商务英语基础教程 （第一册）

ChapterOneMakinganAppointment12331.1Warning--up1.2SituationalDialogues1.3ReadingMaterials1.1Warning--upBusinesspeoplealwaysmakeanappointmentbeforetheygotoseeorvisittheirclientsorpotentialcustomerssothattheycanmaketheirworkmoreefficient.Thefollowingaresomeusefulexpressionsandpatternstomakeanappointment.希望会面1.I'dliketomakeanappointmenttoseeyou.我想约个时间与您见面。2.Woulditbepossibleformetotalktoyouinpersonaboutthat我能不能和您本人谈谈那件事?3.I'dliketoseeyouatyourearliestpossibleconvenience.如果方便的话，我想尽早去见您。下一页返回1.1Warning--up4.Couldwemeetanddiacuaathematterinalittlemoredetail?我们能不能碰个面，再讨论一下这件事的细节?询问对方的时间1.Whattimewouldbeconvenientforyour?您什么时候方便呢?2.Whenisitconvenientforyour?您什么时候方便呢?3.Whenwoulditbemostconvenientforyour?您什么时候方便呢?4.Whencanwemeettotalk?我们什么时候可以见面谈一谈?上一页下一页返回1.1Warning--up陈述方便与不方便的时候1.Anytimeyousay.您说的任何时候都方便。2.Anytimebetweenthreeandfive.3点到5点之间的任何时间都可以。3.I'mafraidI'mbusyalldaytomorrow.恐怕明天一天我都在忙。4.I'msorry，butIhaveanappointment.抱歉，我有个约会。上一页下一页返回1.1Warning--up约定拜访时间1.I'dliketoseeyoutomorrowifyouhavetime.如果您有时间，我想明天去见您。2.Howabouttomorrowatten?明天10点怎么样?3.AreyoufreenextTuesdayattwoo'clock?下星期二下午两点您有空吗?4.Isthattimeconvenientforyou?那个时间您方便吗?上一页返回1.2SituationalDialoguesDialogueAJuliaWhiteistheSalesManagerofMoistaTradingCompany，whichhasthebusinessrelationshipwithMr.Handy'sCo.，andJuliawantstointroduceMissSeamansalesrepresentativeofToyaImportandExportTradingCompanywhowantstobuildbusinessrelationshipwithMr.Handytohim.JuliaWhite:Hello.CanIspeaktoMr.Handy?Receiver:MayIhaveyourname，Please?JuliaWhite:ThisisJuliaWhitespeaking.Receiver:Holdon，please...I'msorry,buthe'aonanotherlinenow1.Wouldyoucaretohold2?下一页返回1.2SituationalDialoguesJuliaWhite:Well，Ineedtoleaveinaminute.Couldyoutakeamessage，Please3?Receiver:Certainly.JuliaWhite::It'salittlecomplicated...I'mtheSalesManagerofMoistaTradingCompany.Receiver:OK.JuliaWhite:IwassupposedtomeetMr.Handyforlunchat12:30atErnieRestaurantwitharepresentativeofToyaImportandExportTradingcompany，MissSeaman.Receiver.Ernie...MinaSeaman---OK...上一页下一页返回1.2SituationalDialoguesJuliaWhite:ButMissSeaman'sflightarrivedlate，andIneedtopickherupattheairportnow.Receiver:Airport---OKJuliaWhite:Sopleasetellhimthatthetimeischangedto1:00.Receiver:Oneo'clock...JuliaWbite:AndIhearthatMissSeamanlikestoeatChinesefoodrecently，soIwanttomeetatBeijingrestaurantinsteadofErnie's.Bytheway，pleasetellhimnottobookthetable，Ihavedoneitalready.Receiver:Beijingrestaurant...Chinesefood---OK.MissWhite，I'llgivehimthemessage4.Anythingelse5?JuliaWhite:That'sall.Thankyoufortroubletaken6.Good-bye.Receiver:Good-bye!上一页下一页返回1.2SituationalDialoguesDialogueBTimWolk，themanageroftheExportDepartmentinToyaImportandExportCompany，wantstoinformMr.Berns，theSalesManagerofthesamecompanytoattendthemeetingdiscussingtheforeignexchangemarketandoursalesstrategythisyear.TimWolk:Hello.ThisisTimWolkoftheExportDepartment.MayIspeaktoMr.Berns?Receiver:I'msorry，butheisoutoftheofficerightnow1.TimWolk:Whenwillhebeback2?Receiver:Heshouldbebackatanymoment.TimWolk:IwonderifyoucouldgiveMr.Bernsamessageforme3?