现代商务英语综合教程（上册）课件 unit 2 Effective Business Communication

现代商务英语综合教程（上册）Unit2EffectiveBusinessCommunication延时符目录

ContentsPartOneBackgroundCasePartTwoListeningPracticePartThreeSpeakingPracticePartFourTextAppreciationPartFiveExtension延时符BackgroundCase

QuestionsforDiscussionPart

One

延时符

Introductionto

BusinessCommunicationQuestionsforDiscussionWhatarethemainmethodsofbusinesscommunication?Pleaseelaboratethemwithspecificexamples.1.Reference:Inalargersense,businesscommunicationcanbecategorizedintotwomainmethods.Inotherwords,everybusinesscommunicationtakesplaceeitherinverbalorwrittenform.Verbalform:videoconferencing;Writtenform:email延时符2.WhataretheimplicationsofParagraph3?Reference:Whenchoosingthebusinesscommunicationmethod,wemusttaketherealsituationandcircumstancesintoconsideration.Thereisnoexactformthatcanbeapplicabletoeveryconditions.QuestionsforDiscussionWhataretheadvantagesanddisadvantagesofWeb-basedcommunication?3.Reference:Web-basedcommunicationcanbeusedacrossvariousbusinessmodelsandsizesbothforinternalandexternalcommunication,whileothermethodslargelydependontheuniqueneedsandmodelsspecificbusinessesoperatein.However,Web-basedcommunicationarelargelydependentontheWebenvironmentandtheInternet.Meanwhile,remotecommunicationisnotaseffectiveasface-to-facecommunication,whereemotionscanbefullyexpressedandexamined.延时符Introduction

to

BusinessCommunicationBusinessCommunication,specificallyspeaking,iscommunicationusedtopromoteaproduct,service,oranorganization;relayinformationwithinthebusiness;ordealwithlegalandsimilarissues.Itisalsoameansofrelyingbetweenasupplychain,forexampletheconsumerandthemanufacturer.Generallyspeaking,businesscommunicationrangesfromexternalchannels,internalchannelsandcrosschannels.

Externalchannelsofcommunicationincludepublicrelations,marketing,pressreleases,web-relatedstrategiesandpublishingbooksandarticles.

Internalcommunicationchannelsincludeemployeenewsletters,employeehandbooks,managementhandbooks,humanresourcesforms,pre-employmentchecks,organizationalguides,employeesatisfactionsurveys,etc.Crosschannelbusinesscommunicationincludeswebsites,customerrelationshipmanagement,telecommunications,visionandmissionstatements,familybusinesshistorybooks,corporategovernance,familyfoundationsandbusinessplans.延时符Introduction

to

BusinessCommunication

Businesscommunicationisbothwrittenaswellasoral.Writtencommunicationisimportanttofixaccountabilityandresponsibilityofpeopleinorganization.Writtenbusinesscommunicationincludesbusinessletters,memoranda,reports,agenda,etc.

Theoralbusinesscommunicationincludesface-to-face,presentation,negotiation,etc.Whateveritis,remembertobeyourself!Yourbusinesspartnercansenseyourhonestyandwillbemoreattunedtoyouwhenyouarecomfortablewithyourselfandyourmessage.延时符ListeningPracticePart

Two延时符

Word

Study

ListeningTask延时符Word

Studynotableadj.worthyofnoteornotice;remarkable值得注意的，显著的positiveadj.characterizedbyordisplayingcertainty,acceptance,oraffirmation肯定的，积极的polarizev.tocausetosplitintotwoconflictingorcontrastingpositions使分裂，使分化counterpartn.onethathasthesamefunctionsandcharacteristicsasanother;anoppositenumber相对应的人或物；对方constructiveadj.servingtoimproveoradvance;helpful建设性的，有帮助的creditn.areputationforsoundcharacterorquality信誉1.Warmupbyreadingthefollowingwordsbeforelisteningtothedialogue.延时符Word

