现代商务英语综合教程（上册）课件 unit 9 Stable Company Performance

现代商务英语综合教程（上册）Unit9StableCompanyPerformance延时符目录

ContentsPartOneBackgroundCasePartTwoListeningPracticePartThreeSpeakingPracticePartFourTextAppreciationPartFiveExtension延时符BackgroundCase

QuestionsforDiscussionPart

One

延时符

IntroductiontoCompanyPerformance

QuestionsforDiscussionWhatimpressiondoesAmazongiveyou?1.Theanswerisopen.延时符2.Whydidshopperspullbackonpurchasing?Reference:Amazon’schieffinancialofficerBrianOlsavskytoldreportersthecompanywaspullingbackontheaggressiveexpansioninwarehousingspaceduringthepandemic,suggestingithadoverextendedonaddingcapacity.3.Howdoyouunderstand“it’shardtoturnthatonadime”?Theanswerisopen.Introduction

toCompanyPerformance

Theglobalbusinessenvironmentthatcompaniescompeteintodayismorecomplex,turbulentanddynamicthanithasbeenindecades.Notsincetheearlypartofthe20thcenturyhavebusinessesoperatedwithsomuchuncertainty,volatilityandriskastheystruggletogrowandcompeteforadvantageinaglobalmarketplace.Thisisforcingexecutivestore-thinkhowtheycompeteandwhatcapabilitiestheyneedtodoso.Everyorganizationaroundtheworlddreamsof100%oftheirworkforceperformingexcellently.Butmeasuringtheperformanceofmostpreciousassets,i.e.people,isthetoughesttask.Insteadofhavingtheirownwellanalyzedandperfectedsystemsforperformancemeasurementandforperformanceimprovement,mostofthetimeorganizationsfailinmeasuringperformanceoftheirownemployees.Failureofmeasurementsystemsinmanufacturingcompaniesisduetooverwhelmingvolumeofperformance-measurenumbers.Servicesindustryisnobetterwheretheyareobsessivelyconcernedwithfindingsinglemeasureforperformance(encompassingalltheactivities).Ifdividedaccordingtoperformance,90%oftheworkforcefallsunderpossibleandtypicalperformancecategory,only5%inexcellentperformanceandtherestinproblemperformance.Qualitiesdifferentiatingbetweenexcellentandaverageperformanceofemployeesareknowledgeandskills(TechnicalAbility,UnderstandingofBusinessRequirement,EducationandTraining),延时符Introduction

toCompanyPerformancemotives(values,beliefs,drives,needs,intrinsicmotives)andabilities(physicalandmental).Nowgenerallytheproblemsfacedbyorganizationswhileselectingtheemployeesarelimitedpooloftalenttobeselectedfrom(Compromise)andemployeesselectedmuchearlierforthejobswhichdoesnotexisttoday.Alsomostofthetimestrainingisnotofmuchusebecausemostly“skills”arenotthecauseofpoorperformance,followingupoftrainingisnotdone,andtheseisalackofon-the-jobtraining,trainingwhichisdesignedforaverageemployee.Andlesserattemptsaremadetoupdatetrainingwithchangingbusinessandorganizationalneeds.Developmentofperformancemeasuresshouldbebasedonaccomplishment,grouporteamorientation,notindividualsorientationandshouldbechangeablewithreviewstrategies.AlsothegoalsettingforemployeeshouldincludeLong-term,Short-termandMinimum/Standardperformanceexpected.Nowforgettingbetterperformancecontinuouslyfromemployees,consequencesplayaveryvitalrole.Companiesshouldprovideforcontinuousimprovementofimpactofconsequences,arrangepositiveconsequencesforaccomplishments,neverprovidenegativeconsequencesforfailuretoattainanaccomplishmentandschedulethetimingofconsequences.延时符Introduction

toCompanyPerformanceNowhowtomanageexcellentperformanceisthemilliondollarquestion.Waystoensurethisincludesynergyofinformation,consequencesandinvolvement.Disseminationofinformationcanbedonethroughsharedvalues/businessstrategies,linkedmissions/goals,measures/feedbacksandidentificationofcriticalbehavior.ConsequencesincludesocialReinforcement,contingentAwardsandpayforperformance.Involvingemployeesindecisionmakinginvolvesnon-voluntaryinvolvement,cross-functionaltaskforceandmanagement-directedteams.延时符ListeningPracticePart

