英语商业计划书

1、vegetables distribution center,Structure of our company,CEO :Feng xingdi HRM :Fan: wenzhao Marketing :Chen lei Operation: Li zhiyi Technology: Li xiangang Financing: Zhou xiaochen,Management Department,Feng xingdi Economics 2009020104001,Outline of my speech,1. Market analysis 2. Operation Mode 3. C

2、ompany Overview 4. Corporation SWOT Analysis,Market analysis,1.Analysis of Market Status 2. Demand Status 3. prospects,Analysis of Market Status,Jinan, vegetable supply channels by a vegetable vendor, vegetable wholesalers, vegetable retailers, 3 network, a large vegetable market as the core. The co

3、mplexity of its links and vegetables caused by higher costs, markets, cities account for a large number of valuable land resources and environmental noise, and backward management, can not be effectively addressed to provide the public with affordable, convenient and comfortable shopping environment

4、.,Demand Status,Jinan, China is not only the best traffic city also has 236 garden-style plot, more than 50 million middle class, there are more than 30 colleges and universities, more than 40 million in school students, as well as many of the numerous hotels, with nearly one million kilograms of ve

5、getables on the demand.,prospects,Under the existing urban residents to purchase the amount of investigation on vegetables, Jinan City, Bali Qiao, Qili vegetable market on Fort listed volume remained at 120-130 million kg, Jinan yinma Shengfa Farmers Market on a comprehensive listing of the amount o

6、f 100-110 million kg, Jinan, on average, about 1 kg of vegetables per day demand, our market groups of the population of about one million, the market share of about one million kilograms Japan, Japanese sales of up to 150 million.,Operation Mode,Company Overview,1. Aim 2. Slogans 2. Philosophy 3. C

7、ulture 4. Brand,Aim,From the vegetable base to provide one-stop services to end customers, eliminating wholesalers, retailers links.,Slogans,Health Fresh Vegetables Everyday !,Philosophy,Create first-class service, to seize more market share, to create people-oriented featuring the companys image, a

8、nd foster competition in the market awareness and customer service ideas, service is the concept of wealth. Do a good job services, optimize the allocation of resources, continuous service innovation.,Culture,Establishment of humane culture. So that employees foster the faith of the concept of custo

9、mer service and establish a reasonable and harmonious business philosophy. Uniform dress code, establish green the companys imagination.,Brand,Corporation SWOT Analysis,1. strengths 2. weaknesses 3. opportunities 4. threats,strengths,(1) Technical Equipment (2) Management and personnel (3) the quali

10、ty of managers advantages (4) Environmental Management Advantage (5) higher Service concept (6) management projects novel,weaknesses,Since most of the traditional vegetable supply system for the family unit operations, so their operating costs low, the profit earned can be made directly into revenue

11、, and our staffs wages, operating costs, equipment maintenance, taxes, etc. is a very large expenses. Our side must have a larger market share may survive.,opportunity,(1) Macro Environment Analysis (2) policies and regulations,threat,(1) competitors (2) Market Risk,thank you !,HR DEPT,Fan Wenchao I

12、ndustrial Economics 2009020205007,Outline,Institutional set-up and staffing Job requirements and treatment Recruitment and dismissal Personnel training Reward Dress in working uniforms with cards; Provide free accommodation.,The total income of the staff,we have made multi-levels and sound payment s

13、ystem basic pay + subsidy + bonus + welfare,Recruitment,Collect the information of vacant positions and required qualities of every department; we formulate the recruitment plans; organize some written examination and profession test; organize interview;,Dismissal,Who dont qualify or neglect their d

14、uties; Resignation; Terminate the labor contracts when it expires;,Staff training,Basic training; Skills training ; Integrated training for routine business and meetings.,Reward systems,Attendance Rate 100%; Contribution Rate; Judge of Annual ; Outstanding deeds; Etc.,Penalty systems,Fine; Warning;

15、Demerit; Demote; Dismissed.,Thanks for listening .Lets greet * from *department to explain us details of *,Marketing,Chen Lei Economics 2009020202002,Contents,Our Department,Slogan,Advertising,Promotion,The Future of Our Market,The position of our department,The task of our department is extending o

