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EssentialsofBusinessInformationSystems,7thEdition

TestItemFile/TestBank

NoteFromtheAuthors

WemadeseveralimprovementsintheEssentials7thEditionTestItemFile:

Authorcertified.Thetestitemshaveeitherbeenwrittenbytheauthorsordevelopedbycolleaguesandcloselyreviewedbyauthorsforaccuracy,appropriateness,anddepth

Cognitivelevelvariety.Thenewtestitemfilecontainsquestionsatseveraldifferentcognitivelevels.UsingBloom’staxonomyforclassifyingcognitivelevels,therearefourtypesofquestionsinthetestitemfile:

Contentquestions:focusoncomprehensionandrecallofbasicknowledgeofthesubjectmatterasgiveninthetext

Analysisquestions:focusontheabilitytousecontentknowledgetoorganize,summarize,andcomparesituationswhicharedescribedinthetext,ormayinvolvenewsituations.

Synthesisquestions:focusontheabilityofthestudenttoapplyknowledgelearnedinthetext,devisenewsolutionstoproblems,generalizefromspecificinstances,andpredictlikelyoutcomesbasedonknowledgesuppliedbythetext

Evaluationquestions:focusontheabilityofthestudenttocompare,assess,makejudgments,andjustifycoursesofactionbasedonknowledgesuppliedbythetext

Analysis,synthesis,andevaluationtypequestionsareidentifiedbytypeintheWorddocumentcontainingthetestitems.

Chapter1

BusinessInformationSystemsinYourCareer

True-FalseQuestions

Internetadvertisingisgrowingatarateofmorethan30percentayear.

Answer:True Difficulty:Hard Reference:p.6

Abusinessmodeldescribeshowacompanyproduces,delivers,andsellsaproductorservicetocreatewealth.

Answer:True Difficulty:Easy Reference:p.7

Informationtechnology(IT)consistsofallthehardwarethatafirmneedstouseinordertoachieveitsbusinessobjectives,whereasinformationsystemsconsistofallthehardwareandsoftwareneeded:

Answer:False Difficulty:Medium Reference:p.10

Computersareonlypartofaninformationsystem.

Answer:True Difficulty: Easy Reference:p.12

Informationsystemsliteracydescribesthebehavioralapproachtoinformationsystems,whereascomputerliteracydescribesthetechnicalapproach.

Answer:False Difficulty:Easy Reference:p.12

Thedimensionsofinformationsystemsarepeople,organizations,andtechnology

Answer:True Difficulty:Easy Reference:p.12

Inordertounderstandhowaspecificbusinessfirmusesinformationsystems,youneedtoknowsomethingaboutthehistoryandcultureofthecompany.

Answer:True Difficulty:Easy Reference:p.13

Developinganewproduct,fulfillinganorder,orhiringanewemployeeareexamplesofbusinessprocesses.

Answer:True Difficulty:Easy Reference:p.13

Businessprocessesarelogicallyrelatedtasksforaccomplishingtasksthathavebeenformallyencodedbyanorganization.

Answer:False Difficulty:Medium Reference:p.13

Employeeattitudesabouttheirjobs,employers,ortechnologycanhaveapowerfuleffectontheirabilitiestouseinformationsystemsproductively.

Answer:True Difficulty:Easy Reference:p.14

Anetworkrequiresatleasttwocomputersandasharedresource.

Answer:False Difficulty:Medium Reference:p.14

.

AnITinfrastructureprovidestheplatformonwhichthefirmcanbuilditsinformationsystems.

Answer:True Difficulty:Easy Reference:p.15

(Analysis)

UPS’suseofWeb-basedtoolsthatallowcustomerstoembedUPSfunctionssuchastrackingandcostcalculationsintotheirownWebsiteswasaninformationsystemssolutionusedtoachievecustomerintimacy.

Answer:True Difficulty:Hard Reference:p.16

Analysisintermsofcategorize

Identifyingaproblemincludesagreeingthataproblemexists.

Answer:True Difficulty:Easy Reference:p.16

Politicalconflictisanexampleofthepeopledimensionofbusinessproblems.

