1.1 产品标题编辑

AppliedEnglishforCross-borderE-commerce跨境电商实务英语

WritingaProductTitle产品标题描述授课教师：王觅2Whyaproducttitlematters?AProductTitleAffecthowaproductisfoundandperceivedImproveyourSEO&RaisediscoverabilityOutlineWritingaProductTitle产品标题描述Whattobeincluded?Howtowriteaproducttitle?4PartoneWhattobeincluded?5Whattobeincluded?Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,What

shouldbeincludedinthisProducttitle?

Size？Brand？

6Whattobeincluded?Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,FYR:Nestl

DuvetCover

3PieceSet–UltraSoftDoubleBrushedMicrofiber

HotelCollection–ComforterCoverwithButtonClosureand2PillowShams,White-King90"x104"Whatisthebrand?NestlWhatisyourproduct?DuvetCoverWhatisthesize?3pieceset,King90"x104”Whatkindoftexturedoesithave?Ultrasoft,doublebrushedmicrofiberWhereisitfor?

HotelWhat

color

is

it？White7Whattobeincluded?Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Whatkindofinformationtobeincludedinyourtitle:

Whatisyourproduct?Whoisitfor?

Whatisthebrand?Whenisitfor?Christmas,Easter,birthdays,etc...

Whereisitfor?home,school,work,thekitchen,etc...Whatsizeisit?Weight,height,storagesize(ifrequired)Whatkindoftexturedoesithave?soft,velvety,rough.

Isitscentedorflavored?Cherry,Strawberry,Banana...Whateraisitfrom?1920s,1950s,1990s..Whatstyleisit?ArtDeco,Oriental,Pacific...8Parttwo1PPT.COMHowtowriteaproducttitle?91PPT.COMGeneralFormulaforProductTitles（品牌词）+属性词+核心词（精准）+属性词+核心词（替换）+属性词+核心词（替换）+属性词/流量词流量词

Howtowriteaproducttitle?【Brand】+ProductAttributeWords+CoreWords（Precise）+ProductAttributeWords+AlternativeCoreWords+ProductAttributewords+AlternativeCorewords+ProductAttribute/High-volumeKeywords

量词

T-shirt核心词产品名称/品类/品牌T-shirtwomen/menBlackCottonSummerLoose属性词产品尺寸/色彩/质地/规格/型号/用途等Black、Men、Cotton、loose、summer......2020NewArrivalFathersDayGiftCustomized流量词节日/场合/服务等2020NewArrivalFathersDayGiftCustomizedHowtowriteaproducttitle?PearlRhinestone莱茵石HairpinBirthdayGiftHearband5Pcs/SetPearlRhinestoneHairband5Pcs/SetHairpinsBirthdayGiftRhinestoneHairband骗取曝光搜索作弊规范操作诚信经营

Howtowriteaproducttitle?12Don'toveruseacronymsDon’tincludewordslike“wow”,“look”NestlDuvetCover3Pcs

SetUltraSoftDoubleBrushedMicrofiberHotelCollectionWOW

ComforterCoverwithButtonClosureLOOK2PillowShamsWhiteKing90“x104”。

Howtowriteaproducttitle?13NestlDuvetCover***

3PieceSetUltraSoftDoubleBrushedMicrofiberHotelCollection

ComforterCoverwithButtonClosureand,DuvetCover,2PillowShamsWhiteKing90“x104”。Don‘tusemultiplesynonymsorplurals.

Omitpunctuationmarksandasterisks

Howtowriteaproducttitle?14HowtowriteaproductTitle？

Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,NOT

Include

in：PriceWords

in

all

capital

lettersSeller

informationPromotions（Sales，50%

off）Suggestive

commentary（Best，#1

Seller）151PPT.COMGeneralFormulaforProductTitles（品牌词）+属性词+核心词（精准）+属性词+核心词（替换）+属性词+核心词（替换）+属性词/流量词流量词

Howtowriteaproducttitle?【Brand】+ProductAttributeWords+CoreWo