16、ur business to improve our profit. We will put the plan made by the CEO into practice.,At the same time we will carry out a series of activities to consolidate existed market and open new market.,Image Info www.wizdata.co.kr - Note to customers : This image has been licensed to be used within this P

17、owerPoint template only. You may not extract the image for any other use.,Target market,Restaurant of workers,Restaurant of universities,Hotels,Hotels,High-end residential,Our Slogan,Our Slogan,Our Slogan,Advertising process,Advertising is important for any company. It can supply the consumers with

18、the companys image and the products information .We will have a budget of 40 thousands yuan for advertising .,Target of Advertising,Information decision,Budget of Advertising,Media decision,Advertising evaluation,Strategies of Advertising,Newspaper,Setting Up a Websit,TV,Radio,Leaflets,1,4,2,5,3,Out

19、door Media,6,Newspaper,According to our target market , we choose to advertise on Qilu Evening News ，Jinan Daily News and so on.,Add your text,Seting up a Website,Website,In our website, you can get detail information about our company, for exzample the new order and the top 10 sales. Besides, onlin

20、e service are offered to satisfy our gests.,Advertising,TV and radiao,Outdoor Media.,墙体,招牌,Text in here,Text in here,Please remember me!,Promotion Strategies,One,Two,Recommend special vegetables everyday,Give VIP a Disccount,Present gifts on Traditional Day,Three,Run creative activitity,Four,Recomme

21、nd special vegetables everyday,The customers can learn special vegetables by telephone,surf online or chat by qq.,By telephone,Order online,Special vegetables,Give VIP a Disccount,Any customers whose consumption add to 1000 points can apply for a VIP card. The customers can have a 88% disccount by a

22、 VIP card.,Present gifts,Birthday gifts for VIP,Hold creative contest,The Future of Our Market,Step 1,Step 2,Step 3,development period market share of 30%,rise period market share of 50%,mature period market share of 70%,Thank You!,Health Fresh Vegetables Everyday !,Manager of department of informat

23、ion processing,Name：Li xian gang Major：econometris Student id：2009020209004,As we know,our company is a logistics company and we mainly distuibute agricultural products ,our arms are suppying agricultural products to our clients,our tenet is that we can satify our clients demand by the most effiecti

24、ve way,Shopping manners,Tradition manner Buy goods online Tele-shopping,Manners for accepting orders,Papers Electronics telephone,Paper orders,We offer clients special papers for orders with a duplicate copy.Clients can write the orders of the vegetable names and weights they need in the papers,clie

25、nts will put the orders in the cabienet when they get their orders,and leave the counterfoil to be the proof for settling accounts,Electronic orders,There are main two manners for electronic orders:telephone message and message online.In our center,we own special setting to receive such messages.We

26、will number every message and telephong back to affirm the message.,Telephong orders,We have special person to answer the telephone,and write down the massage for clients demanding.,Our departments job description,As information processing department our duty is accepting orders for agricultural pro

27、ducts,then we feedback information to the information processing centers.Through information processing we deliver information of orders to the supplier,The department deliver information required to the supplier to purchase agricultual products which is in the light of our orders,and deliver agricu

28、ltural products to our centers, the workers of the information processing department are responsible for supervision,checking and accepting,being put in storage and so on,client,Information processing center,supplier,Orders for agricultural products,Agricultural products of demand,Processed informat

29、ion,Agricultural products of demand,Flow chart,Thank you,Manager of the department of operation and control,Li zhiyi Major in Econometrics 2009020209003,Our department mainly has three tasks. 1.We will procure vegetables from our two vegetable bases. 2.After we pursue vegetables, we will sort and pa

30、ck these vegetables according to customers demand. 3.At last, we will transport vegetables to our customers as quickly as possible .,Logistics Flow (物流流程图),Customers provide the information of types and quantities of vegetables which they need to our Information department , and then the Information

31、 department transfers the information to us and we will procure , sort and distribute vegetables according to the information. Our company intend to establish nutrition planning department. Then customers can seek counsel of nutrition collocation of food and the information of cooking, we will provi