Study2.Dotheexercisestoreviewthevocabulary.(1)Wemustbringall_______factorsintoteamworksoastoliftthemorale.A.respectiveB.artificialC.positiveD.subjective(2)Canada’sPrimeMinisteristhe_______oftheU.S.President.A.subordinateB.chancellorC.colleagueD.counterpart(3)Thosewhocanmake_______criticismsandsuggestworkablestrategiesarehighlyvaluedinmoderncompanies.A.predicativeB.furiousC.affectionateD.constructive(4)Publicopinion_______intocompletelyoppositeopinionsontheissueofmercykilling.A.discriminatedB.polarizedC.diffusedD.departed(5)Bad_______isabarrierforsomepeopletogetabankloan.A.creditB.mannerC.dignityD.publicityACDBD延时符ListeningTaskListentothedialogue.Thenwritethewordsyou

hearin

the

blank.HRManager:Hello,Dr.Clinton,welcometoourCommunicationInternship___(1)____.

Dr.Clinton:It’smypleasuretobehere.HRManager:Youhavebeenworkingoncommunication,especiallybusinesscommunicationforyears.Weallknowcommunicationiseasytotalkabout,yettoughto___(2)____.Couldyoupleasegiveussomesimpletipsleadingtoeffectivecommunication?Dr.Clinton:Well,fromyearsofstudyandobservation,Ifinda___(3)____thinginbusinessis“beingpositive”inyourcommunication.HRManager:Couldyoupleaseexplain“beingpositive”morespecifically?Dr.Clinton:Forexample,theword“but”shouldalwaysbe___(4)____.Ifyousaytheword“but,”itimmediately___(5)____

youandyourcounterpartandmakesyourobjectivemoredifficulttoachieve.Aspecialistonbusinesscommunicationisbeinginterviewedbyacompany’shumanresourcesmanagerinacommunicationtrainingsession.延时符ListeningTask

HR

Manager:

But

how

can

we

express

our

disagreement

in

an

___(6)____

way?Dr.

Clinton:Use“and”instead.The

reason

is

that

even

after

“and”you

can

express

thethings

you

want

to

saywith

“but.”

However,

“and”

gives

the

___(7)____

to

the

other

people

that

you

are

accepting

them

with

a

constructive

attitude.Do“and”and“but”

sound

differenttoyou?HR

Manager:

“And”

sounds

truly

positive,

while

“but”

sounds

rather

___(8)____.

That’s

amazing.

But

is

“being

positive”

ofthe

same

importance

in

businesswriting?Dr.

Clinton:Surely

it

is.

How

do

the

next

two

letter

sentences

sound

to

you?

“Your___(9)____

limit

is

$5,000,

so

you

cannot

spend

more

than

$5,000,”

or

“Your

credit

limit

is

$5,000,

so

you

can

spend

up

to

FIVE

THOUSANDDOLLARS!!!”HR

Manager:With

the

former

one,I

feel

restricted,while

with

the

___(10)___,I

feel

excited.

Dr.

Clinton:See,

the

difference

is

obvious.延时符ListeningTask(Script)Listentothedialogue.Thenwritethewordsyou

hearin

the

blank.HRManager:Hello,Dr.Clinton,welcometoourCommunicationInternshipSeminar.

Dr.Clinton:It’smypleasuretobehere.HRManager:Youhavebeenworkingoncommunication,especiallybusinesscommunicationforyears.Weallknowcommunicationiseasytotalkabout,yettoughtopractice.Couldyoupleasegiveussomesimpletipsleadingtoeffectivecommunication?Dr.Clinton:Well,fromyearsofstudyandobservation,Ifindanotablethinginbusinessis“beingpositive”inyourcommunication.HRManager:Couldyoupleaseexplain“beingpositive”morespecifically?Dr.Clinton:Forexample,theword“but”shouldalwaysbeavoided.Ifyousaytheword“but,”itimmediatelypolarizes

youandyourcounterpartandmakesyourobjectivemoredifficulttoachieve.Aspecialistonbusinesscommunicationisbeinginterviewedbyacompany’shumanresourcesmanagerinacommunicationtrainingsession.延时符ListeningTask(Script)HR

Manager:

But

how

can

we

express

our

disagreement

in

an

acceptable

way?Dr.