Answer:False Difficulty:Hard Reference:p.19

(Analysis)Thetext’sexampleofMitchellGregory,CIOofSonicCorporations,illustratestheneedforinformationsystemsmanagerstohaveanin-depthbackgroundinthetechnologyusedintheirindustry.

Answer:False Difficulty:Hard Reference:p.23

Analysisintermsofexamine

Thereisnowaythatfirmstodaycanperformevenbasicaccountingfunctionswithoutextensiveinvestmentinsystems.

Answer:True Difficulty:Medium Reference:p.24

Anunderstandingofenterprise–widesystemsforcustomerrelationshipmanagementisoneoftheskillsrelevanttocareersinmarketing.

Answer:True Difficulty:Medium Reference:p.26

Whereasmarketingandfinancialcareershavebeentransformedbythegrowthininformationsystems,managementhas—sofar—remainedrelativelyunaffected.

Answer:False Difficulty:Medium Reference:p.27

Eachofthefollowingcareertracks—accounting,finance,marketing,operationsmanagement,management,andinformationsystems—reliesheavilyinpracticeondatabases.

Answer:False Difficulty:Medium Reference:p.29

MultipleChoiceQuestions

OneoftherecentcriticalchallengesfacingMajorLeagueBaseballwas:

poorcoordinationbetweenlocalandnationalsaleschannels.

poorlymanagedsaleschannels.

outdatedinformationsystems.

decreasingticketsales.

Answer:d Difficulty:Medium Reference:p.3

Thesiximportantbusinessobjectivesofinformationtechnologyarenewproducts,services,andbusinessmodels;customerandsupplierintimacy;survival;competitiveadvantage,operationalexcellence,and:

improvedflexibility.

improveddecisionmaking.

improvedbusinesspractices.

improvedefficiency.

Answer:b Difficulty:Easy Reference:p.6

DellComputer’suseofinformationsystemstoimproveefficiencyandimplement“masscustomization”techniquestomaintainconsistentprofitabilityandanindustryleadillustrateswhichbusinessobjective?

Improvedflexibility

Improvedbusinesspractices

Competitiveadvantage

Survival

Answer:c Difficulty:Hard Reference:p.8

Theuseofinformationsystemsbecauseofnecessityis:

survival

improvedbusinesspractices

competitiveadvantage

improvedflexibility

Answer:a Difficulty:Medium Reference:p.9

(Analysis)

Whichofthefollowingchoicesmayleadtocompetitiveadvantage(1)newproducts,services,andbusinessmodels;(2)charginglessforsuperiorproducts;(3)respondingtocustomersinreal-time?

1only

1and2

2and3

1,2,and3

Answer:d Difficulty:Hard Reference:p.8

Analysisintermsofcompare

Verizon’simplementationofaWeb-baseddigitaldashboardtoprovidemanagerswithreal-timeinformationsuchascustomercomplaintsisanexampleof:

improvedflexibility.

improveddecision-making.

improvedefficiency.

customerandsupplierintimacy.

Answer:b Difficulty:Medium Reference:p.8

ThemoveofretailbankingtouseATMsafterCitibankunveileditsfirstATMsillustratestheinformationsystembusinessobjectiveof:

improvedefficiency.

customerandsupplierintimacy.

survival.

competitiveadvantage.

Answer:c Difficulty:Medium Reference:p.9

Whattermisusedtorefertoallofthecomputer-basedinformationsystemsusedbyorganizationsandtheirunderlyingtechnologies?

Networktechnology

Digitaltechnology

Informationtechnology

Productivitytechnology

Answer:c Difficulty:Easy Reference:p.10

Aninformationsystemcanbedefinedtechnicallyasasetofinterrelatedcomponentsthatcollect(orretrieve),process,store,anddistributeinformationtosupport:

decisionmakingandcontrolinanorganization

communicationsanddataflow

managersanalyzingtheorganization’srawdata

thecreationofnewproductsandservices

Answer:a Difficulty:Medium Reference:p.10

Thethreeactivitiesinaninformationsystemthatproducetheinformationorganizationsusetocontroloperationsare:

informationretrieval,research,andanalysis.

input,output,andfeedback.

input,processing,andoutput.

dataanalysis,processing,andfeedback

Answer:c Difficulty:Easy Reference:p.11

Orderdataforbaseballticketsandbarcodedataareexamplesof:

rawinput.

rawoutput.

customerandproductdata.

salesinformation.

