学术英语(管理)-Unit-1

学术英语管理AcademicEnglishforBusiness12Unit1

StudyingBusinessLead-inTextATextBResearchingListeningSpeakingWritingUnitContents3Unit1

StudyingBusinessLead-inLead-inActivity1.OurcourseiscalledAcademicEnglishforBusiness,canyougivemeadefinitionofbusiness?(whatdoesbusinessmeantoyou?)2.Canyoulistsomeexampleforomnipresentbusinessinourlife?4Unit1

StudyingBusinessLead-inExchangeTimeInagroupGoaroundinturnsTakenotesasyoulistenSummarizeyourdiscussionsLead-inActivity5Unit1

StudyingBusinessLead-in3Whatdoyouthinkothersstudybusinessfor?Allbusinesspeopleareprofiteers.4Doyounoticeanychangesinbusinessfield?Shop,foodmarket-supermarket;diapers;Postoffice-expressdelivery;e-commerce;digitalcamera,bookstore-onlinereading;bus-car;parkingfee;applicationofsmartproductionline;(cutstaff)5Employersandcapitalisticeconomicsystemaremoredemanding,whatskillsmakeyouemployable?

Lead-inActivity6Unit1

StudyingBusinessTextACriticalreadingandthinking6Whataretheskillsthatyoucanlearnfromuniversitycourses?Whataretheskillsthatyouneedtolearnoutsidetheuniversity?7TrytoestablishsocialnetworkSocialcustomersCoveryourmouthwhenyousneezeorcough.Don’tgreetpeoplewithakiss.Don’tpickyournoseinpublic.Dosay“sorry”.Opendoorsforotherpeople.Say“Excuseme”,“Please”and“Thankyou”.SmileRespectotherelders.Socialtaboos

Askforwoman’sage,weightCommonsenseFengshui(geomancy)oftheoffice/factory/house8Trytoestablishsocialnetwork

Keeplearning,advancewiththetimes

BF,GF,NPB4 BBLFAQS LOLUR WithF2FIMORUOKGTGBeforeBeBackLaterFrequentlyAskedQuestionsLaughsOutLoudYour/you’reW/FacetoFaceInmyopinionAreYouOKGottogoBF,GF,NPB4 BBLFAQS LOLUR WithF2FIMORUOKGTG9大家有疑问的，可以询问和交流可以互相讨论下，但要小声点10人艰不拆“人生已经如此的艰难，有些事情就不要拆穿”。

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：（11TextA─CriticalthinkingandreadingThemesentenceSubheadingsSummarizeDiscussion─Languagebuilding-upSpecializedvocabularySignpostlanguageFormalEnglishYourFutureintheChangingWorldofBusinessUnit1

StudyingBusiness12FastReadingLet’sdoskimmingandscanning,readTextAquicklyandwritedownthethemesentence.13Unit1

StudyingBusinessTextAThemesentences

WhereisthethemesentenceforTextA?Themesentencesareusuallyfoundattheintroductorypartortheconclusionpartofapieceofbusinesswriting.Ifnot,trylookingatthesubheadings.TipCriticalreadingandthinking14Unit1

StudyingBusinessTextAThemesentences

ThethemesentenceforTextAis:“Learningaboutbusinessandhowyoucanbeinvolvedasanemployee,businessowner,consumer,orinvestorcanbefun!”(lastparagraph)Criticalreadingandthinking15Unit1

StudyingBusinessSubheadingsTextACriticalreadingandthinkingSubheadingsenablereaderstofinddetailedinformationquickly.Effectivesubheadingsrepresentdistinctaspectsofatopic.Theyalsogivethereaderanideaofhowdeeplyatopiciscovered.Subheadingsareusuallymarkedoutinadifferentfontfromtherestofthetext.Orthereisspaceinsertedaboveandbelowthem.Theyareeithergerundialphrases,participlephrases,prepositionalphrasesorinfinitivephrases.Tip16Unit1