32、de nutrition guidance service aiming at the taste, interest, and physical condition of specific customer free of charge . we will try our best to make every customer have fresh, delicious, and nutritious dish everyday.,First of all, I want to introduce how do we purchase vegetables. As we know, for

33、vegetables fresh is the most crucial. We have two big vegetable supply bases, they will be our long-term partners. The Information processing center will issue purchase instructors to vendors and the purchasing department, and vendors prepare the goods immediately according to our requirements and t

34、hey will dispatch goods to our logistics distribution department on time. The purchasing department will be responsible for supervision, receiving, checking documents, warehousing and place the vegetables in the special region.,These are our vegetable bases.,Our vegetable bases locate in the Shou gu

35、ang city in Shan dong province. As we all know, Shou guang is famous for its vegetables and most of vegetables in northern China are supplied from this city. So we believe farmers there necessarily have rich planting experience and advanced planting techniques. Due to this reason, we promise our cus

36、tomers that we can provide the best and freshest vegetables, and you can buy all kinds of vegetables which you need.,And we will reach an agreement with the two vegetable supply bases in order to they can provide the freshest vegetables everyday. In addition , we have professional trained employees

37、and they are very familiar with how to identify fresh vegetables and keep vegetables fresh. we will ensure the quality of our vegetables, so you can eat freshest and cheapest vegetables everyday.,Secondly, after we purchase vegetables we will sort these vegetables according to different customers de

38、mand. Because our company are face to the whole society, including hotels, schools, restaurants, and community residents, so we will concentrate all the standard bag of customers which carry RFID tags in different regions in the sorting area and then lay the standard bag on the conveyer belt and the

39、 RFID reader will read information, there is a red light beside each artificial counter. If customers need vegetables, the staff will lay it on the conveyer belt and when bags pass the POS machine a printed fee document will be put into the bag automatic, then these standard bags will be put into ou

40、r delivery vehicles.,This is our vegetable sorting conveyor(蔬菜分拣输送机),At last, we will transport these vegetables to our customers. Our staff will put standard bags into the vehicle according to a reasonable order, and then we will transport vegetables with the fastest speed. These vegetables will be

41、 put into cabinets, or to the responsible person in schools or hotels. Our company provide one-stop service which is from vegetable base to end customers and eliminating wholesalers and retailers. We can also collect feedback information about vegetables which we sell from our customers and then we

42、can convey these information to the base in order to guide the vegetable planting.,These are our vegetable delivery vehicles.,Thats all.Thank you!,Accounting & Financing Department,Zhou Xiaochen Industrial Economics 2009020205004,Outline,Financial issues Financial affairs analysis Financial analysis

43、 Financial evaluation Benefits,Financial issues,Vegetables Base invests ￥3,000,000 The Third Partner Logistics invests ￥1,000,000 Hotels and univesities invest￥1,500,000 Bank loans ￥4,500,000(45% share of company is mortgaged),Financial Affairs Analysis,Financial affairs analysis is an important par

44、t of financial management, the starting point of financial budget.,Depending on the amount of townsmans purchase, we find the profit potential of this industry. We made the following forecasting of expected income:,The forecast of the expense,The form of Cost estimating (unit: thousand yuan),The for

45、m of expected profit (unit: thousand yuan),Financial analysis,The sources of income: 1:we will provide cabinets as a vegetable receiving terminal for residents who live in garden area. Its surface could be used as a advertisement space. We will earn the AD dollars. 2: we offer a full-service for our

46、 customers, and we will charge reasonable fees from those customers.,Break-even point and plus cash flow: C=Cf+Cv*Q while C=P*Q ,it comes to the break-even point. C-total cost expenses Cfconstant cost(9,950,000yuan) Cvaverage variable cost of one unit(1.15/kg) Paverage price(1.5/kg) so the quality w

47、hen it comes to the break-even point is : Q=Cf/(P-Cv)=28.42857million kg.,Financial evaluation,1:the analysis of financial target: the analysis of debt paying ability: assets liabilities ratio=total indebtedness /general assets *100% From the following form ,we find that the assets liabilities ratio reduces gradually. It means that the debt paying ability of our company increases year by year.,analysis of inventory turnover ratio :inventory turnover ratio=sales cost/average inventory From the