Answer:a Difficulty:Easy Reference:p.11

(Analysis)

Theaveragenumberofticketssolddailyonlineisanexampleof:

input.

rawdata.

meaningfulinformation.

output.

Answer:c Difficulty:Easy Reference:p.11

Analysisintermsofcategorize

Output:

isfeedbackthathasbeenprocessedtocreatemeaningfulinformation.

isinformationthatisreturnedtoappropriatemembersoftheorganizationtohelpthemevaluatetheinputstage.

transfersdatatothepeoplewhowilluseitortotheactivitiesforwhichitwillbeused.

transfersprocessedinformationtothepeoplewhowilluseitortotheactivitiesforwhichitwillbeused.

Answer:d Difficulty:Easy Reference:p.11

Convertingrawdataintoamoremeaningfulformiscalled:

capturing.

processing.

organizing.

feedback.

Answer:b Difficulty:Easy Reference:p.11

Electroniccomputersandrelatedsoftwareprogramsarethetechnicalfoundation,thetoolsandmaterials,of:

allbusinessprocedures.

informationaccumulation.

moderninformationsystems.

allindustrializedcountries.

Answer:c Difficulty:Medium Reference:p.11

(Analysis)

Anexampleofrawdatafromanationalchainofautomobilestoreswouldbe:

13ToyotassolddailyinKentucky

13ToyotaRAV4ssoldduringMarch2006inLouisville,Kentucky

1ToyotaRAV4ssoldMarch3,2005inLouisville,Kentucky

Alloftheabove

Answer:d Difficulty:Hard Reference:p.11

Analysisintermsofcategorize

Thefieldthatdealswithbehavioralissuesaswellastechnicalissuessurroundingthedevelopment,use,andimpactofinformationsystemsusedbymanagersandemployeesinthefirmiscalled:

informationsystemsliteracy.

informationsystemsarchitecture.

managementinformationsystems.

informationtechnologyinfrastructure.

Answer:c Difficulty:Medium Reference:p.11

Inahierarchicalorganization,theupperlevelsconsistof:

managerialandprofessionalworkers.

managerial,professional,andtechnicalworkers.

professionalandoperationalworkers.

managerial,professional,andoperationalworkers.

Answer:b Difficulty:Medium Reference:p.13

Ahierarchy:

isbasedonaclear-cutdivisionoflabor.

iscomposedprimarilyofexpertstrainedfordifferentfunctions.

isapyramidstructureorrisingauthorityandresponsibility.

alloftheabove.

Answer:c Difficulty:Easy Reference:p.13

Thefundamentalsetofassumptions,values,andwaysofdoingthings,thathasbeenacceptedbymostofacompany’smembersiscalledits:

culture.

environment.

atmosphere.

values.

Answer:a Difficulty:Easy Reference:p.13

Businessprocesses:

includeinformalworkpractices.

areusedprimarilyforsalesandaccountingfunctions.

aregovernedbyinformationtechnology.

arelogicallyrelatedtasksusedprimarilybyoperationalpersonnel.

Answer:a Difficulty:Easy Reference:p.13

Datamanagementtechnologyconsistsof:

thephysicalhardwareandmediausedbyanorganizationforstoringdata.

thedetailed,preprogrammedinstructionsthatcontrolandcoordinatethecomputerhardwarecomponentsinaninformationsystem.

thesoftwaregoverningtheorganizationofdataonphysicalstoragemedia.

thehardwareandsoftwareusedtotransferdata.