StudyingBusinessSubheadingsTextACriticalreadingandthinkingForhelpinchoosingacareer(prepositionalphrase)

FindoutthesubheadingsinTextA.Tobeasuccessfulemployee(infinitivephrase)Tostartyourownbusiness(infinitivephrase)Tobecomeabetterinformedconsumerandinvestor(infinitivephrase)17Unit1

StudyingBusinessTextstructureCriticalreadingandthinkingTextAIdentifythestructureofTextAbycompletingthetableonPage7.18Unit1

StudyingBusinessTextstructureCriticalreadingandthinkingTextATherearefourtypesofpeoplewhomaybenefitfromstudyingbusiness.TypeofpeopleHowtheymaybenefitfromstudyingbusiness1234EmployeesStudyingbusinesshelpsthemdecideonacareer,thenacquireskillsandknowledgenecessaryforasuccessfulcareer.BusinessownersStudyingbusinesshelpsthemobtainskillsneededtostarttheirownbusinesses,identifyaproductorservicethatcustomerswant,andrealizethepotentialrisks.CustomersStudyingbusinesshelpsthemtobemoreinformedbeforemakingapurchasedecision.InvestorsStudyingbusinesshelpsthemunderstandthebasicsofbusinesssoastobetterinvestforthefuture.19Unit1

StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upSpecializedvocabularyconsistsofthewordsandphrasesusedregularlyinagivensubjectarea.Forexample,youmightreadthefollowingsentencesinanarticleaboutoceanandlife.Theoceanhasasignificanteffectonthebiosphere.Oceanicevaporation,asaphaseofthewatercycle,isthesourceofmostrainfall.20Unit1

StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upMatchthewordsandphrasesinColumnAwiththedefinitionsinColumnBgicbeadhf21Unit1

StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththeproperformsofwordsandphrasesgiveninColumnA.1Thebank’screditratinghasbeendowngradedbecauseofconcernsabout__________________.2Feesandexpensesareanimportantconsiderationinselectinga(n)_____________becausethesechargesloweryourreturns.undercapitalizationmutualfund3Ifyouseekfinancingthroughabankoraninvestor,you’dbettercomeupwithacompelling________________.4Thebankchargesafixedrateforeach________________.businessplantransaction22Unit1

StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththeproperformsofwordsandphrasesgiveninColumnA.5Thisiswhynoresearchstudy,nomatterhowfarbackitextends,willeverfullyprescribeanaccurate_________forbusinessesofthefuture.6Intelligent__________productsprovidesimpler,faster,andcheapersolutionsforcustomerstolowercost.roadmap7Hehasbeenchargedwithtax__________.8Womennowrepresentalmost50%ofthe____________.9Whenitcomestopurchasinganewlap-top,________________matters.on-demandfraudworkforcecustomerservice23Unit1

StudyingBusinessAcademicwritingfollowscertainrulesofformality.Theexpressionsweusewhenwearewritingtofriendsaredifferentfromthoseinbusinesswritings.Forthelatter,formalwordsandexpressionsarepreferredandcolloquialonesareavoided.TextALanguagebuilding-upFormalEnglish24Unit1

StudyingBusinessFormalEnglishTextALanguagebuilding-upFormalEnglishInformalEnglishItisusedinofficial,literary,academicwriting,orformalsocialevents.Itismorecommonlyusedinwritingthanspeech.Sentencesareoftenlongandcomplex.Contractionsareavoided.Thepassivevoiceisoftenused,makingitsoundimpersonal.MuchvocabularyderivedfromFrenchandLatinisused.Colloquialterms,slangsandmanyphrasalverbsareavoided.Itisusedineverydaypersonalconversationsorletterstofriends.Itismorecommonlyusedineverydayspeechthaninwriting.Sentencesareoftenshortandsimple.Contractionsarecommon.Theactivevoiceisoftenused.VocabularyderivedfromFrenchandLatinisnotused.Colloquialterms,slangsandmanyphrasalverbsarecommon.25Unit1

StudyingBusinessFormalEnglishTextALanguagebuilding-upExamplesTheresearchersfoundoutwhattheimportantthingswere.

