2026全球现场音乐产业报告

SPECIALREPORTIJUNE2026

INSIDETHELIVEMUSICBUSINESSJUNE2026

INTRODUCTION

ABOUTTHEAUTHOR

TAYLORSWIFT

CREDIT:2024TASRIGHTSMANAGEMENT

U.s.concertattendanceplateausasfutureintentdips.

COLDPLAY

CREDIT:GRIFFINLOTZ

CONCERT&FESTIVALATTENDANCE

pastconcertsFutureconcertspastFestivalsFutureFestivals

50%

45

35

25

15

10

5

0

Q2Q3Q4Q1

Q2Q3Q4

Q2Q3Q4Q1

2023

2025

2024

SOURCE:LUMINATEU.S.MUSIC360

pricesensitivitydeclining,particularlyamongyoungerfans.

LIVEMUSICBARRIER:TICKETPRICE

U.s.GenpopGenzMillennialsGenxBoomers

80%

55

Q2Q3Q4

Q2Q3Q4Q1

2025

2024

SOURCE:LUMINATEU.S.MUSIC360

AttendancefrequencyisrisingamongGenz.

CREDIT:DANIELDUARTEIPEXELS

U.S.CONCERTGOING,BYNUMBEROFSHOWS

Amongu.s.respondentswhoattendedlivemusicshowsinthepast12months

1-23-45ormore

Q2Q3Q4Q1

Q2Q3Q4Q1

202420252026

SOURCE:luminateu.s.music360

'Musictourism'isincreasinglyappealingtoGenz.

BADBUNNY

CREDIT:CHRISTOPHERPOLK

LIVEMUSICBARRIER:TRAVELCOSTS

U.s.GenpopGenzLiveEventAttendees

55

●

45●●

35

25

Q2Q3Q4

Q2Q3Q4Q1

2025

2024

NOSTALGIAINMUSIC&ENTERTAINMENTIMAY2026

Demographicsweetspotforconcertattendees:Millennialmaleswithmoney.

U.S.CONCERT&FESTIVALATTENDEES,BYINCOMEU.S.CONCERT&FESTIVALATTENDEES,BYGENDERANDAGE

●Lessthan$50k●$50k-$74.9k●$75k-$99.9k●$100k-$124.9k●$125k-$149k●$150k+●prefernottosayLiveconcertsMusicFestivalsU.s.Genpop

4%

5%

13%

20%

43%

U.s.Genpop

3%

12%

12%

21%

26%

14%

12%

22%

24%

LiveconcertAttendeesMusicFestivalAttendees

MaleMale54%59%50%

Female46%41%50%

5%

GenAlpha

Genz21%

34%25%

24%

26%

13%

23%

22%21%

Millennials

Genx

Boomers

26%

27%

20%

SOURCE:LUMINATEU.S.MUSIC360,Q22025-Q12026SOURCE:LUMINATEU.S.MUSIC360,Q22025-Q12026

concerthabitsofGenzaredivergingalonggenderlines.

GENZPASTCONCERTATTENDANCE

shareofu.s.Genzrespondentswhoattendedatleastoneconcertinthepast12months

MaleFemale

24%

23%

21%

21%21%

20%

20%

20%20%

15%

15%

15%15%

14%

14%

2023

Q3

2023

Q4

20232023

Q1Q2

2024

Q3

2024

Q4

20252025

Q1Q2

2025

Q3

20252026

Q4Q1

20242024

Q1Q2

GENZPLANNEDCONCERTATTENDANCE

shareofu.s.Genzrespondentswhointendtoattendatleastoneconcertinthenext12months

MaleFemale

55%

49%

48%

●

44%

45

43%●

43%

43%●

40%

39%38%

39%38%

41%

38%

37%

38%

39%

37%

38%

35

35%

36%

35%

33%

●

●

33%

33%

32%

31%

25

Q2Q3Q4Q1

Q2Q3Q4

Q2Q3Q4Q1

2023

2025

2024

SOURCE:LUMINATEU.S.MUSIC360SOURCE:LUMINATEU.S.MUSIC360

SOURCE:luminateu.s.music360

ABBA

CREDIT:BAILLIEWALSH

INTERESTINLIVESTREAMS&DIGITALSHOWS

Genz——MillennialsU.s.Genpop

55

virtual&hybridconcertsareshapinglivemusic'sfuture.

45

35

Q2Q3Q4

Q2Q3Q4Q1

2024

2025

SOFISTADIUM,LOSANGELESCREDIT:MICHAELBUCKNER

Livemusicisgrowing,butlong-termeconomicchallengesloom.

PROJECTEDGLOBALLIVEMUSICMARKETREVENUEU.S.LIVEMUSICINDUSTRYREVENUE

5B

$14.54B

$13.86B

$13.18B

$12.49B

$11.81B

$11.16B

$10.19B

2022202320242025E2026E2027E2028E

SOURCE:GOLDMANSACHSMUSICINTHEA/RREPORT,2025;TOTALREVENUEINCLUDESTICKETSALESANDSPONSORSHIPREVENUESOURCE:MORGANSTANLEY;2025-28AREPROJECTIONS

TOP100GLOBALTOURS,BYYEAR

cumulativeGross(USD)

$9.1B$9.1B

$7.5B

$6.4B

$3.6B

$3.5B

$2.8B

$3.8B

$4.5B

$4.7B

$4.9B

$2.5B

20122013201420152016201720182019202020212022202320242025

Attendance

69.7M69.5M

30.9M

45.5M

40.6M

33.7M

45.6M

52M

49.9M

49.4M

58.2M

63M

concertrevenuepeaksasticketpricesdropfrom2024.

Festivalscontendwithrisingcosts,exceptthetopbrands.

COACHELLA

CREDIT:GILBERTFLORES

EUROPEANMUSICFESTIVALSELLOUTRATESshareoffestivalssurveyedthatreportedfullysellingout

29%

21%

20%

2022202320242025

SOURCE:YOUROPEEUROPEANFESTIVALREPORT,2023-26

HOLLYWOODEXODUSIMAY2026

INSIDETHELIVEMUSICBUSINESSJUNE2026

CREDIT:NETFLIX

BEYONCE:STREAMINGVOLUME&TICKETSALES,BYCITY

Newyork

Atlanta

LOSAngeles

chicago

Lasvegas

washington,D.c.

5M

10M20M25M30M

TOTALON-DEMAND(AUDIO+VIDEO)U.S.STREAMS

SOURCE:LUMINATEMUSICCONSUMPTIONDATA,BILLBOARDBOXSCORE

SPOTLIGHT:TYLER,THECREATOR

TYLER,THECREATOR:STREAMINGVOLUME&TICKETSALES,BYCITY

TOTALON-DEMAND