Answer:c Difficulty:Medium Reference:p.14

Thehardwareandsoftwareusedtotransferdatainanorganizationiscalled:

datamanagementtechnology.

networkinganddatamanagementtechnology.

dataandtelecommunicationstechnology.

networkingandtelecommunicationstechnology.

Answer:d Difficulty:Medium Reference:p.14

Networkingandtelecommunicationstechnologies,alongwiththepeoplerequiredtorunandmanagethem,constituteanorganization’s:

datamanagementenvironment.

networkedenvironment.

ITinfrastructure.

informationsystem.

Answer:c Difficulty:Medium Reference:p.15

Anintranetuses:

mainframetechnology.

infraredtelecommunicationssystems.

thetelecommunicationscapacitiesoffiberopticnetworks.

internettechnologywithintheboundariesofthefirm.

Answer:d Difficulty:Medium Reference:p.22

Thefirststepinthefour-stepmodelofbusinessproblemsolvingis:

agreeingthataproblemexists.

identifyingtheproblem.

outliningtheproblem’scauses.

assigningtheproblemtoaproblemsolver.

Answer:b Difficulty:Easy Reference:p.18

Inadequatedatamanagementisanexampleofthe___________dimensionofbusinessproblems.

technical

organizational

people

management

Answer:a Difficulty:Medium Reference:p.18

Legalandregulatorycomplianceisanexampleofwhichdimensionofbusinessproblem?

Management

Organizational

People

Ethical

Answer:c Difficulty:Hard Reference:p.18

Aginghardwareandoutdatedsoftwareareexamplesofwhichdimensionofbusinessproblem?

Technical

Infrastructure

InformationSystems

Organizational

Answer:a Difficulty:Easy Reference:p.18

Poorbusinessprocessesandunsupportivecultureareexamplesofwhichdimensionofbusinessproblem:

management

organizational

people

infrastructure

Answer:b Difficulty:Easy Reference:p.18

(Synthesis)

TheownersofSpeed-EZ,anewbikemessengerservice,areconcernedabouthowtheywillmanagetheirmessengersoncetheyhavelefttheoffice.Thisisabusinessproblemthatfallsintothe:

managementdimension.

peopledimension.

organizationaldimension.

technicaldimension.

Answer:b Difficulty:Medium Reference:p.18

Synthesisintermsofbringingknowledgetogether

(Synthesis)

FlapjackFlats,anewpancakechain,ishavingdifficultyfindingpancakechefs.Thisisabusinessproblemthatfallsintothe:

managementdimension.

peopledimension.

organizationaldimension.

technicaldimension.

Answer:c Difficulty:Medium Reference:p.18

Synthesisintermsofbringingknowledgetogether

Inchoosingthebestsolutionforabusinessproblem,oneofthemostimportantconsiderationsis:

changemanagement.

existingresourcesandskills.

employeetraining.

outcomemeasurement.

Answer:b Difficulty:Hard Reference:p.19

ThefailureofNASA’sinitialsolutiontopreventingthespaceshuttlesheddingfoamillustrates:

theimportanceoftrainingemployeesonnewbusinessprocesses.

theneedtoprepareformeasuringoutcomesofabusinesssolution.

thecontinuousnatureofproblemsolving.

theneedtoquicklyadapttonewtechnologicalinnovations.

Answer:c Difficulty:Medium Reference:p.19

Thefinalstepinthefour-stepmodelofbusinessproblemsolvingis:

outcome.

implementation.

changemanagement.

feedback.

Answer:b Difficulty:Easy Reference:p.19

Amajorcriterionindecidingthemostimportantperspectivesofabusinessproblemis:

implementation.

changemanagement.

usefulness.

organizationalperspective.

Answer:c Difficulty:Hard Reference:p.20

Oneofthemostfrequenterrorsinproblemsolvingis:

rushingtojudgment.

notbeingawareofpersonallimitations.

beingtoodoubtful.

followingarotepatternofdecisionmaking.

Answer:a Difficulty:Medium Reference:p.20

Anexampleofabusinessusinginformationsystemstocreatenewproductsandservicesis:

Blockbuster’screationofanewonlinemovie-rentalsystemsimilartothatofNetflix.

