星巴克ppt课件

1、ppt制作者：陈文君 组员：林月明、蔡贝欣、陈丽霞、陈嘉丽、林凤珠,星巴克,Starbucks takes its name from Herman Melvilles writings moby dick captain ahabs first mate name - Starbuck.,Starbucks coffee company was founded in 1971. It is the worlds leading specialty coffee retailer, baking and Starbucks brand owners,星巴克（Starbucks）咖啡公司成立于1

2、971年，是世界领先的特种咖啡的零售商，烘焙者和星巴克品牌拥有者,星巴克得名于赫尔曼梅尔维尔的著作，白鲸记中亚哈船长的大副名字Starbuck。,In addition to coffee, starbucks also have tea, filling leather goods such as bread and cakes,除咖啡外，星巴克亦有茶、馅皮饼及蛋糕等商品,Drinks and dessert,dessert,将星巴克建成全球极品咖啡的翘楚，同时在公司不断成长的过程中，始终坚持之际一贯的原则。,To build up the starbucks as the world go

3、urmet coffee, in the process of the company growing at the same time, always adhere to the consistent principle.,A mission statement,使命宣言,Starbucks in the United States and Canada is very popular in students and urban white-collar,从2014年晚些时候开始，星巴克会支持手机应用订购咖啡，允许顾客到店自取。提前预定可以帮助星巴克挽留客户，免于顾客因漫长等待而离开。,Si

4、nce late 2014, starbucks will support mobile ordering coffee, allowing customers to invite to the store. In advance can help starbucks to retain customers, from customers due to long waiting to leave.,他们的产品不单是咖啡，咖啡只是一种载体。而正是通过咖啡这种载体，星巴克把一种独特的格调传送给顾客。咖啡的消费很大程度上是一种感性的文化层次上的消费，文化的沟通需要的就是咖啡店所营造的环境文化能够感染

5、顾客，并形成良好的互动体验。,Their products not only coffee, coffee is a kind of carrier. And it is through the carrier coffee, starbucks give customers a unique style is transmitted. Coffee consumption to a great extent is a kind of perceptual consumption, on the cultural level of cultural communication is neede

6、d the coffee shop environment created by culture can infect the customers, and form a good interactive experience.,The sizes of cups,Short (273ml) Tall(355ml) Grande(473ml) Venti(591ml),冷饮系列cooler series,caramel macchiato 焦糖玛奇朵,caramel macchiato 焦糖玛奇朵,Coffee Latte 拿铁咖啡,In the future: As always,good service. Compete with Nestle to expand market share in Europe,frappuccino,星冰乐,Starbuckss ul