商会网媒介手册(2011-7-28).ppt

1、,Traces of Development,About Us,关 于 我 们,成长步伐,商会网正式上线； 商会网长三角榜样企业评选上海、杭州、南京、温州、宁波、台州六地启动仪式顺利召开； 商会网联合和记黄埔挺进山西，顺利召开晋商投资嘉年华，山西500多个商会参与，规模达5000多人； 商会大会顺利召开，全国各地1000多个商协会参与，规模达10000多人； 商会网获得由10多位商会会长组成的创投基金投资3000万； 商会网北京分公司正式成立； 商会网与全国各地商协会合作突破3万家； 商会网广州分公司、浙江分公司正式成立； 2011年商会大会顺利召开； 商会网每日IP流量突破12万，PV超过1

2、60万。,NETCOC launched; The opening ceremony of NETCOC Yangtze River Delta that evaluated the model enterprises went successfully and smoothly in Shanghai, Hangzhou, Nanjing, Wenzhou, Ningbo and Taizhou; NETCOC cooperated with Hutchison Whampoa Properties entering Shanxi Province and held the Carnival

3、 of Jingjiang merchants investment with success. More than 500 COCs took part in the event, which attracted over 5,000 persons; COC Conference was held with great success, assembling over 1,000 COCs and more than 10,000 individuals; NETCOC received venture capital of over 30,000,000 co-invested by m

4、ore than ten COC presidents; NETCOC Beijing Branch opened; The number of business associations cooperating with NETCOC had exceeded 30,000; The branches in Guangzhou and Zhejiang of NETCOC received their grand opening ; 2011 COC conference was held with great success; The daily traffic of NETCOC had

5、 exceeded 120,000 UV, and the PV had surpassed 1,600,000.,2007年11月 2009年5-9月 2009年11月 2010年4月 2010年8月 2010年9月 2010年10月 2010年11月 2011年5月 2011年6月,Nov. 2007 May to Sep. 2009 Nov. 2009 On Apr. 21-22, 2010 Aug. 2010 Sep. 2010 Oct. 2010 Nov. 2010 May.2011 Jun.2011,商人圈互动服务第一平台商会网,商会网报道会长生意经，反映商人第一手财富智慧，更从交

6、流到交易，促进各行业上下游产业互动，形成商会企业贸易链，成为商会第一门户网站。 The No. 1 platform for interaction service among the entrepreneur communityNETCOC NETCOC reports the business intelligence of the entrepreneurs, reflects the primary wisdom of making fortune, promotes the interaction of the upstream and the downstream of all f

7、ields from communication to transaction, and facilitates forming the trade chains of COC enterprises, thus becoming the No.1 portal website for COCs and entrepreneurs.,网站特色,Distinguishing Features of the Website,超购买力 拉动中国内需的中坚力量 商会群体聚集了国内财富的主要部分，无论企业生产还是个人消费都是拉动内需的主要力量。 Superior Purchasing Capacityt

8、he backbone of the domestic consumer demand. COC groups represents a large part of the national fortunes; both the enterprise manufacturing and the individual consumption are the core forces to stimulate the domestic demand;,活数据库 互动营销服务形成活的数据库 通过线下活动-商会大会,资本汇,商会之家行业经济论坛,商会精英汇等滚动商人数据库。 Live Databaset

9、he constantly updated database was formed by interactive marketing services. The data is updated through various offline activities active merchant groups in COC conference, Capital of the Top, industrial economic forum of Home of COC, COC elites gathering.,精准定位 影响全国最具影响力的商群 全国商协会约20余万家，会员总数超过3000万，

10、一般为企业家，政府官员，学者和工商界人士。 Precise Positioningthe most influential business group in China; There are above 200,000 commercial associations all around the country with over 30,000,000 members, among which are generally entrepreneurs, government officials, and people from the intellectual field and the in

