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统考大学英语A-按题型③
阅读理解A
1、Peoplewithdisabilitiescomprisealargepartofthe
population.Itisestimatedthatover35millionAmericanshave
physical,mental,orotherdisabilities.Abouthalfofthese
disabilitiesare"developmental",i.e.,theyoccurpriortothe
individual'stwenty-secondbirthday,oftenfromgenetic
conditions,andaresevereenoughtoaffectthreeormoreareas
ofdevelopment,suchasmobility,communication,employment,
etc.Mostotherdisabilitiesareconsidered"adventitious",i.e.,
accidentalorcausedbyoutsideforces.
Priortothe20thcentury,onlyasmallpercentageofpeople
withdisabilitiessurvivedforlong.Medicaltreatmentforthese
disabilitieswasunavailable.Advancementsinmedicineand
socialserviceshavecreatedaclimateinwhichpeoplewith
disabilitiescanexpecttohavesuchbasicneedsasfood,shelter,
andmedicaltreatment.Unfortunately,thesebasicsareoftennot
available.Civillibertiessuchastherighttovote,marry,getan
education,andgainemploymenthavehistoricallybeendenied
onthebasisofdisability.
Inrecentdecades,thedisabilityrightsmovementhasbeen
organizedtofightagainsttheseinfringementsofcivilrights.
Congressrespondedbypassingmajorlegislationrecognizing
peoplewithdisabilitiesasaprotectedclassundercivilrights
statutes.Stilltoday,peoplewithdisabilitiesmustfighttolive
theirlivesindependently.Itisestimatedthatmorethanhalfof
qualifiedAmericanswithdisabilitiesareunemployed,anda
majorityofthosewhodoworkareunderemployed.Abouttwo-
thirdsliveatorbelowtheofficialpovertylevel.
Significantbarriers,especiallyintransportationandpublic
awareness,preventdisabledpeoplefromtakingpartinsociety.
Forexample,whilenolongerprohibitedbylawfrommarrying,
apersonwithnoaccesstotransportationiseffectivelyexcluded
fromcommunityandsocialactivities,whichmightleadtothe
developmentoflong-termrelationships.Itwillonlybewhen
publicattitudesadvanceasfaraslawshavethatdisabledpeople
willbefullyabletotaketheirrightfulplaceinsociety.
1)>A"developmental"disability.
A.developsveryslowlyovertime
B.iscausedbyoutsideforces
C.occursinyouthandaffectsdevelopment
D.isgettingmoreandmoresevere
答案:C
2)、Mostdisabledpeopleusedtodieearlybecause.
A.disabilitiesdestroyedmajorbodilyfunctions
B.theycouldnotreceivemedicalcare
C.theywerenotverywelllookedafter
D.theyweretoopoortogetpropertreatment
答案:B
3)、Whatarethetwoimportantobstaclesthatstopthe
disabledfromparticipatinginthesociety?
A.Publicawarenessandpoverty
B.Povertyandlackofmedicaltreatment
C.Lackofeducationandtherighttovote
D.Transportandpublicawareness
答案:D
4)、Intheauthor'sopinion,toenablethedisabledpeopleto
taketheirrightfulplaceinsociety,.
A.morelawsshouldbepassed
B.morepublicfacilitiesshouldbesetup
C.governmentshouldprovidemoreaids
D.publicattitudesshouldbechanged
答案:D
5)、Thebesttitleforthispassagemightbe.
A.ThedifficultiesoftheDisabled
B.HandicapsofPeoplewithDisabilities
C.TheCausesforDisabilities
D.MedicalTreatmentsforDisabilities
答案:A
2、Therewillbelotsofnewaromas(香味)attheRocky
GapMusicFestivalthisweekend.Thosearomaswillcomefrom
cigars-lotsofcigars.Theorganizersofthisyear'sfestival
decidedtohaveacigarbaratRockyGapaftertheysawthe
successofcigarbarsatothermusicfestivals.LeeSchwartzis
theownerofacigarstoreinCumberland,Maryland.The
festivalorganizersaskedhimifhewouldsellhiscigarsatthe
RockyGapfestival.Schwartzthoughtitwasagoodidea.
Alargernumberofpeoplearenowsmokingcigars.Therehas
beenahugeincreaseinthenumberofpeoplewhosmokecigars.
