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22.04.2015CamdenBusinessSurvey2014-TheResultsSummaryofkeyfindingsKeyobjectives:

Followonfrom2012survey.PerformancemanagementagainstCamdenPlan.

UnderstandkeyissuesandchallengesfacingCamden’sbusinesses.Usesurveyfindingstoguidepolicydirectionandresources.Engagewithlocalbusinesses.

Whatwedid:

CommissionedTBRandQAconsultants.Carriedout400telephonesurveys.Usedarandomsamplewhichwasreflectiveofbusinesscommunitybysectorandsize.Analysedthedataandproducedafinalreport.BackgroundtothesurveyTopicsHeadlinefindingsBusinessactivityCamdenasaplacetodobusinessTheroleoftheCouncilCouncilcontactOpportunitiesandissuesforbusinessesSkillsandrecruitmentEmploymentsupportandCorporateSocialResponsibilityFollow-up:ContactingbusinessesImplicationsfortheBusinessCharterHeadlineFindingsCamdenisagoodplacetodobusiness: Twothirds(67%)ofrespondentsfeltthatCamdenwasagoodorexcellentplacetodobusinessin2014;an increaseof6percentagepointsfrom2012.Goodtransportlinks,amenitiesforworkersandqualityoflocalenvironment: Arethetopstrengthsofthearea.Parking,costandavailabilityofpremisesandspeedofinternetconnectionare thetopweaknesses.Businessactivityintheboroughisstabilisingandoptimismremainsstrong: 77%offirmsstableorexperiencinggrowthoverthelast12monthsandareductioninbusinesses experiencinga dropinactivity.

Thegeneraleconomicconditionsremainsthegreatestchallengeforbusinesses: Althoughtoalesserextentthanin2012.Potentialforexpansionremainsthemostfrequentlyreportedopportunity.

BusinessfriendlinessoftheCouncilisstablebutslightlymorepolarised: 36%friendly,43%neutral,22%unfriendly.

SatisfactionwithCouncilcontacthighat60%: Butdownfrom70%in2012.Businessesarefindingiteasiertorecruitpeoplewiththerightskills: 72%reportingnodifficulties.BusinessesareengaginginmoreemploymentsupportandCSRactivities: Manyareinterestedinfindingoutmore.

Wearecontactingbusinessestotakethisforward.

HeadlineFindings-BusinessactivityBusinessactivity-last12monthsBusinessactivityinCamdenisstabilising:Employmentlevelsshowinglittlechange:Employment20122014Lower/muchlower14%13%TheSame72%72%Higher/muchhigher13%13%ChangeinActivity20122014Lower/muchlower31%21%Thesame34%42%Higher/muchhigher34%35%Businessoptimismaboutthefutureishigh,butdownon2012:ExpectedActivity20122014Lower/muchlower7%9%TheSame29%33%Higher/muchhigher58%46%

HeadlineFindings-CamdenasaplacetodobusinessCamdenasaplacetodobusiness67%ofbusinessesthinkCamdenisagoodorexcellentplacetodobusiness-increaseof6%onthe2012results.Largestincreasewasinexcellent.Toppriorities-goodtransportlinks,speedofinternetconnectionandqualityoflocalenvironment.Issuesimportanttobusinesses

HeadlineFindings-CamdenasaplacetodobusinessStrengthsandweaknessesoftheboroughThelongerthelineinblue,themorefrequentlythatfactorwasconsideredastrength.Thelongerthelineinred,themorefrequentlythefactorwasconsideredaweakness

GoodtransportlinksisthemostsignificantstrengthoftheareaParkingandcost,availabilityofbusinesspremisesandspeedofinternetconnectionthemostsignificantweaknesses.HeadlineFindings-TheroleoftheCouncilBusinessfriendlinessoftheCouncilBusinessFriendliness20122014BusinessUnfriendly17%22%Neitherfriendly/unfriendly50%43%BusinessFriendly34%36%Businesseswereaskedwhytheygavetheirscore.Herearethemostfrequentresponses:BusinessunfriendlyBusinessfriendlyBusinessratestoohighCommunicationwiththecouncilhasalwaysbeenhelpfulNotinterestedinbusinessesCouncilservicesandinitiativeshavealwaysbeenpositiveDonotresolvequeriesThecouncilworkswellwithbusinessesBusinessesfriendlinessstablebutslightlymorepolarisedthanin2012

HeadlineFindings-CouncilcontactPercentageofbusinessesthathadcontactwithCouncilinthelasttwoyears:1-2dissatisfied

3-5satisfiedSatisfied20122014Satisfied(3-5)70%60%Dissatisfied(1-2)25%35%SatisfactionwiththeservicereceivedbythosethathadcontactedtheCouncil:Reportedsatisfactionwithservice:HeadlineFindings-Opportunitiesandissuesfor

businessesChallengesOpportunitiesOverallEconomicconditions(15%)Costofpremises(11%)Availabilityofpremises(9%)Accesstofinance(8%)Parking(8%)Volumeofbusiness-clientsorcustomers(6%)IncreasingUKmarketcompetition(5%)Expandthebusiness(12%)Findmorebusiness(6%)Marketing(5%)Concentrateoninternationalgrowth(3%)Investmentorfunding(3%)Diversifyingintonewareasofbusiness(2%)Itdependsontheactionsofthepublicsector,councilorgovernment(2%)ThemostcommonchallengesandopportunitiesforbusinessesHeadlineFindings-Skills&recruitmentProminenceofdifficultiesrecruitingstaffwiththerightskillsDifficultiesrecruitingstaffwithrightskillssignificantlyreducedSkillsgapsinexistingworkforceremainstableon2012figuresHeadlineFindings-Skills

&recruitmentBusinessesidentifiedfewerdeficienciesin2014thanin2012.TheFinancial&InsuranceServicessectorleastlikelytoidentifyabsentskills.InternationalcompanieswithpremisesoutsideofUKalsolesslikelytoreportdeficiencies.Sciencesectormorelikelythanothergrowthsectorstoexperienceskillsissueswithyoungrecruits/applicants,particularlyinrespectofadvancedIT/softwareskillsandtechnicalorpracticalskills.20122014Writtencommunication(32%)Attitude/workethic(29%)OralCommunication(26%)LiteracySkills(24%)AdvancedIT/software(19%)Attitude/workethic(18%)OralCommunication(17%)CustomerHandling(12%)Suitableworkexperience(12%)Technical/PracticalSkills(10%)5skillsmostfrequentlyabsentamongstyoungpeopleEmploymentsupportcurrentlyofferedSignificantincreaseinfirmsofferingemploymentsupport(e.g.apprenticeships,flexibleworking)andCSR(CorporateSocialResponsibility).36%interestedinofferingfurtheremploymentsupportactivities.29%interestedinfindingoutmoreaboutCSR.CSRcurrentlyofferedHeadlineFindings–EmploymentsupportandCSRManybusinessesrequestedfurtherinformationonCouncilandpartnerinitiativesthatsupportlocalbusinesses.Thoseinitiativesincluded:CamdenApprenticeships

–helpingbusinessessetupapprenticeshipschemes

andresidentsfindapprenticeshipopportunities

CompeteFor

–assistingbusinessescompeteforcontractopportunities

CorporateSocialResponsibility–supportingbusinessesmeetCSRobjectives

LondonLivingWage–championingthebenefitsofalivingwageforbusinessesandsociety

Timewise

–promotingt