杭州天目里招商手册

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21MREE

天目里天目里将赋予所在城市全新的特征作为行程目的地吸引人们动身前往这座城市MAISONMō

REEwillendownewcharactersforthecitywhereitislocated,and

attract

people

to

this

city

as

the

destination.前所未有才值得尝试天目里，是我们对生活的理解，也是对未来的实验Onlytheunprecedenteddeservestrying.MAISONMōREEisanunderstandingforlifeaswellasanexperimentforfuture.我们将打造成集办公空间、艺术空间、实验剧场、买手百货、设计酒店、独特商业集合等多元业态为一体

的新概念综合体，汇集艺术、建筑、设计、创意、自然、文化领域的从业者和公司，向往或已经沉浸在这些领域的都市人，

与其说它是一处地方，

不如说它是各种可能性，

正像它还在建设中，

关于它未来的想象，也在继续中。We

are

devoted

to

be

a

new

concept

complex

that

is

integrated

with

office

space,

art

space,

experimental

theater,

select

shop,

hotel

design,

unique

commercial

agglomeration

and

so

on.

This

complex

will

gather

practitioners

and

companies

in

fields

of

art,

building,

design,

originality,

nature,

culture,

and

urbanitesyearningfor

or

immersed

inthesefields.

It

is

more

a

sort

of

various

possibilitiesthan

a

place,just

as

it

is

still

under

construction,

and

itsfuture

imagination

is

still

in

progress.天目里MAISONMōREE杭州(2013-2019)，总建筑面积约

23万平方米，这是伦佐

·皮亚诺建筑工作室在中国的第一个作品。MAISON

MōREE

HANGZHOU(2013-2019).With

gross

building

area

of

about230,000m2,The

first

work

of

Renzo

Piano

Building

Workshop

in

China.著名建筑师，

RPBW创始人，主席1971年，伦佐

·皮亚诺作为蓬皮杜国家艺术和文化中心的设计者之一而成名，1998年他获得第二十届普

利兹克奖，因对热那亚古城保护的贡献，他亦获选联合国教科文组织亲善大使。"

我属于这样

一

代人，他们在生命中不断尝试来探索不同领域，忽视规则的界限，他们给规则洗牌，敢于冒

险和犯错。"Famousarchitect,founderandchairmanofRPBWFamous

for

its

designer

status

of

Centre

Georges

Pompidou

in

1971,

awarded

the

12th

Pritzker

Architecture

Prize

in

1998,

and

selectedthe

UNESCO

GoodwillAmbassador

dueto

his

contribution

totheprotectionof

AncientCityofGenoa."Ibelongtoagenerationof

peoplewhohavemaintainedanexperimentalapproach

throughout

their

life,exploringdifferentfields,ignoringboundaries

between

disciplines,

reshuffling

the

cards,

taking

risksandmakingmistakes."人创造建筑，建筑也塑造人。我们邀请建筑大师伦佐

·皮亚诺担当设计，这是伦佐

·皮亚诺在中国的第一个作品，他自然而然地关注到

了杭州人的当地生活，希望藉由建筑、景观、庭院营造街道的尺度和感受，形成一个相对隔离，但又处处

生机的混合城市空间。Peoplecreatearchitecturesandarchitecturesalsoreshapepeople.MasterArchitect

Renzo

Piano

is

invited

as

the

designer,

and

this

is

hisfirstwork

in

China.

He

pays

close

attentiontothe

local

life

of

Hangzhou

naturally,wishingto

build

the

scale

and

feel

of

street

by

architectures,

landscape

and

courtyard

and

thus

form

a

relatively

independent

and

naturally

exuberantmixedurbanspace.伦佐

·皮亚诺RenzoPiano「1937/9/14-」Renzo

Piano’s

Sketch

Concept

Inside-Outside

RenzoPiano’sSketchConceptInside-Outside它就像一座小城有上千人工作和生活的地方从商业到艺术、设计、时尚，文化，各种各样的事在这里发生It

is

just

like

a

whistle

stop,Where

thousands

of

people

work

and

live,And

all

kinds

of

things

concerningbusiness,art,design,fashion

and

culture

happen.我们共有

17个单体建筑，通过围合的方式创造出一个中心广场，称之为“城市客厅”，包容着中央花园、经典的水镜广场和乔木树阵，同时又对地块进行切割，创造出广场与城市之间的连接和渗透，为故事的发

生营造了空间，也为空间预留了故事的可能。We

have

17

individual

buildings,

among

which

a

central

plaza,

called

“City

Parlor”,

is

built

by

enclosure.