11、dustrial and commercial field;, 1,关 于 我 们,About Us,Trends of COC In-depth reports on business expertise of the COC chairmen, reflecting the primary wisdoms for creating fortunes and profiling the development of COC in full angle; Inter-industrial Circle Inter-industrial circle micro-blog offers a pr

12、ofessional real-time communicating circle for chambers of commerce, enterprises,media,economists,industrial critics and entrepreneurs by using an abundance of circle networks like industrial subdivision and topics and provides the micro-economy participants with fiery social media in the form of mic

13、ro-blog;seamlessly combines the “domestic sales-port” platform with the industrial circle micro-blog so as to offer a platform including the overall process from communication to trade ,and take the peak of the domestic trading market. The Wealth Life NETCOC wealth life channel to provide you wealth

14、 business circle, traveling abroad, immigration, famous collection etc honor enjoy life and financial investment and other related column, the guide high quality consumer finance life trend. Classy Online Shopping Centers NETCOC creates Pinde online shopping mall to meet merchants demand for high-en

15、d products.,商会动向 报道会长生意经，反映商人第一首财富智慧，完美呈现商会动态。 行行圈 “行行圈”互动微博，为商会、企业、媒体、经济学家、产业评论家、创业者提供了一个专业即时交流圈层，通过行业细分、话题等丰富的圈层网络，以微博形式为微观经济参与者提供了极具黏度的社交媒体；“内销通”平台与行行圈微博无缝结合，为企业提供了从交流到交易的全程销售平台，占领内贸市场制高点。 财富生活 商会网财富生活频道为您提供财富商圈，出国旅游，移民，名家收藏等尊享生活以及投资理财等相关栏目，引导高品质消费理财生活趋向。 品得商城 商会网打造的网上购物商城，满足实现商人对高端消费品的需求。,Channe

16、ls with Advantages,优势频道, 2,关 于 我 们,About Us,商会网受众分析,Readers Profile of NETCOC,注：根据商会网签约商协会会员数据统计分析（数据截止至2009年12月） NOTE: The data source was a survey conducted in 2009 from a sample pool consisted of 3,000 readers,个人资产数据分析 Data Analysis of Personal Assets,职衔构成数据分析 Data Analysis Concerning the Titles,

17、动机分析 Motivation Analysis,年收入构成分析 Analysis of the Annual Revenue Structure,董事长/总经理/CEO Chairman/General Manager/CEO 副总经理/董事 Deputy General Manager/ Director 总监/经理/主管 Chief inspector/Manager/Supervisor 政府官员 Government officials 青年创业者及其他 Youth start-ups and others 学者 Scholars 商会秘书长/秘书处 Secretary-genera

18、l of the chamber /Secretariat 艺术家 Artists,2000万以下 Less than 20,000,000 RMB 2000万-5000万 20,000,000-50,000,000 RMB 5000万-1亿 50,000,000-100million RMB 1亿以上 Above 100million RMB,了解商会动态 Be aware of the trends of COC 了解产业行业 Be aware of the industries 寻求生意机会 Seek business opportunities 购物 Shopping 空间互动 Spa

19、tial Interaction,50万以上 Above 500,000 RMB 30-50万 300,000-500,000 RMB 10-30万 100,000-300,000 RMB 10万以下 Less than 100,000 RMB, 3,受 众 分 析,Readers Analysis,商 会,全国最具影响力的商群组织 最具购买力的渠道资源！,COCthe most influential business groups Channels and sources with the greatest purchasing capacity!,Chamber of Commerce,

20、关于商会,About COC,最新统计数字显示， 全国工商登记企业1030万户(不含3130万个体工商户)，按现行民营企业划分标准测算，民营企业达1023.1万户，超过企业总户数的99%。,商会拉动内需的主力军,商会，是指商人依法组建的、以维护会员合法权益、促进工商业繁荣为宗旨的社会团体法人。 而民营企业是商会中不可或缺的组成部分。,民营企业提供了近80%的城镇就业岗位。,目前，民营企业创造的最终产品和服务价值相当于国内生产总值的60%左右，缴税额为国家税收总额的50%左右。,COCthe core force to promote the domestic demand,COC refers

