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EssentialsofBusinessInformationSystems,7thEdition
TestItemFile/TestBank
NoteFromtheAuthors
WemadeseveralimprovementsintheEssentials7thEditionTestItemFile:
Authorcertified.Thetestitemshaveeitherbeenwrittenbytheauthorsordevelopedbycolleaguesandcloselyreviewedbyauthorsforaccuracy,appropriateness,anddepth
Cognitivelevelvariety.Thenewtestitemfilecontainsquestionsatseveraldifferentcognitivelevels.UsingBloom’staxonomyforclassifyingcognitivelevels,therearefourtypesofquestionsinthetestitemfile:
Contentquestions:focusoncomprehensionandrecallofbasicknowledgeofthesubjectmatterasgiveninthetext
Analysisquestions:focusontheabilitytousecontentknowledgetoorganize,summarize,andcomparesituationswhicharedescribedinthetext,ormayinvolvenewsituations.
Synthesisquestions:focusontheabilityofthestudenttoapplyknowledgelearnedinthetext,devisenewsolutionstoproblems,generalizefromspecificinstances,andpredictlikelyoutcomesbasedonknowledgesuppliedbythetext
Evaluationquestions:focusontheabilityofthestudenttocompare,assess,makejudgments,andjustifycoursesofactionbasedonknowledgesuppliedbythetext
Analysis,synthesis,andevaluationtypequestionsareidentifiedbytypeintheWorddocumentcontainingthetestitems.
Chapter1
BusinessInformationSystemsinYourCareer
True-FalseQuestions
Internetadvertisingisgrowingatarateofmorethan30percentayear.
Answer:True Difficulty:Hard Reference:p.6
Abusinessmodeldescribeshowacompanyproduces,delivers,andsellsaproductorservicetocreatewealth.
Answer:True Difficulty:Easy Reference:p.7
Informationtechnology(IT)consistsofallthehardwarethatafirmneedstouseinordertoachieveitsbusinessobjectives,whereasinformationsystemsconsistofallthehardwareandsoftwareneeded:
Answer:False Difficulty:Medium Reference:p.10
Computersareonlypartofaninformationsystem.
Answer:True Difficulty: Easy Reference:p.12
Informationsystemsliteracydescribesthebehavioralapproachtoinformationsystems,whereascomputerliteracydescribesthetechnicalapproach.
Answer:False Difficulty:Easy Reference:p.12
Thedimensionsofinformationsystemsarepeople,organizations,andtechnology
Answer:True Difficulty:Easy Reference:p.12
Inordertounderstandhowaspecificbusinessfirmusesinformationsystems,youneedtoknowsomethingaboutthehistoryandcultureofthecompany.
Answer:True Difficulty:Easy Reference:p.13
Developinganewproduct,fulfillinganorder,orhiringanewemployeeareexamplesofbusinessprocesses.
Answer:True Difficulty:Easy Reference:p.13
Businessprocessesarelogicallyrelatedtasksforaccomplishingtasksthathavebeenformallyencodedbyanorganization.
Answer:False Difficulty:Medium Reference:p.13
Employeeattitudesabouttheirjobs,employers,ortechnologycanhaveapowerfuleffectontheirabilitiestouseinformationsystemsproductively.
Answer:True Difficulty:Easy Reference:p.14
Anetworkrequiresatleasttwocomputersandasharedresource.
Answer:False Difficulty:Medium Reference:p.14
.
AnITinfrastructureprovidestheplatformonwhichthefirmcanbuilditsinformationsystems.
Answer:True Difficulty:Easy Reference:p.15
(Analysis)
UPS’suseofWeb-basedtoolsthatallowcustomerstoembedUPSfunctionssuchastrackingandcostcalculationsintotheirownWebsiteswasaninformationsystemssolutionusedtoachievecustomerintimacy.
Answer:True Difficulty:Hard Reference:p.16
Analysisintermsofcategorize
Identifyingaproblemincludesagreeingthataproblemexists.
Answer:True Difficulty:Easy Reference:p.16
Politicalconflictisanexampleofthepeopledimensionofbusinessproblems.