This

“City

Parlor”

contains

the

central

garden,

classical

water

mirror

plaza

and

arbor

trees,inthiswaythelandparcelisdividedatthesametimetobuildtheconnectionand

penetration

betweentheplazaandcity.Thismakesaspaceforstories,andalsoreservesthe

possibilityofstory

forspace.天目里

全业态创造一个“看得见生活风格，有着迷人世界观”的地方MAISONMō

REEAll-formatsTocreateaplacefilledwithvisiblelifestylesandcharmingworldoutlooks!天目里美术馆创造一个艺术事件的发生器天目里能量的中心，以世界级美术馆标准打造，除了经典馆藏，将不断地为全球艺术家提供展览、交流、

著作发布的平台，整个天目里也会向有兴趣的艺术家开放合作，打破空间限制，让我们深处其中，却不知

道自然在哪里终了，艺术在哪里开始。MAISONMōREEArtMuseumTocreateageneratorforartevents!The

energy

center

of

MAISON

M

ō

REE

is

built

with

the

world-class

art

museum

standard.

In

addition

to

classical

museum

collections,

it

will

also

provide

a

platform

for

exhibition,

exchange

and

publication

to

global

artists.Additionally,

MAISON

MōREEwill

be

open

to

interested

artistsfor

cooperation,thusbreakingspacelimitandmakingus

unconsciousofwhere

nature

ends

andwhere

artstartsinthisplace."MindMoves,"byUrsFischer

,GagosianGallery,SanFrancisco,2016.Photography:

JohnnaArnoldFrancescoBonami作为艺术总监，Bonami先生负责艺术策展以及天目里艺术空间的顾问工作，他是意大利策展人和作家，曾担任Flash

Art艺术评论杂志美国版面主编、芝加哥当代艺术博物馆的高级策展人、PittiDiscovery基金会艺术指导，担任过第2届SITE

Santa

Fe双年展、第50届威尼斯双年展、惠特尼双年展策展人，曾策展于伦敦白教堂画廊、伦敦海沃德美术馆等。Asthe

art

director,

Mr.

Bonami

is

responsibleforthe

art

curation

andthe

consultancy

of

art

space

of

MAISON

MōREE

He

isan

Italiancuratorandwriter,served

as

the

chief

editor

ofAmerican

Layout

of

FlashArt,

senior

curator

of

Museum

of

ContemporaryArt

Chicago,

art

director

of

Pitti

Discovery

Foundation,

curator

of

the

2nd

SITE

Santa

Fe

Biennale,

the

50thVenice

Biennale

and

Whitney

Biennial,andcuratorofWhitechapelGallery,London’sHaywardGallery,etc.N.0、N.1、N.2……年度艺术展览,在美术馆在建期间，就每年一次举办年度艺术展览，2015年N.0的从杭州本地艺术家出发，2016

年

N.1

伸延至中国艺术家群体，2017

年

N.2

邀请亚洲的艺术家加入，2018

年

N.3将面向全球艺术家。Annual

art

exhibition

is

held

once

ayear

during

the

construction

of

theArt

Museum,

like

N.0,

N1,

N.2...N.0

in

2015

faced

local

artists

of

Hangzhou,

N.1

in

2016

was

extended

to

Chinese

artistscommunity,Asian

artists

were

invited

in

N.2in2017,and

N.3in2018will

be

open

to

global

artists.N.0Be

YouselfN.1午间俱乐部N.2一周八天天目里艺术中心向全球艺术家开放的驻留计划从先锋性、探索性的艺术实验到新鲜、有趣的创意活动，艺术中心设立开放的创作工作室、实验室，向全