上一页下一页返回1.2SituationalDialoguesReceiver:Yes，certainly.Justaminute.I'llgetapen4.(Pause)Okay，pleasecarryon.TimWolk:Therewillbeaveryurgentmeetingatthreeo'clockandIwouldlikeMr.Bernstoattendit.Receiver:Okay，anurgentmeeting...threeo'clock...MayIaskwhatit'sregarding?TimWolk:Yes.It'sregardingtheforeignexchangemarketandoursalesstrategythisyear.Receiver:ShallItellMr.Bernstoprepareanymaterial?上一页下一页返回1.2SituationalDialoguesTimWolk:Yes，thankyou.Receiver:I'lllethimknow，Mr.Wolk5.TimWolk:Thankyouverymuch.Bye.Receiver:Bye.上一页返回1.3ReadingMaterialsTextAHowtoMakeanAppointmentThemostimportantthingtorememberwhenmakingappointmentsisthatyouaresellingtheappointment，notyourproductorservices.Therefore，youdonotwanttobetalkingtoomuch.Youcanexpandonwhatyouhavetoofferwhenyougettotheappointment.1.Whatyouneedisyouropeningstatement(somethingyouknowaboutthemorareferral).2.Your“interest-grabbing”2sentence，somethingthatoffersthecustomeramajorbenefittothem.下一页返回1.3ReadingMaterials3.Requesttheappointmentensuringyoutogiveachoiceoftimessocannotsay"yes"or"no"e.g·I'dlovetogettogetherwithyousowecanestablishhowtoworkforyou.Whenwouldbeagoodtimeforyounextweek，MondayorTuesday?”Sometimes，youdohavetoqualifythepersontofindoutwhetheryourproductorservicewouldevenbeofusetothetheprospect.Youwouldasknomorethanthreequestionsafterthe“interest-grabbing"sentence，repeatbackwhattheysaidtoindicatethatyouwerelisteningandthengoforthe“close".上一页下一页返回1.3ReadingMaterialsTherearetimeswhenpeople，whoalreadyhaveacurrentsupplierofyourtypeofproductorservice，willacceptanappointmentifyousay“MrJones，IwouldliketodropbyforsixorsevenminutessoyouknowwhoIamandwhatwecandoforyou.Irealizethatyoumightnotneedourservicesrightnowbut,atleast，youwillbewellinformedtomakedecisionsinthefuture.Whenwouldbeagooddaynextweekforyou，MondayorTuesday?”Peoplegenerallydonotlikehavingtheirtimeconsumedso，sixorsevenminutesisnotthreateningandyouaretakingawaythefearofbeingsoldasyouhaveacknowledgedthefactthattheymaynotneedyourightnow.上一页下一页返回1.3ReadingMaterialsNEWWordsexpandv.使……膨胀，详述，扩张offern.出价，提议v.提供，出价referraln.提及，参考，推荐，介绍，指点henefitn.利益v.获益qualifyv.取得资格，有资格customern.顾客ensurev.确定，保证，担保prospectn.景色，希望，展望v.探勘，寻找consumev.消耗，消费，饮食acknowledgev.承认，答谢，告知收到，确认上一页下一页返回1.3ReadingMaterialsTextBSometimesasamemberofthecompany,wehavetobeawayonbusiness.Inordertomakeourworkmoreefficiently，weneedtomakeanappointmentabouttherelatedmattersthenthetelephoneplaysanimportantrole.Whiletheonewhoknowsbetterabouttheroleoftelephone，notonlycanmakethingscomplete，butalsocanuseittosolvemanyproblemswhichcannotbesolvedeasilyfacetoface!Nowlet'slearnhowtousetelephonetomakeanappointmentandtosolveproblems.OfficeAssistant:Goodmorning.OdysseyPromotions.MayIhelpyour上一页下一页返回1.3ReadingMaterialsPeter:Hello，thisisPeterBakerfromCommunicon.CouldIspeaktoSusanLiplease?OfficeAssistant:Justamoment，please.OfficeAssistant:IhavePeterBakeronthelineforyou.Susan:Thankyou.Hi，Peter.Nicetohearfromyou.How'stheEnglishweather1?Peter:It'sprettygoodforthetimeofyear.What'sitlikeinNewYorkSusan:Notgood，I'mafraid.Peter:That'sapitybecauseI'mplanningtocomeacrossnextweek.