施华洛世奇 英文.ppt

1、Marking121,DO YOU KNOW SWAROVSKI ?,PROFILE,Name：Swarovski Country：Austria Creating era：1895 Founder: Daniel Swarovski Product series : Jewelry, pendants, watches, furniture, decoration, figurines, fashion accessories,Daniel Swarovski,PROFILE,LOGO: The swan crystal logo of Swarovski is the traditiona

2、l marker. And it is the symbol of Swarovski crystal elegant spirit .,Lets begin !,1895,2004:Swarovski develops the XILION cut.Through alternating facets of diffe- rent sizes,the light is brought together,significantly increasing the brilliance of the crystal.,1976:The first decorative crystal figuri

3、nes with the hearts of consumers. Swarovski begins machine-cutting cubic zirconia.,1956:Together with Christian Dior,Swarovski develops the Aurora Borealiseffect,a shimmering finsh that enhances the sparklr of cut crystal.,1931:Sewon crystal ribbons are launched,providing fashion and accessory manuf

4、acture with design possibilities.,Swarovski history,1895:Daniel Swarovski founds company in Wattens,Tyrol,with the vision of bringing joy to people through crystal.His guiding principle is still followed by the company today:To constantly improve what is good,Production locations（18） ： Argentina， Au

5、stria, The Czech republic ， China ， France， Germany， Italy， India,4P,PRODUCT,Design features 1、DIY crystal have their only mark and number. 2、Pure, unique cutting. 3、Noble, high-tech and creative. 4、Unique Silver Crystal 2、Cooperate with LiNing Discount Limited edition Promotion in festivals,PROMOTI

6、ON,Strategy,Diversification strategy 1.Product diversification: Jewelry, pendants, fashion accessories, watches , furniture, decoration, figurines.,2.Broad areas of business: In each region for different product positioning, in order to increase their product sales, meet the needs of the different consumers.,Strategy,Combination of localization and standardization : 1.The localization of the sales team 2.The localization of the sales networ