Answer:False Difficulty:Hard Reference:p.19
(Analysis)Thetext’sexampleofMitchellGregory,CIOofSonicCorporations,illustratestheneedforinformationsystemsmanagerstohaveanin-depthbackgroundinthetechnologyusedintheirindustry.
Answer:False Difficulty:Hard Reference:p.23
Analysisintermsofexamine
Thereisnowaythatfirmstodaycanperformevenbasicaccountingfunctionswithoutextensiveinvestmentinsystems.
Answer:True Difficulty:Medium Reference:p.24
Anunderstandingofenterprise–widesystemsforcustomerrelationshipmanagementisoneoftheskillsrelevanttocareersinmarketing.
Answer:True Difficulty:Medium Reference:p.26
Whereasmarketingandfinancialcareershavebeentransformedbythegrowthininformationsystems,managementhas—sofar—remainedrelativelyunaffected.
Answer:False Difficulty:Medium Reference:p.27
Eachofthefollowingcareertracks—accounting,finance,marketing,operationsmanagement,management,andinformationsystems—reliesheavilyinpracticeondatabases.
Answer:False Difficulty:Medium Reference:p.29
MultipleChoiceQuestions
OneoftherecentcriticalchallengesfacingMajorLeagueBaseballwas:
poorcoordinationbetweenlocalandnationalsaleschannels.
poorlymanagedsaleschannels.
outdatedinformationsystems.
decreasingticketsales.
Answer:d Difficulty:Medium Reference:p.3
Thesiximportantbusinessobjectivesofinformationtechnologyarenewproducts,services,andbusinessmodels;customerandsupplierintimacy;survival;competitiveadvantage,operationalexcellence,and:
improvedflexibility.
improveddecisionmaking.
improvedbusinesspractices.
improvedefficiency.
Answer:b Difficulty:Easy Reference:p.6
DellComputer’suseofinformationsystemstoimproveefficiencyandimplement“masscustomization”techniquestomaintainconsistentprofitabilityandanindustryleadillustrateswhichbusinessobjective?
Improvedflexibility
Improvedbusinesspractices
Competitiveadvantage
Survival
Answer:c Difficulty:Hard Reference:p.8
Theuseofinformationsystemsbecauseofnecessityis:
survival
improvedbusinesspractices
competitiveadvantage
improvedflexibility
Answer:a Difficulty:Medium Reference:p.9
(Analysis)
Whichofthefollowingchoicesmayleadtocompetitiveadvantage(1)newproducts,services,andbusinessmodels;(2)charginglessforsuperiorproducts;(3)respondingtocustomersinreal-time?
1only
1and2
2and3
1,2,and3
Answer:d Difficulty:Hard Reference:p.8
Analysisintermsofcompare
Verizon’simplementationofaWeb-baseddigitaldashboardtoprovidemanagerswithreal-timeinformationsuchascustomercomplaintsisanexampleof:
improvedflexibility.
improveddecision-making.
improvedefficiency.
customerandsupplierintimacy.
Answer:b Difficulty:Medium Reference:p.8
ThemoveofretailbankingtouseATMsafterCitibankunveileditsfirstATMsillustratestheinformationsystembusinessobjectiveof:
improvedefficiency.
customerandsupplierintimacy.
survival.
competitiveadvantage.
Answer:c Difficulty:Medium Reference:p.9
Whattermisusedtorefertoallofthecomputer-basedinformationsystemsusedbyorganizationsandtheirunderlyingtechnologies?
Networktechnology
Digitaltechnology
Informationtechnology
Productivitytechnology
Answer:c Difficulty:Easy Reference:p.10
Aninformationsystemcanbedefinedtechnicallyasasetofinterrelatedcomponentsthatcollect(orretrieve),process,store,anddistributeinformationtosupport:
decisionmakingandcontrolinanorganization
communicationsanddataflow
managersanalyzingtheorganization’srawdata
thecreationofnewproductsandservices
Answer:a Difficulty:Medium Reference:p.10
Thethreeactivitiesinaninformationsystemthatproducetheinformationorganizationsusetocontroloperationsare:
informationretrieval,research,andanalysis.
input,output,andfeedback.
input,processing,andoutput.
dataanalysis,processing,andfeedback
Answer:c Difficulty:Easy Reference:p.11
Orderdataforbaseballticketsandbarcodedataareexamplesof:
rawinput.
rawoutput.
customerandproductdata.
salesinformation.
