武汉大学MBA英语笔记

1、2008-3-29 Lecture 1Instructor: Prof. Gui GuopingE-mail: Mobile: Home: Business English : cleric English v.s English for Senior Executives; Planned Mix of your final:I. Concept Check .= 15 ( 4 Cs + Language distance )II. C_E translations at word level. 60x0.5 = 30 points;III. C-E

2、translation at sentence level ; 25IV. E-C translation at sentence level; 15V. Writing Memo or Business Report, 15(pay attention to layout and mode of expression ) 100 points Skip over sth and go into something else III. Case-study:1. Comment on this Briefing to oneself : (by incorporating into your

3、personal info)I am Gui Guoping, a native of Hubei Province of the Peoples Republic of China/My name is Gui Guoping, I was born in Qichun., . I grew up in a little town by the Yangtze River/metropolitan city on the Yangtze. I was born of intellectual/teachers parents. In 1982, I graduated from Wuhan

4、University, majoring in the English and American Language and Literature. After graduation from the university, I have worked for four organizations/employers/ businesses. Currently, I am with the SSSSS(employer ), a subsidiary of San Francisco-based US MNE (nature multinational enterprise), engaged

5、 in R & D and manufacture of optical materials (line of business). I am director of the Marketing Dept./( My position is director of marketing Dept., working) directly under(/reporting to ) the CEO in charge of market development. I supervise a marketing staff of 12. My daily duties(/responsibilitie

6、s) cover(/include)looking into the latest development of the state-of-the-art technology of such optical materials around world, the moves of our competitors, collecting the feedbacks from our customers and filing reports in English to CEO(or at the corporate headquarters) to assist him in his decis

7、ion-making process. My strength lies in both my knowledge about business practice in this line of business in China and ability to communicate with all kinds of people. *-My experience convinces me that, what I have gained either in school and in work are far from helping me to cope with the changes

8、 in the business world. In particular, there are always so many new ideas and new concepts around us. I would be kicked out of competition if I did not keep learning. Thats why I choose to take MBA in this famous Wuhan University.Functional manager;Line manager;Regional manager; To commit a blunder

9、我叫桂国平，湖北省蕲春县人，是在长江边一个小镇长大的我出生于工人家庭1982年，我毕业于武汉大学，我当时的专业是英美语言文学毕业后，我共在四家机构工作过我当前的雇主是一家总部在旧金山的美国跨国公司在华子公司。该公司是从事光学材料研究、开发和生产的。我是市场部主任我管理一个12人组成的直属主管市场开发首席执行官的营销团队我日常工作包括调查这一前沿技术在全球的最新进展、我们竞争者每天的动作，收集我们客户的反馈及向CEO提交报告，以在他决策过程中提供支持。 我的经历使我深信，无论我在学校还是在工作中所学的东西都不能充分地帮助我应对商业世界的变革。特别是，我们周围总有那么多的新思想、新观念在产生，如果

10、不坚持学习，我将很快被时代抛弃。这就是为何我选择了在武汉大学这样一所名校学MBA的原因。Can do justice to sth. 2. Comment on the Model of Briefing to Our MBA and University; 武汉大学有110年的历史，作为中国前10名的大学，武汉大学是中国教育部直属的最有名的综合性大学之一，被认为是中国最美丽的校园之一。就规模而言，武汉大学商学院是全国最大的商学院，有教员300多人。它拥有多学科的优势和自由的学术氛围。除了那些有名气的教授给我们授课外，学校几乎每天都有各个领域的大师应邀作讲座或报告。在MBA项目课程表中，我们有

11、必修课和选修课，我们还有权在任何一个学院选任何一门课。这里的MBA注重培养积极向上的价值观、科学的思维方式及高级的商务英语的能力。Wuhan University has a history of more than 110 years. As one of Chinas Top 10 universities, Wuhan University is one of the most prestigious comprehensive universities /directly under the Chinas Ministry of Education. It has one of the

12、 most beautiful campuses in the nation. In terms of scale, it is the largest business school in China with a total faculty of more than 300.It is known for its multi-disciplinary advantage and liberal academic atmosphere. In addition to professors who teach us daily, we have great masters of all fie

13、lds offer lectures for us on campus. In the curriculum of our MBA program, we have both compulsory（UK required ） and optional (UK. Selected ) courses. In addition, we are eligible to take any course in any school of this university. The MBA program of Wuhan University Business School attaches import

14、ance to fostering students upbeat values, scientific mode of thinking and developing professional business English.Daily responsibilities;1. Reasons I take MBA in this university; (Wuhan University is one of the Chinas “Top Ten” universities directly under the Chinas Ministry of Education. As a comp