Clinton:Use“and”instead.The

reason

is

that

even

after

“and”you

can

express

thethings

you

want

to

saywith

“but.”

However,

“and”

gives

the

impression

to

the

other

people

that

you

are

accepting

them

with

a

constructive

attitude.Do“and”and“but”

sound

differenttoyou?HR

Manager:

“And”

sounds

truly

positive,

while

“but”

sounds

rather

defensive.

That’s

amazing.

But

is

“being

positive”

ofthe

same

importance

in

businesswriting?Dr.

Clinton:Surely

it

is.

How

do

the

next

two

letter

sentences

sound

to

you?

“Yourcredit

limit

is

$5,000,

so

you

cannot

spend

more

than

$5,000,”

or

“Your

credit

limit

is

$5,000,

so

you

can

spend

up

to

FIVE

THOUSANDDOLLARS!!!”HR

Manager:With

the

former

one,I

feel

restricted,while

with

the

latter,I

feel

excited.

Dr.

Clinton:See,

the

difference

is

obvious.SpeakingPracticePart

Three延时符SpeakingPractice延时符Workingroupsanddiscussthefollowingquestions.(1)Makealistofcommunicationmethods,likeemail,fax,anddiscusseachmethod’sadvantagesanddisadvantages.Thewrittenletteristraditionalandsortofinconvenientcomparedtothemodernemailsandinstantmessages.Yetthehandwrittenletterismoreeffectiveforbuildingemotionalbonds.Thoughnotasconvenientasemailsandinstantmessages,afaxmachinesendsinexpensivemessagesandprovidesawrittenrecordofthemessagetransmitted,whichcanbeusedinacourtoflaw.Inthisrespect,itissuperiortoanemailmessage.Emailcandistributeinformationquicklytomanypeopleinthetimeittakestoemailoneperson.Yetit’snotlikein-personcommunicationinthesensethatitcan’tproducepersonalbondseffectively.In-personcommunicationissurelytime-consuming.Yetit’sthemosteffectivewaytoreachunderstanding.SpeakingPractice延时符(2)Discussskillsthatcanhelptomakeagoodpresentation.Oneofthemostimportantaspectsofthebusinessworldtodayisgivingpresentations.Herearesomepresentationskillsthatcanhelptomakeagoodpresentation.1)Beconcise:Whenyoustartthepresentation,letyouraudienceknowwhatthetopicofyourpresentationisgoingtobeandthenmakeitapointtosticktothetopic.Ifyougoofftopic,youraudiencewillloseinterestandthat’sthelastthingyouwant.2)Understandyouraudience:Beforeyoudoyourpresentation,dosomeresearchonyouraudience.Findouttheirneedsandtheirexpectationsfromyou.Prepareyourpresentationaccordinglyinordertocatertotheirneeds.3)Don’trelysolelyonPowerPoint:SomepeoplerelytotallyonPowerPointandblowitup.Makeyourslidesconcisesothattheyonlycontaincluesandpointswhichyoucanelaboratetoyouraudience.Avoidlookingatyourslidestoomuchduringthepresentation.4)Engageyouraudience:Makesureyouraudienceispayingattentiontowhatyoupresent.Capturetheirattentionandarousetheircuriosityaboutyourideaorproduct.Inaddition,makesurethereisconfidenceinyourvoiceandbodylanguage.5)Endwithacalltoaction:Acalltoactionmeanstomakeyouraudiencewanttoperformtheactionyourwant.Itcouldbebuyingyourproduct,acceptingyourbusinessproposal,orwhateverelseyourobjectiveis.TextAppreciationPart

Four延时符

TextLearning

TextAnalysisText

Learning延时符EffectiveBusinessCommunicationbyRichMaggiani

Today,businesscommunicationissimple.Youcancommunicatethroughemail,instantmessaging,textmessaging,websites,webcams,streamingvideo,videoconferencing,phoneconferencing,nottomentionmailing,telephoning,cellularphoning,faxing,andmyriadsofotheremergingmethods.Communicationmovesfastandfurious.Informationiseasytofind,easytosend,andeasytoreceive.Neverbeforehaveyouhadsomanyoptions.Technologymakesitfasterandeasiertocommunicatetoawideraudience.1Text

