可口可乐公司发展 全英

1、COCA-COLA,ThecompanyofCoca-Cola,ThedevelopmentofCoca-ColaCoca-colasfamilythecompetitionsandprospectsThestatusinquoofCoca-Cola,ThecompanyofCoca-Colawasfoundedin1892andheadquarteredintheUnitedStatesQiaoYainAtlanta,istheworldslargestdrinkscompany,ThedevelopmentofCoca-Cola,Coca-Colahas160kindsofdrinkbra

2、ndsin200countries,alsoisamaximalthewholeworldjuicedrinkdealerincludingthatsoftdrink,motiondrink,milkkinddrinktheproduct,juice,teaandcoffee,Fromthedevelopmenthistoryoftheselectionandtimeofarticlesomeinspectionafterthesuccessofmanagementexperience,advertise,1886PleasedrinkCocaCola1926Thirstyandcooland

3、refreshingthedistancebetweenrecentlyCoca-Cola1994Foreveriscoke1996ThisistheCocaCola,Newproduct,initiativeadvertisement,Familymembers,CocaColaisabigfamily,includingCocaCola,CokeLight,Queer,Sprite,Fanta,eye-catching,sourceandsoon.Theytastedifferentfromeachothersocanbedividedintodifferentseries.,Carbon

4、atedseries,Fruitjuiceseries,Teaseries,Milkseries,Waterseries,thecompetitionsofallkindsofCoca-Colaproducts,cokePulpyTeaDrinkspulpysupermilky,coke：pepsicolaandveryCoke,coke：pepsicolaandveryCokenow,pepsicolaandveryCokearemoreandmorecompetitivecomparedtotheCoca-Cola.Therearemoreandmoreyoungpeoplepleased

5、toacceptthem.Thus,theyhaveagrowingmarketshare.,Pulpy:PepsifruitorangeandWahahanutritionfruitgrain,FruitorangemaybethemoststablekindamongalltheCoca-Colaproducts.But,thePepsiandwahahahaveafruitorangenowandtheirfruitorangehaveadvantageinpriceoverCoca-Cola.,TeaDrinks:TingyiHoldingCorporation,Wahaha,Coca

6、-ColahasbeingengagedinTeadrinksforsomanyyearsbutalwayscannotgetintothetopthree.TingyiHoldingCorporationandunifiedlivebytea.So,inmostofthecity,therearethetwoproductssworld.,prospectsofofCoca-Colaproducts,NineadvantagesFourdisadvantages,advantagesofTheCoca-Colacompany,1.Theworldslargestsoftbeveragegia

7、nt,hasplentytoandstrongadvantagesofglobalcompetitiveness2.Astrongmarketingability,systemandenterpriseadvertisements3.Thebrandimagehasdeeplyrootedinpeoplesmind,becomingoneofthepartsofconsumerslife,advantagesofTheCoca-Colacompany,4.Theformulasofcoreproductareinextrememysterioussecret5.AccessBuJianquit

8、ecomplete(especiallytheestablishmentoftheautomaticvendingmachines),andhave(ledbyMcDonalds)strongsaleschannels6.Operationsprocessstandardization,advantagesofTheCoca-Colacompany,7.Marketshareofrateishighandthemoremarketleadingbrandproducts8.Theproducthastheconvenience,uniqueflavorandreasonablepriceand

9、characteristics9.Thelifecycleofproductsarerecycledcirculationpattern,whichisevenstrongerthanbefore,disadvantagesofTheCoca-Colacompany,1.hasLargeorganization,andthecontrolisnoteasy2.Consumersstereotypes-nothealthdrink,forcokecontainscaffeineandotheringredientsandeasycauseobesityorotherhealthproblems.

10、,disadvantagesofTheCoca-Colacompany,3.TheproductidentitymajorinyounggroupsisslightlyinferiortoPepsi4.Bottleddrinkspathwaysinextensiveandthefinalproductsqualityconsumersenjoyedisdifficulttocontrol(expirationdateormetamorphicetc,case).,ThestatusinquoofCoca-Cola,setup:1892Headquarters:theUnitedStatesofAtlanta.theworldmarketsharein2011:48%.theAnnualsalesin2011:$35.1billionThebranchofficeinchina:35,Targetmarket,theCocaColaisaimedmoreatteenagersthananyotheragegroup.itisalsoaimedatm