球征集艺术家，每一个人的想象力将在这里发生化学反应。艺术中心驻留计划不限国籍和年龄，欢迎每一位处于起步阶段、执着于创作的艺术家到来。我们会对艺术家提出的申请进行

审核，驻留期为3-6个月，除了工作室之外还将提供住宿，在驻留期结束时，艺术家可留下在此期间完成

的艺术作品，也可不定期举行作品展览。MAISONMōREEArtResidencyResidencyProgramOpentoGlobalArtistsFrom

pioneering,

exploratory

art

experiment

tofresh,

interesting

creative

activity,Art

Residency

is

setwithopencreationstudioand

laboratoryto

solicit

artists

from

the

world,

thus

each

imagination

willsparkchemicalreactionhere.ResidencyProgramofArtResidencyThisprogramisopentoall

nationalitiesand

ages

of

young,

inexperienced

artistswho

are

obsessed

with

creation.Wewill

review

the

applicationfiled

by

the

artist.The

residence

time

is

3-6

months,

duringwhich

studio

and

accommodationwill

befurnished.Artists

may

leave

art

works

created

in

residence,orholdartexhibitionaperiodicallyattheendofresidence.天目里剧场/秀场文化内容的发生器以话剧节的形式，定期引进中外艺术家的新剧创作，外国优秀作品的引介展演，未来将成为全球话剧、艺

术特展、时装秀、周末集市、品牌发布、Live

House、音乐会等表演艺术的舞台，文化内容的主场。MAISONMōREETheater/ShowsGeneratorofculturalcontentsNew

modern

drama

creation

from

domestic

and

foreign

artists

is

introduced

and

introduction

performanceofexcellentforeignworksisheldregularlyinthe

form

of

Drama

Festival.

It

will

become

astageforart

performance

likeglobaldrama,

art

exhibition,

fashion

show,

weekend

market,

brand

release,LiveHouse,concert,aswellasahomevenueforculturalcontents.天目里买手百货六千平米空间，我们邀请来自美国芝加哥的艺术家Theaster

Gates，将为每一层定制一件综合艺术装置，

永久嵌入到空间中，同时他也会参与道具与家具的设计中，配合我们严格挑选来自世界各地不同的设计师

产品及品牌，希望营造优雅又兼容并蓄的氛围。MAISONMōREESelectShopWith6,000m2space,we

inviteArtistTheasterGatesfrom

Chicago.

He

will

customize

an

integrated

artistic

installationforeach

layer,whichwill

beembedded

intospace.

He

will

also

participate

in

the

designofpropsandfurnituretomatchdifferentdesignerproductsandbrandsselectedfromallover

theworld,therebycreatinganelegantandall-embracingatmosphere.TheasterGates身兼艺术家、策展人、城市学家，活跃在世界各地的展览、艺术节和收藏界，他的创作范畴涵盖雕塑、装置、表演及旨在建立生活与艺术之间桥梁的公共介入。2012年他花费

1美元买下了芝加哥一座占地近

1600平方米的建筑，并将它改造成了一个集艺术馆、媒体档案、图书馆和社区中心为一体的空间。As

an

artist,

curator,

urbanologist,

he

is

active

in

exhibition,

artfestival

and

collectionfield

around

theworld,

and

hisworks

cover

sculpture,

installation,

performance

and

public

intervention

this

is

aimedat

buildingthe

bridge

between

lifeandart.

In

2012,

he

bought

a

buildingwith

occupied

area

of

nearly

1600m2with

$1,

and

reconstructed

it

as

a

space

integratedwith

art

museum,

mediafile,

libraryandcommunitycenter.办公空间上班在人一生里花的时间很长,为什么不待在一个更好的地方汇集艺术、建筑、设计、创意、自然、文化领域的从业者和公司，这里既是江南布衣的总部所在，也是江南布衣实施国际/国内设计师及品牌孵化计划的孵化基地，未来也为联合办公预留了空间，欢迎志趣相投的人一起。OfficeSpaceIttakestoolongtimetoworkinlife,sowhynotchooseabetterplaceItistheheadquartersof

JNBYaswellastheincubationbaseof

JNBYtoimplementtheInternational/

Domestic

Designer

and

Brand

Incubation

Project,

therefore,

practitioners

and

companies

that

involveart,architecture,design,

creativity,

natureand

culture

field

converge

here.