上一页下一页返回1.3ReadingMaterialsSusan:Really?Well，you'llcomebytoseeuswhileyou'rehere，Ihope.Peter:That'swhatI'mphoningabout.I'vegotameetingwithacustomerinBostononTuesdayofnextweek.Iwashopingwecouldarrangetomeetupeitherbeforeorafter.Susan:Great.Thatwouldgiveusachancetoshowyoutheconventioncentre，andwecouldalsodropinatCaesar'sRestaurantwhereGregghasarrangedyourreception.Peter:That'swhatIwasthinking.Susan:SoyousaidyouhavetobeinBostononTuesday?That'sthe8th?上一页下一页返回1.3ReadingMaterialsPeter:That'sright.Now，IcouldstopoverinNewYorkeitheronthewayorthatwouldbetheMonday.Wouldthatbepossible2?Susan:Ah，I'mafraidIwon'tbeintheofficeonMonday，andIthinkJimhasmeetingsallday.Peter:Uh-huh，well，theotherpossibilitywouldbetoarrangeitafterBostononmywayhome.Susan:WhendoyouplanonleavingBoston?Peter:CouldbeeitherTuesdayafternoonorWednesdaytocatchaflightbacktoLondononWednesdaymorning，butIwouldlikeevening.上一页下一页返回1.3ReadingMaterialsSusan:OK.Well，itwouldbebestforusifyoucouldflyinonWednesdaymorning.EitherJimorIwillpickyouupattheairport，andthenwecouldshowyoutheconventioncentreandalsoCaesar's.Ifthere'stime，youcouldcomebacktotheofficeandwe'llrunthroughanyofthedetailsthatstillhaven'tbeenfinalized.Peter:Thatsoundsgood.JustaslongasIcangetbacktotheairportformyeveningflight.Susan:Noproblem.Look,whydon'tyoufaxmeyourinformationonceyou'veconfirmedyourflighttimesThenwe'llgetbacktoyouwithanitineraryfortheday--that'sWednesdaythe9th，right?上一页下一页返回1.3ReadingMaterialsPeter:That'sright.Good，well，I'lldothatandIlookforwardtoseeingyounextweek.Susan:Samehere.Seeyounextweek.Peter:Right.Goodbye.Susan:Bye-bye.上一页下一页返回1.3ReadingMaterialsNEWWordefficientlyadv.有效地arrangev.安排，整理，排列n.安排，排列conventionn.大会，协定，惯例receptionn.接待，招待会finalizev.使结束，使完结itineraryn.旅程，旅行指南，游记上一页返回谢谢观赏ChapterTwoMeetingGuest12332.1Warming--up2.2SituationalDialogues2.3ReadingMaterials2.1Warming--upAfterwemadetheappointmentwithourpotentialguests，wewilllookforwardtohisorhervisit.Beforehisarrivalweshouldreservethehotelroomhimorherandwhenheorsheisarrivingweneedtogototheairporttopickorherup.Thefollowingaretheusefulsentencepatternsusedattheairportandthehotel.Questions1.WouldyouperhapsbeMr.Williams?2.Howwasyourflight?3.HowlongdidtheflighttakefromNewYork?4.ShallItakeyoutothehotelnow?下一页返回2.1Warming--upAnswers1.That'sright.2.Great.Ienjoyeditverymuch.3.Abouttwelvehours.4.Yes，thatwouldbegreat.1.I'mdelightedtomeetyouatlast.很高兴，终于见到你了。2.Howwasyourjourney?你的旅途如何?3.Ihopeyou'vehadapleasantflight/trip.旅途愉快吧!上一页下一页返回2.1Warming--up4.Thein-flightservicewassatifactory./Theairservicewassatisfactory.机上服务很令人满意。5.AndI'llbeveryhappyifIcanhelpyouwithanything.如能为你效劳，我很高兴。6.MayIhelpyouwithyourbaggage/luggage?我替您拿行李，好吗?