《当代商务英语·商务涉外礼仪》-chapter 6

Module1BasicStylesofClothingWhatisfashion?Fashionisatermcommonlyusedtodescribeastyleofclothingwornbymostofpeopleofacountryinacertainperiod.Afashionusuallyremainspopularforaboutoneortwoyearsandthenisreplacedbyanotherfashion.Soacertainstyleofclothingisinstyleoneyearbutoutofdatethenext.Forinstance，peoplewearsunglassesontopoftheirheadsandwearjeansoneyear;however，thenextyeareverythinghaschanged.返回下一页Module1BasicStylesofClothingThesenamesare“in”then，suddenly，thesenamesare“out".Afashionthatcomesandgoesfastiscalledafad.Afadwillnotlastlong.Somefadsdisappearbeforewehaveallevenheardofthem.Foralong-termtrendorashort-termfad，certainstylesandtypesofclothingwillappearineveryfashionseason.Aretheytotallynewstyles?Definitelynot.Usuallytheselateststylesarechangedfromsomebasicones.返回下一页上一页Module1BasicStylesofClothingTherearealotofchangesinthelengthandtypesofsleeves，shapesofcollarsandinnovationsforsomedetails.Sotoknowsomebasicstylesofclothingforusisessential.返回下一页上一页Module1BasicStylesofClothing1.Women'sWearClothingissomethingwomendealwitheverydayattemptstoexpressalongeveningdressevensomewhosaytheydon'tcarewhattheywear.Nearlyeverywomanattemptstoexpressherpersonalityandhervariousmoodsindifferentsituations.Forexample，herpersonalityandhervariousmoodsinforacocktailparty;ablouseofsheercreptwithpantsorskirtforgoingoutshopping;返回下一页上一页Module1BasicStylesofClothingaknittedsweaterwithjeansforfamilyreunionbarbecueorapicnic.Theyareallsuitablechoicesforsuchoccasions.Womenwantthemselvestobethemosteye-catching.Sochoosingsuitablestylesofclothesisanessentialskillandthemostcreativeactivityforeveryfashionablewoman.Let'sbeginwithsomebasicstylesofoutwear.Outwearmaybegroupedunderclassificationofoccasionsforwhichtheyareworn.返回下一页上一页Module1BasicStylesofClothingDressesarethemostfavoriteouterclothingforfemale.Theyusuallycoverthebodyfromshouldertokneeorbelow，consistofanupperbodiceandaskirtsectioninonesinglepiece.Theyarediversifiedintheshapesofcollars，necklinesandsleeves.Thecommonstylesofdressareshirtdress(theupperbodiceislikeashirtwithcollar,concealedbuttonclosureandbeltedwaist);coatdress(usuallymadeoffirmlyfabricswithbuttonfront);返回下一页上一页Module1BasicStylesofClothingprincessdress(closefittingdresswithlongprincessseamsusuallyincluding6or8panels，longslimstyleandflaredskirt);empiredress(thetypicalempirestyleisadresswithhighgatheredunder-bustseam).Skirtisaseparategarmentwornandhungfromthewaist.Itisnotrequiredtobeattachedtoabodice.Stylesofskirtsaremainlydistinguishedbylengthwidthsilhouettecutanddetails.返回下一页上一页Module1BasicStylesofClothingSkirtsarevariousinstraightskirt(slimskirtwithaslightswingintheback);faredskirt(with6-10piecesandwideratthebottom);pleatedskirt(maintainasilhouettewithmanytucksbutfreeformovement);A-linedskirt(thebottomiswiderthanthewaistandthesideseamisusuallyinastraightline);widthtothebottomtieredskirt(ithashorizontalpanels，2，3ormovelevelsandincreasesin;frilledhemlineskirt(hasalowersectionandiswithfrill-paneled).返回下一页上一页Module1BasicStylesofClothingWomen'spantsaremadeinmanystyles;high-waisted，natural-waistedorlow-waisted.Theymayfitsnuglyorloosely.Thefashionoutlinesofpantlegsconstantlyalterfromclassicshapessuchasstraight，flared，taperedpantstofashionablevariationshiphuggers，culottes，leggingsetc.返回下一页上一页Module1BasicStylesofClothingTopsthatcanmatchpantsandskirtsincludeshirts，blouses，sweaters，suit-typejackets，blazers，coatsandcardigansandchemise.Someofthemaretypicalforfemale，someforbothsexes.Eachofthetypesisvariousbecauseofthechangeableshapesofsleeves，collarsandnecklines.Soaboy-likefigurewasadmiredandacollarlesscardiganstylewaspopularabout10yearsagobutnowadaysaclose-fittingsuitis“in”.