Doctorshavecomeupwithanewmethod.

Thisseemedtofixtheproblem

Hiswordsshowthat…

You

canfindoutallaboutthereportonpage26.Theydidanexperiment.26Unit1

StudyingBusinessFormalEnglishTextALanguagebuilding-upThefollowingisexcerptedfromTextA.Replacetheunderlinedformalwordswithlessformalones.Togetajobinyourchosenfieldandtobesuccessfulatit,youwillhaveto(1)developaplan,orroadmap,thatensuresthatyouhavetheskillsandknowledgethejobrequires.Youwillbeexpectedtohaveboththetechnicalskillsneededto(2)accomplishaspecifictaskandtheabilitytoworkwellwithmanytypesofpeoplein(3)aculturallydiverseworkforce.Theseskills,togetherwith(4)aworkingknowledgeoftheAmericanbusinesssystemand(5)anappreciationforaculturallydiverseworkplace,cangiveyou(6)aninsideedgewhenyouareinterviewingwithaprospectiveemployer.(6)anadvantage(1)make Keys(3)aworkforcemadeupofpeoplefrommanydifferentculturalbackgrounds(2)complete (4)adequateknowledgeofhowtheAmericanbusinesssystemworks(5)anunderstandingoftheimportanceof27LanguagepointsinTextAPara2-line10Notonlyasuccessfulbusinessowner,heisalsoawinneroftheHoratioAlgerAward-anawardgiventooutstandingindividualswhohavesucceededinthefaceofadversity.HoratioAlgerAward-霍雷肖·阿尔杰奖（白手起家奖）AmericanDreamTheyshowedcourageinthefaceofdanger.

面对危险他们表现出了勇气。Hesucceededinthefaceofgreatdifficulties.

尽管有巨大的困难，但他成功了28Para5-line3Bystudyingbusiness,youwillbeintroducedtoawidearrayofemploymentopportunities.1.那个时代还产生了一系列新的社会问题。Theeraalsogavebirthtoawholearrayofnewsocialproblems.

2.我们有一大批各类皮鞋Wehavequiteanarrayofleathershoes.

LanguagepointsinTextA29Para5-line4Inprivateenterprises,theserangefromsmall,localbusinessesownedbyoneindividualtolargecompaniessuchasAmericanExpressandMarriottInternationalthatareownedbythousandsofstockholders.Ithascomewithintherangeofpracticalpolitics.

这就属于可实施性政治的范围了。在这个价位范围之内的房子已售完。Thehousesaresoldoutwithinthispricerange.

这些孩子们的年龄在8岁到15岁之间。Thechildren'sagesrangefrom8to15.

LanguagepointsinTextA30Para12-line7AccordingtoJulieStav,Hispanicstockbroker-turned-author/radiopersonality,…RadiopersonalityAradiopersonalityisapersonalitywhoappearsinon-airpositioninradiobroadcasting.Aradiopersonalitycanbesomeonewhointroducesanddiscussesvariousgenresofmusic,hostsatalkradioshowthatmaytakecallsfromlisteners,orsomeonewhoseprimaryresponsibilityistogivenews,weather,sports,ortrafficinformation.Theradiopersonalitymaybroadcastliveorusevoice-trackingtechniques.LanguagepointsinTextA31LanguagepointsinTextA32BackgroundInformationTheOprahWinfreyShowItisanAmericansyndicatedtalkshowhostedandproducedbyOprahWinfrey.Itrannationallyfor25seasons(1986-2011)andisthehighest-ratedtalkshowinAmericantelevisionhistory.TheshowismostfamousforOprah’sinterviewswitheitherpublicfiguresoreverydaypeopleinvolvedinextraordinarysituations.Thehighest-ratedsingleepisodeeverwasin1993whenMichaelJacksonmadearareappearanceontheshow,duringwhichheattemptedtodispelmanyoftherumorssurroundinghimandtoldWinfreyhesufferedfromtheskin-pigmentdisorderknownasvitiligo(白癜风).Regularsegmentsoftheshowinclude:“Oprah’sBookClub”,“What’stheBuzz?”,“RememberYourSpirit”,“Oprah’sFavoriteThings”,“TuesdayswithDr.Oz”,“Friday’sLive”,“WildestDreams”,etc.3334VideooftheOprahWinfreyshow35LanguageBackground36Unit1

