机构研究报告-Sports in Poland-外文版培训课件

INDUSTRIES

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MARKETSSportsinPolandCHAPTER

01OverviewRevenueofthesportsequipmentmarketinPolandfrom2019to2029(inmillionU.S.dollars)RevenueofthesportsequipmentindustryinPoland2019-2029900800700600855.07810.53765.99721.63676.57633.7592.67539.56526.83487.07489.965004003002001000201920202021202220232024202520262027202820293Description:Therevenueinthe'SportsEquipment'segmentofthetoys&hobbymarketinPolandwasforecasttocontinuouslyincreasebetween2025and2029byintotal178.5millionU.S.dollars(+26.38percent).Afterthetenthconsecutiveincreasingyear,therevenueisestimatedtoreach855.07millionU.S.dollarsandthereforeanewpeakin2029.Notably,therevenueofthe'SportsEquipment'segmentofthetoys&hobbymarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Poland;2019to2029Source(s):StatistaRevenuegrowthofthesportsequipmentmarketinPolandfrom2020to2029RevenuegrowthofsportsequipmentinPoland2020-202912%10%9.84%8%6%4%2%0%7.53%6.92%6.76%6.66%6.15%5.81%5.5%2.42%20220.59%2020202120232024202520262027202820294Description:Therevenuechangeinthe'SportsEquipment'segmentofthetoys&hobbymarketinPolandwasforecasttocontinuouslydecreasebetween2025and2029byintotal1.3percentagepoints.Accordingtothisforecast,in2029,therevenuechangewillhavedecreasedforthesixthconsecutiveyearto5.5percent.ReadmoreNote(s):Poland;2020to2029Source(s):StatistaRevenuepercapitaofthesportsequipmentmarketinPolandfrom2019to2029(inU.S.dollars)RevenuepercapitaofsportsequipmentinPoland2019-2029252022.0320.8219.6218.3917.0815.7614.451510513.7513.5412.6512.750201920202021202220232024202520262027202820295Description:Theaveragerevenuepercapitainthe'SportsEquipment'segmentofthetoys&hobbymarketinPolandwasforecasttocontinuouslyincreasebetween2025and2029byintotalfiveU.S.dollars(+29.27percent).Aftertheseventhconsecutiveincreasingyear,theaveragerevenuepercapitaisestimatedtoreach22.03U.S.dollarsandthereforeanewpeakin2029.