Learning延时符instant:立即的，即刻的e.g.aninstantsuccessasystemthatprovidesinstantaccesstoclientnottomention:

不用说；更不必说

e.g.Pollutionhasanegativeeffectonthehealthofeveryonelivinginthecity,nottomentionthedamagetotheenvironment.myriads:无数的；多种的，各式各样的e.g.themyriadcausesofhomelessness

amyriade.g.Wewereplaguedbyamyriadtinyflies.furious:高速的e.g.Neilsetoffatafuriouspace.Theactionisfastandfurious.Text

Learning延时符Ordoesit?Whiletherearemoremethodsthanevertosendamessage,aretheaudiencesreallylisteningtoyourmessage?Whiletoomuchcommunicationtodayisfocusedaroundsendingamessage,tellingwhatyouwantanaudiencetohear,isitreallysomethingtheywanttohear?Aconstant

barrageofmessagesinundate,interrupt,andoverwhelm.Cellphonesbuzzoftenatinappropriatetimes;emailspopuptointerruptourthoughtflow;websitesdisplayannoyingmotiontodistractandtosellunwanteditemsandservices.234Text

Learning延时符constant:

不变的；固定的；重复的

e.g.Amylivedinconstantfearofbeingattacked.HekeptinconstantcontactwithhisfamilywhilehewasinAustralia.barrage:接二连三的一大堆（质问或指责等）e.g.barrageofquestions/criticisms/complaintsinundate:

使不胜负荷；使应接不暇e.g.Wehavebeeninundatedwithoffersofhelp.overwhelm:

压垮；使应接不暇e.g.Wewereoverwhelmedbyrequestsforinformation.Text

Learning延时符buzz:（使）发出嗡嗡声e.g.Thedoorbellbuzzedloudly.

Myearswerebuzzing(=werefilledwithacontinuoussound).

inappropriate:不适当的；不合适的

e.g.inappropriatebehavior/languageItwouldbeinappropriateformetocomment.

clothesinappropriatetotheoccasionannoy:使恼怒；使生气e.g.Hisconstantjokingwasbeginningtoannoyher.

Itreallyannoysmewhenpeopleforgettosaythankyou.

Itannoysmetoseehimgettingaheadofme.Text

Learning延时符Besidessomanywaystodelivermessages,themethodsarebecomingmorecomplicatedtouse.Doyouknowhowtouseallthistechnology,andwhenitismostappropriateto,say,emailsomeoneratherthanphonethem,sendanelectronicfileratherthanaprintedversion?Asaresult,today,businesscommunicationisaparadox:Evenwithsomanymoremethodstodeliveramessage,it’sactuallymoredifficulttocommunicateeffectively.Sohowtocutthroughallthatandactuallycommunicate?Beforeyoucancommunicate,youneedtofigureoutanswerstothefollowingquestions.567Text

Learning延时符complicated

:

复杂的；难懂的

e.g.acomplicatedsystemTheinstructionslookverycomplicated.file:(计算机的)文件；档案；e.g.toaccess/copy/create/delete/download/saveafileEveryfileonthesamediskmusthaveadifferentname.paradox:矛盾的人（或事物、情况）e.g.Itisacuriousparadoxthatprofessionalcomediansoftenhaveunhappypersonallives.Text

Learning延时符Whatmessageareyoutryingtocommunicate?Allbusinesscommunicationfallsintothreebroadcategories:inform,instruct,orpersuade.Youeitherinformyouraudienceaboutyournewservice,instructthemonhowtouseyournewphonesystem,orpersuadethemtopurchaseyourproduct.It’snotaneasyjobinatimewhenthingshavebecomemorecomplex.Productscontinuetoaddfeaturesandgaincomplexity.Servicesaremoreflexibleandcontainmoredetailsinordertobettermeetmarketplacedemands.Peopleworkinanincreasingarrayofcultures.Therefore,beforedevisingaclearmessage,youmustdecidewhatyouaretryingtodo,formakernelforthemessageandmakesureyourmessagehasrelevancetoyouraudience,inotherwords,whatyouwantyouraudiencetodo.911108Text