StudyingBusinessTextB

WhatSupermarketsDon’tWantYoutoKnowCriticalthinkingandreadingLanguagebuilding-upSpecializedvocabularyCollocations37Ifyouownasmallstore,howwillyousetthepricesofgoods?Why?Allarecheap.Allareexpensive.Allaremoderate.Somearecheap,someareexpensive.38Weoftenshopatsupermarkets;weshouldbeawareofthesupermarketpricingstrategies.TextBisgoingtotellussomesecretsbehindsupermarketpricing.39Unit1

StudyingBusinessAnaturalbreakTextBCriticalreadingandthinkingScanthefirstsentenceofeachparagraphtolookforanaturalbreakthatdividesthetextintotwopartsCompleteCriticalThinkingtaskaswere-readthetext40Unit1

StudyingBusinessAnaturalbreakTextBCriticalreadingandthinkingScanthefirstsentenceofeachparagraphtolookforanaturalbreakthatdividesthetextintotwoparts41Unit1

StudyingBusinessTextBCriticalreadingandthinkingCompletethefollowingtablesaboutthemainideaofthetext.Typeone:salepricingThequestion(Para.1)Explanation1(Para.2)Whydosupermarketsoffersalesseveraltimesayearinsteadofall-year-roundcheaperprices?Asaneffectivewayofselftargeting:usinghighpricetoexploitloyal(orlazy)customers,andlowpricetoattractbargainhunters.Unpredictabilitymakesitharderforcustomerstodecidewheretogoshoppingcheaply.Explanation2(Para.3)Summary(Para.4)Whentwosupermarketscompeteforthesamecustomers,theyvarytheirspecialofferstotakeadvantageofthosecustomerswhodon'tbothertogotobothstores.Companiesfinditmoreprofitabletoincreasepricesbyalargeramountonanunpredictablebasis.Customersfindittroublesometoavoidunpredictablepriceincreasesbuteasytoavoidpredictableones.42Unit1

StudyingBusinessTextBCriticalreadingandthinkingCompletethefollowingtablesaboutthemainideaofthetext.Typetwo:otherpricemix-upsExample1(Para.5)Example2(Para.6-7)HugepricedifferencesbetweenloosechilliesandpackagedchilliesDifferentpricesforcrispsofdifferentflavorsSummary(Para.8)Therandomelementistheresothatonlyshopperswhoarecarefultonotice,rememberandcomparepriceswillgetthebestbargains.43Infact,itisjustasaccurate,andmoreilluminating,toturnthe“sale”onitsheadandviewpricesaspremiumsonthesalepriceratherthansalepricesasdiscountsontheregularprice.(Line1,Para.4)Infact,itisjustasaccurate,andmuchclearertointerprettheterm“sale”inatotallydifferentwayandconsiderpricesasanadditionalamountofmoneyplacedonthesalepriceinsteadofsalepricesasdiscountsontheregularprice.Turnsth.onitshead:changesth.completely使……与之前完全相反Theattorneyquicklyturnedhismaindefenseargumentonitshead.Atthepressconference,thespokesmanturnedhisstatementonitshead.Theinternethasturnedthemusicindustryonitshead.Todaymanypeoplewouldratherbuytheirfavouritetracksstraightfromwebsitesratherthanashop.Picassoturnedartonitshead.LanguagepointsinTextB44Para5Hedoesn’tthinktocheckwhethertheycost4por40p.1pound=100pennypence/pennies100penceIhave150penceintotal,two50pencepiecesand50penniesLanguagepointsinTextB45Unit1