ReadmoreNote(s):Poland;2019to2029Source(s):StatistaSalaryindexinFirstLeaguefootballclubsinPolandin2023/2024season,byfootballclubSalaryindexinFirstLeaguefootballclubsinPoland2023-2024,byclubSalaryindex*60%0%20%40%80%100%120%140%160%ResoviaRzeszówWisłaPłock*135%121%117%ZagłębieSosnowiec*LechiaGdańskGKSKatowice*StalRzeszów91%87%82%82%PoloniaWarszawa*ChrobryGłogów*OdraOpole*81%76%75%75%MotorLublin*ArkaGdyniaGKSTychy72%MiedźLegnica*64%6Description:Accordingtothesource,60percentisassumedtobetheoptimalsalaryindex.Thispercentageisthemostcommonbenchmarkworldwide.TheaveragesalaryindexforthewholeFirstFootballLeagueinPolandis70percent(excludingcapitalincrease),whichmeansanoptimalrelationbetweenthecostofsalariesandincome.Intheseason2023/24,thefootballclubwithalowsalaryindexwasGórnikŁęczna.ReadmoreNote(s):2023/2024season;*IncludingcapitalincreaseReadmoreSource(s):Deloitte;GrantThorntonShareofpopulationwhowerephysicallyactiveinPolandfrom2017to2024ShareofphysicallyactivepopulationinPoland2017-202480%70%68%66%65%65%64%64%62%62%60%50%40%30%20%10%0%201720182019202020212022202320247Description:Poland'scommitmenttophysicalactivityhasshownasteadyincrease,with64percentofthepopulationleadinganactivelifestylein2023.ThistwopercentagepointriseoverrecentyearsreflectsagrowinghealthconsciousnessamongPoles.Thetrendalignswiththecountry'sthrivingsportsculture,wherevolleyballsurpassesevenfootballinpopularity,capturingtheheartsof37percentofthepopulation.ReadmoreNote(s):Poland;2017to2024;*Physicallyactiveatleastonceamonth.ReadmoreSource(s):BenefitSystems;Kantar;Minds&RosesMostpopularsportsdisciplinesinPoland2024MostpopularsportsdisciplinesinPoland2024Shareofrespondents0%5%10%15%20%25%30%35%40%Volleyball37%Football34%Athletics15%Tennis13%Cycling(includingBMX,freestyle,mountain,road,track)7%7%7%SkijumpingRunningBasketball,3x3basketballHandball5%5%Swimming4%BoxingSpeedway3%3%Tabletennis2%Martialarts,combatsportsingeneralWeightlifting1%1%8Description:VolleyballreignssupremeinPoland'ssportinglandscape,with37percentofPolesfavoringitin2024.Thispreferenceoutpacesevenfootball,whichclaims34percentpopularity.ThedominanceofvolleyballreflectsauniqueaspectofPolishsportsculture,settingitapartfrommanyEuropeannationswherefootballtypicallyholdsthetopspot.ReadmoreNote(s):Poland;July1to3,2024;1,000respondents;18yearsandolderSource(s):PublicOpinionResearchCenterMostpopularsportsmeninPolandin2023MostpopularsportsmeninPoland2023100%92%91%91%89%88%90%80%70%60%50%40%30%20%10%0%78%KamilStochIgaŚwiątekJakubBlaszczykowskiDawidKubackiPiotrŻyłaRobertLewandowski9Description:ThemostpopularsportsmaninPolandin2023wasKamilStoch.ReadmoreNote(s):Poland;2023;3,904respondentsSource(s):ARCRynekiOpinia;WirtualneMediaAveragetimespentonsportsactivityinPolandfrom2020to2024AveragetimespentonsportsactivitytimeinPoland2020-2024Atleast2hoursaweekormoreAbout1-1.5hoursaweekLessthan4hourspermonthIdon'tdoanysport100%90%80%70%60%50%40%30%20%10%0%47%47%50%51%53%13%15%10%15%11%13%13%13%11%13%28%26%26%24%23%2020202120222023202410Description:Twenty-eightpercentofadultsinPolandin2024spentatleasttwohoursaweekonphysicalactivity.However,nearlyhalfoftherespondentsdidnotplayanysport.ReadmoreNote(s):Poland;2020to2024;18yearsandolder;OnlineusersSource(s):ARCRynekiOpinia;medonetTotalnumberofregisteredicehockeyplayersinPolandfrom2010/2011to2022/2023IcehockeyplayersinPoland2010-20234,5004,0003,5003,9503,9283,7703,7703,6953,6333,5863,6003,0002,5752,5752,5752,5752,5002,0001,5001,0005002,29202010/112011/122012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/2311Description:Inthe2022/2023season,therewereatotalof3,928registeredicehockeyplayersinPolandaccordingtotheInternationalIceHockeyFederation.Thiswasanincreaseof1,636playerssincethe2010/11season.

ReadmoreNote(s):Poland;2010/2011to2022/2022Source(s):IIHFCHAPTER

02SportsclubsRevenuesofFirstLeaguefootballclubsinPolandfrom2022to2024,byfootballclub(inmillionzloty)RevenuesofFirstLeaguefootballclubsinPoland2022-2024,byclubRevenuesinmillionzloty2023/24

2022/232005101525303540455044.35WisłaKrakówMiedźLegnicaStalRzeszów35.9122.9622.3719.3918.02PodbeskidzieBielsko-BiałaLechiaGdańskMotorLublin14.0416.5315.0212.03ArkaGdynia13.6913.1211.3910.96GórnikŁęcznaGKSTychyGKSKatowice10.7710.7310.3710.71WisłaPłock9.5OdraOpole8.5513Description:WisłaKrakówrecordedthehighestrevenuesfromthe1stFootballLeagueclubs'sportsactivitiesinPolandintheseason2023/2024,followedbyMiedźLegnicaandStalRzeszów.

ReadmoreNote(s):Poland;2022to2024Source(s):Deloitte;GrantThorntonRevenuesfromtransfersofFirstLeaguefootballclubsinPolandin2023/2024season(inmillionzloty)RevenuesfromtransfersofFirstLeaguefootballclubsinPoland2023-2024Revenuesinmillionzloty1.0

