英汉实用翻译

1、英汉实用翻译,商务语句及商业广告的翻译,商务语句的翻译,中英文句子的不同特点,二、表达习惯不同。英语重“形合”，以主谓结构为轴心，而汉语重“意合”，以意义为中心。,一、句子结构不同。英语中的从句常后置，而汉语中的从句多为前置。,三、主被动表达不同。被动语态在英语中使用范围很广，在汉语中的使用范围却很狭窄。,根据中英文句子的不同特点，商务语句的翻译方法大体可分为三类：,2. 词性转译法,1. 从句前置法,3. 被动句的主动译法,1. 从句前置法,根据汉语的结构习惯，英语翻译成汉语时，从句常前置。常见的从句前置主要是状语从句和定语从句。,例句1,We will pack and ship the

2、goods urgently as requested the moment the L/C arrives.,译文,本公司一收到信用证，立刻按照贵方的要求包装并运送这批货物。,状语从句,例句2,The price of our product is still slightly lower than those of our competitors even though it has been increased by 5%.,译文,尽管我方产品的价格提高了5%，但是与我方的竞争对手相比，还是稍低。,例句3,In case of losses caused by a breach of c

3、ontract, the financial responsibility shall be borne by the party that has breached the contract.,译文,因违反合同而造成的损失，应由违反合同的一方承担经济责任。,定语从句,例句4,We have to refuse to take delivery of your goods for the reason that they are quite different from the sample on which we made our order.,译文,我方必须拒绝贵方的交货，因为它们和我方所

4、下订单的样品相差太大。,如果定语从句与主句关系并不十分密切且它的汉语表达太长，无法用简单的形容词来表达时，定语从句也常后置，但需重复先行词或用代词。非限制性定语从句一般采用后置。,注：,例句5,If any damage should happen to your goods, you may file your claim with their agent at your end, who will take up the matter without delay.,译文,如果贵方发现货物损坏，可向他们在贵处的代理人提出索赔，他将迅速处理。,2. 词性转译法,为了使翻译的句子符合汉语的表达习

5、惯，英语词汇的词性常发生转变，尤其是名词与动词间的转换。,例句1,It is our hope that you will consider granting us the exclusive selling right for your portable cassette recorders after knowing our sales ability.,翻译关键,1）这是我们的希望（我们）希望2）状语从句前置,译文,希望贵方在了解我方的销售能力后，能考虑给予我方手提式盒试录音机的独家销售权。,例句2,The goods are to be repared at Bombay, as we

6、 have been informed.,翻译关键,1）我们被指示我们接到的指示2）状语从句前置,译文,一切如接到的指示，这批货物将在孟买重新包装.,3. 被动句的主动译法,一般来说，商务语篇中的被动句有一部分会根据上下文和汉语的表达习惯译成相应的主动句、判断句。,例句1,The markets are influenced by the situation of the stocks but improvements are expected.,译文,存货情形影响到了市场，但这样的情形有望得到好转。,例句2,Of seven items listed in your enquiry, onl

7、y two are handled by us.,译文,贵方查询的7件商品中，只有两件是本公司经营的。,it做形式主语的被动语态句型及常用译法：,It is reported that 据报道,It is hoped that 希望,It is supposed that 据推测,It is estimated that 据估计,It is suggested that 我们（有人）建议,It must be pointed out that 必须指出,商业广告的翻译,商业广告的文本特点：句法,多用简单句、平行句、省略句 Coca-cola is it! Designed with a com

8、puter. Silenced by a laser. Built by a robot. Its a moment you planned for, reached for, struggled for, a long-awaited moment of success. Omega, for this and all your significant moments.,商业广告的文本特点：修辞使用,比喻、双关、仿拟、押韵、拟人、夸张、排比、设问等。 Hi-Fi, Hi-Fun, Hi-Fashion, only from Sony. Come to Marlboro country. Co

9、me to where the flavor is. Wouldnt you really rather have a Buick?,商业广告的翻译要求,了解商品及广告的特点 尊重各国文化传统和消费心理 宣传、介绍产品 吸引顾客 注重创新,商业广告的翻译方法,2. 意译 (Free Translation),1. 直译 (Literal Translation),3. 创译 (Creative Translation),1. 直译 (Literal Translation),在翻译过程中，句子视为翻译的基本单位，同时考虑语篇和语境的制约，保留原文内容和原文形式，特别是保留原文比喻、形象和民族地

10、方色彩等。,1）Focus on life. (Olympus) 瞄准生活。 (奥林巴斯),2）Just do it. 只管去做。 (耐克运动鞋),3）Feel the new space. 感受新境界。（三星电子）,2. 意译 (Free Translation),广告的意译要求译文能正确表达原文内容，但可以不拘泥广告原文的形式。对不可能或没有必要直译的就采用意译法，配合上下文解释所含词义，把广告文用贴切的语义表出来。,1）Every time a good time. 分分秒秒欢聚欢笑。（麦当劳）,2）We care to provide service above and beyond

11、the call of duty . 殷勤有加，风雨不改。（UPS快递广告语）,3. 创译 (Creative Translation),创译法包括直译法加意译法和巧妙的表达法，必须以忠于原文为前提。英文广告的翻译，有时既要使用直译法，又要采用意译法，以确保译文忠实、顺畅、明朗。,1）A diamond lasts for ever. 钻石恒久远，一颗永流传。（第比尔斯钻石）,2）Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机）,3）Good to the last drop. 滴滴香浓，意犹未尽（麦斯威尔咖啡）,Can you translate the

12、m?,Start Ahead .(Rejoice) Intel Inside.(Intel Pentium) Connecting People.(Nokia) Let us make things better.(Philips) Communication unlimited.(Motorola) Impossible made possible The taste is great. Ask for more. No business too small, no problem too big.,成功之路，从头开始。（飘柔）,给电脑一颗奔腾的“芯”。（英特尔 奔腾）,科技以人为本。（诺基亚）,让我们做的更好。（飞利浦）,沟通无极限。（摩托罗拉）,使不可能变为可能。（佳能打印机）,味道好极了。（雀巢咖啡）,渴望无限。（百事流行鞋 ）,没有不做的小生意，没有解决不了的大问题。 （IBM）,Assignment:,Group Work Please find some translation of advert