Answer:a Difficulty:Easy Reference:p.11
(Analysis)
Theaveragenumberofticketssolddailyonlineisanexampleof:
input.
rawdata.
meaningfulinformation.
output.
Answer:c Difficulty:Easy Reference:p.11
Analysisintermsofcategorize
Output:
isfeedbackthathasbeenprocessedtocreatemeaningfulinformation.
isinformationthatisreturnedtoappropriatemembersoftheorganizationtohelpthemevaluatetheinputstage.
transfersdatatothepeoplewhowilluseitortotheactivitiesforwhichitwillbeused.
transfersprocessedinformationtothepeoplewhowilluseitortotheactivitiesforwhichitwillbeused.
Answer:d Difficulty:Easy Reference:p.11
Convertingrawdataintoamoremeaningfulformiscalled:
capturing.
processing.
organizing.
feedback.
Answer:b Difficulty:Easy Reference:p.11
Electroniccomputersandrelatedsoftwareprogramsarethetechnicalfoundation,thetoolsandmaterials,of:
allbusinessprocedures.
informationaccumulation.
moderninformationsystems.
allindustrializedcountries.
Answer:c Difficulty:Medium Reference:p.11
(Analysis)
Anexampleofrawdatafromanationalchainofautomobilestoreswouldbe:
13ToyotassolddailyinKentucky
13ToyotaRAV4ssoldduringMarch2006inLouisville,Kentucky
1ToyotaRAV4ssoldMarch3,2005inLouisville,Kentucky
Alloftheabove
Answer:d Difficulty:Hard Reference:p.11
Analysisintermsofcategorize
Thefieldthatdealswithbehavioralissuesaswellastechnicalissuessurroundingthedevelopment,use,andimpactofinformationsystemsusedbymanagersandemployeesinthefirmiscalled:
informationsystemsliteracy.
informationsystemsarchitecture.
managementinformationsystems.
informationtechnologyinfrastructure.
Answer:c Difficulty:Medium Reference:p.11
Inahierarchicalorganization,theupperlevelsconsistof:
managerialandprofessionalworkers.
managerial,professional,andtechnicalworkers.
professionalandoperationalworkers.
managerial,professional,andoperationalworkers.
Answer:b Difficulty:Medium Reference:p.13
Ahierarchy:
isbasedonaclear-cutdivisionoflabor.
iscomposedprimarilyofexpertstrainedfordifferentfunctions.
isapyramidstructureorrisingauthorityandresponsibility.
alloftheabove.
Answer:c Difficulty:Easy Reference:p.13
Thefundamentalsetofassumptions,values,andwaysofdoingthings,thathasbeenacceptedbymostofacompany’smembersiscalledits:
culture.
environment.
atmosphere.
values.
Answer:a Difficulty:Easy Reference:p.13
Businessprocesses:
includeinformalworkpractices.
areusedprimarilyforsalesandaccountingfunctions.
aregovernedbyinformationtechnology.
arelogicallyrelatedtasksusedprimarilybyoperationalpersonnel.
Answer:a Difficulty:Easy Reference:p.13
Datamanagementtechnologyconsistsof:
thephysicalhardwareandmediausedbyanorganizationforstoringdata.
thedetailed,preprogrammedinstructionsthatcontrolandcoordinatethecomputerhardwarecomponentsinaninformationsystem.
thesoftwaregoverningtheorganizationofdataonphysicalstoragemedia.
thehardwareandsoftwareusedtotransferdata.