21、 to such social groups legal representatives who commit to establish by law, maintain the legitimate rights and interests of the members and boost the prosperity of the industry and commerce.,The latest statistical data shows that there are 10,300,000 enterprises (not including the 31,300,000 indivi

22、dual-owned businesses) getting registrated all around the country. According to the current criteria for private enterprises, it can be estimated that the number of private enterprises achieves 10,231,000, exceeding 99% of the total enterprises.,At present, the value of final products created by pri

23、vate enterprises and services equals to 60% of GDP, and the taxable amount takes up 50% of the total of the national tax income. Almost 80% of job opportunities in cities and towns are offered by the private enterprises., 5,受 众 分 析,Readers Analysis, 6,商会财富,Wealth of COC,商会中国第一财富群体 作为中国第一财富群体，民营企业不仅占

24、据强势的经济地位拥有雄厚的经济实力，在消费能力上也体现出了强大的购买力。 单个读者的消费力强，再加上网站读者群体数量的庞大又构成了强大的群体购买能力-600万高端消费群体的购买力！,COCThe No.1 Fortune Group in China As the No.1 fortune group in China, the private enterprises not only dominate the powerful economical position with abundant economical strengths, but also show great purchas

25、ing capacity in consuming capacity. Strong individual readers consumption capacity multiplying by the great number of readers indicates the powerful group purchasing capacity to come into being6,000,000 purchasing capacity of high-end consuming group.,受 众 分 析,Readers Analysis, 7,受 众 分 析,Readers Anal

26、ysis,商会消费特点,Consuming Features of COC,“圈层影响力”强 商会群体消费具有圈层影响力强的特点明显，他们更信任自己圈层的人，依赖自己圈层的媒体，因此朋友推荐、广告对其消费行为和动态具有很强的引导作用。,Powerful “Circle Influence” COC consuming group possesses a predominate feature of powerful circle influence. They trust the people belonging to their own circle much more and rely o

27、n the media within the circle. Therefore, friends recommendation and advertisement play an important role in guiding their consuming activities and trends., 8,三大核心服务 依托商会渠道通过网络、数据库传播等方式实现渠道精准传播,Three Core Services Precise targeting with the COC channels and databases based communication.,商会网广告 NETCO

28、C Advertisement,商会数据库 COCs Database,线下活动 Below-the-line Activities,我 们 的 核 心 服 务,Our Core Services, 9,时间：自2010年10月18日起 形式： 1.商会网首页视频广告 2.首页第一张焦点图 3.商会黄页频道的顶部通栏 4.商会动向频道的顶部通栏 5.时尚生活的软文资讯,Date: Starting from Oct.18, 2010 Form: 1.Video ads are displayed in the home page of NETCOC 2.Cartier picture ad w

29、as published in the first focus picture in the home page 3. A Cartier banner was shown in the top column in the COC yellow page channel 4.The top column of the COC trend channel was set up with Cartier content 5.Soft text concerning to fashion life,时间： 2010年12月 形式： 1.商会网首页顶部通栏 2.商会网首页第一焦点图 3.子频道顶部通栏

30、,Date: Dec. 2010 Form: of NETCOC 1.The top column in the home page of NETCOC 2.The first focus picture in the home page of NETCOC 3. Sub-channel top column,商 会 网 广 告,NETCOC Advertisement, 10,商 会 网 广 告,NETCOC Advertisement,时间：2009年10月 形式： 1.商会网首页顶部通栏 2.子频道通栏 3.子频道第一按钮,Date: Oct. 2009 Form: 1.The top

31、column in the home page of NETCOC 2.Sub-channel column 3.The first button of sub-channel,时间：2010年10月 形式：商会网首页第一按钮,Date: Oct. 2010 Form: The first button in the home page of NETCOC, 11,商 会 网 广 告,NETCOC Advertisement,时间：2010年8月-2011年7月 形式： 1.商会网首页第一通栏 2.商会网首页焦点图 3.商会网首页全屏 4.商会网首页左侧第一栏按钮 5.商会网首页左侧第三栏按钮

