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TurningAIintentintovalueinAPAC
RewiringsupportfunctionstobeAI-first
July2026
AIGeneratedimage
BCG
BostonConsultingGrouppartnerswithleadersinbusinessandsocietytotackletheirmostimportantchallengesandcapturetheirgreatestopportunities.BCGwasthepioneerinbusinessstrategywhenitwasfoundedin1963.Today,
weworkcloselywithclientstoembraceatransformationalapproachaimedatbenefitingallstakeholders–empoweringorganisationstogrow,buildsustainablecompetitive
advantage,anddrivepositivesocietalimpact.
Ourdiverse,globalteamsbringdeepindustryandfunctionalexpertiseandarangeofperspectivesthatquestionthe
statusquoandsparkchange.BCGdeliverssolutions
throughleading-edgemanagementconsulting,technologyanddesign,andcorporateanddigitalventures.Weworkinauniquelycollaborativemodelacrossthefirmand
throughoutalllevelsoftheclientorganisation,fueledbythegoalofhelpingourclientsthriveandenablingthemtomaketheworldabetterplace.
AIhasbecomeadefiningpriorityforleadershipteamsacrossAPAC.ItisnowfirmlyembeddedinCEOagendas,boarddiscussionsand
theexternalnarrativeoflistedcompanies.
However,whilemostorganisationshaveexperimentedwithpilotsandproofsofconcept,onlyaboutoneinfourareseeingsignificantvalue.Formany,AIispromising
buthashadlimitedmeasurableimpact.
Supportfunctionsprovideoneofthemostreliablepathwaystoclosethegapbetweenintentandvalue.
AmeaningfulshareofAI-drivenvaluesitsinfunctions
suchasfinance,HR,technology,legalandrisk,and
customerservice,wherehigh-volumeworkflowsand
sharedservicemodelscanmakescalingfasterandlowerriskthancorebusinesstransformations.Butcapturing
thisvaluerequiresorganisationstoredesignthese
functionsasAI-first–structuringteamsand
WelookathowleadingAPACorganisationsaretransformingtheirsupportfunctionstobuild
durableadvantage,includingstructurallylowercosttoserve,fasterexecution,strongercontrolenvironments,andhigherservicequality.
processesaroundAItools,ratherthanapplyingAItoexistingstructures.
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BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC1
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC2
AIistakingovertheleadershipagendainAPAC,butoutcomesarestilllagging
AcrossAPAC,AIhasbecomeastanding
leadershiptopic.In2025,roughlythreeoutoffour
executivesrankedAIamongtheirtopthreestrategic
priorities.Attheboardlevel,'digitaltransformationandAI'nowsitsatthetopoftheagendaformanydirectors
in2026.(SeeExhibit1).
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC3
Thisshiftisalsovisibleinhowcompaniesspeakto
markets.MentionsofAIinearningscallshaveincreasedsharplyoverrecentyears,andannualreportsnow
referenceAIatalevelthatwouldhavebeenunusualevenafewcyclesago.AIhasmovedfromaspecialistthemetoadefaultnarrative.
Marketsareincreasinglyrewardingoutcomes.AImessagingandinvestmentarenolongerenough.
Whatdifferentiatesleadingorganisationsistheir
abilitytoconvertinvestmentintorepeatablebusiness
impact–andthisiswheremanyorganisationsarefalling
short.BCG’sdatashowsonlyoneinfourcompaniesreportsignificantvaluefromAI,withthemajoritydescribingAIaspromisingbutnotyetdelivering.Whiletherearevariationsbycountry,thispatternisconsistentacrossmarkets.
(SeeExhibit2).
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC4
SupportfunctionsareapragmaticroutetoscaledAIimpact
SupportfunctionsareoftenthemostreliableplacetostartscalingtheimpactofAI.BCG’sresearchindicatesthat
around40%ofAI-drivenbusinessvaluecansitinsupportfunctions.Supportfunctionstendtocomprisehigh-volumeandrepeatablework,withclearerrulesandmore
consistentdatapatternsthanmanyfrontlineorproductworkflows.Manyusecasesarealsoreusableacross
industries,whichacceleratesbothsolutiondesignand
adoption.Sharedservicesmodels,wherepresent,createanaturalscalingenginebystandardisingdelivery,
concentratingexpertiseandmakingchangeeasiertorolloutacrossgeographiesandbusinessunits.
(SeeExhibit3).
Inpracticalterms,supportfunctionscombinemeaningfulvalueatstakewithalower-riskpathtoimplementation.TheyofferawayfororganisationstobuildtheirAI
capabilitieswhiledeliveringresultsinproductivity,servicelevels,cycletimeandcontroleffectiveness.
APACorganisationsarestartingtoproduceagrowingsetofexampleswhereAIisdeliveringtangibleoutcomesinsupportfunctions.
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BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC6
Leadingorganisationsmakefourexecutive
choicestorewiresupportfunctionsforAIimpact
ThosecapturingvaluefromAIstandoutbymakingfourexecutivechoices.Thesechoicesinvolve:
Toachievetheseoutcomes,organisationsneedtorewiretheirfunctionsaroundAI,ratherthanfittingAIintoexistingstructures.