Learning延时符inform:

知会；通知e.g.Pleaseinformusofanychangesofaddress.instruct:讲授；指导e.g.Heinstructedfamilymembersinnursingtechniques.

flexible:能适应新情况的；灵活的；e.g.Ourplansneedtobeflexibleenoughtocaterfortheneedsofeveryone.Youneedtobemoreflexibleandimaginativeinyourapproach.Text

Learning延时符array:大堆；大群；大量

arrayof

e.g.adazzlingarrayofflowersabewilderingarrayofoptionsdevise:

发明；设计；想出e.g.Anewsystemhasbeendevisedtocontroltrafficinthecity.kernel:核心，中心，要点e.g.Thisevidenceisthekernelofthedefendants’case.relevance:相关性；关联e.g.Theyhavenorelevancetothestory.Text

Learning延时符Whoistheaudienceforyourmessage?Thebetteryouknowyouraudience,thebetteryouareabletocommunicateclearlywiththem.Internalaudienceslikecolleagues,employees,managersandexternalaudienceslikeyourcustomersandthemedia,theyreceivemessagesdifferently.Considerthissituation.Returningfromanindustry-centeredconference,youneedtorelateyourexperiencesandlessonslearned.Yourcolleaguesmayhaveabetterunderstandingoftheconference’sfocusandpurposeandtheywouldbeinterestedinyourexploitsandwhatyoulearnedsotheycanperhapslearnit,too;whileyourcustomerswouldbemoreinterestedinhowyoucantranslatethoseexperiencesintobetterservingthem.Yousee,samesituation,differentthemesdependentonyouraudience.12141315Text

Learning延时符internal:

内部的；里面的e.g.theinternalstructureofabuildinginternaldoorsexternal:外部的；外面的e.g.theexternalwallsofthebuildingThelotionisforexternaluseonly(=onlyfortheskinandmustnotbeswallowed).relate:使有联系；把…联系起来e.g.Ifounditdifficulttorelatethetwoideasinmymind.

Inthefuture,payincreaseswillberelatedtoproductivity.Text

Learning延时符

Whatisthebestwaytodeliveryourmessage?Withallthedifferentdeliveryoptions,youmustchoosethemostappropriateforthesituation.Withfaxing,mailing,emailing,telephoning,andinpersonyoucansendamessagetoaspecificpersonandattainamorepersonallevelofcommunicating.Whilepersonallycommunicatingamessagetakesmoretime,itisalsomoreeffective.Thepersonalconnectionhighlylikelyleadstopositiveresults.Yetthetrendincommunicationistowardsalesspersonalconnection.Emailisagreatoptionforitsefficiency.Yetitalsoposesproblems.Foronething,thelesspersonalwaycanhindersocialinteractionandrelationshipbuilding.Foranother,themessagesentbyemailisnotnecessarilyreadbytheaudience.Thisonewaycommunicationonlyservestogiveafalsesenseofaccomplishment.Allinall,effectivebusinesscommunicationisaboutthatmessagebeingdelivered,receivedandunderstoodandactedupon.Allyourwealthiscreatedinyourwords,inyoureffectivebusinesscommunication.16171819Text

Learning延时符attain:

（通常经过努力）获得，得到e.g.Mostofourstudentsattainedfive‘A’gradesintheirexams.positive

:良好的；有助益的；正面的e.g.Hisfamilyhavebeenaverypositiveinfluenceonhim.