Answer:c Difficulty:Medium Reference:p.14
Thehardwareandsoftwareusedtotransferdatainanorganizationiscalled:
datamanagementtechnology.
networkinganddatamanagementtechnology.
dataandtelecommunicationstechnology.
networkingandtelecommunicationstechnology.
Answer:d Difficulty:Medium Reference:p.14
Networkingandtelecommunicationstechnologies,alongwiththepeoplerequiredtorunandmanagethem,constituteanorganization’s:
datamanagementenvironment.
networkedenvironment.
ITinfrastructure.
informationsystem.
Answer:c Difficulty:Medium Reference:p.15
Anintranetuses:
mainframetechnology.
infraredtelecommunicationssystems.
thetelecommunicationscapacitiesoffiberopticnetworks.
internettechnologywithintheboundariesofthefirm.
Answer:d Difficulty:Medium Reference:p.22
Thefirststepinthefour-stepmodelofbusinessproblemsolvingis:
agreeingthataproblemexists.
identifyingtheproblem.
outliningtheproblem’scauses.
assigningtheproblemtoaproblemsolver.
Answer:b Difficulty:Easy Reference:p.18
Inadequatedatamanagementisanexampleofthe___________dimensionofbusinessproblems.
technical
organizational
people
management
Answer:a Difficulty:Medium Reference:p.18
Legalandregulatorycomplianceisanexampleofwhichdimensionofbusinessproblem?
Management
Organizational
People
Ethical
Answer:c Difficulty:Hard Reference:p.18
Aginghardwareandoutdatedsoftwareareexamplesofwhichdimensionofbusinessproblem?
Technical
Infrastructure
InformationSystems
Organizational
Answer:a Difficulty:Easy Reference:p.18
Poorbusinessprocessesandunsupportivecultureareexamplesofwhichdimensionofbusinessproblem:
management
organizational
people
infrastructure
Answer:b Difficulty:Easy Reference:p.18
(Synthesis)
TheownersofSpeed-EZ,anewbikemessengerservice,areconcernedabouthowtheywillmanagetheirmessengersoncetheyhavelefttheoffice.Thisisabusinessproblemthatfallsintothe:
managementdimension.
peopledimension.
organizationaldimension.
technicaldimension.
Answer:b Difficulty:Medium Reference:p.18
Synthesisintermsofbringingknowledgetogether
(Synthesis)
FlapjackFlats,anewpancakechain,ishavingdifficultyfindingpancakechefs.Thisisabusinessproblemthatfallsintothe:
managementdimension.
peopledimension.
organizationaldimension.
technicaldimension.
Answer:c Difficulty:Medium Reference:p.18
Synthesisintermsofbringingknowledgetogether
Inchoosingthebestsolutionforabusinessproblem,oneofthemostimportantconsiderationsis:
changemanagement.
existingresourcesandskills.
employeetraining.
outcomemeasurement.
Answer:b Difficulty:Hard Reference:p.19
ThefailureofNASA’sinitialsolutiontopreventingthespaceshuttlesheddingfoamillustrates:
theimportanceoftrainingemployeesonnewbusinessprocesses.
theneedtoprepareformeasuringoutcomesofabusinesssolution.
thecontinuousnatureofproblemsolving.
theneedtoquicklyadapttonewtechnologicalinnovations.
Answer:c Difficulty:Medium Reference:p.19
Thefinalstepinthefour-stepmodelofbusinessproblemsolvingis:
outcome.
implementation.
changemanagement.
feedback.
Answer:b Difficulty:Easy Reference:p.19
Amajorcriterionindecidingthemostimportantperspectivesofabusinessproblemis:
implementation.
changemanagement.
usefulness.
organizationalperspective.
Answer:c Difficulty:Hard Reference:p.20
Oneofthemostfrequenterrorsinproblemsolvingis:
rushingtojudgment.
notbeingawareofpersonallimitations.
beingtoodoubtful.
followingarotepatternofdecisionmaking.
Answer:a Difficulty:Medium Reference:p.20
Anexampleofabusinessusinginformationsystemstocreatenewproductsandservicesis:
Blockbuster’screationofanewonlinemovie-rentalsystemsimilartothatofNetflix.