AccordingtoSchwartz,“thenumberofcigarsmokers
hasexploded.Internationalcigarsaleshaveincreasedby500
percentinthelastthreeyears.5,
Schwartzsaidthathisstoresells70differentcigarbrands.
“Threeyearsago,“hesaid,“wesoldabout150cigarsamonth
inmyshop.Nowthattheyaresopopular,wesellabout450a
month."Thereisalotofdemandforgood,importedcigars.
Schwartzsaidhegetshiscigarsfromimporters,manufacturers,
andsalesrepresentatives.
“Cigarsbecameverypopularafewyearsago.Buttherewas
notenoughsupplytomeetthedemand,becauseitcantakeupto
fiveyearstoproduceagood,agedcigar,“Schwartzsaid.During
thelastfewmonths,morecigarshavebecomeavailable.They
aregettingeasiertofindandbuynow.Infact,cigarbarsare
openingalloverthecountry.Bothmenandwomenenjoycigars.
Schwartzsaidthat75percentofimportedcigarmanufacturers
areHispanic.foundout,“hesaid,“thattoconductbusiness,
I'mgoingtohavetolearnasecondlanguage.
1)、Thepassagefocuseson.
A.gettingridofsmoking
B.harmsofhavingcigars
C.theincreasingcigarsale
D.theindustryofcigarettes
答案:C一
2)、Whydidtheorganizersdecidetohaveacigarbaratthe
MusicFestival?
A.Cigarsweresoldwellatothermusicfestivals.
B.Theydidn'thaveanystorestosellcigarettes.
C.Thestategovernmentrequiredthemtodoso.
D.Youngpeopleprefercigarstoanythingelse.
答案:A
3)、Theword“explode“inthe2ndparagraphmeans.
A.toburstwithaviolentreleaseofenergy
B.toincreasequicklyinashortperiod
C.toshowaviolentemotionalreaction
D.toemergewithviolenceorbignoise
答案:B
4)、TheamountofcigarssoldinSchwartz'sshopnowis
timesasmanyasthreeyearsago.
A.3
B.4
C.5
D.6
答案:A
5)、Wecaninferfromthelastparagraphthat.
A.Nobodylikedcigarsafewyearsago
B.manyimportedcigarsarefromIndia
C.womenprefercigarettestocigars
D.goodcigarsmaytakelongtoproduce
答案:D
3、Throughoutthecolonialperiodtherewasaremarkable
shortageofwomen,whichvariedwiththeregionsandwas
alwaysgreatestinthefrontierareas.Thisshortage
enhanced(提高)women'sstatusandpositionandallowed
themtopursuedifferentcareers.Thepuritans(清教
徒)regardedidlenessasasin(罪恶),andbelievedthatlife
inanunderdevelopmentcountrymadeitnecessarythateach
memberofthecommunityperformedaneconomicfunction.
Thusworkforwomenwasnotonlyapprovedbutalsowas
regardedasacivic(公民的)duty.Puritantowncouncils
expectedwidowsandindependentwomentobeself-supporting.
Therewasnosocialprohibitionagainstmarriedwomenworking;
onthecontrary,wiveswereexpectedtohelptheirhusbandsin
theirtradeandwonsocialapprovalfordoingextraworkinor
outofthehome.
Thevastmajorityofwomenworkedwithintheirhomes,
wheretheirlaborproducedmostarticlesneededforthefamily.
Theentirecolonialproductionofclothandclothingandpartly
thatofshoeswasinthehandsofwomen.Inadditiontothese
occupations,womenwerefoundinmanydifferentkindsof
employment.Theywerebutchers,silversmithsandgunsmiths.
Theyranmills,plantations,shipyards,andeverykindofshop.
Theyweregatekeepers,jailkeepers,journalists,printers,nurses,
andteachers.
1)、Whatdoesthepassagemainlydiscuss?
A.Colonialmarriages.
B.Thepuritanreligion.
C.Colonialwomen'semployment.
D.Educationinthecolonies.
答案:C
2)、Accordingtothepassage,whereincolonialNorth
Americaweretherethefewestwomen?
A.Puritancommunities.
B.Seaports.
C.Frontiersettlements.
D.Capitalcities.
答案:C
3)>ItcanbeinferredfromthepassagethatthePuritanswere
A.uneducated
B.hardworking
C.generous
D.wealthy
答案:B
4)Accordingtothepassage,Puritansbelievedthatan
unmarriedadultwomanshouldbe.