返回下一页上一页Module1BasicStylesofClothing2.Men'swearMenarenotaspickyaboutclothingaswomenandteensare.Menprefertobecomfortableusuallydressinsuitsorjeans，sweatersandshirts.Menlikewearingplainsweaterswithnopockets，orotherdesigns.Themostimportantstylesofmen'swearareformalclothesevenmanycasualmendon'tliketheirconfines.Suchconfiningclothesincludebusinesssuit，swallow-tailedcoat.Vesttailoredjacket，andsoon.返回下一页上一页Module1BasicStylesofClothingBusinesssuitcommonlyhastwotypicaltypes:double-breastedsuitandsingle-breastedsuit.Itisforsomeformaloccasionsasmakinganappointmentwithclients，negotiatingwithbusinessfellowshiporsigningcontract.Swallow-tailedcoatisatypeofformalattire，alsocalledtuxedo.Itisfordaytimeoreveningparty.返回下一页上一页Module1BasicStylesofClothingTheveryformaloneisblacktailcoatwhichhastailsonthebackcutfromthesideseams.Thefrontpaneliswaistlength,andhassilkstrips.Itiswornwithwaistcoat,ashirtandawhitebow-tie.Tailoredjacketsaremadeoffinesuitingfabrictoensuretheirsmoothandflatshape.Theyallowoutfitstobeputtogetheraccordingtoindividualtastes.Vestisshortclothesusuallywithoutcoveringforarms，andiswornunderasuit，especiallybymanaspartofasuitonspecialoccasions.返回上一页下一页Module2FashionAccessoriesAccessoriesnowincludewhatmanypeoplethinkofallthelatestwearablethings.Eventophairstylistdesigner'shaircuts，cosmetictechniquesarenowconsidereddifferentkindsofpersonalaccessories.Buttheaverageaccessoriesmightsimplybechosenfromthelateststyleofbelts，shoes，sunglasses，scarves，watchesorjewelry.返回下一页上一页Module2FashionAccessories1.RoleofaccessoriesAtotallookisalwayshelpfulbecauseaccessoriescancontributenotonlytothecommunicationoffashiontheme，butalsoconveythetypeofpersonwhowouldwearthe“look".Somespecialistsmakeaccessorieseitherbydesignorinspiration.Hats，trimmings，buttons，belts，costumejewelry，shoesandinnovativepiecesarefinelycraftedtocomplementthefabricsandfashionideas.返回下一页上一页Module2FashionAccessoriesFashionaccessoriesareitemsapartfromgarmentitself,whichcompletethewholeoutfit.Theycanadddetailstoanoutfitwhengarment'sstyleisplain，orwhenthefabrichasnointerest.Throughouthistory，theworld'smostfashionablepeoplehaveaccessories.Andfashionaccessoriestendtobebothextremelytrendyunderstoodthepoweroftheanddeeplypersonal.返回上一页下一页Module2FashionAccessories2.HeadwearHatshavealwayscombinedfashionwithpracticality，offeringprotectionfromboththesummersunandthewintercold.Butrightnowhatsareexperiencingaboominpopularitythathasmadethemessentialitemsregardlessoftheseason.Moreandmorepeoplearewearinghatsofdistinctivedesigns，unlikeinpasthatbooms，andnotconstrainedbyfashiontrends.返回下一页上一页Module2FashionAccessoriesSodistinguishstylesofhatsandcapsareessentialforthestylishpeopletomatchtheirtypicalclothes.Herearesomebasicstylesofhatsandcaps:berets，dressfelthats，silkhats，winterseasonclothhats，westernhatsandstrawhats.返回下一页上一页Module2FashionAccessories3.ScarvesScarvesarenecessitiesbothyoungandold.Greatscarvesareaninstantwaytoaddextradynamicfashioncolorthatcanjazzuporsoftenamoresomberoutfit.Peoplecanalsowearthemasabeltasaaccessoryorcoverupadoubtfulnecklinetomakethemcreativeandunconventional.返回下一页上一页Module2FashionAccessoriesFindingaglamorousscarfisnotdifficultbutchoosingfromthehugevarietyavailablecanbebewildering.Andchoosingascarfinaravishingmaterialcouldenhancewonderfulcomplexioncolor.返回下一页上一页Module2FashionAccessories4.FootwearMostpeoplearecapableformatchingshoesandaccessorieswithclothinginanoutfit-Itcanoftenhelptoemphasizeandcomplementcolororfeaturethatmightlookoutofplaceortoobold.Themostimportantelementsoffootwearareshoes，socks，stockings，etc.Shoeshavevarietiesoftypes，highheelshoes，anddressshoesforwomen.