外贸英语函电课件

1、Essentials and Forms of Business Letter-writing,商业信函的组成部分和格式 (本部分3课时,包括讲授和课堂练习),Objectives,Upon completion of this chapter, you should: be familiar with the layout of business letters. know the formats of business letters. know how to address the envelope.,Return,Ways of communication,Telephone Fax

2、E-mail Letter Telegram Telex,Return,Means of reply,Use fax (facsimile) or e-mail (electronic mail) in corresponding where possible. The fax is still widely used in international correspondence. A letter will take several days to a few weeks to reach the buyer. Sometimes a letter may be lost. A lette

3、r, however, is preferred over a fax or an e-mail for the initial contact.,Avoid replying by telephone as there is no reference copy at both sides for future use. Moreover, the calls may often be answered by people unfamiliar with English in a non-English speaking country and the contact person may n

4、ot be available to take the calls.,1.China National Cereals, Oils and Foodstuffs Imp 一个地名只大写第一个字母 例如:“山东青岛” Qingdao, Shandong Qing Dao, Shan Dong 可用缩写:Rd. = Road, Fl. = Floor, Ave = Avenue,中国地名的翻译规范,日期,位置: 美式:在信头和收信人名称地址之间 英式:通常在收信人名称地址之下 均可以齐头,也可以靠右 写法: 美式:月-日-年 英式:日-月-年,美式日期举例,日期,信头,收信人名称地址,英式日期举例

5、,日期,收信人名称地址,称呼,信头,日期写法注意事项,月份最好用文字,如: 1.2nd May, 20- 2.2 May, 20- 3.September 21st, 20- 4.September 21, 20- 5.25 Aug. 20- 6.Oct. 10, 20- 避免月份用数字,如 11/12/20-,主意标点符号！,称呼,位置: 必须齐头 正规场合下常用: 对男士:Dear Sir, 或Dear Sirs,或Gentlemen: 对女士:Dear Madam, 或Dear Mesdames, 建议使用: Dear Mr. Johnson, 或 Dear Jack,词首字母全大写,用

6、逗号或不用标点符号,Gentlemen后用冒号,结尾敬语,位置: 齐头式靠左对齐,缩格式偏右 正规场合下常用: 1.Yours faithfully, 2.Yours truly, 3.Faithfully yours, 4.Truly yours, 建议使用: Yours sincerely, 或 Sincerely yours,第二个单词小写,结尾用逗号或不用标点符号,称呼与结尾敬语的对应关系,建议使用,落款,结尾敬语,手写签名,打印签名,职务,公司名称,具体收信人,位置: 1. 收信人名称地址之下 2. 齐头式靠左,缩格式居中 3. 要加下划线 表示的是承办本信件的具体个人或部门 1.

7、Attention: Mr. H. A. Donnan, Export Manager 2. Attention of Mr. Cave 3. To the attention of Mr. Liu Ming 4. ATTN: Mr. Iverson,事由,位置: 1.称呼和正文之间 2.齐头式靠左,缩格式居中 3.要加下划线 表示的是该信函的主题 1. Re: Your Order No.463 2. Subject: SHEEP WOOL 3. Contract No. 8904,附件,位置: 落款之下,左对齐 说明该信件有附件 1. Enclosure 2. Enc. 3. Encl.

8、As Stated 4. Enclosure: Brochure,抄送,位置: 附件之下,左对齐 表示该信件同时抄送给他人 1. 明抄:cc Marketing Department 2. 暗抄:bcc Mr. Simpson,Carbon copy,收信人知道被抄送,Blind carbon copy,收信人不知道被抄送,只出现在发给被抄送人的信件里,Envelope Addressing,信封格式,写信人在上,收信人在下,信封格式不一, 根据收信人名称地址的写法通常分两种格式: 缩格式:收信人名称地址逐行右缩 齐头式:收信人名称地址左端对齐,缩格式举例,收信人名称地址:逐行右缩,写信人名称地址,齐头式举例,写信人名称地址,收信人名称地址:左端对齐,邮寄方式,Via Air Mail ( By Airmail, or Par Avion)航空 Registered 挂号 Parcel Post 邮包 Express 快递 Samples Post 样品,捎交,Mr. Charles Wood Kindness of Mr. J. W. Smith 由Mr. J. W. Smith 捎交给 Mr. Charles Wood,转交,最终收信人,转交人,转交人地址,Layout of E-mails,电子邮件格式,外发的邮