A.financiallyresponsibleforherself
B.returnedtoEngland
C.supportedbyherfamily
D.trainedtobeanurse
答案:A
5)、Accordingtothepassage,whatdidthePuritansexpect
frommarriedwomen?
A.Theyshouldadoptneedychildren.
B.Theyshouldassistintheirhusbands'tradeorbusiness.
C.Theyshouldworkonlywithintheirownhomes.
D.Theyshouldbeapprenticed.
答案:B
4、Wedoloveourchildren,butwhattheycandotoour
marriagesisanotherstory.Arecentreviewfoundthatmarriage
satisfactiondropped42%afterthefirstbaby.Theshiftfrom
loverstoparentscanrockyourmarriagedowntoitsroots.
That'swhywe'reheretohelp.
First,don'tblameyourselvesonmistakesyoumade.Experts
saythefirstbabyisthebiggestchallengeyourmarriagewill
everface.You'rebothlackofexperience,soit'snobigdealif
eachofyoumakesanymistake.Don'tfeelguiltyorpersonally
responsibleforthemistakesanddon'tblameyourspouse(酉己偶).
You'reonlyresponsibleifyoudon'tdoanythingtofixthemup.
Second,talkaboutyourfrustrations(沮丧)andfatigue.You
mustknowthatkissesandhugsarenotallforcaringforyour
littleone;feeding,changing,bathingandentertainingyourbaby
makeyoufeelexhaustedphysicallyandmentally.Youshould
findtimetotalktogetheraboutyourfrustrations,fatigue,and
evenmomentsofanger.Thesefeelingsarenormal-notasign
thatyou'reabadparent.Acceptingeachother'sfeelingscan
evenkeepyoufeelingcloser.
Third,befrankaboutthelossesaswellasthegains.New
parentsoftenworriedsilentlyandseparatelyaboutalltheways
anewbabyhaschangedtheirlives,creatingmarriagedistance.
Anewdadmayfeelthatthenewbabyhastakenhisplaceas
numberoneinhiswife'saffection.Anewmommayfeelsad
aboutthewayspregnancy,nursing,andthedemandsofchild
carehavechangedherbody.Thesefeelingsarenormaltoo.
Sharingthemwillhelpyoufeelbetter.
Finally,takepartingroupsfornewparents.Ifyoucompare
noteswithothernewparents,youcanbeprovidedwith
emotionalsupport.Youwillalsohaveasenseofsurethat,no
matterhowbusythingsare,it'sjustpartoflife.You'llbefar
lesslikelytoblameyourmarriageandmuchmorelikelytofind
solutions-andfeelgoodaboutwhatyou'redoingtogether.
1)、Thepurposeofthepassageisto.
A.warnloversnottohavechildren
B.dosomeresearchesonmarriage
C.teachpeoplehowtomakefriends
D.helploversadapttotheroleasparents
答案:D
2)、Accordingtotheauthor,itifyoumakemistakes
whenlookingafteryourfirstbaby.
A.doesn'tmatter
B.isimportant
C.candoharm
D.isdangerous
答案:A
3)^Whichofthefollowingissuggestedtobesharedbetween
couples?
A.Frustrations.
B.Fatigue.
C.Anger.
D.A11oftheabove.
答案:D
4)、Ifyoucomparenoteswithothernewparents,youwillfind
A.lifevariestoomuch
B.it'sjustpartoflife
C.lifeiscomplicated
D.marriageisperfect
答案:B
5)、Howmanysuggestionsdoestheauthorgiveinthis
passage?
A.Two.
B.Three.
C.Four.
D.Five
答案:C
5、Inthesamewaythatachildmustbeabletomovehis
armsandlegsbeforehecanlearntowalk,thechildmust
physiologicallybecapableofproducingandexperiencing
particularemotionsbeforetheseemotionscanbemodified
throughlearning.Psychologistshavefoundthattherearetwo
basicprocessesbywhichlearningtakesplace.Onekindof
learningiscalled"classicalconditioning".Thisoccurswhenone
eventorstimulusisconsistentlypairedwith,orfollowedby,a
rewardorpunishment.Itisthroughclassicalconditioningthata
childlearnstoassociatehismother'sfaceandvoicewith
happinessandlove,forhelearnsthatthispersonprovidesfood
andcomfort.Negativeemotionsarelearnedinasimilarfashion.