StudyingBusinessTextC

TheFourthRevolutionCriticalthinkingandreadingLanguagebuilding-upSpecializedvocabularyListening46

TextC

Approximatelyonceadecade,anewtechnologyplatformemergesthatfundamentallychangesthebusinesslandscape.Doyouagreewiththesaying?Thinkcriticallyonnewtechnologyplatform.47LanguageBackground

SocialWebItisasetofsocialrelationsthatlinkpeoplethroughtheWorldWideWeb.ThesocialWebencompasseshowwebsitesandsoftwarearedesignedanddevelopedinordertosupportandfostersocialinteraction.Theseonlinesocialinteractionsformthebasisofmuchonlineactivityincludingonlineshopping,education,gamingandsocialnetworkingwebsites.ThesocialWebhasbeentofacilitateinteractionbetweenpeoplewithsimilartastes.Thesetastesvarydependingonwhothetargetaudienceis,andwhattheyarelookingfor.Today,hundredsofmillionsofInternetusersareusingthousandsofsocialwebsitessuchasFacebookandMySpacetostayconnectedwiththeirfriends,discovernew“friends”,andshareuser-createdcontents,suchasphotos,videos,socialbookmarks,andblogs,eventhroughmobileplatformsupportforcellphones.48LanguageBackground

FacebookItisawebsiteandasocialnetworkingservicewhereyoucanshowinformationaboutyourself,andcommunicatewithgroupsoffriends,classmates,andotherpeople.TwitterItisanonlinesocialnetworkingserviceandmicrobloggingservicethatenablesitsuserstosendandreadtext-basedmessagesor“tweets”viapersonalcomputersormobiletelephones.Tweetsmaybeonanysubject,rangingfromjokestonewstodinnerplans,buttheycannotexceed140characters.LinkedInItisabusiness-orientedsocialnetworkingwebsiteforpeopleinprofessionaloccupations.FoundedinDecember2002andlaunchedonMay5,2003,itismainlyusedforprofessionalnetworking.AsofJune2012,LinkedInreportsmorethan175millionregisteredusersinmorethan200countriesandterritories.49LanguageBackgroundMySpaceFoundedin2003byTomAndersonandChrisDeWolfe,MySpaceisanonlinesocialnetworkingserviceownedbyonlineadvertisingcompanySpecificMediaandsingerJustinTimberlake(贾斯汀汀布莱克)andheadquarteredinBeverlyHills,California.Itisafree,advertising-supportedservicethatallowsuserstocreateWeb“profile”pagesthatfeaturephotographs,expresstheirinterests,and,mostimportantly,linktootherpeople’sprofiles.Thesitecanbeusedtokeepintouchwithfriends,“meet”andbecomefriendswithnewpeople,orfindpotentialromanticpartners.InJune2006itsurpassedGoogleasthemostvisitedwebsiteintheUnitedStates.InApril2008,MySpacewasovertakenbyFacebookinthenumberofuniqueworldwidevisitors,andwassurpassedinthenumberofuniqueU.S.visitorsinMay2009.50LanguageBackgroundRenrenItisChina’sversionofFacebook.Formedin2005,thecompany’swebsiteoffersgames,music,shopping,andsocialconnectiontoitsusers.Thecompanyalsohostssitesforonlinegames,socialcommerce,andbusinessandprofessionalnetworking.Renrenadditionallyoffersusersaccesstothird-partysoftwareapplicationsandcontentfrompartnerwebsitesalongwithdesktoptools.MixiItisoneoftheseveralJapanesesocialnetworkingwebsites.Itwasstartedin2004.ThefocusofMixiis“communityentertainment”,thatis,meetingnewpeoplebasedoncommoninterests.Userscanalsosendandreceivemessages,writediaries,readandcommentonothers’diaries,organizeandjoincommunities,andinvitetheirfriends.OdnoklassnikiItisasocialnetworkingserviceforclassmatesandoldfriendsreunionpopularinRussia.Itwascreatedin2006.51Webefriendcolleaguesandcustomers,referfriendsforjobsatouremployer,andmakebusinesspurchasedecisionbasedonafriend’srecommendation.RefertotheManagerifconfusionarises.