Furthermore,

the

spaceforunitedofficeisreservedhere.Welcomethelike-minded!精品酒店把艺术带到生活中我们会像挑选艺术品一样，去挑选具有生命力的经典产品、有创造力的当代设计产品,以此来布置我们的客房，希望人们可以思考艺术、生活与家的关系，从而为生活带来启发。BoutiqueHotelTobringartinto

lifeWewillchoosesomeviableclassicproductsandcreativemoderndesignproducts,justlikechoosing

artwork,toarrangeourguestroom.Thisisdesignedtomotivatepeopletoreflectontherelationship

betweenart,lifeandhome,thusenlighteninglife.天目里

商业集天目里迥然不同之处在于，每个商家都有难以被复制的基因。MAISONMō

REECommercialAgglomerationThe

uniqueness

of

Maison

Mori

lies

in

that

each

merchant

boastsnonduplicatedgene.无法复制我们以只此一家的商业集合为目的，将独一性、趣味性、艺术性作为基本导向，希望邀请来自世界各地不被大众所知，却充满意趣的商家、设计师、买手店和独立品牌等，这里的随便一家店、咖啡馆、餐厅、书店，都会像艺术家投入创作一样投身到商业活动中。Non-duplicatedWearecommittedtouniqueness,enjoyment,artistry

oriented

exclusive

commercial

agglomeration,

wishing

to

invite

obscure

and

interested

merchants,

designers,

select

shops,

individual

brands

and

so

on

from

all

over

the

world.

Each

store,

café,

restaurant

and

bookstore

will

be

thrown

into

commercialactivities,justasartistsdevotethemselvestocreation.专注，内行，友好我们想要寻找不同领域中真正称得上内行的人和商家，值得尊敬的，除了他们在行业内的地位，还有为此付出的努力。我们希望店家是友好的，当然首先是对待客人，也包括对待同行，他们打心底热爱自己所从事的行业，在这个消费年代依然保持自己的步调，花时间安静地专注一件事情，心无旁骛。Attentiveness,Professionalism,FriendlinessWewanttobeseekingafterthe

peopleand

businesses

that

really

qualify

as

the

respectful

experts

in

differentfields.

In

additiontotheir

positions

occupied

inthe

industry,

there

also

have

been

the

effortsthattheyhavemadeforundertakings.Wehopethattheshopkeeperswilldealwitheverything

inanamicablemanner,asamatter

offact,firstly

treat

the

guests

asfriendly

as

to

their

peers.They

lovetheirownindustriesthattheyareengagedin

fromtheir

hearts,

and

they

still

keep

their

pace

in

thisconsumerageasitwasandspendtimequietlyfocusingononesinglethingwithoutdistraction.天目里

发生器鼓励每一位创造者发挥自己的创造力MAISONMō

REEGeneratorTo

encourage

each

creator

to

develop

his

creativity集群我们欢迎拥有独立活动运营能力的店家，深耕在各自的领域，能组织精彩的活动，并成为传统，不同喜好的客人会因为不同领域的商铺活动吸引而来，在某些特别的日子里，天目里也将会和商铺一起策划更多活动。AgglomerationStoreswith

operation

capacity

of

independent

activities

arefavorably

received

to

plough

in

their

respective

field,

organize

wonderful

activities

as

tradition.

Guests

of

different

hobbies

will

be

attractedbyshopactivitiesofdifferentfields.MAISON

MōREEwill

plan

more

activities

together

with

shopsinsomespecialdays.Mock-up天目里商业可能性的实验场Mock-up是我们从建筑领域延伸至商业领域的全新概念，我们预留了三处共四百平米的Mock-upspace，邀请全世界的画廊、设计师、设计师品牌、买手店，以及愿意尝试各种可能性的品牌或商家，每月或每季更换主题，或由受邀方自主拟定主题，我们将Mock-upspace作为天目里商业可能性的实验场。Mock-upExperimentalfieldforcommercialpossibilityofMAISONMōREEMock-upisanewconceptintroducedfrombuildingfieldtocommercialfield.400m2Mock-upspace

(threeplaces)isreservedforglobalgallery,designer,designerbrand,selectshop,brandormerchant

interested

in

various

possibilities.We

will

change

the

theme

eac