Thesecondkindoflearningiscalled"operantconditioning".An
individuallearnstodothingsthatproducerewardsinhis
environmentandlearnsnottodothingsthatproduce
punishments.Forexample,ifamotheralwaysattendstoher
babywhenhecriesandcuddleshimuntilheisquiet,shemay
teachhimthatifhecrieshewillgetattentionfrommother.Thus,
thebabywilllearntoincreasehiscryinginordertohavehis
mothermore.Everyday,wegrowandhavenewexperiences.
Weconstantlylearnbyreading,watchingtelevision,interacting
withotherpeopleandsoforth.Thislearningaffectsour
emotions.Whyisitthatwelearntolikesomepeopleanddislike
others?Ifapersonisnicetous,caresaboutus,welearnto
associatethispersonwithpositivefeelings,suchasjoy,
happiness,andfriendliness.Ontheotherhand,ifapersonis
meantous,doesnotcareaboutus,andevendeliberatelydoes
thingstoharmus,welearntoassociatethispersonwith
negativefeelings,suchasunhappiness,discomfort,andanger.
1)、Theauthor'smainpurposeinwritingthepassageisto
A.giveparentssomeadviceonhowtobringupchildren
B.debatewithpsychologistsonpeople'spositiveandnegative
feelings
C.teachchildrenhowtolearntoproduceandexperiencecertain
emotions
D.informthegeneralreaderoftwobasicprocessesofmodifying
emotionsthroughlearning
答案:D
2)、Inclassicalconditioning,achildlearnsto
A.associateoneeventwitharewardorpunishment
B.dothingsthatproducerewards
C.receivearewardwhenhefeelhappy
D.recognizehismother'sfaceandvoice
答案:A
3)、Whichofthefollowingisacaseof“operant
conditioning”?
A.Childrenlearntodothingsthatproducepunishment.
B.Thebabyfeelshappywhenheseeshismother'sface.
C.Childrenlearntomixwithothersbyreading,watchingTV
andsoforth.
D.Thebabyincreaseshiscryingbecausehismotherattendsto
himwheneverhecries.
答案:D
4)、Theunderlinedwordttfashion,,canbereplacedby
A.vogue
B.route
C.manner
D.fate
答案:C
5)、Accordingtothepassage,positivefeelingsinclude
A.care,association,andniceperson
B.joy,happiness,andfriendliness
C.comfort,cares,andanger
D.reading,watchingTV,andinteractingwithothers
答案:B。
6、Thefridgeisconsideredanecessity.Ithasbeensosince
the1960swhenpackagedfoodfirstappearedwiththelabel,
“storeintherefrigerator.^^
InmyfridgelessFiftieschildhood,Iwasfedwelland
healthily.Themilkmancamedaily,thegrocer,thebutcher,the
bakerandtheice-creammandeliveredtwoorthreetimesa
week.TheSundaymeatwouldlastuntilWednesdayandsurplus
breadandmilkbecameallkindsofcakes.Nothingwaswasted
andwewerenevertroubledbyrottenfood.Thirtyyearson,
fooddeliverieshaveceased,freshvegetablesarealmost
unobtainableinthecountry.
Theinventionofthefridgecontributedcomparativelylittle
totheartoffoodpreservation.Avastwayofwell-tried
techniquesalreadyexisted—naturalcooling,drying,smoking,
salting,sugaring,bottling...
Whatrefrigerationdidpromotewasmarketing—marketing
hardwareandelectricity,marketingsoftdrinks,marketingdead
bodiesofanimalaroundtheglobeinsearchofagoodprice.
Consequently,mostoftheworld'sfridgesaretobefound,
notinthetropicswheretheymightproveuseful,butinthe
wealthycountrieswithmildtemperatureswheretheyare
climaticallyalmostunnecessary.Everywinter,millionsof
fridgeshumawaycontinuously,andatvastexpense,busily
maintaininganartificially-cooledspaceinsideanartificially-
heatedhouse,whileoutside,natureprovidesthedesired
temperaturefreeofcharge.
Thefridge'seffectupontheenvironmenthasbeenevident,
whileitscontributiontohumanhappinesshasbeeninsignificant.
Ifyoudon'tbelieveme,tryityourself,investinafoodcabinet
andturnoffyoufridgenextwinter.Youmaymissthe
hamburgers,butatleastyou'llgetridofthatterriblehum.