32、 6.财富生活频道首页第一通栏 7.商会网首页顶部右边按钮 8.商会网首页左侧第一栏文字链,Date: Aug.2010Jul.2011 Form: 1.The first across column on the home page NETCOC 2.The focus picture on the home page of NETCOC 3.The full screen of the home page of NETCOC 4.The first column button on the left of the home page of NETCOC 5.The third column

33、 button on the left of the home page of NETCOC 6.The first across column on the home page of fortune and Life Channel 7.The right button on the top of the home page of NETCOC 8.The text link in the first column on the left of the home page of NETCOC, 12,商 会 网 广 告,NETCOC Advertisement,时间：2011年1月-2011

34、年6月 形式: 1.商会网首页第一通栏 2.商会网首页第二通栏 3.商会网首页焦点图 4.名品生活频道顶部通栏,Date: Jan.2010Jun.2011 Form: 1 .The first across column on the home page of NETCOC 2、The second across column on the home page of NETCOC 3、The focus picture on the home page of NETCOC 4、The across column on the top of life with TOP Brands Chann

35、el,时间：2011年6月 形式: 1.商会网首页第一通栏 2.商会网首页焦点图 4.财富生活频道首页第一通栏,Date: Jun.2011 Form: 1 .The first across column on the home page of NETCOC 2、The focus picture on the home page of NETCOC 3、The first across column on the home page of fortune and Life Channel, 13,商 会 网 广 告,NETCOC Advertisement,时间：自2010年9月13日起

36、形式： 1.商会网首页第一通栏 2.首页第三张焦点图 3.首页软文第一行链接 4.首页第一按钮广告二轮番 5.首页左侧文字链接 6.首页左侧第二按钮 7.商会动向频道首页,Date: Starting from Sep.13, 2010 Form： 1.The first column in the home page of NETCOC 2.The third focus picture of the home page 3.The interlinkage in the first line of the soft text in the home page 4.The first but

37、ton advertisement of the home page 5.Words interlinkages on the left side of the home page 6.The second button on the left of the home page 7.The COC trend channel in the home page of the home page,时间：2010年11月1日 形式：商会网子频道顶部通栏,Date: Nov.1, 2010 Form: NETCOC sub-channel top column, 14,商 会 网 广 告,NETCOC

38、 Advertisement,时间：自2010年10月25日起 形式： 1.商会网首页顶部通栏 2.商会网第一按钮广告二轮番 3.软文第一行,Date: Starting from Oct.25, 2010 Form: 1.HSBC ad content was shown in the top column in the home page of NETCOC 2.HSBC put its flash ad in the first button advertisement of NETCOC homepage 3.The first line of the soft text was de

39、dicated to HSBC,时间：2011年3月-2011年4月 形式：商会网首页左侧第一栏按钮,Date: Mar.2011Apr.2011 Form: The first column button on the left of the home page NETCOC, 15,商 会 网 广 告,NETCOC Advertisement,时间：自2010年8月30日起 形式： 1.商会网首页顶部通栏 2.首页第一按钮 3.频道右边按钮 4.子频道通栏,Date: Starting from Aug.30, 2010 Form: 1.The top column in the home

40、 page of NETCOC; 2.The first button in the home page; 3.The right button of the channel 4.Sub-channel column.,时间：2010年5月2011年7月 形式： 1.商会网首页第二通栏 2.名品生活频道首页右侧旗帜 3.商会网首页焦点图,Date: May 2011Jul.2011 Form: 1.The second across column on the home page of NETCOC 2.The right flag on the home page of life with