Overseasinvestmenthashadapositiveeffectonexports.efficiency:效率；效能；e.g.improvementsinefficiencyatthefactoryIwasimpressedbytheefficiencywithwhichshehandledthecrisis.Text

Learning延时符pose:

造成（威胁、问题等）；引起；产生e.g.toposeathreat/challenge/danger/risk构成威胁/挑战/危险/风险Thetaskposesnospecialproblems.hinder

:阻碍；妨碍；阻挡e.g.Aninjurywashinderinghimfromplayinghisbest.Someteachersfelthinderedbyalackofresources.accomplishment:成就；成绩e.g.ItwasoneofthePresident’sgreatestaccomplishments.Text

Learning（译文）延时符有效的商业沟通

如今，商业通信很简单。电子邮件、即时信息、手机短信、网站、网络摄像机、流式视频、视频会议、电话会议，当然还有信件、电话、手机、传真等无数层出不穷的新东西让你的通信方式变得多姿多彩。通信发展迅猛，信息很容易就被找到、发送和接收。我们从没有如此多的选择。科技将信息更迅速、更容易地传达到更多的受众。1Text

Learning（译文）延时符

又或者情况真的如此吗？

如此众多的信息传递方法是否真的就让受众们听到你要传达的信息了呢？当商务通信更多地专注于发送你想要受众听到的信息的时候，这些信息是否是受众真的想要听到的呢？大量的信息铺天盖地而来。手机经常在不恰当的时候响起来；电子邮件不时地跳出来干扰我们的思路；网页上不断闪动着那些你根本不想购买的商品或服务的广告。这些信息不断地干扰受众，让他们不堪重负。234Text

Learning（译文）延时符

除了传达信息的方法多得让人目不暇接之外，这些方法也太复杂，让人搞不懂怎么使用。难道你真的知道怎么使用这些技术吗？你知道什么时候发送邮件比打电话更合适吗？你知道什么时候电子文件比打印文本更恰当吗？结果，商务通信处于现在这样很矛盾的局面：这么多传达信息的方法，却使得有效沟通变得越来越困难。那么究竟该怎么解决这种局面，实现有效的商务沟通呢？

在传达信息之前，你首先要搞懂以下几个问题。567Text

Learning（译文）延时符

第一，你要传达什么信息？

所有的商务信息不外乎三大类：告知、指导和游说。你要么告知你的顾客你们新推出的服务，要么指导他们如何使用你们最新的电话系统，要么就是游说他们购买你们的新产品。

当然要搞清楚你要传达什么信息也不是一件容易的事，因为产品、服务以及客户的情况都已经变得纷繁复杂。产品因为要不断增加新的特色而越发复杂，服务要满足市场的需求而越发灵活详尽，客户工作的文化背景也越来越丰富多样。

因此，要清楚传达一个信息之前，你首先要搞懂你要传达什么信息，确定其内容核心，明确信息和受众的关联性。换言之，你想要受众做什么。891011Text

Learning（译文）延时符

第二，你的信息受众是谁？你越了解你的信息受众，你就越能清楚地把信息传达给他们。同事、员工、经理这样的公司内部受众与顾客、媒体这样的外部受众对信息的需求是不同的。

看看下面这个情况。你从行业会议回来，需要分享一下你的经历和所学的东西。同事对会议焦点和目的会有更好的了解，所以他们感兴趣的是了解你的收获，学习你在会议中学到的东西。而你的顾客感兴趣的是，你如何利用学到的东西以给他们提供更好的服务。

你看，同一种情况，受众不同，传达信息的核心就完全不同。12131415Text

Learning（译文）延时符

第三，哪一种是传达信息的最好方式？

在所有不同的信息传达方式中，你必须选择最适合你的那一种。通过传真、信件、电子邮件、电话、面对面交流，你都可以将你的信息传递给具体的某个人，使得交流更有人情味。当然这种具有人情味的交流需要更多的时间，但它却更有效，更有助于产生积极的效果。

但问题是，现在的信息传递却朝机械的方式发展。电子邮件当然是有效率的传达信息的方式，但它同时也产生了问题。一方面，这种不太具有人情味的交流方式妨碍了社会交往和关系的建立。另一方面，通过电子邮件发送的信息也不一定被受众阅读。这种单向的信息传递只是给人一种错误的成就感而已。