1.
2.
3.
4.
Settingaclearambition
Sharpeningtheirfocus
Establishingtherightoperatingmodel
Carefullysequencinginitiativesforimpact
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC7
1.
Ambition:
Definethevalueoutcomeandhowitwillbemeasured
OrganisationsthatsuccessfullyscaleAIbeginwithacleartop-downambition,expressedasbusinessoutcomes,nottechnology.Theyspecifywhatsuccesslookslikeinhardterms,suchascostreduction,service-levelimprovement,
cycle-timeaccelerationorriskmitigation.Theyalsodefinescope,timelineandguardrails,includinggovernanceandriskcontrols,sodeliveryteamscanmovequicklywithoutresettingtherulesforeveryusecase.(SeeExhibit4).
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC8
2.
Focus:
Prioritisefunctionsbyvalueandreadiness
DifferentsupportfunctionswillvaryinthevaluetheycanderivefromAIandtheirreadinesstoscaleAI.Ratherthanspreadingtheireffortacrossdozensofinitiatives,leading
organisationsconcentrateeffortonasmallnumberof
workflowswherevalueandreadinessarebothhigh,thentheyrewirethoseworkflowsendtoend.(SeeExhibit5).
Note:Thisisanillustrativeclientexampleandthiswillvaryfromonecompanytoanother.
Thisconcentratedeffortallowsorganisationstodeeply
transformfunctionsandcaptureclearvalue.Formost,
thefirstwaveoftransformationincludesareaslike
transactionalfinanceprocesses(procure-to-pay,order-to-cash,record-to-report),complianceandscreening,
servicedesksandcallcentreoperations.
Thisdeeptransformation,orend-to-endrewiring,of
supportfunctionsiskey.Itmeansredesigningworkflows,
embeddingAIintodecisionmaking,integratingAIintothetoolspeopleuse,andtrackingadoptionandimpactaspartofday-to-dayoperations.Itensurestheworkruns
differentlyandvaluebecomesrepeatable.
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC9
3.
Operatingmodel:Alignaccountability
RealisingvaluefromAIrequirescoordinationacross
technology,HR,riskandbusinessfunctions.Asaresult,operatingmodelsmustevolvetoenablecross-functionalownershipanddelivery.
LeadingorganisationsareelevatingAIleadershipclosertotheC-suite,oftencreatingdedicatedrolestooverseedata,digitalandAItransformation.Manyareadoptinghub-and-spokemodels,withacentralAIhubdefiningstandards
andplatforms,whilebusinessunitsowndeliveryandvaluerealisation.
Clearaccountabilityiscritical.Withoutexplicitownership,scalingstalls.OrganisationsareincreasinglydistinguishingbetweenownershipofAIplatformsandownershipof
AI-enabledproductsandvaluedelivery.Theyarealsointegratingpeople,riskandtechnologyconsiderationsundercross-functionalleadershipstructures.
(SeeExhibit6).
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC10
4.
Sequencing:
Movefromfoundationalusecasestoenterprisescale
Transformationmustbesequenceddeliberately.WhenscalingAI,leadingorganisationsoftenbeginbyaligningleadershipontheAIambition,establishingatechnologyanddatafoundation,anddeliveringafewquick-winusecases.Inthenextphase,theyfullyreshapeselected
supportfunctions,embedAIintoworkflows,refreshtalentmodelsandbuildcommunitiesofpractice.
Overtime,provenapproachesareextendedacross
additionalfunctions,andproductivitygainsarereinvestedintofurtherAIcapabilitybuilding.Theendstateisa
connected,intelligentorganisationinwhichAI-powered
systemsamplifyhumanexpertiseandmateriallyenhanceefficiency,qualityandsupporttothecorebusiness.
(SeeExhibit7).
BOSTONCONSULTINGGROUPTURNINGAIINTENTINTOVALUEINAPAC11
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Howtostart?
ClosingtheAIvaluegaprequiresdecisiveearlyaction.
Leaderscantakefivestepstokickstartmomentumandcreatetheconditionsforscaledimpact.(SeeExhibit8).
1
2
3
reinforceexperimentation,accountabilityandlearningfromAI-supportedactivities.Overtime,AIuseshouldfeelembeddedineverydaywork–notexceptional.
Launchanorganisation-widetrainingcurriculumtoimproveAIliteracy.
Equiptheworkforcewithpracticalskills
andconfidence.Structuredprograms
shouldcoverresponsibleAIuse,effectiveprompting,collaborationwithAIsystems,criticalthinkingandleadingteamsinAI-
poweredenvironments.ThegoalisnotjusttoraiseAIawareness,buttoembed
capabilityindailypractice.
Identifyhigh-valueusecasestofundthejourney.
Selectafocusedsetofhigh-impactuse
cases,particularlyinsupportfunctions,
thatcangeneratenear-termvalueand
buildcredibility.Earlyresultshelpfundthejourney,sustainboardendorsementand
createmomentumforbroadertransformation.
StartwithadefinitiveAIambition.
DefineaclearAIambitionanchoredin
businessoutcomesands
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