41、Top Brands Channel 3.The focus picture on the home page of NETCOC, 16,商 会 网 广 告,NETCOC Advertisement,时间：2010年6月 形式：商会网子频道第一通栏,Date: Jun. 2010 Form: The first button in sub-channel of NETCOC,时间：2010年62011年4月 形式： 1.商会网首页第一通栏 2.商会网首页焦点图 3.商会网首页全屏 4.城际购房频道首页第一通栏 5.财富生活频道首页第一通栏 6.城际购房频道首页弹出,Date: Jun.201

42、0Apr.2011 Form: 1.The first across column button on the home page NETCOC 2.The focus picture on the page of NETCOC 3.The full screen of the home page of NETCOC 4.The first across column on the home page of purchasing inter-city Houses Channel 5.The first across column on the home page of fortune and

43、 life Channel 6.Pop-up of the home page of Purchasing inter-city Houses Channel, 17,商 会 网 广 告,NETCOC Advertisement,Online Features,线上专题,Online features is a COC feature column with advantages; a series of online or offline activities are shown in the form of network topics with illustrations and pic

44、tures.,对话杨澜,On Jun.17, 2010 a serial activities, themed with “Her PowerFamous females interview” was held in Tomson Riviera Superior Club and an online topic of “Talk to Yang Lan” was held by NETCOC.,线上专题是商会网特色性的优势栏目，一系列线上的或线上线下结合的活动，以网络专题的形式表现出来，图文并茂，内容话题具有前瞻性和话题性。,Meeting Yang Lan,2010年6月17日，在上海汤臣

45、一品鼎级会所举行了一场以“她力量知名女性拜访行”为主题的系列活动。并由商会网特别策划“对话杨澜”网络专题。,商会会长都是商界的领袖人物，纵横商场自然少不了名驾相伴。商会网特别策划， “会长的座驾”网络专题。,The chairmen of COC are leaders of the business world, and it goes without saying that he would always be accompanied by his rides. Special Column regarding luxury cars by NETCOC.,会长的座驾,The Presid

46、ents Rides, 18,商 会 网 广 告,NETCOC Advertisement,线上专题,Windsor Influential Forum and the Top-level Scotch Whisky Royal Banquet were jointly held by Windsor XR Scotch Whiskey at the third floor of Kempinski Hotel in Dalian on Dec. 28. Liang Xiaomin, a famous economist, was invited and talked with COCs el

47、ites of all walks of life about the economic development opportunities of 2010, thus a fragrant thinking feast came on stage.,温莎影响力讲坛,Windsor Influential Forum,由温莎XR苏格兰威士忌携手商会网举办的“温莎影响力讲坛暨温莎XR顶级苏格兰威士忌皇家晚宴”于12月28日在大连凯宾斯基大酒店三楼隆重举行。本次活动特邀著名经济学家梁小民先生与各界商会精英共论2010年经济发展机遇，一场浓烈芬郁的思想盛宴华丽展开。,会长下午茶 会长下午茶是一档针对

48、企业领袖和商会会长的访谈类节目，节目聚焦当今经济热点及人们最为关心的商业话题，力邀国内外最具知名度的风云人物、商会会长，畅谈成功的十八般兵器，倾吐创业的酸甜苦辣，展示风起云涌背后不为人知的内幕。栏目紧密关注行业经济，深度剖析微观标本，为企业家、创业者提供一定的参考价值，且具有可实践性,Presidents Afternoon Tea,Presidents Afternoon Tea is an interview program aiming at the enterprise heads and COC presidents with is focus on contemporary eco

49、nomical hot issues and business topics that people care most by inviting the most famous people ,COC presidents to talk about their secrets to success,share the sweets and bitters in the process of starting a business and reveal the truths behind the thrilling stories .This column,with great practic

50、ability,pays close attention to the industrial economy and profoundly analyzes the micro examples in order to give the entrepreneurs and startups for reference .,Online Features, 19,2010商会大会由APEC中小企业服务联盟中国委员会、世界经济贸易联合促进会、中国中小企业国际合作协会、商会网、中国温州中小企业发展促进会于2010年4月21-22日在上海香格里拉大酒店联合主办的。 本次大会总计1场主论坛、11场分论坛