Seven-Eleven’snewretailinformationsystemanalyzingsalesdatatodeterminecustomerneedsateachlocation.

ChinaTelecom’senterprisesystemdesignedtocomplywithinternationalreportingregulations.

MLB’sWebsitesforonline“fantasy”games.

Answer:d Difficulty:Hard Reference:p.21

Anexampleofabusinessusinginformationsystemstoattaincompetitiveadvantageis:

Blockbuster’screationofanewonlinemovie-rentalsystemsimilartothatofNetflix.

Seven-Eleven’snewretailinformationsystemanalyzingsalesdatatodeterminecustomerneedsateachlocation.

ChinaTelecom’senterprisesystemdesignedtocomplywithinternationalreportingregulations.

MLB’sWebsitesforonline“fantasy”games.

Answer:a. Difficulty:Hard Reference:p.21

Anexampleofabusinessusinginformationsystemsforsurvivalis:

Blockbuster’screationofanewonlinemovie-rentalsystemsimilartothatofNetflix.

Seven-Eleven’snewretailinformationsystemanalyzingsalesdatatodeterminecustomerneedsateachlocation.

ChinaTelecom’senterprisesystemdesignedtocomplywithinternationalreportingregulations.

MLB’sWebsitesforonline“fantasy”games.

Answer:c Difficulty:Hard Reference:p.21

Aninformationskillimportantforanaccountingmajorwouldbe:

anunderstandingofsystemandnetworksecurityissues.

anunderstandingofproductmanagemententerprisesystems.

anunderstandingofsuppliermanagemententerprisesystems.

anunderstandingofenterprisesystemsthatenhanceleadership.

Answer:a Difficulty:Medium Reference:pp22-29

Aninformationskillimportantforamarketingmajorwouldbe:

anunderstandingofsystemandnetworksecurityissues.

anunderstandingofproductmanagemententerprisesystems.

anunderstandingofsuppliermanagemententerprisesystems.

anunderstandingofenterprisesystemsthatenhanceleadership.

Answer:b Difficulty:Medium Reference:pp22-29

(Analysis)Sonic’suseofpoint-of-salesterminalstotrackpurchasingtrendsatdifferentoutletsisanexampleof:

usinginformationsystemstocreatenewbusinessprocesses.

relegatinginformationsystemstoasecondaryrole.

usinginformationsystemstoachievecompetitiveadvantage.

usinginformationsystemstoachievecustomerintimacy.

Answer:d. Difficulty:Hard Reference:p.23

Analysisintermsofexamine

Oneoftheveryfirstbusinessapplicationsofinformationsystemswas:

operationsmanagement.

realestatesales.

accounting.

operationsanalysis.

Answer:c Difficulty:Hard Reference:p.24

Maintainingtheorganization’sfinancialrecordsisabusinessfunctionof:

accounting.

finance.

sales.

marketing.

Answer:a Difficulty:Easy Reference:p.24

Promotingtheorganization’sproductsandservicesisabusinessfunctionof:

manufacturingandproduction.

financeandaccounting.

humanresources.

salesandmarketing.

Answer:d Difficulty:Easy Reference:p.25

Typesofmarketingmanagersinclude:

salesmanagersandadministrativeservicemanagers.

administrativeservicemanagersandsalesrepresentatives.

salesrepresentativesandpromotionmanagers.

promotionmanagersandsalesmanagers.

Answer:d Difficulty:Easy Reference:p.25

Operationsmanagementasadisciplineisdirectlyrelevanttothreeoccupationalcategories:

industrialproductionmanagers,operationsanalysts,andadministrativeservicemanagers.

projectmanagers,productionmanagers,andadministrativeservicemanagers.

projectmanagers,productionmanagers,andindustrialproductionmanagers.

finance,accounting,andmanagement.