15、rehensive university with a history of more than 110 years, it has multi-disciplinary advantages in the nation, It is particularly strong in humanitarian studies. Since I was an engineering/science student, these are very constructive to my knowledge structure.)Style of teaching (something must be s

16、aid ):(Since time is limited )To skip over sth/ go into sth. Else.P. 5. *- Attach importance to sentence patterns and structures than individual words and above all the most implied meaning of a word: Priority Vocabulary:1. *- franchise 特许（企业层面）v.s concession ;(government dimension); 1.让步2.特许权2. cou

17、ntersign 对签 counter-measure 3. *- agenda (to put sth on agenda; sth is on the agenda. )*- be in the position to do sth. 4. *- economy n. 1. *-经济体transitional economies /mature economies /Chinas coastal economies 中国的沿海地区2.经济性fuel economy 3. *- scale economies/economies of scale/economies 规模效益/to achi

18、eve or reap from economies of scale. 5. Cleric English v.s English for Senior Executives 6. *- be in a position to do sth. can 7. *- to have access to sth. 1搞到;接触到2得到;享受到进入ACCESS DENIED （难以搞得到进入的东西/稀有资源） get 8. CPA: certified public accountant 9. minutes *-会议谈判纪要 to keep minutes .10. *- negotiate vi

19、 = talk/= bargaining power/position /Usage: negotiate with sb over sth. (bargaining position/power ); negotiated =议 negotiated price 议价/negotiated contract. 11. CPA 12. negotiated price; 议价13. negotiated contract 议标14. 我们正就共同研发这一装置与一家在加州工商管理局注册的美国跨国公司进行谈判。由于知识产权问题，谈判迄今尚未取得重大进展。（We are negotiating ov

20、er the joint R & D of this device with a US MNE “Multinational Enterprise” registered with the Business Administration of California. Yet, so far no substantial progress has been made at the negotiation owing to intellectual property issues.）15. budget 16. *- balance sheet 资产负债表 v.s 17. P.6 18. *- t

21、urnover n. 1人员的流动；2营业额；3资金周转19. lump sum *- 包干价20. assets and liabilities 资产负债21. *- the launch of sth. / 1. The Press Launch of Peugeot 307; 2. to launch a nation-wide promotion campaign. 22. *- turnover 1.人员流动staff turnover Findings show that the leakage of intangible assets of a company mainly re

22、sults from the turnover of its key professionals. 2.营业额交易量3.周转金; 23. 跳槽 job-hopping 24. *- as opposed to sth/doing 25. lump sum包干价*- : as opposed to unit price measurement price 26. *- product launch 新产品发布 (Press Launch of Skoda Ovtavia ) 27. duty-free a. / care-free28. duty v.s tariff n. 29. be sho

23、rt-listed / be listed /become listed 上市;/ be black listed 30. 2008-4-17 Lecture 31. Unit 1a Teamwork P. 732. *- assess vt. 评估 v.s evaluate v.s appraise *- asset appraisal 33. objectives . definition of work assign roles and allocation of recources channel of communication development of trust 34. pe

24、rformance assessment/ performance evaluation*- 35. *- WOS (Wholly Owned Subsidiary 独资)企业36. assign *- vt. 1. 分配分派派遣*- expatraite assignment 2. investment/equity(股权) assignment *- 转让 v.s technology transfer *-37. *- allocation（资源） v.s distribution (收入红利等)38.39. Poles apart : be incompatible with each

25、 other 40. *- WOS (独资企业Whlloy Owned Subsidiary*- )41. transitional economy n. 42. *- acquire = take over v.t. A&M Acquisition &b Merging 43. *-经营 1. run 2. operate 3. deal in *- (Excuse me, may I know your line of business, sir? _ Of course, I deal in Honda cars / I am a dealer in Honda cars .)44. *

26、- take (block of time )off : Sir, Id like to take tomorrow afternoon off, because I have to see my cousin off at the airport.45. *- major investment/acquisition 46. *- major investment/acquisition /contract 47. Shanghai-based 48. turnover n. *-49. business n. 50. economy n. 1. 经济体, transitional econ

27、omies 2.*- economies of scale 规模效益3.经济性fuel economy 51. take on = assume 承担 呈现出52. * corporate a. 企业的公司的 To a listed firm, the proceeds from issuing corporate bonds shall be used to finance the capital improvement. 53. *- take on = assume 1.承担2.呈现出54. be accountable /responsible /liable for sth. (法律