返回下一页上一页Module2FashionAccessoriesFlatshoes，sandals，tennisshoes，loafers(casualshoes)andathleticshoesarecommonlyforbothmenandwomen.Choosingsuitableshoestomatchone'soutfitmightbebread-and-butterskillformanandwoman.Forexample，casualshoesandathleticshoeswouldbeperfectwithCapripantsforlongdayofwalking.Buttowearhighbootswithdarkhoseortights，andshort，straightskirtthathitsabovethekneeisanotherdifferentoption.返回下一页上一页Module2FashionAccessories5.Jewelry.Necklace:Itispossibleforladiestolengthentheneck,hideflawsandeven“balanceout"theshapeoffacialregionbychoosingtherightnecklacetomatchone'sshapeandoutfit.ThebestrecommendationistolookfornecklacesthatgiveaVshapeneckline.Trytogootherfornecklacesthatareinproportiontoyourbodysizeandoutfit.Thesamegoesaccessoriestoo.返回下一页上一页Module2FashionAccessories.Earrings:Theyimmediatelygiveanywomenoryoungladiesamoresophisticatedappearance.Earringsaddvibrancyandcanenhanceyourfacialfeatures.Womenlikewearearringsandabracelettoworkandonweekends.返回下一页上一页Module2FashionAccessories6.OtheraccessoriesHandbagsandpursesareimportantforregular，weekendandspecialoccasions.Theseitemsaresorealisticallypricedthatyoumusthaveonethatisingreatqualityandwilllast2-3seasons.Beltshelpdefineyourstyleandfinishyourlook,somakethemostofthem!Allfashionstylesareavailablerightnowfromwaist，hipthroughtoloopstyles.返回下一页上一页Module2FashionAccessoriesSomeaccessorieslikeflowercorsagesorcharmpinsareveryinexpensive，butprovideaninstantupdate.Youdon'tevenhavetowearcorsageorscarvesintraditionalways;justfixthemtoyourhandbagforanimmediatefashionreviver.Afterlearningalltheaccessories，peoplecanmatchtheiroutfitmoreconfidentlywiththeseknowledgeandtechnologiesandmakeyouatrendyperson.返回下一页上一页Module3HowtoDressforWorkYourclothingsaysalotaboutyou.Howyoudressforworkisimportant.Unlessyourjobrequiresyoutowearauniform，choosingclothingforworkcanbedifficult.Ofcoursethereareindustrystandards，suchasthenavybluesuitforaccountantsandbankers.Whatdoyouwear,however，ifyouworkinanindustrywheretherereallyisn'tatypicalstyleofdress?Complicatingthematterfurtherarecompaniesthatallowmorecasualattire.返回下一页上一页Module3HowtoDressforWorkHowdoyoukeepfromcrossingoverthelinefromcasualtosloppy?Whataboutthejobinterview?Youwanttoyou’reyourprofessionalbest，butyoualsowanttoappearasifyou“fitin”.Herearesomepointersfordressingforanytypeofworksituation:.Firstandforemost，nomatterwhatyouwear，yourclothesshouldbeneatandclean.返回下一页上一页Module3HowtoDressforWork.Keepyourshoesingoodcondition..Yourhairshouldbeneatlystyled..Forwomen:makeupshouldbesubtle..Nailsshouldbecleanandneatandofreasonablelength..Dressforthejobyouwant.返回下一页上一页Module3HowtoDressforWorkForsupervisors.Ifyourorganizationhasnodresscode，establishone..Ifyourorganizationhasone，enforceit..Setthestandardbybeingcompliantyourself..Youareyouremployees'supervisors，nottheirpals.Speakupwhenyoursensibilitiesareassaulted..Ifallelsefails，sendemployeeshomewhoareinappropriatelydressedforyourworkplace.返回下一页上一页Module3HowtoDressforWorkForemployees.Knowyourorganization'sdresspolicy..Whenindoubt，strayonthesideofconservatism..Ifyouhopetoadvanceinyourorganization，emulatethestyleofthosewhosepositionsyouwouldliketohave..Ifyouexpecttobetreatedprofessionally，lookprofessionalevenon“CasualFriday".Usecommonsenseandrealizethatthemediaselltrendsandnotnecessarilygoodtaste.