商务英语写作公司简介 Company Profile.ppt

1、A,1,Company Profile,公司简介,Lesson 13,A,2,General Introduction,A company profile is essentially a resume for the company that you use to establish your credibility with the market. The main purpose of making a good “company profile” is to approach the potential customers with your companys strength in

2、terms of capacity, quality, financial statements and experience.,A,3,Procedures to Write a Company Profile,to provide a general overview to review the history to describe current situation to show future prospects,A,4,To Provide a General Overview,A general overview of a company usually includes nat

3、ure of business, business scope, position in a specific business area, founding time, headquarter and so on.,A,5,Samples of A General Overview,State Grid Corporation of China (SGCC) was established on December 29th, 2002. It is a government-owned enterprise approved by the State Council to conduct g

4、overnment authorized investment activities. SGCC was ranked the 8th in the Fortune Global 500 in 2010, seven ranks higher than 2009, and is the largest utility in the world.,A,6,Samples of A General Overview,Royal Philips of the Netherlands is a diversified technology company, focused on improving p

5、eoples lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries.,A,7,To Review the Hi

6、story,If the company has a good reputation as well as a long history, it is necessary to introduce its development. To some extent, a long history gives the impression that the quality of the products or services can be guaranteed. If the company is merged with two or more companies, it is also nece

7、ssary to mention this information. However, if the company was founded not long ago, this part can be omitted.,A,8,A Sample of Company History,JPMorgan Chase providing and protecting what is vital: clean water, safe food, abundant energy and healthy environments. At Philips, we strive to make the wo

8、rld healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.,A,17,Summary,As your “company pr

9、ofile” represents your company, it is absolutely essential to prepare it professionally. Of course, you may add or delete some contents while writing the profile. Put yourself in the position of your potential customers and include information that you think they would like to know. And the order of

10、 each part is not fixed but flexible. It may be useful to follow the AIDA structure step by step. First catch the Attention, then generate Interest and create Desire to get him into Action. Whats more, be informative and business like.,A,18,Useful Expressions,1. 各种企业的表述 sole proprietorship enterpris

11、e/sole investment enterprise 个人独资企业 state-run enterprise 国营企业 state-owned enterprise 国有企业 big-and-medium-sized state-owned enterprise 国有大中型企业 township enterprise 乡镇企业 public enterprise 公营企业,A,19,Useful Expressions,private enterprise 私营企业 joint state-private enterprise 公私合营企业 joint venture 合资企业 expor

12、t-oriented enterprise 外向型企业 labor-intensive enterprise 劳动密集型企业 technology-intensive enterprise 技术密集型企业 Sino-foreign joint ventures/ Sino-foreign cooperative enterprise / foreign-funded enterprise 三资企业（中外合资企业、中外合作企业、外方独资企）,A,20,Useful Expressions,2.公司概况 1) . is one of the worlds leading developers/pr

13、oviders of. .是世界领先的.开发商/供应商之一。 2）We are one of the leading distributors of . Products in the world. 我公司是世界领先的.产品分销商之一。 3）. was created/ founded/ incorporated in. .（公司）始建于.年。,A,21,Useful Expressions,4）. is based/ headquartered in. . (公司)总部设在. 5）We are a trading company, specializing in. 我公司是专门从事.贸易的公

14、司。,A,22,Useful Expressions,3.公司历史 1）Over the years, we expanded our horizons to. 经过多年的努力，我公司已将经营范围扩展到. 2）Over the past. Years, the company has grown and prospered and is now. 在过去的.年里，公司逐渐成长、壮大，现已成为. 3）In the past. Years, the company leaped forward and currently owns. 在过去的.年里，公司迅猛发展，目前已拥有.,A,23,Usefu

15、l Expressions,4.公司现状 1）The company has a staff of. / There are . employees in the company. 公司共有.名员工。 2）The group employs . People. 整个集团雇佣了.名员工。 3） The company has . employees among whom . are senior expertise. 公司拥有员工.（人），其中高级专业人员. （人）。 4）We have a sale of US. 我公司年销售额达到.美元。,A,24,Useful Expressions,5）

16、Our turnover has reached . 我们的营业额达到.英镑。 6）The company is able to develop and process the products with Qualified Q.C. (Quality Control) and commodity inspection. 公司具备产品开发、加工、质量监控、卫生检验的能力。 7）We can timely meet the special needs of our customers by designing and making various types of . Products. 我们可

17、以根据客户独特的需求及时设计、制造出各类.产品。,A,25,Useful Expressions,8）Our products have undergone multiple changes from . to . 公司产品经历了从.到.的转变。 9）We produce/ manufacture/ make/ sell all kinds of . 我公司生产、制造、出售各种. 10）Our products range from . to . 我们的产品包括从.到.,A,26,Useful Expressions,5.企业文化 1) The company will be insistin

18、g on the concepts of development by science and technology, surviving by quality, winning clients over by sincerity as well as profits by management. 公司将坚持以科技求发展、以质量求生存、以信誉赢客户、以管理求效益的经营理念。 2）Serving Customers; Accuracy and Truth Seeking; Trustworthiness and Integrity; Innovative and Can Do Spirit. 服

19、务顾客、追求卓越、信誉至上、大胆创新,A,27,Useful Expressions,3）Quality Primacy, High Reputation/Prestige, Service Supremacy, Equality and Mutual Benefit 质量第一，信誉第一，服务至上，平等互利 4) Good Quality, High Efficiency and Client Satisfaction/ Customer-satisfying Service 质优高效，客户满意 5）Unity, Striving, Hard Work, Creation and Dedica

20、tion 团结、拼搏、务实、创新、奉献,A,28,Writing Practice,I. Complete the following company profiles with the help of their Chinese version. 1. 荷兰皇家飞利浦是一家专注于技术的公司，致力于通过在医疗保健、优质生活和照明领域的有意义创新提升人们生活品质。公司在心脏监护、紧急护理与家庭医疗保健、节能照明解决方案与新型照明应用以及男性剃须和仪容产品、口腔护理产品等方面均居于领先地位。,A,29,Royal Philips of the Netherlands is (1) _, focused on improving peoples lives through meaningful in