28、。契约)责任*- to hold sb liable for sth. 追究sb, sth责任55. 肯定是锁出了问题。Something must have gone wrong with the lock . 56. *- bring in (= introduce 人才引进)57. *- expatriate (overseas) assignment n. 58. *- come up with sth. 得到，得出 59. program v.s curriculum v.s course 60. * range (价位) v.s variety （品种） Their product

29、s are large in variety. ; They sell a large variety of products. 61. in total. = in all v.s in figure v.s in word, in thousand. 62. shed/throw light on sth. 63. to bring sth to light. V.s sth come to light ; 64. *- ROI return on investment n. 投资回报65. *- review vt. N. 评价bid reviewing ; jury= reviewin

30、g board; 66. CEO = MD 67. Co. Ltd = Co. Inc. (USA )68. *- to measure/weigh A against B. 69. profile of sb/sth = briefing to sth/sb.70. *- the launch of a product/service n.71. *- In order to regain the lead position in Chinas electric household appliances industry, the Haier has launched another rou

31、nd of nation-wide promotional campaigm. 72. Unit 1b. Communication73. P.12.74. recognize vt. V.s Admit/confess; v.s acknowledge n. 75. *- corporate 76. *- dominate vt. 主宰占主导地位; In luxurious segment, cars of German makes have the lions share. (by price range ; by make; )77. bilingual a. 双语的; monthly

32、n. bimonthly ;quarterly ;78. assume vt. 79. understate v.s overstate vt.80. adapt vt. Adapt oneself to sth/doing sth. / be adapted to sth.81. reduce A to B. *- Be reduced to .;82. *- to set limit on sth (在某一方面). to.(范围程度) 83. The management of the firm decided to set ceiling/floor to $2000 on monthl

33、y bonus for key professionals. *-84. After the accident she is confined to bed/wheelchair. 85. get down to sth. 认真地开始 Lets get down to the business!86.87. *- follow-up. N. findings from a follow-up survey. 88. 根据这一规定，本文件的解释权属于总裁办. Under this rule, the right to interpret this document shall rest with

34、 the Management Office, 89. belong to; rest with; pertain to; 90. Unit 2a Entertaining a client91. be popular with sb. 92. interior v.s internal *- 93. pride oneself on sth. Take pride in sth /be proud of sth. 94. *- cater for v.s cater to95. catering requirements /services 96. 2008 Lecture 397. * c

35、orporate event n. 98. P. 23 99. presentation v.s report 100. Unit 2b. Corporate hospitality;101. PR 102. cater for the needs 103. facility 1.制造基地2.设施3.信用4*withsth. 精通 She was given the offer because of her facility with business English.104. go window shopping *-105. show sb around the city/campus/f

36、acility *-106.107. *- profile of sb. = briefing to sb.= brief introduction to sb. 108. *- to go on a fact-finding mission to (place ) 到进行实地考察 = be on a fact-finding mission in (place);在进行实地考察109. *- substantial a. = major 重大110. *- P.A. to sb. 111. *- to place an order with sb for sth. 给sb 下一个sth的定单

37、；to take an order from sb for sth;112. *- If your price is competitive, we will place a firm* order with you for 50000 pieces./ regular/firm orders with you,113. M. D 114. finalize vt. 115. a major deal n. 116. *- finalize vt. Secure vt. 117. *- interpret vt. 118. P. 24119. Pleasing 120. making it p

38、ay. 121. *- It pays to shop around.122. pick up some tips on sth ;123. be available .v.s 1. 2 I will be available inv.s I can be reached on mobile at ; 124. context = setting 背景125. There is no point/use doing sth. = dont see the point of doing sth. 126. timing n. 火候; be well-timed be. ill-informed

39、127. short-cut /128. *- become short-listed 入围 129. entrant n. The is one opening in the firm. 40 people apply for the position. Only 3 out of 40 entrants shall become short-listed and only one shall be given the offer. 130. *- pre-qualifications n. 资格预审131. *- become pre-qualified 通过资格预审132. *- bec

40、ome short-listed 入围133. *- become listed 上市了134. *-interviews and presentations面试与陈述135. *- 得到录取通知 be given the offer by(Uni. Or Co.);136. be awarded the contract for the construction/manufacture of sth.137. *- be given the commission for designing/supervising sth.138. head-hunting 猎头139. Planning;

41、Organization/staffing; leading/directing; controlling 140. 1. common objectives of the team;141. 2. definition of work/tasks142. 3. assign/.allocation roles ()143. 4. allocation of resources 144. 5. establish channels of communication;145. 6. develop trust within the team . 146. Oral Practice 3; Ask

42、ing of time off147. _May I come in ,sir?148. _ Come in, Please.149. _ Good morning sir?150. _ Good morning Miss Lee. Can I help you?151. _ Yes I think so.152. _ OK, go ahead.153. _ Well, Id like to take tomorrow afternoon off because I am going to see my cousin off at the airport.154. _. Would you?