总之，有效的商务沟通是将信息传达、接受、理解并让它发挥作用。你所有的财富都创造于你的信息当中，产生于你有效的商务通信当中。16171819Text

Analysis(Structure)延时符1.Readthearticleand

completethe

chart.Text

Analysis(Answers)延时符1.Readthearticleand

completethe

chart.Text

Analysis(Structure)延时符2.Readthearticleandanswerthefollowingquestions.(1)InPara.2,thequestion“Ordoesit?”isincomplete.What’sthecompleteformofthequestion?Ordoesthetechnologymakeitfasterandeasiertocommunicatetoawideraudience?(2)Inwhatwayisbusinesscommunicationaparadox?Somanymeanstodeliveramessagedon’tactuallybringeffectivecommunication.Thesecommunicationmethodsareeitherannoyingorcomplicatedtouse.Text

Analysis(Structure)延时符(3)InPara.14,whatarethedifferentexpectationsofyourcolleaguesandyourcustomerswhenyoureturnfromtheconference?MycolleagueswouldbeinterestedinmyexploitsandwhatIlearnedsotheycouldperhapslearnit,too,whilemycustomerswouldbemoreinterestedinhowIcouldtranslatemyexperiencesintobetterservingthem.Text

Analysis(Comprehension)延时符Choose

the

best

answer

to

each

of

the

following

questions

after

reading

the

articlecarefully.(1)WhichofthefollowingisNOTthetroublebroughtaboutbymoderncommunicationmethods?A.Cellphonesringatinappropriatetimes.B.Emailspopuptointerruptourthoughtflow.C.Websitesdisplayadstosellunwanteditemsandservices.D.Videoconferencescanbeheldoverlongdistances.(2)Whenyoucallyourcustomeraboutyournewpromotionplan,yourcommunicationwithhimfallsintothecategory:_________.A.instructB.informC.persuadeD.combinationofBandC(3)Thingshavebecomemorecomplexthaneverbefore.Whenyoudeliveryourmessage,youneedto_________.A.focusonthecentreB.diversifyyourideasC.enrichthesubordinatesD.explainyourideasitembyitemDDAText

Analysis(Comprehension)延时符(4)Whyisemailaone-waycommunication?A.Itonlygivesoneasenseofaccomplishment.B.Itcanbewritten,sent,yetnotnecessarilyreadandrepliedto.C.It’stoofasttobestored.D.Noonecanprovetheexistenceofit.(5)Inbusinesscommunication,yourpurposeistohaveyourmessage______.A.sentandreceivedB.understoodC.acteduponsowealthcanbecreatedD.allofA,B,andCBDText

Analysis(Vocabulary)延时符(1)emerge:v.tocomeintoexistence;comeforth出现；浮现；显现(2)hinder:v.tobeorgetinthewayof阻碍；妨碍(3)furious:adj.

fulloforcharacterizedbyextremeanger;raging狂怒的；激烈的；暴怒的

(4)barrage:n.anoverwhelming,concentratedoutpouring,asofwords接二连三的一大堆(质问或指责等)(5)buzz:v.

tomakealowdroningorvibratingsoundlikethatofabee（使）发出嗡嗡声；（使）发出蜂鸣声(6)motion:

n.theactorprocessofchangingpositionorplace运动；移动(7)category:

n.

aclass类别；(人或事物的)种类(8)version:

n.

aparticularform版本；型式(9)array:

n.

animpressivelylargenumber,asofpersonsorobjects大量；大群(10)devise:

v.

todesignorcontrive设计；发明；想出(11)relevance:n.pertinencetothematterathand相关性；关联；

Extension

Part

Five延时符

Writing

TranslationTranslation延时符Pleasetranslatethefollowingsentences.(1)在国际商务交流中，你需要牢牢记在心上的是：入乡随俗。(2)做生意要学会沟通，不会沟通做不好生意。(3)了解不同性别的人说话和倾听的方式对取得顺畅的交流和沟通很有帮助。Ininternationalbusinesscommunication,thethingyoumustalwayskeepinmindis“WheninRome,doastheRomansdo.”Oneshouldlearntocommunicateeffectivelyindoingbusiness;withouteffectivecommunication,onecannotsucceedinbusiness.Understandinghowtheoppositesexspeaksandlistenscanhelptoachievesmoothcommunication.Translation延时符(4)Inthistechno-chargederaofcellphones,email,videoconferencesandthe