Two延时符

Word

Study

ListeningTask延时符Word

Studyprecariousadj.easilyorquicklybecomeworse不稳定的promisingadj.showingsignsofbeingsuccessfulorgoodinthefuture有前途的close-knitadj.havingstrongrelationshipwitheachother紧密的bigboxn.relatingto,orbeingalargechainstorehavingaboxlikestructure“大盒子”式的商店flavorn.aqualityorfeaturethatmakessomethinghaveaparticularstyle口味dissuadev.topersuadesomeonenottodosomething劝阻exitv.toleaveaplace退出successorn.apersonorthingthatcomesafteranother继承者，接替物flairn.talent才能1.Warmupbyreadingthefollowingwordsbeforelisteningtothedialogue.延时符ListeningTaskListentothedialogue,andthendecidewhetherthefollowingstatementsaretrue(T)orfalse(F).(1)In2006,Wal-Mart’sinternationaloperationsfailedcompletely.(2)Wal-MartfailedinSouthKoreabecauseofstrongcompetition.(3)ThereweretightrelationshipsbetweenthelocalretailersandcustomersinSouthKorea.(4)GermanywasthefirstmarketthatWal-Martwithdrewfrom.(5)Wal-Martdecidedtosellitsoperationtoanotherforeigncompany.FFFTF延时符ListeningTaskListentothedialogueagainandchoosethebestanswerfromthefollowingchoices.(1)Wal-Martisthelargest______intheworld.A.companyB.retailerC.wholesalerD.supermarket(2)Wal-Martfailedintwomarkets,whichwere_______.A.ChinaandKoreaB.AmericaandJapanC.SouthKoreaandGermanyD.FranceandGermany(3)Wal-MartexitedfromSouthKoreain_______2006.A.JuneB.July C.AprilD.May(4)Wal-MartexitedfromGermanyin_______2006.A.MayB.July C.MarchD.June(5)HowmanystoresdidWal-MartcloseinGermany?A.Morethan60.B.Morethan70.C.Morethan80.D.Morethan90.BDCBC延时符ListeningTask(Script)Joe:Wal-Mart

is

the

largest

retailer

in

the

world.

However,

back

in

2006,

its

international

operations

were

in

a

precarious

position.

Steve:

Was

it

failing

internationally?Joe:Notthatserious.Buttwoofthemostpromisingmarketsweren’tworkingoutasplanned.Steve:

What

were

the

two

markets?

Joe:

South

Korea

and

Germany.Steve:

What

were

the

reasons

for

its

failures?Joe:In

South

Korea,

in

manyways,

the

retailer

failed

to

anticipate

how

strong

thelocal

retail

culture

was

in

that

country,

and

the

close-knit

relationships

manyretailersandtheircustomersenjoyed.Steve:

Even

the

Wal-Mart’s

“big

box”

flavor

did

little

to

dissuade

South

Koreancustomersfromleavingthoseestablishedrelationships?Joe:Not

really.So

Wal-Mart

had

to

pack

up

its

tents

and

exit

the

country

in

May

2006assalesjustweren’tworkingout.延时符ListeningTask(Script)Steve:

So

it

withdrew

from

South

Korea

first.Joe:Yes,

just

a

few

short

months

later

in

July,Wal-Mart

announced

that

it

would

beexitingtheGermanmarketandclosingmorethan80

stores

there.Steve:

Whowasthesuccessor?Joe:Just

like

in

the

South

Korean

example,Wal-Mart

decided

to

sell

its

operation

to

alocal

company.Steve:

