The e-reader 电纸书介绍.ppt

1、The e-reader,An e-book reader, also called an e-book device or e-reader, is an electronic device that is designed primarily for the purpose of reading digital books and periodicals and uses e-ink technology to display content to readers.,The hanwang e-reader book,Hanwang Technology was founded in 19

2、98 . Hebei Yanjiao to become the largest production base Hanwang Technology,The advantage,1)very light and thin.,2)The content is very volume. you can even put 100books,and some even have ten thousand books in the e-reader.just like a small mobile-library,To bring convenient Not easy to damage Green

3、 Handwriting keyboard two-touch operation,3）Professional the professional e-book reader is strong, in addition to simple reading, it also supports zoom font(字体缩放）, such as paper books do the same label（标注）, so bookmark, handwritten notes, long time standby and so more professional features. Have use

4、d E-INK-screen e-book reading, to recharge a battery can generally be read around 7000, a book considered by 2000, fully one can see the book 3-4.,Now supports most of the book format like TXT、JP G、BMP、HTML、PDF、DOC、EPUB、DJVU、CHM,5）Othe advantages of these devices are portability, readability of thei

5、r screens in bright sunlight, and long battery life.,The disadvantages,1，Features some single, the lack of a writing schedule like functions. 2, the price of your side, because the electronic user base is still not like mobile phones, digital cameras, generally the same. 3, some features not meet th

6、e requirements of use in mind, such as speed, such as machine time. 4, LCD screen constantly refreshes as very vulnerable （脆弱）to short-sightedness and other eye.,The market,Sales of electronic book readers are booming, companies are jostling for a share of the fledgling market and Amazons going glob

7、al with the Kindle.,Domestic market,In the domestic market share above 95%,The international market,Kingship electric paper books have been in Germany, France, Russia, Hungary, the Netherlands and other countries since the laying distribution network. Exhibition in Hanover, Germany, Hanwang electric

8、 paper books is winning the 30,000 sets of large single Have set up two branches in France and Germany,Over Sony as the worlds second largest after the Amazon e-reader manufacturers,Sales prospects （销售前景）,The e-reader market is set to surgeonce the devices hit an optimal price of about $150, accordi

9、ng to research from the Yankee Group. In a report, Yankee Group forecast that e-readers will generate $1.3 billion in revenue in 2010 and hit $2.5 billion by 2013. The number of companies pitching e-readers has swelled. At CES 2010, there were a bevy of models introducedall taking aim at Amazons Kin

10、dle. Yankee Group estimates that 6 million e-readers will be sold in 2010. By 2013, 19.2 million e-reader units will be sold a year.,Targeted groups,1) People who often buy best-selling book 2) People who often read novels online 3) Primary and secondary students,Marketing营销,Marketing approach will

11、also be a single television advertising, Internet advertising to offline marketing, transfer, such as stores, road shows and other forms.,Production process,The price,e-reader price is about 1350-3000RMB. The research firm sees e-reader prices falling 15 percent a year over the next five years. That

12、 price drop will significantly boost adoption.,The other e-readers in China,Manufacturing company,* OPPO Enjoy（欧珀电子工业有限公司）（2010） * 爱国者电子书（华旗资讯科技有限公司）（2009） * wefound文房（北大方正集团）（2009) * foxit eslick 福昕电子书 （福州福昕软件） （2009） * Readius （Polymer Vision） (2008) * Astak Mentor （Astak公司） (2008) * BeBook Reader （Endless Ideas公司） (2008) * 汉王电纸书（汉王科技股份有限公司） （2007） * 翰林电子书（天津津科电子有限公司） * 易博士电子书 （广州博朗） （2007） * ST