Answer:a Difficulty:Medium Reference:p.26

Financialmanagersworkdirectlywith______________toensureinvestmentsininformationsystemshelpachievecorporategoals.

operationsmanagers

seniormanagers

marketingmanagers

accountingmanagers

Answer:b. Difficulty:Medium Reference:p.24

FortheU.S.,themostcommonandsuccessfuloffshoreoutsourcinghasbeen:

technicalpositionsininformationsystems.

managerialpositionsininformationsystems.

supportpositionsinoperationsmanagement.

managerialpositionsinoperationsmanagement.

Answer:a. Difficulty:Easy Reference:pp28-29

(Evaluation)

WhatwasthemostimportantimpactofMajorLeagueBaseball’sWebsitedevelopmentefforts:

createdastrategicadvantageformajorleaguebaseball.

increasedtheefficiencyofbaseballoperations.

strengthenedtherelationshipwithcustomersandsuppliers.

madeitpossibleformajorleaguebaseballtosurvive.

Answer:c Difficulty:Hard Reference:pp3-10

Evaluationinthesenseofappraise,assess,estimate,judge.

(Evaluation)

BasedonyourreadingoftheSoniccaseandotherexamplesinthechapter,ifyouwereaskedtoformulateaplanforaregionaldrive-inrestaurantchain’seffortstouseinformationtechnologytoattractcustomers,whatwouldbethebestuseofinformationtechnologyfromthelistbelow:

useITtoincreasesupplierloyalty.

useITtoincreaseoperationalefficiency.

useITtocreatenewproductsandbusinessmodels.

useITtohelpsurvivegovernmentreportingrequirements.

useITtoachievecustomerintimacy.

Answer:e Difficulty:Hard Reference:p23

Evaluationinthesenseofappraise,assess,estimate,judge.

(Analyze)

Thefactthatonlineadvertisingrevenuesaregrowingat30%ayear,whileofflinetraditionaladvertisingisgrowingatabout5%ayear,suggeststhat:

internetadvertisingisveryinexpensive.

offlinelinetraditionaladvertisingisnotveryeffective.

theInternetistransformingthetraditionaladvertisingbusinessmodel.

newtechnologiesaremoreefficientatsellingtocustomers.

Answer:c Difficulty:Hard Reference:p.6

Analyzeinthesenseofappraise,distinguish,putfactsintoacontext

(Synthesize)

Assumeyouworkforapackagedeliveryserviceinamajormetropolitanarea,andthatthebusinesshasbeenlosingcustomersforseveralyears.

Youhavebeenaskedtofindasolutiontothisproblem,perhapsonewhichusesmoderninformationtechnologies.

Whatisthecorrectwaytoproceed:

lookforsolutions,evaluatethesolutions,identifytheproblemmoreclearly,andthenimplementthesolution.

thinkaboutwhatsolutionscanbeimplemented,lookforsolutiondesigns,evaluatethedesigns,andthenimplementthesolution.

identifytheproblem,designalternativesolutions,choosethebestsolution,andthenimplementthesolution.

designsolutions,evaluateandidentifytheproblems,choosethebestsolution,andthenimplementthesolution.

Answer:c Difficulty:Hard Reference:p.18

Synthesizeinthesenseofarrange,assemble,organize

(Evaluate)

IntheUPScasethecompany’scultureplacesservicetothecustomeramongthecompany’shighestbusinessobjectives.

BasedonyourreadingofChapter1,whyis“culture”animportantfactortoconsiderwhenbuildinginformationsystemsolutionstobusinessproblems?

businessculturehastobesynchronizedwithnewtechnology

thebusinesscultureprovidesthevisionandinspirationforinformationsystemsolutions

peopleareacompany’smostimportantasset

businesseswithoutculturedonotunderstandnewtechnology

Answer:b Difficulty:Hard Reference:p.13

Evaluationinthesenseofappraise,assess,estimate,judge.

FillIntheBlanks

Informationisdatathathasbeenshapedintoaformthatismeaningfultohumanbeings

Difficulty:Easy Reference:p.10

Feedbackisoutputreturnedtoappropriatemembersoftheorganizationtohelpthemevaluateorcorrecttheinputstage

Difficulty:Medium Reference:p.11

Theworld’slargestandmostwidelyusednetworkistheInternet.

