedontherequirementsofendproduction.Thereforeitoftenfailedtomeettherequirementsofdistribution.Logisticsstudiesshowthatthepackaging-logisticsrelationshipismuchcloserthanthepackaging-productionrelationship.Packagingastheoriginoflogisticsisfarmoresignificantthanpackagingasendofproduction.Consequentlypackagingshouldenterthelogisticscategory,whichisanewconceptofmodernlogistics.在现代物流观念形成以前，包装一直是生产领域的活动，包装的设计主要从生产终结的要求出发，因而常常不能满足流通的要求。物流研究认为，包装与物流的关系，比之与生产的关系要密切得多，其作为物流始点的意义比之作为生产终点的意义要大的多。因此，包装应进入物流系统之中，这是现代物流的一个新观念。Whatarethefeaturesandfunctionsofpackaging?包装有哪些特性和功能？Packagingis“ameansofensuringsafedeliveryofaproducttotheconsumerinsoundconditionandatminimumcost”.包装是指“以完好无损的状态和最低的成本，确保将产品安全交付到客户手中的一种方式”。Packagingfulfillsdifferentfunctions:Toprotectandpreserveaproductfromphysical,chemicalandmechanicaldamageTofacilitateeaseofhandlingTocommunicateinformation,egsafetyinstructionsToactasamarketingaid,throughappearanceandpresentation包装实现不同的功能：保护和保存产品，使其免受物理损害、化学损害及机械损害使搬运轻松传达信息，如安全说明书通过外观及展示来充当市场推广的辅助手段Inadditiontoproductprotection,packagesshouldbeeasytohandle,convenienttostore,readilyidentifiable,secureandofashapethatmakesbestuseofspace.除具备产品保护功能外，包装还应当易于搬运、方便存储、可随时识别、安全性强并且具有能够最佳利用空间的形状。Certainhazardousmaterialsrequireextensivepackaginginstorageandintransit.Thelogisticsmanagermustbeawareoftheobligationscontainedintheregulations.某些危险品在储存和中转过程中需要大量的包装，物流经理必须清楚这些规章中所包含的职责。Commercialpackingandshipmentpacking商业包装和运输包装

Bypurpose,packagingfitsintotwocategories:commercialpackingandshipmentpacking.包装按用途可分为：商业包装和运输包装CommercialpackagingPackingwithpromotionalsaleasitsmainpurposeiscommercialpacking,whichischaracteristicofelegantshapesandnecessarydecorations.Thepackagingunitissuitableforthecustomer’sbuyingandshopdisplay.商业包装商业包装是以促进销售为主要目的包装，这种包装的特点是外形美观，有必要的装饰，包装单位适于顾客的购买以及商店陈设。ShipmentpackagingPackingwhichaimsatreinforcedconveyanceandproductprotectionisshipmentpacking,whichfeaturesminimizationofpackagingcostonthebasisofmeetingthelogisticsrequirements.Thereforeoptimalbalancemustbesoughtbetweenthepackagingcostandthelossincurredduringgoodsflow.运输包装运输包装是指强化输送、保护产品为目的的包装。其重要特点是在满足物流要求的基础上使包装费用最低化。为此，必须在包装费用和商品流动时所发生的损失两者之间寻找最优的平衡。以上内容为第一学时内所应完成的内容课堂教学之——Step5

阅读材料提示：这部分内容由教师指导，学生自学。以提高学生的自主学能力。TypicalcasesofJapaneseenterprisesinpackagingreduction日本企业包装减量化的典型案例TheJapaneseenterpriseshasthemostleadingtechnologiesandideasconcerningpackaging,reuseofpackagingrefuse,environmentprotection,etc.whichisworthlearningandreferencebytheirChinesecounterparts.日本企业在包装、包装废弃物再利用、环境保护等方面有着最前沿的技术和理念，值得中国同行学习和借鉴。Sony’sNewpackagingforelectronicproducts索尼公司电子产品的新包装Sonyadoptsfourprinciplestopromoteproductpackaging.Notonlydotheyfollowthe“3Rprinciples”ofreduction,reuseandrecycle,buttheyalsoinventnewapproachesinreplacing,makingrenovationsinproductpackaging.Thefollowingarepracticalexamples.索尼公司采用四原则来推进产品包装。他们不但遵循“减量化、再使用、再循环”的“3R”原则，而且还在替代使用上想办法，对产品包装进行改进。下面是几个实例。In1998,thecompanymaderenovationstotheEPSbufferpackaging,foammaterialsusedforlarge-sizedtelevisionsets.ByadoptingeightsmallerpiecesofEPSmaterialsinpartitionedpackagingforshock-proofbuffer,theuseofEPSisreducedby40%.Forsomeproducts,EPSmaterialsareappliedinthefrontwithcorrugatedpaperboardsusedintherearwithaviewtosavingresources.InadditionplasticmoldofpaperpulpisadoptedtoreplacethepreviousEPSmaterialsforsmall-sizedtelevisionsets.1998年该公司对大型号的电视机的泡沫塑料材料(EPS)缓冲包装进行改进，采用八块小的EPS材料分割式包装来缓冲防震，减少了40%EPS的使用。有的产品前面使用EPS材料，后面使用瓦楞纸板材料，以节约资源。另外对小型号的电视机采用纸浆模塑替代原来的EPS材料。课堂教学之——Step6

课堂练习提示：这部分内容由教师指导，学生自学。以提高学生的自主学能力。

1.AnswerthefollowingquestionsinEnglish:

Whatispackaging?Packagingistheactofsealingaproductwithcontainers,materialsandauxiliaryitemswithaviewofprotectingtheproduct,facilitatingstorage/shipmentandpromotingsalesinthelogisticsprocess.2)Howdoweunderstandtheroleofpackaginginlogistics?Intheprocessofreproduction,packagingliesintheendoftheproductionprocessandthebeginningofthelogisticsprocess.Itisboththeendofproductionandjump-startoflogistics.3)Whatarethefeaturesandfunctionsofpackaging?Packagingfulfillsdifferentfunctions:Toprotectandpreserveaproductfromphysical,chemicalandmechanicaldamageTofacilitateeaseofhandlingTocommunicateinformation,egsafetyinstructionsToactasamarketingaid,throughappearanceandpresentation4)Whatiscommercialpacking?Packingwithpromotionalsaleasitsmainpurposeiscommercialpacking,whichischaracteristicofelegantshapesandnecessarydecorations.Thepackagingunitissuitableforthecustomer’sbuyingandshopdisplay.5)Whatisshipmentpacking?Packingwhichaimsatreinforcedconveyanceandproductprotectionisshipmentpacking,whichfeaturesminimizationofpackagingcostonthebasisofmeetingthelogisticsrequirements.Thereforeoptimalbalancemustbesoughtbetweenthepackagingcosta