Is

this

interesting

that

the

largest

retailer

couldn’t

make

them

workwhile

thelocalbuyerscoulddoitwell?Joe:But

you

know,

local

customs

or

consumer

retail

culture

or

whatever

the

reasonwas,

Wal-Mart

just

didn’t

realize

the

local

flair

that

made

existing

retailers

inthose

markets

successful.You

can’tbring

a

“big

box”

store

to

every

country

andexpectimmediatesuccess.SpeakingPracticePart

Three延时符SpeakingPractice延时符Workingroupsanddiscussthefollowingquestions.Therightemployeesareoneofthemostimportantresourcesacompanyhas.Mostemployersarequiteawareofhowvaluableagreatemployeecanbe,buthaveadifficulttimefiguringoutwhothegreatonesare.Talkaboutexcellentemployeesfromthecharacteristicsgivenbelow:

(1)Knowledge&Skills:•TechnicalAbility•UnderstandingofBusinessRequirement•Education•Training(2)Motives:•Values•Beliefs•Drives•Needs•IntrinsicMotives(3)Abilities:•Mental•PhysicalSpeakingPractice（reference）延时符Anexcellentemployeeshould:(1)Understandthatbuildingpowerfulrelationshipsrequiresabsolutetrust,ashareddirection,opencommunicationanddeepcommitment.(2)Keepyourselfhealthy,focusedandalertatalltimes.(3)Don’tbeafraidtoadmitmistakes.Itisbettertoadmitthatyoumadeamistake,realizewhyyoumadethemistake,andthenmakesureyoudon’tdoitagain.(4)Don’tbeafraidtosay,“Idon’tknow.”Itisbettertoconfessignoranceandlearntherightwayofdoingthingsthantopasson,orrelyonfalseinformationthatmaybedamagingtoyouandthecompany.(5)Don’ttalkbehindsomeone’sback.Thecompanyexpectsyourloyaltyandbestefforts.Youshouldexpecttheirsinreturn.Ifthereissomethingyoudislike,letthemknowwhatisbotheringyouandtheywilltrytoworkitout.(6)Don’tjustpunchtheclock.Ifyourunoutofthingstododuringtheworkday,findoutifthereisanythingelseyoucandotohelpbringvaluetothecompany,itsclients,customersandotherstakeholders.SpeakingPractice（reference）延时符(7)Findthevalueinthediversityofthecompany’semployeesandcustomers.(8)Dresscorrectly.Wearclothesthatwillmakeotherpeoplefeelcomfortableandthatreflectsyourprofessionalism.(9)Don’tharass,discriminate,useprofanityortelloff-colorjokes.(10)Behonestandtrustworthy.FollowtheCodeofEthicsprovidedintheEmployeeHandbook.(11)Think!Becreativeandinnovative.Thecompanyiswillingtolistentoanysuggestionsorideasyouhavewhichwillincreasethequalityandvalueofourproductsorservices.(12)FollowtheGoldenRule!Actwithrespectandresponsibilitytowardsthosearoundyou.TextAppreciationPart

Four延时符

TextLearning

TextAnalysisText

Learning延时符WhyIsWal-MartSoSuccessful?

SamWalton,aleaderwithaninnovativevision,startedhisowncompanyandmadeitintotheleaderindiscountretailingthatitistoday.Throughhissavvy,andsometimesunusualbusinesspractices,heandhisassociatesledthecompanyforwardforthirtyyears.Today,fouryearsafterhisdeath,thecompanyisstillgrowingsteadily.Wal-MartexecutivescontinuetorelyonmanyofthetraditionalgoalsandphilosophiesthatSam’slegacyleftbehind,whilesimultaneouslykeepingonestepaheadoftheever-changingtechnologyandmethodsoftoday’sfast-pacedbusinessenvironment.Theorganizationhasfaced,andisstillfacing,asignificantamountofcontroversyoverseveraldifferentissues;however,noneofthesehavedonemuchmorethanscrapetheexteriorofthisgiganticoperation.ThefuturealsolooksbrightforWal-Mart,especiallyifitisabletostrikeacomfortablebalancebetweenincreasingitsprofitsandrecognizingitssocialandethicalresponsibilities.1Text