1.50.00.52.02.53.0MiedźLegnicaWisłaPłock2.562.52WisłaKraków1.441.39StalRzeszówLechiaGdańskGórnikŁęczna1.140.340.33PodbeskidzieBielsko-BiałaArkaGdynia0.290.220.170.120.10.09GKSTychyZagłębieSosnowiecGKSKatowiceResoviaRzeszówOdraOpole14Description:Thefootballclubthatearnedthemostmoneyinthe2023/2024seasonfromtransfersofplayersintheFirstLeaguewasMiedźLegnica(2.6millionzloty).ReadmoreNote(s):Poland;2023/2024seasonSource(s):Deloitte;GrantThorntonDistributionofsportsclubsinPolandin2023,byvoivodeshipDistributionofsportsclubsinPoland2023,byvoivodeshipDistributionofclubs0%2%4%6%8%10%12%14%16%MazowieckieŚląskie13.9%12.1%9.9%Małopolskie15Description:In2023,sportsclubslocatedintheMazowieckievoivodeshipaccountedforthehighestshareofallestablishmentsinPoland(13.9percent).ReadmoreNote(s):Poland;2023Source(s):CentralStatisticalOfficeofPolandNumberoftrainingstaffinsportsclubsinPoland2024NumberoftrainingstaffinsportsclubsinPoland202445,00040,84740,00035,45535,00030,00025,00020,00015,00010,0005,000012,572JudgesTrainersInstructors16Description:In2023,therewere35,455thousandtrainersinsportsclubsinPoland.ReadmoreNote(s):Poland;2023Source(s):CentralStatisticalOfficeofPolandNumberofsportassociationsparticipantsinPolandfrom2018to2023,byage,gender,andtypeofparticipation(in1,000s)SportassociationsparticipantsinPoland2018-2023,byageandgenderNumberofparticipantsinthousands0100200300400500600700800900RepresentativesofPolandContestants,outofwhich:peopleagedupto18females8.79825.9521.11132.2717Description:In2023,almost826,000peoplewereparticipatinginsportsassociationsinPoland.Outofthose,521thousandwereunder18yearsold.

ReadmoreNote(s):Poland;2018to2023Source(s):CentralStatisticalOfficeofPolandCHAPTER

03OlympicGamesNumberofmedalswonintheSummerOlympicGamesbyPolandfrom1924to2024MedalswonbyPolishathletesintheSummerOlympicGames1924-2024GoldmedalSilvermedalBronzemedal353025201510501924

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1980

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2016

2020

202419Description:Inthe2024SummerOlympicGamesinParis,Polishathleteswonatotalof10medals,ofwhichonlyonewasgold.Thehighestnumberofmedalswasrecordedatthe1964TokyoOlympicsandthe1980MoscowOlympics,at32.PolandwononlyonemedalattheLondonOlympics,justaftertheendofWorldWarIIin1948.ReadmoreNote(s):Poland;1924to2024Source(s):PolskiKomitetOlimpijskiNumberofmedalswonintheSummerParalympicGamesbyPolandfrom1972to2024MedalswonbyPolishathletesintheSummerParalympicGames1972-2024GoldmedalSilvermedalBronzemedal2001801601401201008060402001972197619801984198819921996200020042008201220162021202420Description:Inthe2024SummerParalympicGamesinParis,Polishathleteswon23medals.Thehighestnumberofmedalswasrecordedatthe1980ArnhemOlympics,at177.

ReadmoreNote(s):Poland;1972to2024Source(s):PolskiKomitetParalimpijskiNumberofmedalswonintheWinterOlympicGamesbyPolandfrom1924to2022MedalswonbyPolishathletesintheWinterOlympicGames1924-2022GoldmedalSilvermedalBronzemedal7.06.05.04.03.02.01.00.01924

1928

1932

1936

1948

1952

1956

1960

1964

1968

1972

1976

1980

1984

1988

1992

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1998

2002

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2014

2018

202221Description:Inthe2022WinterOlympicGamesinBeijing,Polishathleteswononly,bronzemedal.Thehighestnumberofmedalswasrecordedatthe2010VancouverOlympicsandthe2014SochiOlympics,atsix.