Difficulty:Easy Reference:p.14

Computersoftware/softwareconsistsofthedetailed,preprogrammedinstructionsthatcontrolandcoordinatethecomputerhardwarecomponentsinaninformationsystem.

Difficulty:Easy Reference:p.14

TheWorldWideWeb/Web/WWWisaserviceprovidedbytheInternetthatusesuniversallyacceptedstandardsforstoring,retrieving,formatting,anddisplayinginformationinapageformat

Difficulty:Easy Reference:p.15

Extranetsareprivatecorporatenetworksextendedtoauthorizedusersoutsidetheorganization

Difficulty:Easy Reference:p.15

Inbusinessproblemsolving,thethreemajorcategoriesoffactorsareorganization,technology,andpeople.

Difficulty:Medium Reference:p.17

Trainingemployeestohandlenewbusinessprocessesisanexampleofchangemanagement.

Difficulty:Medium Reference:p.19

Beingawareoforganizationalandpersonallimitationsisoneofthefourelementsofcriticalthinking.

Difficulty:Medium Reference:p.20

Havinginadequateresourcesisabusinessproblemthatfallsintotheorganizationaldimension.

Difficulty:Hard Reference:p.19

EssayQuestions

Defineoperationalexcellence.Howcaninformationsystemshelpachieveit?

Operationalexcellenceistheachievementofhigherlevelsofproductivity,efficiency,profitability.

Informationsystemscanhelpachieveoperationalexcellencebyimprovingcommunicationstosupplierandoptimizingthesupplychain.Informationsystemscouldhelpmanagerscommunicatewithworkersmoreefficiently,enabletechnologicalinnovationinproducts,minimizewarehouseoverhead,streamlinedistribution.

Reference:p.6-7

(Synthesis)

Youworkforanautomanufactureranddistributor.Howcouldyouuseinformationsystemstoachievegreatercustomerintimacy?

Youcouldcreateawebsitethatallowscustomerstocustomizecars,communicatewithsupportpersonnelandothercarowners.Youcouldcreateanautomatede-mailserviceremindingcarownerstotaketheircarinforperiodiccheckups.YoucouldhaveaninformationsystemthattrackscustomerpReference:sinlocalareas,soyoucanprovidecarsthatreflectlocalcustomerneedsanddesires.

Reference:p.7

Synthesisintermsofbringingknowledgetogether

Whatimportantmanagerialfunctionisimpairedbynothavingaccesstotimelyandaccurateinformation?Whatistheeffectofthislackofdata?

Themanagerialfunctionisdecision-making.Withoutaccesstotimelyandaccurateinformationbusinessmanagersmaymakemistakesinjudginghowmanygoodstoproduce,inscheduling,andinassessingcustomerneeds.

Reference:p.8

Whatisthedifferencebetweeninformationtechnologyandinformationsystems.Describesomeofthefunctionsofinformationsystems.

Informationtechnology(IT)consistsofallthehardwareandsoftwarethatafirmneedstouseinordertoachieveitsbusinessobjectives.Informationsystemsaremorecomplex.Aninformationsystemcanbedefinedtechnicallyasasetofinterrelatedcomponentsthatcollect(orretrieve),process,store,anddistributeinformationtosupportdecisionmakingandcontrolinanorganization.

Aninformationsystem:

Supportsdecisionmaking,coordination,andcontrol

Helpsemployeesanalyzeproblems

Helpsemployeesvisualizecomplexsubjects

Helpscreatenewproducts

Reference:p.10

(Synthesis)

Youareamarketingmanagerforanationalmovietheaterchain.Giveanexampleofdatathatyourdepartmentcoulduseforcreatingmeaningfulinformation.Whattypeofinformationcouldthatdataproduce?

Movieticketsalesfromindividualtheaterswouldbeanexampleofrawdata.Meaningfulinformationfromthiswouldbe:averagenumberofticketssoldtoseniorsoncertaindaysoftheweek.

Reference:p.11

Synthesisintermsofb

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