Learning延时符vision:眼力；远见卓识e.g.aleaderofvisionsavvy:

悟性；见识；实际知识

e.g.Heisknownforhispoliticalsavvyandstrongmanagementskills.legacy:遗产；遗赠e.g.Youcouldmakearealdifferencetosomeone’slifebyleavingthemagenerouslegacy.simultaneously:

同时e.g.ThegamewillbebroadcastsimultaneouslyonTVandradio.Text

Learning延时符controversy:（公开的）争论，辩论，论战e.g.thecontroversysurroundinghislatestmovietoarouse/causecontroversygigantic:

巨大的；庞大的

e.g.Agigantictaskofnationalreconstructionawaitsus.strikeabalancebetween:取得平衡；达成平衡e.g.Attimeslikethatyouhavetostrikeabalancebetweensleepandhomework.Text

Learning延时符WhyisWal-Martsosuccessful?IsitGoodStrategyorGoodStrategyImplementation?In1962,whenSamWaltonopenedthefirstWal-MartstoreinRogers,Arkansas,noonecouldhaveeverpredictedtheenormoussuccessthissmall-townmerchantwouldhave.SamWalton’stalentfordiscountretailingnotonlymadeWal-Marttheworld’slargestretailer,butalsotheworld’snumberoneretailerinsales.Indeed,Wal-Martwasnamed“RetaileroftheDecade”byDiscountStoreNewsin1989,andonseveraloccasionshasbeenincludedinFortune’slistofthe“10mostadmiredcorporations.”EvenwithWalton’sdeath(afteratwo-yearbattlewithbonecancer)in1992,Wal-Mart’ssalescontinuetogrowsignificantly.TheWal-MartPhilosophy--Wal-Martissuccessfulnotonlybecauseitmakessoundstrategicmanagementdecisions,butalsoforitsinnovativeimplementationofthosestrategicdecisions.2Text

Learning延时符implementation:实施；执行e.g.Theimplementationofthetreatywasobstructed.enormous:巨大的；庞大的；极大的

e.g.anenormoushouse/doganenormousamountoftimeenormousinterestretailer:零售商；零售店

e.g.Furnitureandcarpetretailersareamongthosereportingthesharpestannualdeclineinsales.philosophy:理念；哲学；生活的信条

e.g.Herphilosophyoflifeistotakeeveryopportunitythatpresentsitself.Text

Learning延时符Regardedbymanyastheentrepreneurofthecentury,Waltonhadareputationforcaringabouthiscustomers,hisemployees(or“associates”ashereferredtothem),andthecommunity.Inordertomaintainitsmarketpositioninthediscountretailbusiness,Wal-Martexecutivescontinuetoadhereto

themanagementguidelinesSamdeveloped.Waltonwasamanofsimpletastesandtookakeeninterestinpeople.Hebelievedinthreeguidingprinciples:1.Customervalueandservice;2.Partnershipwithitsassociates;3.Communityinvolvement.TheCustomer--Theword“always”canbeseeninvirtuallyallofWal-Mart’sliterature.OneofWalton’sdeepestbeliefswasthatthecustomerisalwaysright,andhisstoresarestilldrivenbythisphilosophy.WhenquestionedaboutWal-Mart’ssecretsofsuccess,Waltonhasbeenquotedassaying,“Ithastodowithourdesiretoexceedourcustomers’expectationseveryhourofeveryday.”34Text

Learning延时符maintain:

维持；保持e.g.Thetwocountrieshavealwaysmaintainedcloserelations.adhereto:坚持；遵守e.g.Theyadheretotheprinciplethateveryoneisequalbeforethelaw.guideline:指导方针；指导原则；参考e.g.Thegovernmenthasdrawnupguidelinesonthetreatmentofthementallyill.Thefiguresareausefulguidelinewhenbuyingahouse.virtually:

几乎；差不多；事实上；实际上e.g.SheVirtuallyallstudentswillbeexemptfromthetax.