Seven-Eleven’snewretailinformationsystemanalyzingsalesdatatodeterminecustomerneedsateachlocation.
ChinaTelecom’senterprisesystemdesignedtocomplywithinternationalreportingregulations.
MLB’sWebsitesforonline“fantasy”games.
Answer:d Difficulty:Hard Reference:p.21
Anexampleofabusinessusinginformationsystemstoattaincompetitiveadvantageis:
Blockbuster’screationofanewonlinemovie-rentalsystemsimilartothatofNetflix.
Seven-Eleven’snewretailinformationsystemanalyzingsalesdatatodeterminecustomerneedsateachlocation.
ChinaTelecom’senterprisesystemdesignedtocomplywithinternationalreportingregulations.
MLB’sWebsitesforonline“fantasy”games.
Answer:a. Difficulty:Hard Reference:p.21
Anexampleofabusinessusinginformationsystemsforsurvivalis:
Blockbuster’screationofanewonlinemovie-rentalsystemsimilartothatofNetflix.
Seven-Eleven’snewretailinformationsystemanalyzingsalesdatatodeterminecustomerneedsateachlocation.
ChinaTelecom’senterprisesystemdesignedtocomplywithinternationalreportingregulations.
MLB’sWebsitesforonline“fantasy”games.
Answer:c Difficulty:Hard Reference:p.21
Aninformationskillimportantforanaccountingmajorwouldbe:
anunderstandingofsystemandnetworksecurityissues.
anunderstandingofproductmanagemententerprisesystems.
anunderstandingofsuppliermanagemententerprisesystems.
anunderstandingofenterprisesystemsthatenhanceleadership.
Answer:a Difficulty:Medium Reference:pp22-29
Aninformationskillimportantforamarketingmajorwouldbe:
anunderstandingofsystemandnetworksecurityissues.
anunderstandingofproductmanagemententerprisesystems.
anunderstandingofsuppliermanagemententerprisesystems.
anunderstandingofenterprisesystemsthatenhanceleadership.
Answer:b Difficulty:Medium Reference:pp22-29
(Analysis)Sonic’suseofpoint-of-salesterminalstotrackpurchasingtrendsatdifferentoutletsisanexampleof:
usinginformationsystemstocreatenewbusinessprocesses.
relegatinginformationsystemstoasecondaryrole.
usinginformationsystemstoachievecompetitiveadvantage.
usinginformationsystemstoachievecustomerintimacy.
Answer:d. Difficulty:Hard Reference:p.23
Analysisintermsofexamine
Oneoftheveryfirstbusinessapplicationsofinformationsystemswas:
operationsmanagement.
realestatesales.
accounting.
operationsanalysis.
Answer:c Difficulty:Hard Reference:p.24
Maintainingtheorganization’sfinancialrecordsisabusinessfunctionof:
accounting.
finance.
sales.
marketing.
Answer:a Difficulty:Easy Reference:p.24
Promotingtheorganization’sproductsandservicesisabusinessfunctionof:
manufacturingandproduction.
financeandaccounting.
humanresources.
salesandmarketing.
Answer:d Difficulty:Easy Reference:p.25
Typesofmarketingmanagersinclude:
salesmanagersandadministrativeservicemanagers.
administrativeservicemanagersandsalesrepresentatives.
salesrepresentativesandpromotionmanagers.
promotionmanagersandsalesmanagers.
Answer:d Difficulty:Easy Reference:p.25
Operationsmanagementasadisciplineisdirectlyrelevanttothreeoccupationalcategories:
industrialproductionmanagers,operationsanalysts,andadministrativeservicemanagers.
projectmanagers,productionmanagers,andadministrativeservicemanagers.
projectmanagers,productionmanagers,andindustrialproductionmanagers.
finance,accounting,andmanagement.