上一页返回2.2SituationalDialoguesDialogueAA:Excuseme，butareyouMr.GreenfromtheUnitedStatesB:Yes，Iam.A:Wearegladyoucouldcome，Mr.Green.IsthisthefirsttimethatyoucometoChina?B:No.I'vebeentoChinathreetimes.A:WhichcitieshaveyoubeentoyB:Well，I'vebeentoBeijingandShanghai.Butit'sthefirsttimeIcometoNanjing.A:Ihopeyouwillhaveagoodtimehere.Mr.Green，thisisMr.LiLin.XiaoLi，thisisMr.GreenfromtheUnitedStates.下一页返回2.2SituationalDialoguesC:NicetomeetyouMr.Green.IamthemanageroftheInternationalBusinessDepartment.B:Thankyou.Welcometoourbank.I'mverypleasedtobehere.上一页下一页返回2.2SituationalDialoguesNotes1.We'vebeenexpectingyou.我们一直在恭候您。2.Wearegladyoucouldcome.很高兴您能来。3.WelcometoChina/Nanjing/ourbank.欢迎您到中国/南京/我行。上一页下一页返回2.2SituationalDialoguesDialogueBExcuseme，areyouMr.WilsonfromtheUnitedStates?Yes，Iam.ABA:I'mMissWang，thesecretaryoftheQingdaoTextilesImport&ExportCorporation.B:Howdoyoudo，MissWang?A:Howdoyoudo，Mr.Wilson?WelcometoChina.B:Thankyou.It'sverykindofyoutocomeandmeetmeattheairport，MissWang.Ihopeyouhaven'tbeenwaitinglong.上一页下一页返回2.2SituationalDialoguesA:No，notatall.Ihopeyou'vehadanenjoyableB:Yes，thankyou.Theserviceisgreatandfoodisgood.A:I'mgladtohearthat.IsthisyourfirsttriptoChina，Mr.Wilson?B:Yes，theveryfirst.A:IhopeyouwillenjoyyourstayhereinQingdao.B:Thanks.I'msureIwill.Iwouldliketoknowwhereweareheadingnow.A:Ourcariswaitingoverthere.Let'sdrivetothehotel.MayIhelpyouwithoneofyourbags?B:Nothanks.Icanmanageit.Allright.Let'sgo.上一页下一页返回2.2SituationalDialoguesNotes1.IsthisyourfirsttriptoNanjing?/IsthisthefirsttimethatyoucometoNanjing?这是您第一次来南京吗?2.Ihopeyouwillenjoyyourstayhere/haveagoodtimehere.希望您过得愉快!3.Youmustbeourlongexpectedguest，Mr.WilsonfromtheU.S.你一定是我们盼望已久的客人，从美国来的威尔逊先生吧!4.I'mhappytohavethepleasureofmeetingyou.见到你很高兴。上一页下一页返回2.2SituationalDialogues5.Iwouldlikeyoutomeetourmanagingdirector,Mr.Wang.我向你介绍一下我们的总经理王先生。6.Ihavebeenlookingforwardtomeetingyou.我一直盼着能见到你。7.I'veheardsomuchaboutyou.Gladtomeetyou.久闻大名。今日相见荣幸之至。上一页返回2.3ReadingMaterialsTextAHowtoReceiveForeignGuestsJustbeforetheforeignguestarrives，it'snecessaryforyoutoreservearoomatthehotelforhim.It'srequiredthattheroombecomfortable，air-conditioned，andbeequippedwithaprivatebathroom.Whentheforeignguestarrwes,it'sgoodmannersforyoutomeethiminperson,oratleast，tosendarepresentativetomeethimattheairport.Uponarrival,foreignersusuallyliketogototheirhotelroomsrightaway1.Youcandrivehimdirectlytohishotel.Onthewaytothehotel，youcanintroducetheplaceandtalktohim0nsubjectsthathemaybeinterestedin.Youcan下一页返回2.3ReadingMaterialsalsodiscusshisschedule.Youshouldnotaskabouttheguest'sage，maritalstatus，oranythingprivate.It'simpoliteforyoutosmokewithoutaskingforpermission.Onadiplomaticoccawon.it'sbestforyoutobedressedinblackorblue.Alwaysmakeyourselfhelpfultohimandtryyourbesttomakehimfeelatease.Neverbetoohumbleortoopushybeforeaforeigner.上一页下一页返回2.3ReadingMaterialsNewWordsrepresentativen.代表，代理人uponarrival到达的时候air-conditionedadj.有空调的schedulen.时间表permissionn.允许，许可diplomaticadj.外交上的，善于交际的pushyadj.有进取的sumptuousadj.丰盛的warmlyadj.热情的distantadj.遥远的上一页下一页返回2.3ReadingMaterialstreatvt.招待pleasuren.愉快thoughtfuladj.周到的rapidlyadv.迅速地inadvance事先flexibleadj.灵活的上一页下一页返回2.3ReadingMaterialsNotes1.Uponarrival,foreignersusuallyliketogototheirhotelroomsrightaway.外国客人到达时通常喜欢马上去宾馆。(upon，当……的时候)TextBSampleSpeech:AttheBanquetSampleofaformalwelcomespeechgivenatthedinnertableDearMr.Dewyandmydearcolleagues，We'reveryhappytohaveMr.Dewyandhispartyherewithustonight.Confuciusoncesaid，Whatajoyitistohavefriendscomingfromafar!1