51、、贯穿两天议程的商会博览会，共吸引全国1000余家商协会一万多名企业家参与其中，百余家商协会参加“商会博览会”展示，与来自全国的商协会共同交流、共话发展。其中以“中国未来10年：新产业、新模式、新领袖”为主题的主论坛更是吸引2000余名嘉宾现场参与。,COC Conference 2010,COC Conference 2010 was jointly organized by China National Committee for APEC SME Service Alliance, World Economy additionally, the flashy cars, famous b

52、rands and high-end real estate exhibitions has gained even more praises. Buick, Bently, Audi, Benz, Chrysler and some other flashy cars brought a gorgeous show; renowned real estates in Shanghai like Siji Garden and Yutao Garden of Hutchison Whampoa, Sheshan Jiuli, Lanhai International Golf, Siji Yu

53、ting also had a great show; and famous brands such as 24HRS, DHL, Kingdee Software, Resort World from Singapore, Yanghe Blue Classic and so on joined in the distinguished gathering. This two-day forum had nearly 10,000 persons presented, and about 8, 000 persons visited the COC exhibition.,2011商会博览会

54、,COC Expo 2010, 23,线 下 活 动,Below-the-line Activities,资本汇论坛 资本汇论坛自2008年迄今已成功举办逾20届，并已成为长三角范围内知名企业家的论坛品牌。每届论坛皆紧扣时下热门经济话题，集聚一线经济学家、企业家、政府官员，学术教授智慧，实现商会商人群体之间的智慧与思想交流。,Capital of the Top Since 2008, Forum of Capital of the Top has been held for seven sessions with success and has become the Brand Forum

55、among the well-known entrepreneurs within the Yangtze River Delta. Each session of the forums focused closely on the current hot economic topics and gathered the wisdoms of the economists, entrepreneurs, government officials and academic professors to implement the exchange of wisdoms and ideas amon

56、g the COC merchant groups.,2008年05月29日 2008年12月04日 2009年04月02日 2009年06月24日 2010年09月25日 2010年10月21日 2010年11月30日 2010年12月30日 2011年03月16日 2011年05月17日,“2008长三角金融地产投资”浦东香格里拉大酒店 “长三角民营企业转型发展”复旦大学 “长三角化工行业解困与发展”复旦大学 “城市与商会投资” 浦东香格里拉大酒店 “巅峰对决-把脉中国经济，投资理财新思路”和记黄埔御涛园，特邀世界级公司治理及金融专家-郎咸平，为主题演讲嘉宾 “银企对话-金融创新与中小企业

57、融资新模式”浦东香格里拉大酒店 “拉动内需和商会投资”浙江义乌锦都酒店 “2011中国经济走势与投资新思路”常州富都商贸饭店 “经济变局下的中国民营力量”杭州香格里拉酒店 “全面调结构深度城市化”上海虹桥元一希尔顿酒店 闵行区企业年会,May 29, 2008 Dec. 4, 2008 Apr. 2nd, 2009 Jun. 24, 2009 Sep. 25, 2010 Oct. 21, 2010 Nov. 30, 2010s Dec. 30, 2010 Mar. 16, 2011 May 17, 2011,Theme: 2008 Yangtze Delta Financial and Rea

58、l Estate Investment Shangri-La Hotel (Pudong) Theme: Transformation and Development of the Private Enterprises in Yangtze Delta Fudan University Theme: Difficulty Resolving and Development of the Chemical Industry in Yangtze Delta Fudan University Theme: Investment on City and Chambers of Commerce S

59、hangri-La Hotel (Pudong) Theme: “Peak ConfrontationHold Chinas Economy, New Ideas on Financing and Investment” Yutao Garden of Hutchison Whampoa Specially inviting the world famous experts on company management and financeLang Xianping as the theme speaker Theme: Dialogue between Banks and EnterpriseFinancial Innovation and New Models for SME Financing Shangri-La Hotel (Pudong) Theme: Promote the Domestic Dema