1)、Thestatement"InmyfridgelessFiftieschildhood,1was
fedwellandhealthily."(Para.2)suggeststhat.
A.theauthorwaswell-fedandhealthyevenwithoutafridgein
hisfifties
B.theauthorwasnotaccustomedtousingfridgeseveninhis
fifties
C.therewasnofridgeintheauthor'shomeinthe1950s
D.thefridgewasinitsearlystageofdevelopmentinthe1950s
答案:C
2)、Whydoestheauthorsaythatnothingwaswastedbefore
theinventionoffridges?
A.Peoplewouldnotbuymorefoodthanwasnecessary.
B.Foodwasdeliveredtopeopletwoorthreetimesaweek.
C.Foodwassoldfreshanddidnotgetrotteneasily.
D.Peoplehadeffectivewaystopreservetheirfood.
答案:D
3)、Whobenefitedtheleastfromfridgesaccordingtothe
author?
A.Inventors.
B.Manufacturers.
C.Consumers.
D.Travellingsalesmen.
答案:B
4)、Whichofthefollowingphrasesinthefifthparagraph
indicatesthefridge'snegativeeffectontheenvironment?
A.Humawaycontinuously.
B.Artificially-cooledspace.
C.Climaticallyalmostunnecessary.
D.Withmildtemperatures.
答案:A
5)、Whatistheauthor'soverallattitudetowardfridges?
A.Neutral.
B.Objective.
C.Critical.
D.Compromising.
答案:B
7、AttheUniversityofKansasartmuseum,investigators
testedtheeffectsofdifferentcoloredwallsontwogroupsof
visitorstoanexhibitofpaintings.Forthefirstgrouptheroom
waspaintedwhite;forthesecond,theroomwaspainteddark
brown.Movementofeachgroupwasfollowedbyanelectrical
systemunderthecarpet.Investigatorsmadecarefulobservations
andanalyzedthedatagatheredandcomparedthedifferences
betweenthetwogroups.Theexperimentrevealedthatthose
whoenteredthedarkbrownroomwalkmorequickly,covered
morearea,andspentlesstimeintheroomthanthepeopleinthe
whiteenvironment.Sotheconclusioncanbereachedlikethis:
darkbrownstimulatemoreactivity,buttheactivityended
sooner.
Notonlythechoiceofcolorsbutalsothegeneralappearance
ofaroomcommunicatesandinfluencesthoseinside.Another
experimentpresentedsubjects(受试者)withphotographsof
facesthatweretoberatedintermsofenergyandwell-being.
Threegroupsofsubjectswereused;eachwasshownthesame
photos,buteachgroupwasinadifferentkindofroom.One
groupwasinan"ugly"roomthatresembledamessystoreroom.
Anothergroupwasinanaverageroom-aniceoffice.Thethird
groupwasinatastefullydesignedlivingroomwithcarpetsand
curtains.Resultsshowedthatthesubjectsinthebeautifulroom
tendedtogivehigherratingstothefacesthandidthoseinthe
uglyroom.Otherstudiessuggestthatstudentsdobetterontests
takenincomfortable,attractiveroomsthaninordinary-looking
oruglyrooms.
1)、Investigatorsfollowedthemovementofthetwogroupsby
A.anexhibitofpaintings
B.constantobservation
C.anelectricdevice
D.thecarpet
答案:C
2)、Thefirstexperimentshowedthatpeoplewhoenteredthe
whiteroomthanthepeopleinthedarkbrownroom.
A.stayedlongerinit
B.spentlesstimeinit
C.weremoreactive
D.walkedmorequickly
答案:A
3)>Inthesecondexperimentthesubjectswereaskedto
decide.
A.whetherthepeopleinthephotoswerebrightornot
B.howenergeticandhealthythepeopleinthephotoswere
C.whethertheylikedthepeopleinthephotosornot
D.whatmoodthepeopleinthephotoswerein
答案:B
4)、Ifstudentsaretogetbettermarksinexam,it'sbetterto
A.arrangethemtositinordinary-lookingrooms
B.decoratetheirbedroomstastefully
C.ignoretheenvironmenttheyareinwhentheyaretaking
exams
D.providethemwithcomfortable,niceroomsfortakingthe
exam
答案:D
5)、Themainideaofthepassageisthat.