上一页下一页返回2.3ReadingMaterialsMr.Dewyisanoldfriendofours.Heandhispartycomefromtheothersideoftheearth,soourjoytonightisbeyondexpression.2Mr.DewyisapioneerintheUStradewithChina.HewasamongthefirstAmericanbusinessmen，whocametoChinarightafterthePingpongDiplomacyinthemid-70'.Sincethen，we'vesignedsixcontractswithOrientalImports.Thoughtherehavebeenupsanddownsinthetradevolume，we'vedevelopedamutuallybeneficialandthereforeverysolidrelationship.3Andwe'reveryproudofthis.上一页下一页返回2.3ReadingMaterialsAsourpresentcontractisexpiringnextmonth，we'reverypleasedtohaveyouheretoworkwithus，onanewcontract.Ifirmlybelievethatthroughourmutualefforts，thenewcontractwillfurtherstrengthenthetiesbetweenourtwocompaniesandmakebothofusmoreprosperous.4Ournegotiationwillbeginthedayaftertomorrow.I'dliketotakethisopportunitytoproposeatoasttothesuccessofthenegotiation，andtotheprosperityofourtwocompanies.Bottomsup!5上一页下一页返回2.3ReadingMaterialsNewWordscheersint.干杯!approachn.方式，方法diplomacyn.外交proposevt.提议tradevolume贸易额toastn.祝酒mutuallyadv.相互地furtheradj.进一步上一页下一页返回2.3ReadingMaterialsheneficialadj.有益的co-operationn.合作solidadj.坚实的successn.成功strengthenvt.加强negotiationn.谈判prosperousadj.繁荣的arrivaln.到达上一页下一页返回2.3ReadingMaterialsNotes1.Confuciusoncesaid，Whatajoyitistohavefriendscomingfromafar!孔子曰:有朋自远方来，不亦乐乎!(afar，在远处，从远处)2.Heandhispartycomefromtheothersideoftheearth，soourjoytonightisbeyondexpression.他和他的代表团来自地球的另一端，我们今晚的喜悦之情难以言表。(beyondexpression，难以用语言来表达的)3.Thoughtherehavebeenupsanddownsinthetradevolume，we'vedevelopedamutuallybeneficialandthereforeverysolidrelationship.尽管我们的贸易额有起伏，但我们却发展了一个互惠的，因而也是非常坚实的关系。(upsanddowns，有起伏，有上有下)上一页下一页返回2.3ReadingMaterials4.Ifirmlybelievethatthroughourmutualefforts，thenewcontractwillfurtherstrengthenthetiesbetweenourtwocompaniesandmakebothofusmoreprosperous.我坚信，通过我们双方的努力，新的合同会进一步加强我们两家公司之间的纽带，并使我们共同繁荣。(mutualefforts，共同的努力)5.I'dliketotakethisopportunitytoproposeatoasttothesuccessofthenegotiation，andtotheprosperityofourtwocompanies.Bottomsup!我愿借此机会举杯祝我们的会谈成功，一并祝我们两家公司更加繁荣昌盛，干杯!(toproposeatoastto，为……祝酒)上一页返回谢谢观赏ChapterThreeCompanyProfiles12333.1Warming--up3.2SituationalDialogues3.3ReadingMaterials3.1Warming--upVisitingthecompanyisthebestwaytomaketheclientsbefamiliarwiththecompany.Afterseeingthecompanywiththeirowneyes，theymayhaveadeepimpressionofthecompanyandthatmaybehelpfulforthecompaniesbuildingbusinessrelationship.1.Couldyoutellmesomethingaboutyourcompany?能给我介绍一下你们公司吗?2.Whereisyourheadoffice你们公司总部在哪儿?3.OurcompanyisbasedinBeijingandhasfivebranchofficesinChina.我们公司总部设在北京，在中国还有5家分公司。下一页返回3.1Warming--up4.OurcompanyislocatedinShanghai.我们的公司在上海。5.TheheadquartersofourcompanyisinJapan.公司的总部在日本。