跨境电子商务英语 课件 项目一 产品编辑

AppliedEnglishforCross-borderE-commerce跨境电商实务英语

WritingaProductTitle产品标题描述2Whyaproducttitlematters?AProductTitleAffecthowaproductisfoundandperceivedImproveyourSEO&RaisediscoverabilityOutlineWritingaProductTitle产品标题描述Whattobeincluded?Howtowriteaproducttitle?4PartoneWhattobeincluded?5Whattobeincluded?Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,What

shouldbeincludedinthisProducttitle?

Size？Brand？

6Whattobeincluded?Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,FYR:Nestl

DuvetCover

3PieceSet–UltraSoftDoubleBrushedMicrofiber

HotelCollection–ComforterCoverwithButtonClosureand2PillowShams,White-King90"x104"Whatisthebrand?NestlWhatisyourproduct?DuvetCoverWhatisthesize?3pieceset,King90"x104”Whatkindoftexturedoesithave?Ultrasoft,doublebrushedmicrofiberWhereisitfor?

HotelWhat

color

is

it？White7Whattobeincluded?Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Whatkindofinformationtobeincludedinyourtitle:

Whatisyourproduct?Whoisitfor?

Whatisthebrand?Whenisitfor?Christmas,Easter,birthdays,etc...

Whereisitfor?home,school,work,thekitchen,etc...Whatsizeisit?Weight,height,storagesize(ifrequired)Whatkindoftexturedoesithave?soft,velvety,rough.

Isitscentedorflavored?Cherry,Strawberry,Banana...Whateraisitfrom?1920s,1950s,1990s..Whatstyleisit?ArtDeco,Oriental,Pacific...8Parttwo1PPT.COMHowtowriteaproducttitle?91PPT.COMGeneralFormulaforProductTitles（品牌词）+属性词+核心词（精准）+属性词+核心词（替换）+属性词+核心词（替换）+属性词/流量词流量词

Howtowriteaproducttitle?【Brand】+ProductAttributeWords+CoreWords（Precise）+ProductAttributeWords+AlternativeCoreWords+ProductAttributewords+AlternativeCorewords+ProductAttribute/High-volumeKeywords

量词

T-shirt核心词产品名称/品类/品牌T-shirtwomen/menBlackCottonSummerLoose属性词产品尺寸/色彩/质地/规格/型号/用途等Black、Men、Cotton、loose、summer2020NewArrivalFathersDayGiftCustomized流量词节日/场合/服务等2020NewArrivalFathersDayGiftCustomizedHowtowriteaproducttitle?PearlRhinestone莱茵石HairpinBirthdayGiftHearband5Pcs/SetPearlRhinestoneHairband5Pcs/SetHairpinsBirthdayGiftRhinestoneHairband骗取曝光搜索作弊规范操作诚信经营

Howtowriteaproducttitle?12Don'toveruseacronymsDon’tincludewordslike“wow”,“look”NestlDuvetCover3Pcs

SetUltraSoftDoubleBrushedMicrofiberHotelCollectionWOW

ComforterCoverwithButtonClosureLOOK2PillowShamsWhiteKing90“x104”。

Howtowriteaproducttitle?13NestlDuvetCover***

3PieceSetUltraSoftDoubleBrushedMicrofiberHotelCollection

ComforterCoverwithButtonClosureand,DuvetCover,2PillowShamsWhiteKing90“x104”。Don‘tusemultiplesynonymsorplurals.

Omitpunctuationmarksandasterisks

Howtowriteaproducttitle?14HowtowriteaproductTitle？

Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,NOT

Include

in：PriceWords

in

all

capital

lettersSeller

informationPromotions（Sales，50%

off）Suggestive

commentary（Best，#1

Seller）151PPT.COMGeneralFormulaforProductTitles（品牌词）+属性词+核心词（精准）+属性词+核心词（替换）+属性词+核心词（替换）+属性词/流量词流量词

Howtowriteaproducttitle?【Brand】+ProductAttributeWords+CoreWords（Precise）+ProductAttribute+AlternativeCoreWords+ProductAttributewords+AlternativeCorewords+ProductAttribute/High-volumeKeywords

量词AppliedEnglishforCross-borderE-commerce跨境电商实务英语

THANKYOU授课教师：王觅AppliedEnglishforCross-borderE-commerce跨境电商实务英语

Writingkeywords产品标题的关键词好的标题和关键词标题是为了让买家找到你的产品所以，买家用到的词就是你需要设置的词！所以，买家用到的词就是你需要设词好的标题和关键词能为店铺带来更多流量好的标题和关键词能对产品带来更多的点击和更高的转化率相关性五重匹配搜索相关性属性标题关键词详情页类目标题制作三步走收集数据可以通过数据纵横扥工具来收集分析数据具体词具体分析设置标题标题制作三段法Whatiskeywords?“导航”关键词就好比导航，当用户把想去的地方输入导航，导航就会带领我们达到目的地。Navigator获取关键词的途径目标国家的关键词速卖通平台关键词速卖通的分类数据纵横Ebay、Amazon关键词关键词工具文学影视作品更多途径来自你的观察力……针对国家的用语习惯来设定关键词目标国家的关键词套头衫美国人喜欢用Pullover英国人喜欢用hoodie裤子美国人喜欢用Pants欧洲人喜欢用Trousers孩子英国人多用children美国人喜欢用kidseg：英国大学的教师叫staff，统称之为dons，而在美国大学中则叫faculty速卖通平台关键词参考该卖家的标题设置速卖通平台关键词速卖通的分类速卖通的分类作用：数据纵横挖掘的热搜词语，大多跟时下的季节、性别、节日等元素息息相关，这类词语适合在标题里当流行元素着重体现，放在第二和第三个关键词也不错。e.g.夏天来了，sunglasses的搜索量已经连续几周稳步上升，运动用品中与渔具有关的关键词如fishing，fishingequipment也持上升趋势。