Hevirtuallyadmittedhewasguilty.exceed:超过e.g.Hisachievementshaveexceededexpectations.Text

Learning延时符TheAssociates--Walton’sgreatestaccomplishmentwashisabilitytoempower,enrich,andtrainhisemployees.Hebelievedinlisteningtoemployeesandchallengingthemtocomeupwithideasandsuggestionstomakethecompanybetter.AteachoftheWal-Martstores,signsaredisplayedwhichread,“OurPeopleMaketheDifference.”Associatesregularlymakesuggestionsforcuttingcoststhroughtheir“YesWeCanSam”program.ThesumofthesavingsgeneratedbytheassociatesactuallypaidfortheconstructionofanewstoreinTexas.OneofWal-Mart’sgoalswastoprovideitsemployeeswiththeappropriatetoolstodotheirjobsefficiently.Thetechnologywasnotusedasameansofreplacingexistingemployees,buttoprovidethemwithameanstosucceedintheretailmarket.TheCommunity--Wal-Mart’spopularitycanbelinkedtoitshometownidentity.Waltonbelievedthateverycustomershouldbegreeteduponenteringastore,andthateachstoreshouldbeareflectionofthevaluesofitscustomersanditscommunity.Wal-Martisinvolvedinmanycommunityoutreachprogramsandhaslaunchedseveralnationaleffortsthroughindustrialdevelopmentgrants.56Text

Learning延时符associates:

员工；合伙人；同仁e.g.I’vegotanewjobandanewsetofworkassociates.empower:增加（某人的）自主权；使控制局势e.g.Themovementactivelyempoweredwomenandgavethemconfidenceinthemselves.read:写着；写成e.g.Thesignread‘Noadmittance’.construction:(房屋、工厂、道路、桥梁等的)建筑，建造e.g.He’dalreadystartedconstructiononahuntinglodge.Text

Learning延时符identity:身份；本身；特征；特有的感觉（或信仰）

e.g.Shewentthroughanidentitycrisisinherteens(=wasnotsureofwhoshewasorofherplaceinsociety).asenseofnational/cultural/personal/groupidentity

aplantostrengthenthecorporateidentityofthecompanyoutreach:外展服务（在服务机构以外的场所提供的社区服务等）e.g.anoutreachandeducationprogrammeoutreachworkerseffortstoexpandtheoutreachtoblackvotersText

Learning延时符ThekeyfeaturesofWal-Mart’sapproachtoimplementingthestrategyputtogetherbySamWaltonemphasizesbuildingsolidworkingrelationshipswithbothsuppliersandemployees,beingawareandtakingnoticeofthemostintricatedetailsinstorelayoutsandmerchandisingtechniques,capitalizingoneverycostsavingopportunity,andcreatingahighperformancespirit.Thisstrategicformulaisusedtoprovidecustomerswithaccesstoqualitygoods,tomakethesegoodsavailablewhenandwherecustomerswantthem,todevelopacoststructurethatenablescompetitivepricing,andtobuildandmaintainareputationforabsolutetrustworthiness.Wal-Martstoresoperateaccordingtotheir“EverydayLowPrice”philosophy.Wal-Marthasemergedastheindustryleaderbecauseithasbeenbetteratcontainingitscostswhichhasallowedittopassonthesavingstoitscustomers.Wal-Marthasbecomeacapabilitiescompetitor.Itcontinuestoimproveuponitskeybusinessprocesses,managingthemcentrallyandinvestinginthemheavilyforthelong-termpayback.78Text

Learning延时符intricate:

错综复杂的e.g.HeknowshiswayaroundtheintricatemazeofEuropeanlaw.layout:布局；布置；设计e.g.Hetriedtorecallthelayoutofthefarmhouse.merchandise:推销；（运用广告等）销售e.g.Iftheproductisproperlymerchandised,itshouldsellverywell.trustworthiness:诚信；可信赖e.g.Thetrustworthinessislikethebarge-poleoaroflifeship,controllingthedirectionoflife.contain:控制e.g.Doctorsarestrugglingtocontaintheepidemic.measuresaimedatcontainingpoliticaloppositionpayback:报偿；回报e.g.Hisvictorywasseenaspaybackforallthehardworkhe’dputinduringtraining.Text

Learning（译文）延时符沃尔玛为何如此成功？萨姆·沃尔顿是位有远见卓识的领导人，他创办了自己的公司并使之成为当今世界折扣零售行业的龙头。通过他的头脑，有时是非同寻常的商业行为，他和他的同事使企业前进了30年。今天，在他去世4年后，公司仍然在稳步壮大。沃尔玛的管理阶层仍然依靠萨姆·沃尔顿留下的传统目标和哲学理念，与此同时，沃尔玛在当今快节奏的商业环境里走在快速变化的技术和方法的前面。在几个不同问题上沃尔玛曾经面临着也依然面临着很多争议；然而，这些问题只不过稍微损害了这个巨人企业的外部环境。对沃尔玛来说，未来依然是光明的，特别是如果它在提高利润和认识自己的社会和道德责任方面能够取得很好的平衡，前途是不可限量的。1Text

Learning（译文）延时符

为什么沃尔玛会如此成功呢？是因为它制定了良好的策略还是因为它很好地执行了策略？1962年，当萨姆·沃尔顿在Arkansas的Rogers开第一家沃尔玛店时，没人能够预见这位小城市出来的商人会取得巨大的成功。萨姆·沃尔顿在折扣零售业的才华不仅使沃尔玛成为世界最大的零售商，而且使其在销售额上也成为世界第一大零售商。实际上，沃尔玛在1989年被《折扣店新闻》誉为“时代零售商”，并且几次被列为《福布斯》排行榜“十大最受尊敬的企业”。甚至在沃尔顿于1992年去世（在与骨癌斗争两年后）的时候，沃尔玛的销售额继续大幅增长。沃尔玛的哲学理念——沃尔玛成功不仅是因为它制定了有效的战略管理决策，也因为它创新地执行了那些战略决策。2Text

Learning（译文）延时符沃尔顿被很多人视为20世纪的企业家，他因关心顾客、员工（他喜欢称为“同事”）和社会而享有很好的声誉。为了在折扣零售业保持原有的市场地位，沃尔玛的管理阶层继续坚持萨姆制定的管理方针。沃尔顿是一个爱好简单的人，对人非常感兴趣。他坚信三个指导方针：1.顾客价值与服务；2.与员工的伙伴关系；3.融入社会。

顾客——实际上在所有沃尔玛的文献上都能“永远”看到这个词。沃尔顿最信服的信条之一就是顾客永远是对的，他的店铺依然受这个哲学理念的引导。当被问及沃尔玛的成功秘密时，沃尔顿曾经说过这样一句话：“这与我们每一天、每个小时都希望超过我们顾客的期望有关。”34Text

Learning（译文）延时符

这一同事——沃尔顿最大的成就就是他能够赋予员工能力，使他们能够更加富足以及给他们提供培训。他认为倾听员工并激发他们提出想法和建议能让公司更加繁荣。在沃尔玛的每个店铺都有这样的标识，上面写着：“我们的员工发挥着重要作用。”员工通常通过“好，萨姆，我们能做到”的活动提出削减成本的建议。事实上，由员工节省的费用金额被用来在得克萨斯州新建了一个店铺。沃尔玛的目标之一是给员工提供适当的手段设备，以便让他们高效地工作。技术不是用来取代老员工的，而是给他们提供在零售市场成功的手段。