返回下一页上一页Module3HowtoDressforWorkRulesforcasualdressatworkAlthoughintheorymostpeopleloveoftenconfusedbythecasualdresspoliciesHerearesomesimplerules:theideaofnothavingtowearasuittoworkaresomeemployershaveinstitutedoverthelastfewyears..Casualdoesn'tmeansloppy.Yourclothingshouldstillbeneatandclean..Youcan'tgowrongwithkhakisandasportshirtoranicesweater.返回下一页上一页Module3HowtoDressforWork.Ifyouaregoingtoameetingormakingapresentation，professionalattiremaybeinorder.Obviouslythestandardswillvaryfromoneworkplacetoanother.Ifyouworkforanorganizationthatrequireswearingauniform，youcanquitreadingnow.Ifyouworkforabusinessthatisnontraditionalandratherlaissez-fairewhereworkattireisconcerned，youcanstoptoo.返回下一页上一页Module3HowtoDressforWorkFortherestofyouwhoworkinplacesthathaveestablishedrulesthatcanbemisinterpretedorpushedtothelimits，stopandlookinthemirrorbeforeyouleavehome.Askyourself:DoeswhatIhaveonreflecttheimagemybusinesswantsitsclientsorcustomerstosee?返回上一页下一页Module4AppearanceMattersMaybeitisunjusttojudgeabookbyitscoverwealldoit.Itishumannature.Whilethepersoninjeansmaybeascompetentandasintelligentastheonewearingtheformalsuit，ormoreso，wedoassesstheseattributesbasedonappearance.Alltheingredientsknowledge，preparation，andappearancearenecessarytomakeagoodimpression.返回下一页上一页Module4AppearanceMattersWhenyouworkathomeorinanofficewherecasualattireisthenorm，itisdifficulttogetoutofthatroleandintotheroleoftheprofessionalinfrontoftheaudienceorinfrontofatelevisioncamera.But，ifyouwanttomakeagoodimpression，itisworththeeffort.Hereiswhatyouneedtodo.返回下一页上一页Module4AppearanceMatters1.PleasedressyourprofessionalbestShouldyougooutandpurchaseasuitfortheoneortwotimesayearyouwillhavetomakeapresentation?Itisprobablyagoodidea.Youshouldbuysomethingclassic.Afterall，ifyouareonlygoingtowearthesuitacoupleoftimesayear,youdonotwantittogooutofstyletooquickly.返回下一页上一页Module4AppearanceMattersWomencanprobablygetawaywithaniceskirtandjacket，whilemencanweardresstrousersandajacket.Thereisalsonothingwrongwithapantsuitforwomen.Ifyou'regoingtobeinfrontofthecamera，somespecialrulesapply.Wearneutralcolorsdarkblueorgreyaregood，don'twearlargeorglitzyjewelry，andwearabuttondownshirtorajacketsotheyhavesomewheretoclipamicrophone.返回下一页上一页Module4AppearanceMattersYourhairshouldbeneatandclean.Trytokeepitoutofyourface.Asformakeup(forwomenoutthere)，keepitsimple.Ifyouaregoingtobeoncamera，youshouldstayawayfromanythingiridescent，frosted，orglitterymatteisbest.Asyourmothermayhavetoldyou，situpstraight.Whenyouslouchyoulookbored.Ifyouarebored，howdoyouexpectyouraudiencetofeel?返回下一页上一页Module4AppearanceMattersYouwillalsolookmoreconfidentifyou'resittingorstandingupstraight.Looklikeyou'rehappytobethere.Putasmileonyourface.Don'tfidget，biteyournails，orplaywithanyjewelryyouarewearing.返回下一页上一页Module4AppearanceMatters2.YourclothessayalotaboutyouIsittruethatclothesmakethemanorwoman?Dopeopleformanopinionaboutusbasedonthewaywedress?Theydo.Doesthatmeanweshouldavoidanysenseofindividualityintheworkplace?Ofcoursenot.Sometypesofclothingareinappropriateforcertainworkenvironments.返回下一页上一页Module4AppearanceMattersInaddition，someworkenvironmentshaveadresscodethatallwhoworkstheremustfollow.Sometimesyouwillnotfindthesedresscodesinwriting，butifyoulookaroundyou'llfindthatallemployeesaredressedinasimilarway.Thisgivesussomethingtothinkaboutwhenchoosinganoccupation，oraplaceofemployment.Dowewanttofitin，ordowewanttobeabletoexpressourindividualityonthejob?Theanswerstothesequestionsshouldplayanimportantroleinourcareerplans.返回上一页下一页ABCforYouKissPrinciples-KeepItSimpleandSophisticated

Youwantyourconfidencetocomefromyourprofessionals'abilities，butstillyourclothesareimportant.Ifyoudresswith