Answer:a Difficulty:Medium Reference:p.26
Financialmanagersworkdirectlywith______________toensureinvestmentsininformationsystemshelpachievecorporategoals.
operationsmanagers
seniormanagers
marketingmanagers
accountingmanagers
Answer:b. Difficulty:Medium Reference:p.24
FortheU.S.,themostcommonandsuccessfuloffshoreoutsourcinghasbeen:
technicalpositionsininformationsystems.
managerialpositionsininformationsystems.
supportpositionsinoperationsmanagement.
managerialpositionsinoperationsmanagement.
Answer:a. Difficulty:Easy Reference:pp28-29
(Evaluation)
WhatwasthemostimportantimpactofMajorLeagueBaseball’sWebsitedevelopmentefforts:
createdastrategicadvantageformajorleaguebaseball.
increasedtheefficiencyofbaseballoperations.
strengthenedtherelationshipwithcustomersandsuppliers.
madeitpossibleformajorleaguebaseballtosurvive.
Answer:c Difficulty:Hard Reference:pp3-10
Evaluationinthesenseofappraise,assess,estimate,judge.
(Evaluation)
BasedonyourreadingoftheSoniccaseandotherexamplesinthechapter,ifyouwereaskedtoformulateaplanforaregionaldrive-inrestaurantchain’seffortstouseinformationtechnologytoattractcustomers,whatwouldbethebestuseofinformationtechnologyfromthelistbelow:
useITtoincreasesupplierloyalty.
useITtoincreaseoperationalefficiency.
useITtocreatenewproductsandbusinessmodels.
useITtohelpsurvivegovernmentreportingrequirements.
useITtoachievecustomerintimacy.
Answer:e Difficulty:Hard Reference:p23
Evaluationinthesenseofappraise,assess,estimate,judge.
(Analyze)
Thefactthatonlineadvertisingrevenuesaregrowingat30%ayear,whileofflinetraditionaladvertisingisgrowingatabout5%ayear,suggeststhat:
internetadvertisingisveryinexpensive.
offlinelinetraditionaladvertisingisnotveryeffective.
theInternetistransformingthetraditionaladvertisingbusinessmodel.
newtechnologiesaremoreefficientatsellingtocustomers.
Answer:c Difficulty:Hard Reference:p.6
Analyzeinthesenseofappraise,distinguish,putfactsintoacontext
(Synthesize)
Assumeyouworkforapackagedeliveryserviceinamajormetropolitanarea,andthatthebusinesshasbeenlosingcustomersforseveralyears.
Youhavebeenaskedtofindasolutiontothisproblem,perhapsonewhichusesmoderninformationtechnologies.
Whatisthecorrectwaytoproceed:
lookforsolutions,evaluatethesolutions,identifytheproblemmoreclearly,andthenimplementthesolution.
thinkaboutwhatsolutionscanbeimplemented,lookforsolutiondesigns,evaluatethedesigns,andthenimplementthesolution.
identifytheproblem,designalternativesolutions,choosethebestsolution,andthenimplementthesolution.
designsolutions,evaluateandidentifytheproblems,choosethebestsolution,andthenimplementthesolution.
Answer:c Difficulty:Hard Reference:p.18
Synthesizeinthesenseofarrange,assemble,organize
(Evaluate)
IntheUPScasethecompany’scultureplacesservicetothecustomeramongthecompany’shighestbusinessobjectives.
BasedonyourreadingofChapter1,whyis“culture”animportantfactortoconsiderwhenbuildinginformationsystemsolutionstobusinessproblems?
businessculturehastobesynchronizedwithnewtechnology
thebusinesscultureprovidesthevisionandinspirationforinformationsystemsolutions
peopleareacompany’smostimportantasset
businesseswithoutculturedonotunderstandnewtechnology
Answer:b Difficulty:Hard Reference:p.13
Evaluationinthesenseofappraise,assess,estimate,judge.
FillIntheBlanks
Informationisdatathathasbeenshapedintoaformthatismeaningfultohumanbeings
Difficulty:Easy Reference:p.10
Feedbackisoutputreturnedtoappropriatemembersoftheorganizationtohelpthemevaluateorcorrecttheinputstage
Difficulty:Medium Reference:p.11
Theworld’slargestandmostwidelyusednetworkistheInternet.