社会——沃尔玛的声誉是与它的家乡认同联系在一起的。沃尔顿认为每个顾客在进入商店的时候都应该受到欢迎，每个商店都应该体现出顾客和社会的价值。沃尔玛参加了很多社区的扩大服务项目，并通过实业发展赠款发起过几场全国性的活动。56Text

Learning（译文）延时符沃尔玛在执行萨姆·沃尔顿总结的策略的方式上的主要特点是强调与供货商和员工都建立稳固的工作关系，意识到并注意到在店铺规划和销售技术方面的最细微的细节，利用每个节省成本的机会，创立高昂的绩效精神。这个战略准则用来给顾客提供买到高质量产品的机会，无论顾客何时何地需要这些商品都能够买到，建立让定价具有竞争力的成本结构，树立并维护绝对值得信任的声誉。

沃尔玛的各个店铺都依据“每天低价”的理念来经营。沃尔玛以行业的领头羊出现是因为它善于控制成本，并让节省的费用惠及顾客。沃尔玛已经成为能力很强的竞争者。它将持续改进其主要业务流程，重点管理，并加大投入力度，以获取长期回报。78Text

Analysis(Structure)延时符2.ReadParagraphs4‒6,andanswerthefollowingquestions.(1)Whatdoyouthinkofthephilosophythatthecustomerisalwaysright?Theanswerisopen.(3)HowdidWal-Martlinkitselfwithcommunity?Wal-Martalwayschallengesitsemployeestocomeupwithideasandsuggestionstomakethecompanybetter;itputstheminaveryimportantposition,anditprovidesthemwiththeappropriatetoolstodotheirjobsefficiently.(2)HowdidWaltonempower,enrich,andtrainhisemployees?Wal-Martisinvolvedinmanycommunityoutreachprogramsandhaslaunchedseveralnationalefforts.Text

Analysis(Comprehension)延时符Choosethebestanswertoeachofthefollowingquestionsafterreadingthearticlecarefully.Accordingtothefirstparagraph,thatWal-Martkeepsgrowingsteadilymainlycontributesto______.A.itslonghistoryB.SamWalton’sleadershipC.itsteamworkD.itstraditions(2)Themainideaofthesecondparagraphis______.A.theaccomplishmentsWal-MarthaseverachievedandthereasonsforthesuccessesB.whySamWaltonissotalentedC.howSamWaltonopenedthefirstWal-MartstoreD.howSamWaltondied(3)WaltonhadareputationforcaringaboutthefollowingEXCEPT______.A.hiscustomersB.hisemployeesC.thecommunityD.hiscompetitorsBADText

Analysis(Comprehension)延时符(4)ThekeyfeaturesofWal-Mart’sapproachtoimplementingthestrategyputtogetherbySamWaltonreflectthat_______.A.Wal-MartregardstherelationshipswithsuppliersandemployeesmoreimportantthanwithcustomersB.thepurposeofthestrategyistoprovidecheapandqualitygoodstocustomersC.thefirstthingthatWal-MartalwaysdoesistotrytokeepcostsdownD.Wal-Martmakesprofitsbysellingtechniques(5)Wal-Marthasbecometheindustryleaderbecause________.A.ithasmanychainstoresaroundtheworldB.ithasservedthecustomerswarmlyC.ithasbeenbetteratcontainingitscostsandmadeitscustomersbenefitfromitD.ithasmadethegreateststrategyCBText

Analysis(Vocabulary)延时符(1)innovativeadj.makingchanges创新的；革新的(2)simultaneouslyadv.atthesametime同时(3)exceed

v.tobegreaterthan超过（数量）(4)keenadj.enthusiastic渴望；热切；热衷于(5)paybackn.themoneyoradvantageyougainfromabusiness,project,orsomethingyouhavedone报偿；回报(6)merchandisev.tobuyandsell买卖(7)capitalizev.tobenefit获得好处(8)guidelinen.rulesorinstructionsaboutthebestwaytodosomething指导方针；指导原则；行动纲领；准则(9)layoutn.thewayinwhichsomethingsuchas