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1、Anti-smoking ad campaign,1,PPT学习交流,2,PPT学习交流,3,PPT学习交流,1. What is the subject of this ad campaign?,2. Why do they build this ad campaign?,Anti-smoking.,Because the problem costs countries a lot of money and causes great damage to the welfare of the people.,4,PPT学习交流,Heart disease,5,PPT学习交流,Read Para

2、graph two,Summarize the important information.,1. _ - high-school teenagers,2. _- discourage young people from smoking,3. What we will do? educate people - bad physical health & how it affect others 2) _ - such as saving money 3) _ - because of terrible smell, skin, and fingernails.,target audience,

3、main aim,Explain the advantages of not smoking,Show young people how smoking is not cool or,attractive,6,PPT学习交流,Bad physical health,7,PPT学习交流,Affect people around,Second-hand smoking,8,PPT学习交流,Smoking causes premature ageing,9,PPT学习交流,Hair Loss,10,PPT学习交流,Activities,1. Put large posters,2. Website

4、which provides students with information about smoking,3. Publish an article in the school magazine,4. Organize an essay competition,11,PPT学习交流,website,12,PPT学习交流,poster,with logo and slogan,13,PPT学习交流,Do you need more proof?,slogan,14,PPT学习交流,Is smoking cool and enjoyable?,15,PPT学习交流,Read Paragraph 4:,Why do they choose this picture as their logo?,They want to shock people into realizing that many smokers die all too soon from illnesses and disease related to smoking.,16,PPT学习交流,What other way

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