A.studiesmakecleartheeffectsofthecolorofaroomon
people'sbehavior
B.thecolorofaroomaffectsthebehaviorofthepeopleinit
C.thecolorandgeneralappearanceofaroominfluencethe
behaviorandattitudeofthepeopleinit
D.beautifullydecoratedroomscancheerupthepeopleinside
答案:C'
8、Fromthetimewewerebabieswehavebeentaughtour
manners.Wearetaughthowtoholdaknifeandaforkandnot
totalkwithourmouthsfull.Wearetaughthowtoshakehands
andwhentostandandwhentositandthewaytointroduce
people.
Sometimesgoodmannersinoneplaceareverybadmanners
somewhereelse.Almosteverywhereeatingtogethermeansthat
youareveryfriendlytoeachother.ButinpartsofPolynesiait
isbadmannerstobeseeneatingatall.Theypolitelyturntheir
backsoneachotherwhentheyaretakingfood.
SomeEastAfricansspitfourtimesasakindofblessing(祝
福).Theydoittoshowthattheywantasickpersontogetwell,
ortoblessanewbornbaby.Inmostotherplaces,spittingmeans
justsomethingcompletelydifferent.It'ssomethingtodoto
showthatyouhatesomeone.
Whenwegotovisitsomeonewesay"Hello"and"Howare
you"andthingslikethat.IfyouwerevisitinganEastAfrican
village,everyonewouldbeverycarefulnottopayanyattention
toyou.Thepolitethingtherewouldbeforyoutogoquietly,
withoutspeakingtoanyone,andsitbesideyourfriend.You
wouldwaituntilhehadfinishedwhathewasdoingandthenhe
wouldbegintalkingtoyou.
InavillageinArab,avisitorwalksbehindallthetentsuntil
hegetstotheonehewantstovisit.Ifhepassedinfront,he
wouldbeinvitedintoeachtentandaskedtoeat.Itwasrudeto
refuse.
1)>Wehavebeentaught.
A.it'sbadmannerstostandandtosit
B.it'sgoodmannerstoholdaknifeandafork
C.it'sgoodmannersnottotalkwithourmouthsfull
D.howtoshakehandswhenweintroducepeople
答案:C
2)>InpartsofPolynesiait'snotpolite.
A.tobeeatingalone
B.tostandeating
C.tobeseeneating
D.totakefoodaway
答案:C
3)、Inmostplaces,spittingmeans.
A.akindofblessing
B.youwantasickpersontogetwell
C.yougiveanew-bornbabytheblessing
D.youhatesomeone
答案:D
4)、IfyouvisitanEastAfricanvillage,you.
A.hadbettersay"Hello"or"Howareyou"toothers
B.willkeepquietandnottospeaktoanyone
C.shouldbeverycarefulandnottopayanyattentiontoothers
D.mustwaituntilthevillagershavefinishedtheirworkandthen
begintotalktothem
答案:B
5)、IfyoupassinfrontofthetentsinArab,.
A.youwouldbeinvitedinandeatineachtent
B.youjustrefusetogointothetent
C.youcanwalkbehindallthetents
D.youcan'tgettotheoneyouwanttovisit
答案:A
9、In776BC,thefirstOlympicGameswereheldatthefoot
ofMountOlympustohonortheGreeks'chiefgod,Zeus.The
Greeksemphasizedphysicalfitnessandstrengthintheir
educationofyouth.Therefore,contestsinrunning,jumping,
discusandjavelinthrowing,boxing,andhorseandchariot
racingwereheldinindividualcities.Theparticipantscompeted
everyfouryearsatMountOlympus.Thewinnersweregreatly
honoredbyhavingolivewreathsplacedontheirheadsand
havingpoemssungabouttheirdeeds.Originally,thesewere
heldasgamesoffriendship,andanywarsinprogresswere
stoppedtoallowthegamestotakeplace.
TheGreeksattachedsomuchimportancetothesegamesthat
theycalculatedtimeinfour-yearcyclescalled“Olympiads”
datingfrom776BC.
1)、WhichofthefollowingisNOTtrue?
A.Thewinnersplacedolivewreathsontheirshoulders.
B.ThegameswereheldinGreeceeveryfouryears.
C.Battleswereinterruptedtoparticipateinthegames.
D.Poemsglorifiedthewinnersinsong.