Difficulty:Easy Reference:p.14
Computersoftware/softwareconsistsofthedetailed,preprogrammedinstructionsthatcontrolandcoordinatethecomputerhardwarecomponentsinaninformationsystem.
Difficulty:Easy Reference:p.14
TheWorldWideWeb/Web/WWWisaserviceprovidedbytheInternetthatusesuniversallyacceptedstandardsforstoring,retrieving,formatting,anddisplayinginformationinapageformat
Difficulty:Easy Reference:p.15
Extranetsareprivatecorporatenetworksextendedtoauthorizedusersoutsidetheorganization
Difficulty:Easy Reference:p.15
Inbusinessproblemsolving,thethreemajorcategoriesoffactorsareorganization,technology,andpeople.
Difficulty:Medium Reference:p.17
Trainingemployeestohandlenewbusinessprocessesisanexampleofchangemanagement.
Difficulty:Medium Reference:p.19
Beingawareoforganizationalandpersonallimitationsisoneofthefourelementsofcriticalthinking.
Difficulty:Medium Reference:p.20
Havinginadequateresourcesisabusinessproblemthatfallsintotheorganizationaldimension.
Difficulty:Hard Reference:p.19
EssayQuestions
Defineoperationalexcellence.Howcaninformationsystemshelpachieveit?
Operationalexcellenceistheachievementofhigherlevelsofproductivity,efficiency,profitability.
Informationsystemscanhelpachieveoperationalexcellencebyimprovingcommunicationstosupplierandoptimizingthesupplychain.Informationsystemscouldhelpmanagerscommunicatewithworkersmoreefficiently,enabletechnologicalinnovationinproducts,minimizewarehouseoverhead,streamlinedistribution.
Reference:p.6-7
(Synthesis)
Youworkforanautomanufactureranddistributor.Howcouldyouuseinformationsystemstoachievegreatercustomerintimacy?
Youcouldcreateawebsitethatallowscustomerstocustomizecars,communicatewithsupportpersonnelandothercarowners.Youcouldcreateanautomatede-mailserviceremindingcarownerstotaketheircarinforperiodiccheckups.YoucouldhaveaninformationsystemthattrackscustomerpReference:sinlocalareas,soyoucanprovidecarsthatreflectlocalcustomerneedsanddesires.
Reference:p.7
Synthesisintermsofbringingknowledgetogether
Whatimportantmanagerialfunctionisimpairedbynothavingaccesstotimelyandaccurateinformation?Whatistheeffectofthislackofdata?
Themanagerialfunctionisdecision-making.Withoutaccesstotimelyandaccurateinformationbusinessmanagersmaymakemistakesinjudginghowmanygoodstoproduce,inscheduling,andinassessingcustomerneeds.
Reference:p.8
Whatisthedifferencebetweeninformationtechnologyandinformationsystems.Describesomeofthefunctionsofinformationsystems.
Informationtechnology(IT)consistsofallthehardwareandsoftwarethatafirmneedstouseinordertoachieveitsbusinessobjectives.Informationsystemsaremorecomplex.Aninformationsystemcanbedefinedtechnicallyasasetofinterrelatedcomponentsthatcollect(orretrieve),process,store,anddistributeinformationtosupportdecisionmakingandcontrolinanorganization.
Aninformationsystem:
Supportsdecisionmaking,coordination,andcontrol
Helpsemployeesanalyzeproblems
Helpsemployeesvisualizecomplexsubjects
Helpscreatenewproducts
Reference:p.10
(Synthesis)
Youareamarketingmanagerforanationalmovietheaterchain.Giveanexampleofdatathatyourdepartmentcoulduseforcreatingmeaningfulinformation.Whattypeofinformationcouldthatdataproduce?
Movieticketsalesfromindividualtheaterswouldbeanexampleofrawdata.Meaningfulinformationfromthiswouldbe:averagenumberofticketssoldtoseniorsoncertaindaysoftheweek.
Reference:p.11
Synthesisintermsofb
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