如有不清楚的地方,就咨询经理。Wereferredtheproposaltotheboardofdirectors.

我们把这一建议提交董事会处理。Hereferredallhistroublestobadluck.

他将他的一切麻烦都归因于运气不好。referenceLanguagepointsinTextC52Unit1

StudyingBusinessListeningPredictionListeningtasks53Unit1

StudyingBusinessListeningTheimportanceofpredictionPredictionFacilitatetheaccesstorelevantknowledge.Enhancesubsequentunderstanding.54Unit1

StudyingBusinessListeningtasksListening●YouwilllistentoaclipofSteveJobs’speechatMacWorld2007.Before,thinkaboutthefollowingquestions:•WhatmightbethepurposeoftheconferenceMacWorld2007?•Whomighttheaudiencebe?•WhatnewAppleproductwasreleasedatMacWorld2007?•HowdoyouthinkSteveJobswouldmakethenewproductsoundexciting?55Unit1

StudyingBusinessListeningtasksListeningCompletethefollowingnotes.1ThethreerevolutionaryproductsfromApplementionedbySteveJobs:2Thethreefunctionsthenewproductcombines:3Twocriteriamentionedinthespeechtoevaluatecellphones:Macintosh,iPod,iPhone.AwidescreeniPodwithtouchcontrols,aphone,andanInternetcommunicator.Smartandeasy-to-use.56Unit1

StudyingBusinessSpeakingUsefulexpressions57Unit1

StudyingBusinessAskingforinformationandclarificationUsefulexpressionsSpeakingKnowinghowtoaskquestionsandseekclarificationduringtutorials,seminarsandlecturesisimportantatuniversity.Herearesomeusefulexpressionsforyourreference.Infacttherearetwosetsofexpressionsthatservesimilarpurposes,buttheydifferinthedegreeofpoliteness.Rememberbeingpoliteisimportantinacademicdiscussions.Nowreadthesesentencesinthefollowingtwocolumnsandcomparethemintermsofpoliteness.58Unit1

StudyingBusinessAskingforinformationandclarificationUsefulexpressionsSpeakingCanyouexplainthatagain?Couldyouexplainthatagain?Ididn’tunderstandwhatyousaidabout…I’msorry,Ididn’tquiteunderstandwhatyousaidabout…Canyourepeat…?Iwonderifyoucouldrepeat…?Canyougiveanexampleof…?Wouldyoumindgivinganexampleof…?Areyousayingthat…?Excuseme,areyousayingthat…?Whatdoes…mean?Couldyouexplainwhat…means?Whatis…?Couldyouexplaininmoredetailabout…?lesspolitemorepolite59Unit1

StudyingBusinessAskingforinformationandclarificationUsefulexpressionsSpeakingWorkingroupsof4-5anddiscussthefollowingquestions.Trytousethestrategyofpolitenessinaskingforinformationandclarificationinyourdiscussion.1Doyouusesocialnetworkingsites?Ifso,whichonesdoyouuse?Ifnot,whichoneswouldyouliketotry?2Whataretheusualfunctionsofsocialnetworkingsites?3Whichfunctionisyourfavorite?Why?4Howcanabusinessusesocialnetworkingsitestomarketaproductorservicetocollegestudents?60Unit1

StudyingBusinessWritingWritingtasksMores