答案:A
2)、WhyweretheOlympicGamesheld?
A.Tostopwars.
B.TohonorZeus.
C.Tocrownthebestathletes.
D.Tosingsongsabouttheathletes.
答案:B
3)^Approximatelyhowmanyyearsagodidthesegames
originate?
A.800years.
B.1200years.
C.2300years.
D.2800years.
答案:D
4)、WhichofthefollowingcontestswasNOTmentioned?
A.Discusthrowing.
B.Boxing.
C.Skating.
D.Running.
答案:C
5)、Whatconclusioncanwedrawabouttheancient
Greeks?
A.Theyliketofight.
B.Theywereveryathletic.
C.Theylikedalotofceremonies.
D.Theycouldn'tcount,sotheyused“Olympiads“fordates.
答案:B
10、In1985,theCoca-colacompanymadethedecisionto
changetheformulaofitsleadingsoftdrink.Thechangewas
basedonthefindingsofmanymarketstudies.Thesestudieshad
shownthatthegeneralresponsetothenewproductwasgood.
However,thechangeofthetraditionalCoca-colabyNewCoke
wasrejectedbythemajorityofdrinkers.Infact,thecompany
hadtostepbackandrestartproductionoftheoldformulaof
Coca-cola.
ThemostimportantreasonwhyNewCokewasrejectedwas
theemotionalrelationshipthatexistedbetweendrinkersandthe
oldsoftdrinkformula.DrinkingCoca-colahadbecomea
traditionformanypeopleoverits99yearsofexistence.The
changemadebythecompanywasnotonlyinCoke'sformula
butalsointhetraditionalvaluesandmemoriesthatit
representedtothedrinkers.4tWehadtakenawaymorethanthe
productCoca-cola.Wehadtakenawayalittlepartofthemand
theirpast."Thedrinkersrejectedthis“improvement”,because
“theybelievedthatCokestoodfortraditionalvalue...sotheyfelt
betrayedwhentheproductchangedcompletelyovernight^^.
AlthoughalotofresearchwasdonebyCoca-colacompany,
itdidn'tshowthedepthofdrinkers'emotionfortheproduct.
Thestudiestookmanyforms,butnoneofthetestswasableto
measurethedegreeofpersonalandemotionalreactionscaused
bythedisappearanceoftheold,traditionalCoca-cola.The
weaknessoftheresearchwasthatitwasmainlyquantitativein
form.Theresultwasonlynumbersthatcouldnotshowthedeep
meaningtheproducthadformanypeople.Amoreextensive
studyfocusingonthequalitativeaspectsofthechangewould
perhapshavebeenabletodemonstratethecloserelationship
existingbetweendrinkersandproduct.
1)^Coca-colacompanychangedtheformulain1985because
A.itledthesoftdrinkindustryinthemarket
B.itsmarketstudiessupportedthechangeintheformula
C.itcarriedoutmarketresearchforexpansion
D.itsimplyfelttheneedtomakethechange
答案:B'
2)、Accordingtothepassage,thedrinkersrejectedNewCoke
becauseof.
A.thelateresponsetothemarketbyCoca-colacompany
B.thereproductionofCoca-cola'solddrinkformula
C.astrongdislikebyCoca-cola'sregulardrinkers
D.theemotionalrelationshipbetweenthedrinkersandtheold
softdrink
答案:D
3)、TheproductCoca-colawasbelievedtostandfor
A.traditionalvaluesandgoodmemories
B.traditionalcustomsandhappydays
C.pasthonorsandefficientmanagement
D.topqualityandwonderfultaste
答案:A
4)、Whichofthefollowingstatementsistrue?
A.ResearchbyCoca-colaconsideredemotionalfactors.
B.Coca-coladidlittleresearchbeforetheymadethechange.
C.ResearchbyCoca-colawasquantitativeratherthanqualitative.
D.ResearchbyCoca-colawasbothquantitativeandqualitative.
答案:C
5)、Theauthorofthearticleclearlyindicatesthat.
A.theweaknessoftheresearchcouldhavebeenremoved
B.Coca-colashouldhavemeasuredthequantitativefactorsmore
carefully
C.Coca-colashouldhavedoneamoreextensivequalitative
study
D.Aslowerchangeoftheproductmighthaveimprovedthe
salesofthecompany
答案:C
11、AreportconsistentlybroughtbackbyvisitorstotheUS
is
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