AppliedEnglishforCross-borderE-commerce跨境电商实务英语

THANKYOUAppliedEnglishforCross-borderE-commerce跨境电商实务英语

Editingtheproductattribute产品属性的编辑FeatureFunctionSupportCompatibleSuitableApplication

用途1：USB充电线用途2：USB数据线用途3：手机线用途4：适用于三星、小米、华为等手机兼容机型1：苹果6兼容机型2：苹果6S兼容机型3：苹果6PLUS/6SPLUS兼容机型4：苹果7兼容机型7：苹果7PLUSAppliedEnglishforCross-borderE-commerce跨境电商实务英语

THANKYOUAppliedEnglishforCross-borderE-commerce跨境电商实务英语

Writingaproductdescription产品详情页的编辑

指出产品最大的特点Genuinereviewfrom***(公司品牌)AmazonAppliedEnglishforCross-borderE-commerce跨境电商实务英语

THANKYOUAppliedEnglishforCross-borderE-commerce跨境电商实务英语

WritingaProductIntroduction产品简介的撰写OutlineWritingaProductIntroduction产品简介的撰写FormatofapromotionLetterUsefulExpressionsforapromotionletterTipsforapromotionletter49PartoneHowtoattractyourcustomers？Professional专业Concise简洁informationintergrity信息完整image+TextHowtoattractyourcustomers？51ParttwoBulletPointsCASE1CASE2BulletPoint54PartthreeHowtomakeyourBulletPointsreadable?Giveprioritytomostimportantwords&ConceptExample1:

Withstringentlabtesting,qualityisguaranteedModified：GuaranteedqualityfromstringentlabtestingExample2：MadeintheU.S.,sourcedfromorganicallyraisedsheep‘swoolModified：U.S.-madefromthewooloforganicallyraisedsheepHowtomakeyourBulletPointsreadable?

将主要内容加粗突显重点内容每个要点最长不要超过两行每保持标点符号一致不添加次级要点前头不要添加数字排序HowtomakeyourBulletPointsreadable?57PartfourHowtomakeyourBulleteasytounderstand?knitupperEngineeredknitupperfeaturesopenknitzonedbreathability。（网面：网面设计，让鞋子更透气。）seamlessdesignSeamlessdesignoffersaninstantsoftfit.（无缝设计：让鞋子与脚完美合一。）midsoleTallBoymidsoleformaximalistcushioning.（鞋底夹层：吸收运动中的冲击力，起缓冲避震作用。）解释专业术语59PartfiveHowtomakeyourBulletPointsattractive?去掉每一个填充单词避免使用感叹号Holdsyourcoffeeorteaandremindsyouofyourfavoritemovie（使用这个杯子能让你会想起你最爱的电影。）Youcansetupthreealternateroutessoyou’repreparedtotakeadvantageoftheroadahead（走前面这条路，你可以在设备上设置三种不同的路线。）AppliedEnglishforCross-borderE-commerce跨境电商实务英语

THANKYOUAppliedEnglishforCross-borderE-commerce跨境电商实务英语

WritingaCompanyProfile公司简介的撰写CompnatProfileTheintroductionQA/QCWhatyoudo？TheclosingParagraph1:Introduction1.Theyearyourcompanywasestablished

e.g.Ourcompanywassetupin1998.2.Yourcompany'slocation

e.g.WearebasedinShenzhen,China.3.Whatproductorserviceyouoffer

e.g.Wearetheworld'smostcomprehensivemanufacturerofhearcareproducts,aswellasaproviderofrelatedservicesfortheconsumers.4.Anyforeigninvestmentyoumayhave

e.g.WehaveexpandedourbusinesstoeasternAsian.Paragraph2:Whatyoudo

1.Productrange

e.g.PepsiCoisaworldleaderinconvenientfoodandbeverage.2.Technologyused

e.g.Wehavetechnologyleadershipandadvantagesintheareaofdisplay.

3.Productionexperience

e.g.40%ofmobilephonesaremadethroughoursystems.Paragraph2:Whatyoudo

4.Numberofstaff

e.g.Wehavemorethan2000experiencedworkersintheworkshop.5.Significantachievements

e.g.With$49millionworldwide,therevenueincreasedby80%in2016.

Paragraph3:QA/QC1.QA:Qualityassurance2.QC:QualitycontrolQualitycheckQualitycertificates3.ISO:InternationalStandardizationOrganizationE.g.WehaveestablishedourownQCdepartmentandthefinishedgoodsshould

gothrough4checkstomakesurethierquality.Paragraph4:ClosingInvitationtocontacte.g.Thecompanysincerelywelcomesfriendsfrombothhomeandabroadtocometousforbusinessandcooperation.AppliedEnglishforCross-b