6.Whenwasyourcompanyfounded?贵公司何时成立的?7.Ourcompanywasfoundedin1990.我们的公司建立于1990年。8.Howmanyemployeesdoyouhave?你们有多少员工?9.Howmanydepartmentsarethereinyourcompany?贵公司有多少个部门?上一页下一页返回3.1Warming--up10.Howmanybranchofficesdoyouhave?你们有几个分公司?11.What'syourannualproduction?你们的年产量是多少?12.Areyoudevelopinganynewproducts你们在开发新产品吗?上一页返回3.2SituationalDialoguesDialogueAA:Couldyoutellmesomethingaboutyourcompany?B:Sure!Ourcompanyisalargestate-ownedone.A:WhenwasyourcompanyfoundedB:Itwasfoundedin1982.We'vebeeninbusinessforabout25years.A:WhereisyourheadquartersB:OurheadquartersislocatedinBeijing.A:Howmanydepartmentsarethereinyourcompany?B:Thereare5departmentsinourcompany.Theyareproduction，purchasing，marketingfinance，andR&D(researchanddevelopment).下一页返回3.2SituationalDialoguesA:HowmanyemployeesdoyouhaveB:Wehave10，000employees.A:I'dliketoknowwhatkindofproductyourcompanyproduces.B:WemainlyproducecolorTVs.A:WouldyoutellmeyourannualproductionB:Theannualproductionis1,500，000units.A:DoesyourproductsellwellindomesticmarketB:Yes，itsellswellnotonlyathomebutalsoabroad.A:Thankyouforyourinformation.B:Youarewelcome.上一页下一页返回3.2SituationalDialoguesNotesstate-ownedadj.国有的purchasev.购买headquartersn.总部bebasedin/belocated座落在，位于beinbusiness从业consistof包括state-ownedcompany国有企业domeaticmarket国内市场annualproduction/annualoutput年产量上一页下一页返回3.2SituationalDialoguesDialogueBA:Couldyougiveusabriefintroductiontoyourcompany?B:Yes.It'samedium-sizedcompany.A:Where'syourcompanybasedinsB:OurcompanyisbasedinShanghai.A:Howmanydepartmentsarethereinyourcompany?B:Ourcompanyconsistsofsixdepartments:production，purchasing，finance，auditingmarketing，andR&D(researchanddevelopment).A:DoyouhaveanybranchesB:WehaveonebranchinTianjin，andanotheroneinShenyang.上一页下一页返回3.2SituationalDialoguesA:Howmanyemployeesarethereinyourcompany?B:Thereareabout1,000employees.A:Whatdoyoumainlydealin?BWemainlydealinimportandexporttradebutwealsodointernationaltransportation.A:Couldyoutellmethefixedcapitalinyourcompany?B:Thefixedcapitalis10，000,000USdollars.A:What'syourannualturnover?B:It's500,000,000USdollars.A:What'syournetprofitlastyearB:It'sabout20,000,000USdollars.上一页下一页返回3.2SituationalDialoguesNotescapitaln.资金transportationn.运输，运输系统，运输工具turnovern.营业额annualadj.每年的，年度的financen.金融auditingn.审计dealin/beinengagedin/engagein经营internationaltransportation国际运输fixedcapital固定资金annualturnover年营业额netprofit纯利润上一页返回3.3ReadingMaterialsTextAAlibaba.comAlibaba.com,amemberoftheAlibabaGroupofcompanies,isoneoftheworld'spremiere-commercebrandsandthenumberoneonlinemarketplaceforglobalanddomesticChinesetrade.Weprovideanefficient，trustedplatformconnectingsmallandmedium-sizedbuyersandsuppliersfromaroundtheworld.Ourinternationalmarketplace(www.alibaba.com)focusesonglobalimportersandexportersandChinamarketplace(www.alibaba.com.cn)focuses0nsuppliersandbuyerstradingdomesticallyinChina.Togetherourmarketplacesformacommunityofmore下一页返回3.3ReadingMaterialsthan24millionregisteredusersfromover2(X)countriesandregions.OuroperationalheadquartersisbasedinHangzhouineasternChina.Wehavefieldsalesandmarketingofficesinmorethan30citiesinChina，HongKongSARUnitedStates.Thecompanyhasmorethan4，400full-timeemployeesSwitzerlandandtheasofJune30，2007.History.TackMa_ourleadfounderandchairman_and1RotherfounderslaunchedAlibaba.cominhisHangzhouapartmentservice，andlaterbecamein1999.Originally，Alibaba.comoperatedasa上一页下一页返回3.3ReadingMaterialsbulletinboardvibrantmarketplaceforsmallandmedium-sizedenterprisesaroundtheworldtoidentifypotentialtradingpartnersandinteractwitheachothertoconductbusinessonline.Alibaba.comlistedontheHongKongStockExchangeonNovember6，2007andistheflagshipbusinessoftheAlibabaGroup.上一页下一页返回3.3ReadingMaterialsPremieradj.第一的，首位的，最初的platformn.平台，月台，讲台，坛registerv.记录，登记，注册，挂号domesticallyadv.国内地operationaladj.操作的，运作的launchv.发起，创办vibrantadj.有活力的，充满活力的interact相互作用，相互影响flagship旗舰上一页下一页返回3.3ReadingMaterialsNotes阿里巴巴(Alibaba.com)是全球企业间(B2B)电子商务最好的品牌之一，是目前全球最大网上交易市场和商务交流社区之一。阿里巴巴成立于1999年，总部设在杭州市区，并在海外设立美国硅谷、伦敦等分部。良好的定位，稳固的构成，优秀的服务使阿里巴巴成为全球首家拥有220万商人的电子商务网站，成为全球商人网络推广的第一网站，被商人们评为“最受欢迎的企业间网站”。阿里巴巴创始人、首席执行官马云被著名的“世界经济论坛”选为“未来领袖”、被美国亚洲商业协会选为“商业领袖”，是50年来第一位成为《福布斯》封面人物的中国企业家，并曾多次应邀为全球著名高等学府麻省理工学院、沃顿商学院、哈佛大学讲学。上一页下一页返回3.3ReadingMaterialsTextBIntroductiontotheHaierGroupHaierGroupinBriefTheHaierGroupwasfoundedin1984withheadquartersinQingdao，ShandongProvince，PRC.Haierproducedonlyasinglemodelofrefrigerator.Todayitisoneoftheworld'sleadingwhitegoodshomeappliancemanufacturers.UndertheleadershipofChairmanandCEOZhangRuimin，Haiermanufactureshomeappliancesinover15，100differentspecificationsunder96categories.Haierproductsarenowsoldinover100countriesaroundtheglobe.Haierhasover240subsidiary上一页下一页返回3.3ReadingMaterialscompanies，over110designcenters，plantsandtradingcompaniesandover50，000employeesthroughouttheworld.Haier'sfocusedindustriesincludetechnologyresearch，manufacturing，tradeandfinancialservices.TheglobalrevenueofHaierfor2005wasRMB103.4billion.TheHaierGrouphasachievedgreataucceasoverthepast24years.Itbeganasasmallneighborhoodworkshopandhasgrowntooneoftheworld'stop500companiesreportingannualsalesof16.2billionyuan，withanetprofitof536millionyuan.Haierhasenjoyedagrowinginternationalreputationoverthepast24yearsanditssaleshavegrownfasterthananyother上一页下一页返回3.3ReadingMaterialshomeappliancecompanyintheworld.19ofthecompany'sproductsincludingrefrigerators，airconditioners，washingmachines，televisions，waterheaters，personalcomputers，mobilephonesandkitchenapplianceshavebeenratedas“TopBrands”inChina.HaierrankedfirstintermsofoverallleadershipamongmainlandChinesecompaniesCompanies.lnWallStreetJournalAsia'sannualsurveyofAsia's200MostAdmiredInMarch2008，theFinancialTimesonceagainaddedHaiertoitslistofTop10ChineseGlobalBrandNameswithsurveyrespondentsrankingHaiernumberoneintermsofproductquality，trust，innovation,management，andbranding.InMay2008Haierranked13thonForties'ReputationInstituteGlobal200list.上一页下一页返回3.3ReadingMaterialsAsofJune2008，thecompanyhasbeenawarded8，333patents，with1,996forHa