43、You see, we have such a heavy commitment this month and you are person in charge how can you leave?155. _ Im afraid I would sir. I have been so busy that I did not have time even to have a dinner with my cousin and he wont be back for two or three years. Actually he helped us in securing this contra

44、ct, and your know that.156. _ I understand your position, but if you insist on taking the time off, you are supposed to find a cover for you.157. _ Of course, Ive got Miss Liu as my cover, she is both competent and dutiful, dont you think so?158. _ Yes, I do. In this case, you may go and remember me

45、 to your cousin. Have a good time.159. _ Thank you.160. _ Not at all. 161. 162. *- to give birth to a boy/girl163. 2008-05-17 Lecture 4.164. xx165.166.167. *- commitment n. 1.执行订单、合约的状态Since we are heavily committed/(or have heavy commitment) this month, we are obliged to decline any fresh order. /

46、*- Given commitments elsewhere. 2.负债的状态 obligation 168. *- The bank loan officer declined my application for the loan on the grounds that I have bought a house and a car on mortgage, I have but modest income so I am heavily committed monthly. 169. *- 1.义务2.*- 债务. Claims and obligations债权与债务170. *- t

47、ake on = assume 1.承担 2. 呈现171. be accountable to sb for sth. v.s be responsible for sth. v.s be liable for sth. 172. 问责制： system of accountability 173. 追究某人的责任：*- to hold sb liable for sth. = sb is held liable for sth. He is held liable by the board of directors for shrinkage of the market share。 17

48、4. 翻译原则：在条件相同的情况下，较短的结构放较前。175. My Style of teaching: skip over sth. while go into sth else. 176. “sth 出了毛病”. S.P. : 肯定是锁出了毛病.。Something must have gone wrong with the lock. 177. *- bring in = introduce 引进。入（人才等）178. expatriate = overseas / 179. Expatriate Assignments*- 180. in project team 181. *- p

49、rogram n. 1.2.3.项目（如MBA, EMBA等授予学位的教育）4. 课程班 *- a customized program. 量身定做的; program project item ;182. *- S.P. come up with : 得出；得到(接抽象名词);迄今武汉市人民政府政府尚未得到解决东湖污染可行的方案。So far the Peoples Municipal Government have not come up with the feasible solution to the pollution of the East Lake. 183. a wide ra

50、nge of bars v.s a large variety of products (Products are small/large in variety. ) 184. *- to place an order with sb for sth. 给sb下sth的定单 (v.s to take order from sb for sth. )185. 翻译原则：平行与对称的原则：186. case-studies : 如果贵方的产品质量，性能可靠，品种多样，售后服务及时，价格有竞争力，我们将定期给你们下1000件的定单。 If your products are reliable in

51、quality and performance, large in variety, prompt in after-sale services and competitive in price, we will place regular orders with you for 1000 pieces. 187. *- throw/shed light on sth. I bet that Prof. Smiths lecture will throw new light on our significance of corporate finance. 188. In English, l

52、ight = understanding/knowledge/comprehension ; v.s dark = ignorance ; sth come to the light ; 暴光to bring sth to light ; 将sth暴光/使真相大白； He has kept the management in the dark as to the slump/drop in business performance. 189. *- business performance 经营效益190. at a profit v.s at a discount v.s on a prem

53、ium of (加价) 191. 东风本田相对市场需求产能不足，因此人们得加价20000元才能买到一辆CRV. (The Dongfeng Honda suffers an under capacity in relation to the market demand, as a result, one has to buy a Honda CRV on a premium of 20000 yuan. )192. over/under/idle capacity *-193. *- ROI return on investment n. 1. anticipated rate of retu

54、rn on investment. 预期投资回报率2. profit/income/revenue/return/gain/loss/interest on sth; (gain on disposal of used assembly line )194. *- monthly review 月评估 bid reviewing 评标；195. jury= reviewing board 196. S. P. to measure/weigh A against B. 197. the clients budget n. 标底 Their bid is far from competitive measured against the clients budget.198. Unit 1b. Communication 199. rule out 排除200. *- dominance n.主导地位dominate vt. 主导主宰了= *- to have the lions share in sth. 201. Edmond