ReadmoreNote(s):Poland;1924to2022Source(s):PolskiKomitetOlimpijskiNumberofmedalswonintheWinterParalympicGamesbyPolandfrom1976to2022MedalswonbyPolishathletesintheWinterParalympicGames1976-2022GoldmedalSilvermedalBronzemedal14121086420197619801984198819921994199820022006201020142018202222Description:Inthe2022WinterParalympicGamesinBeijing,Polishathletesdidnotwinanymedals.Thehighestnumberofmedalswasrecordedatthe1984InnsbruckOlympics,at13.ReadmoreNote(s):Poland;1976to2022Source(s):PolskiKomitetParalimpijskiMedaltableofPolishathletesattheParisOlympicGamesin2024MedaltableofPolishathletesattheParisOlympicGames2024Gold1SilverBronzeTotalTotal41110100005000101111101Boxing0CanoeSlalomCyclingTrackAthleticsVolleyballFencing0101010101Tenis01Rowing01SportClimbing1223Description:DuringtheOlympicGamesinParisin2024,Polishathleteswonatotalof10medals,includingonegold,foursilver,andfivebronzes,itisfourmedalslessthanintheTokyoOlympicGames.ReadmoreNote(s):Poland;2024Source(s):PolskiKomitetOlimpijskiCashawardsforPolishmedalistsintheParisOlympicGamesin2024(in1,000zloty)CashawardsforPolishmedalistsintheParisOlympicGames2024300250250200150100502001000Goldmedal-athletesSilvermedal-athletesBronzemedal-athletes24/statistics/1490258/poland-cash-awards-for-medalists-in-the-paris-olympic-gamesThehighestcashprize,250,000zloty,wasawardedtoPolishathleteswhowonagoldmedalinindividualcompetitionsatthe2024OlympicGamesinParis.Thiswasꢀtwiceasmuchastheprizeawardedin2021formedalswonattheTokyoGames.

ReadmoreNote(s):Poland;2024Source(s):PolsatNews;PolskiKomitetOlimpijskiCHAPTER

04NationalfootballteamAll-timetopgoalscorersofthenationalfootballteamofPolandasofOctober2024,bynumberofgoalsscoredNationalfootballplayerswithmostgoalsscoredofalltimeinPoland2024Numberofgoalsscored0102030405060708090RobertLewandowskiWlodzimierzLubanskiGrzegorzLato844442KazimierzDeynaAndrzejSzarmachErnestPol363130GerardCieslik2726ZbigniewBoniekJakubBlaszczykowskiRomanKoseckiErnestWilimowskiEbiSmolarekDariuszDziekanowski212121202026Description:RobertLewandowskistandsastheundisputedgoal-scoringkingforPoland'snationalfootballteam,withanimpressivetallyof84goals.Thisremarkableachievementdwarfsthesecond-placerecordheldbyWlodzimierzLubanski,whonetted44goalsduringhiscareer.Lewandowski'sprowessonthefieldhasnotonlyetchedhisnameinPolishfootballhistorybutalsoelevatedtheteam'sprofileontheinternationalstage.ReadmoreNote(s):Poland;1921/22to2024/25Source(s):AssociationoffootballstatisticiansNumberofmedalswonininternationalsportscompetitionsbyPolishcompetitorsin2023MedalswonbyPolishcompetitorsintheinternationalarena2023NumberofmedalsBronze10096Silver150Gold200Total2220502503003504004505006363WorldChampionships(ofwhichjuniors)393928106199137EuropeanChampionships1341314708285ofwhichjuniors298413739WorldParaAthleticsChampionshipsEuropeanParaAthleticsChampionships1172637329527Description:In2023,thehighestnumberofmedalswonbyPolishcontenderswasduringEuropeanChampionships-470medals,including134gold.Juniorswonoverhalfofthem.ReadmoreNote(s):Poland;2023Source(s):CentralStatisticalOfficeofPolandTop10matchesofalltimeofthenationalfootballteamofPolandasofOctober2024,byattendees(in1,000s)MostattendedPolishnationalfootballteammatches2024Numberofattendeesinthousands200406080100120PolandvsHungary-14thSeptember1958(Chorzow)BrazilvsPoland-8thJune1966(Maracana,RiodeJaneiro)ScotlandvsPoland-13thOctober1965(HampdenPark,Glasgow)USSRvsPoland-23rdJune1957(Lenin,Moscow)110109.38107.58102100PolandvsYugoslavia-25thJune1961(StadionSlaski,Chorzow)BrazilvsPoland-19thJune1977(Morumbi,SaoPaulo)100100PolandvsNetherlands-7thSeptember1969(StadionSlaski,Chorzow)PolandvsUSSR-24thNovember1957(Zentralstadion,Leipzig)PolandvsHungary-3rdMay1966(StadionSlaski,Chorzow)BrazilvsPoland-29thJune1980(Morumbi,SaoPaulo)10010098.5128Description:AsoftheendofOctober2024,themostattendedmatchofthenationalfootballteamofPolandwasagainstHungaryonSeptember14,1958inChorzow,whichhad110,000attendeesinthestadium.

ReadmoreNote(s):Poland;1921/22to2024/25Source(s):AssociationoffootballstatisticiansVenuesmostplayedinbythenationalfootballteamofPolandasofOctober2024,bynumberofmatchesMostplayed-invenuesbyPolishnationalfootballteam2024Numberofmatchesplayed15

200510253035404550StadionŚląski,ChorzowStadionWojskaPolskiego,WarsawStadionNarodowy,WarsawLegiaWarszawa,WarsawStadionDziesieciolecia,WarsawWarszawa473024212016RasundaStadion,Solna12PGENarodowy,WarsawStadionWarty,PoznanKingBaudouinStadium,BrusselsIdraetsparken,CopenhagenDalymountPark,DublinOlimpijski,Wroclaw11101088829Description:AsofOctober2024,thenationalfootballteamofPolandplayedmostoftheirmatchesatStadionŚląskiinChorzow,with47matchesplayedthere.ReadmoreNote(s):Poland;1921/22to2024/25Source(s):AssociationoffootballstatisticiansMostvaluableplayersofthenationalfootballteamofPolandin2023,bymarketvalue(inmillioneuros)MostvaluablePolishnationalfootballplayers2023MarketvalueinmillionEUR1505102025303035JakubKiwiorPiotrZieliński22MarcinBulka2019SebastianSzymańskiRobertLewandowskiNicolaZalewski151211JanBednarekJakubModer10PrzemyslawFrankowskiKacperUrbanski9730Description:In2023,JakubKiwiorwasthemostvaluableplayeronthePolishnationalteam,withamarketvalueof30millioneuros.PiotrZielińskifollowedinsecondplace,valuedat22millioneuros.ReadmoreNote(s):Poland;2023Source(s):TransfermarktMatchesofthenationalfootballteamwithmostattendeesinPolandin2024(in1,000s)TopmatchesofthenationalfootballteamofPolandin2024,byattendanceNumberofattendeesinthousands10

20030405060PolandvPortugal(PGENarodowy,Warsaw)ScotlandvPoland(HampdenPark,Glasgow)CroatiavPoland(OpusArena,Osijek)56.8546.3612.6131Description:In2024themostattendedmatchofthenationalfootballteamofPolandwasagainstPortugalonthe12thofOctoberinPGENarodowyinWarsaw,with56,854attendeesinthestadium.ReadmoreNote(s):Poland;2024Source(s):AssociationoffootballstatisticiansCHAPTER

05PlatformsandappsLeadingmobileofficialsportapplicationsinPolandin2024,bynumberofdownloads(in1,000s)MostpopularmobileofficialsportappsinPoland2024,bydownloadsNumberofdownloadsinthousands50

1000150200250NationsLeague&Women'sEURORossmannRun(iPhoneandiPadAppStore)RossmannRun(GooglePlay)Olympics:LiveSports&NewsFCBarcelonaOfficialAppRealMadrid211.93158.7140.1352.4347.5939.2528.76ManchesterUnitedOfficialAppBarcaONE16.1616.03Paris2024TicketsScuderiaFerrari7.933Description:NationsLeague&Women'sEUROwasdownloadednearly212thousandtimesinPolandin2024,morethananyotherofficialsportsapp.ItwasfollowedbytheRossmannRunmobileapp.

ReadmoreNote(s):Poland;2024Source(s):AppMagicLeadingfreemobilesportsstreamingapplicationsinPolandin2023,bynumberofdownloads(in1,000s)MostpopularfreemobilesportsstreamingappsinPoland2023,bydownloadsNumberofdownloadsinthousands100

150050200250300284.98TVPSportF1TV72.66VeoLive15.6812.0111.886.31SmartIPTVPro.TVPlayerM3U8IPTVPLAYERArsenalOfficialAppVolleyballTV5.694.774.133.88mjunoon.tv:LiveNews,DramasFIAWECTVLALIGA+LiveSports34Description:TVPSportbyTVPS.A.wasdownloadednearly285thousandtimesinPolandin2023,morethananyothersportsstreamingapp.ItwasfollowedbyF1.TVapp,withover72thousanddownloadsinthatyear.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingmobilesportsnewsapplicationsinPolandin2024,bynumberofdownloads(in1,000s)MostpopularmobilesportsnewsappsinPoland2024,bydownloadsNumberofdownloadsinthousands100

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200050250300350400FlashscoreFUTBIN-FC24Draft,BuilderNBA:LiveGames&ScoresChampionsLeagueOfficialFormula1®360.9114.5672.8857.4954.0450FotMob-SoccerLiveScoresLALIGA:OfficialApp24-25LiveScore:LiveSportsScoresUFC32.6727.6517.2916.98FIFA+/Footballentertainment35Description:FlashScorewasdownloadednearly361